Billionaire clothing dynasty heiress launches Everybody & Everyone to make fashion sustainable
“For our brand, recycled is a huge story for us,” states Chou. “Our tee shirts, our socks, our packaging, our mailers, our labels, our stickers are all made from recycled materials that can be recycled once again.”
The brand-new brand, which offers women’s clothes for every single size from 00 to 24 and at costs varying from $18 to $288 (most fall in the $50 to $150 variety, provided a fast scroll through the company’s brand-new website) partners with business like Naadam and Ecoalf for sustainable cashmere and recycled fabrics made from plastic.
As the fashion industry has actually expanded, so has the wealth of the Chou family. South Ocean Knitters, the knitwear maker begun by Chou’s grandfather, was responsible for one of the first foreign financial investments into mainland China in 1974. It is now among the largest providers of knitwear worldwide, and, together with the Hong Kong maker Li & & Fung, is behind the Cobalt Fashion Holding corporation.
well. About 20 %of industrial water pollution internationally can be traced to the dyeing and treatment of textiles– and microplastics from polyester, acrylic and nylon are polluting the world’s oceans. The rise of quick fashion has motivated consumers to accelerate waste. Roughly one trash truck filled with clothes is landfilled worldwide every 2nd, according to a 2017 report from the Ellen MacArthur Foundation. That suggests consumers are tossing away around $400 billion worth of important products every year as low costs and more “seasons” produce an illusion of disposability.
Digital printing is used in place of screens to prevent lots of water waste, the company said, and several of the business’s materials are not dyed at all. rather, the company counts on an upcycling process by separating recycled fibers mechanically by color.
Image thanks to World Resources Institute
“I began constructing Everybody & & Everyone from the ground-up, first by getting the very best team in place then by finding the ideal suppliers, partners and producers who were currently making strides in the sustainability space,” Chou said in a declaration. “I desired this brand name to be for every single female, so body positivity, inclusivity and sustainability were going to be the backbone of everything we did. We then constructed the brands sustainable & & technical pillars, which consist of activation, recycled, dyeing & & printing, naturals done much better, bio-based fibers and end usage to guarantee our items would lessen negative effects. We are sustainable to the labels stitched into each garment.”
Everybody & & Everyone uses the lessons that Chou has learnt more about sustainability to a brand-new style brand name that she hopes can serve as a design for how to weave sustainability into every aspect of the market.
For Chou, an understanding of the environmental toll that the family service was handling the world began six years earlier– a few years before Iconix Brand Group acquired the China subsidiary she had actually co-founded with her father in a transaction supposedly worth $56 million.
It was around the time that Chou had her children, she says, that she realized the importance of making a brand name that was both inclusive and environmentally sustainable.
Some clothes are likewise made with fabrics that have actually recycled silver in them– so that the clothes can be used multiple times without smelling or the need for a wash.
“It was 6 years ago I started learning more about sustainability and five years ago that I said that I required to have a sustainable brand,” states Chou.
Since that revelation, Chou dove into the world of sustainable production head-first. Through her household’s financial investment lorries she has worked with business like Modern Meadow, which uses bio-engineering to make leather items in a laboratory. Chou has actually also led investments in Thousand Fell, a soon-to-launch manufacturer of totally recyclable shoes; Dirty Labs, which is developing more sustainable laundry cleansing products; and Carbon Engineering, which is establishing a direct air capture innovation for carbon dioxide.
The company’s attention to its environmental effect also extends to its supply chain. “Most of our fabrics are knit near to where our garments are made. That is absolutely lowering our carbon footprint,” states Chou. “I put an emphasis on having factories in America … our denim is made in America and in the future we’re taking a look at sports and t-shirts to be made in America.”
And her daddy, Silas Chou, made millions as an investor in Michael Kors and Tommy Hilfiger. As an executive at Iconix Brand Group China, Veronica Chou contributed in the velocity of the market– bringing American brands to Chinese customers. Chou also served as the co-founder of the Beijing-based private equity fund China Consumer Capital and as a director of Karl Lagerfeld Greater China.
Everybody & & Everyone has actually likewise partnered with the company One Tree Planted to plant a tree for each purchase that’s made with the business. In addition, the company has actually calculated its carbon footprint from all of its pre-launch activities and has bought and retired offsets to stabilize its emissions, Chou says.
Veronica Chou’s household has actually made its fortune at the leading edge of the quick fashion industry through investments in companies like Michael Kors and Tommy Hilfiger. Now, the heiress toan approximated $2.1 billion fortune is releasing her own business, Everybody & Everyone, to show that the fashion industry can be both lucrative and ecologically sustainable. There’s no argument about the unfavorable impacts
of the fashion business on the environment. The fabrics market primarily utilizes non-renewable
resources– on the order of 98 million lots per year. That consists of the oil to make synthetic fibers, fertilizers to grow cotton and poisonous chemicals to dye, treat and produce the textiles used to make clothes. The greenhouse gas footprint from textiles production was approximately 1.2 billion heaps of CO2 equivalent in 2015– more than all worldwide flights and maritime deliveries integrated(and a great deal of those maritime shipments and international flights were hauling clothes). The litany of catastrophes that can be credited to the clothing industry encompasses contamination, as
Veronica Chou’s family has made its has actually at the forefront of the leading edge fashion business through investments in companies financial investments Michael Kors and Tommy Hilfiger. And her dad, Silas Chou, made millions as a financier in Michael Kors and Tommy Hilfiger. As an executive at Iconix Brand Group China, Veronica Chou played a role in the velocity of the industry– bringing American brands to Chinese customers. Since that revelation, Chou dove into the world of sustainable production head-first.”For our brand, recycled is a big story for us,” says Chou.