Billionaire clothing dynasty heiress launches Everybody & Everyone to make fashion sustainable
Some clothes are likewise made with fabrics that have recycled silver in them– so that the clothes can be worn several times without smelling or the requirement for a wash.
“For our brand name, recycled is a huge story for us,” states Chou. “Our t-shirts, our socks, our product packaging, our mailers, our labels, our stickers are all made from recycled products that can be recycled once again.”
Everybody & & Everyone uses the lessons that Chou has actually learned about sustainability to a brand-new fashion brand name that she hopes can serve as a design for how to weave sustainability into every element of the industry.
Since that discovery, Chou dove into the world of sustainable manufacturing head-first. Through her family’s financial investment automobiles she has actually dealt with business like Modern Meadow, which utilizes bio-engineering to make leather items in a laboratory. Chou has actually likewise led financial investments in Thousand Fell, a soon-to-launch manufacturer of fully recyclable shoes; Dirty Labs, which is developing more sustainable laundry cleaning products; and Carbon Engineering, which is establishing a direct air capture technology for carbon dioxide.
“It was six years ago I began finding out about sustainability and 5 years ago that I said that I needed to have a sustainable brand name,” states Chou.
Everybody & & Everyone has likewise partnered with the organization One Tree Planted to plant a tree for each purchase that’s made with the company. In addition, the company has actually determined its carbon footprint from all of its pre-launch activities and has bought and retired offsets to stabilize its emissions, Chou says.
Digital printing is utilized in place of screens to avoid loads of water waste, the company said, and several of the business’s fabrics are not dyed at all. instead, the business counts on an upcycling process by separating recycled fibers mechanically by color.
The company’s attention to its ecological impact likewise encompasses its supply chain. “Most of our fabrics are knit near where our garments are produced. That is absolutely minimizing our carbon footprint,” says Chou. “I put a focus on having factories in America … our denim is manufactured in America and in the future we’re looking at tee shirts and sports to be produced in America.”
The new brand name, which offers ladies’s clothes for every single size from 00 to 24 and at costs varying from $18 to $288 (most fall in the $50 to $150 range, given a quick scroll through the business’s new site) partners with business like Naadam and Ecoalf for sustainable cashmere and recycled fabrics made from plastic.
Veronica Chou’s family has made its fortune at the forefront of the fast fashion company through investments in companies like Michael Kors and Tommy Hilfiger. However now, the heiress toan estimated $2.1 billion fortune is launching her own company, Everybody & Everyone, to prove that the fashion business can be both profitable and environmentally sustainable. There’s no argument about the unfavorable impacts
well. About 20 %of industrial water contamination worldwide can be traced to the dyeing and treatment of textiles– and microplastics from polyester, acrylic and nylon are contaminating the world’s oceans. The increase of quick fashion has actually motivated consumers to accelerate waste. Roughly one garbage truck loaded with clothing is landfilled all over the world every 2nd, according to a 2017 report from the Ellen MacArthur Foundation. That implies consumers are discarding around $400 billion worth of important goods every year as low prices and more “seasons” produce an impression of disposability.
Image courtesy of World Resources Institute
of the style market on the environment. The textiles market mostly uses non-renewable
resources– on the order of 98 million loads each year. That includes the oil to make artificial fibers, fertilizers to grow cotton and poisonous chemicals to dye, treat and produce the fabrics used to make clothing. The greenhouse gas footprint from textiles production was roughly 1.2 billion lots of CO2 equivalent in 2015– more than all global flights and maritime shipments integrated(and a lot of those maritime deliveries and international flights were hauling clothes). The list of catastrophes that can be attributed to the clothing market extends to pollution, as
As the fashion service has actually broadened, so has the wealth of the Chou family. South Ocean Knitters, the knitwear producer begun by Chou’s grandpa, was accountable for one of the very first foreign financial investments into mainland China in 1974. It is now one of the biggest suppliers of knitwear on the planet, and, together with the Hong Kong manufacturer Li & & Fung, lags the Cobalt Fashion Holding corporation.
For Chou, an understanding of the environmental toll that the family business was handling the world started 6 years earlier– a couple of years before Iconix Brand Group got the China subsidiary she had co-founded with her dad in a deal supposedly worth $56 million.
“I began building Everybody & & Everyone from the ground-up, first by getting the very best team in place then by finding the ideal vendors, partners and makers who were already making strides in the sustainability area,” Chou stated in a statement. “I desired this brand to be for every single female, so body sustainability, inclusivity and positivity were going to be the backbone of whatever we did. We then built the brand names sustainable & & technical pillars, which include activation, recycled, coloring & & printing, naturals done better, bio-based fibers and end usage to ensure our items would lessen unfavorable effects. We are sustainable to the labels sewn into each garment.”
And her dad, Silas Chou, made millions as an investor in Michael Kors and Tommy Hilfiger. As an executive at Iconix Brand Group China, Veronica Chou played a role in the acceleration of the market– bringing American brand names to Chinese consumers. Chou also worked as the co-founder of the Beijing-based personal equity fund China Consumer Capital and as a director of Karl Lagerfeld Greater China.
It was around the time that Chou had her kids, she states, that she recognized the importance of making a brand that was both ecologically sustainable and inclusive.
Veronica Chou’s family has made its fortune at the forefront of the fast fashion business through investments in companies financial investments Michael Kors and Tommy Hilfiger. And her daddy, Silas Chou, made millions as an investor in Michael Kors and Tommy Hilfiger. As an executive at Iconix Brand Group China, Veronica Chou played a role in the acceleration of the market– bringing American brand names to Chinese consumers. Because that discovery, Chou dove into the world of sustainable manufacturing head-first.”For our brand name, recycled is a big story for us,” says Chou.