Billionaire clothing dynasty heiress launches Everybody & Everyone to make fashion sustainable
Everyone & & Everyone applies the lessons that Chou has discovered about sustainability to a new style brand that she hopes can work as a model for how to weave sustainability into every aspect of the industry.
“I began developing Everybody & & Everyone from the ground-up, very first by getting the best team in location then by discovering the ideal vendors, producers and partners who were currently making strides in the sustainability area,” Chou said in a statement. “I desired this brand name to be for every single female, so body sustainability, positivity and inclusivity were going to be the backbone of everything we did. We then built the brand names sustainable & & technical pillars, which consist of activation, recycled, coloring & & printing, naturals done better, bio-based fibers and end use to ensure our items would lessen negative effects. We are sustainable down to the labels stitched into each garment.”
The company’s attention to its ecological effect likewise reaches its supply chain. “Most of our fabrics are knit near where our garments are manufactured. That is absolutely decreasing our carbon footprint,” states Chou. “I put an emphasis on having factories in America … our jeans is produced in America and in the future we’re looking at athletics and tee shirts to be manufactured in America.”
Image thanks to World Resources Institute
Digital printing is utilized in place of screens to prevent lots of water waste, the company stated, and several of the company’s materials are not dyed at all. instead, the business depends on an upcycling process by separating recycled fibers mechanically by color.
well. About 20 %of commercial water contamination worldwide can be traced to the dyeing and treatment of fabrics– and microplastics from polyester, acrylic and nylon are polluting the world’s oceans. The rise of quick style has actually encouraged customers to accelerate waste. Roughly one trash truck full of clothes is landfilled all over the world every 2nd, according to a 2017 report from the Ellen MacArthur Foundation. That indicates customers are throwing away around $400 billion worth of important goods every year as low rates and more “seasons” create an illusion of disposability.
And her daddy, Silas Chou, made millions as a financier in Michael Kors and Tommy Hilfiger. As an executive at Iconix Brand Group China, Veronica Chou contributed in the velocity of the industry– bringing American brands to Chinese consumers. Chou also served as the co-founder of the Beijing-based personal equity fund China Consumer Capital and as a director of Karl Lagerfeld Greater China.
Since that discovery, Chou dove into the world of sustainable manufacturing head-first. Through her family’s investment cars she has actually worked with companies like Modern Meadow, which uses bio-engineering to make leather items in a lab. Chou has also led financial investments in Thousand Fell, a soon-to-launch manufacturer of fully recyclable shoes; Dirty Labs, which is establishing more sustainable laundry cleansing products; and Carbon Engineering, which is establishing a direct air capture technology for co2.
“For our brand name, recycled is a big story for us,” states Chou. “Our t-shirts, our socks, our product packaging, our mailers, our labels, our stickers are all made from recycled materials that can be recycled once again.”
As the fashion service has expanded, so has the wealth of the Chou household. South Ocean Knitters, the knitwear producer begun by Chou’s grandfather, was accountable for among the very first foreign financial investments into mainland China in 1974. It is now among the biggest suppliers of knitwear on the planet, and, together with the Hong Kong manufacturer Li & & Fung, is behind the Cobalt Fashion Holding corporation.
“It was 6 years ago I started discovering sustainability and five years ago that I said that I needed to have a sustainable brand,” says Chou.
The brand-new brand name, which sells women’s clothing for each size from 00 to 24 and at prices varying from $18 to $288 (most fall in the $50 to $150 range, given a fast scroll through the company’s brand-new website) partners with business like Naadam and Ecoalf for sustainable cashmere and recycled fabrics made from plastic.
Veronica Chou’s family has actually made its fortune at the leading edge of the quick fashion industry through investments in companies like Michael Kors and Tommy Hilfiger. Now, the heiress toan estimated $2.1 billion fortune is launching her own company, Everybody & Everyone, to prove that the fashion business can be both successful and environmentally sustainable. There’s no argument about the negative effects
Some clothing are likewise made with fabrics that have actually recycled silver in them– so that the clothing can be worn numerous times without smelling or the need for a wash.
Everybody & & Everyone has likewise partnered with the company One Tree Planted to plant a tree for each purchase that’s made with the business. In addition, the business has actually computed its carbon footprint from all of its pre-launch activities and has actually bought and retired offsets to balance its emissions, Chou says.
For Chou, an understanding of the ecological toll that the family business was handling the world began six years back– a few years prior to Iconix Brand Group got the China subsidiary she had co-founded with her father in a transaction apparently worth $56 million.
of the fashion business on the environment. The fabrics industry primarily utilizes non-renewable
resources– on the order of 98 million tons annually. That includes the oil to make synthetic fibers, fertilizers to grow cotton and poisonous chemicals to color, treat and produce the fabrics utilized to make clothes. The greenhouse gas footprint from textiles production was roughly 1.2 billion tons of CO2 equivalent in 2015– more than all global flights and maritime deliveries integrated(and a great deal of those maritime deliveries and global flights were hauling clothing). The list of disasters that can be credited to the clothes market encompasses contamination, as
It was around the time that Chou had her children, she says, that she recognized the importance of making a brand name that was both inclusive and ecologically sustainable.
Veronica Chou’s family has made its fortune at the forefront of the leading edge fashion business through investments in companies financial investments Michael Kors and Tommy Hilfiger. And her dad, Silas Chou, made millions as an investor in Michael Kors and Tommy Hilfiger. As an executive at Iconix Brand Group China, Veronica Chou played a function in the velocity of the market– bringing American brands to Chinese customers. Since that discovery, Chou dove into the world of sustainable production head-first.”For our brand, recycled is a big story for us,” states Chou.