Billionaire clothing dynasty heiress launches Everybody & Everyone to make fashion sustainable
“It was six years ago I started discovering sustainability and 5 years ago that I stated that I needed to have a sustainable brand,” says Chou.
well. About 20 %of commercial water contamination internationally can be traced to the dyeing and treatment of textiles– and microplastics from polyester, acrylic and nylon are polluting the world’s oceans. Meanwhile, the rise of fast style has actually motivated customers to accelerate waste. Roughly one trash truck filled with clothes is landfilled all over the world every 2nd, according to a 2017 report from the Ellen MacArthur Foundation. That indicates customers are discarding around $400 billion worth of important products every year as low rates and more “seasons” create an impression of disposability.
The company’s attention to its environmental effect also encompasses its supply chain. “Most of our materials are knit near where our garments are produced. That is absolutely decreasing our carbon footprint,” states Chou. “I put a focus on having factories in America … our denim is made in America and in the future we’re looking at sports and t-shirts to be made in America.”
Digital printing is utilized in location of screens to avoid lots of water waste, the business said, and numerous of the business’s fabrics are not dyed at all. rather, the business counts on an upcycling procedure by separating recycled fibers mechanically by color.
And her daddy, Silas Chou, made millions as a financier in Michael Kors and Tommy Hilfiger. As an executive at Iconix Brand Group China, Veronica Chou contributed in the acceleration of the market– bringing American brand names to Chinese customers. Chou likewise served as the co-founder of the Beijing-based personal equity fund China Consumer Capital and as a director of Karl Lagerfeld Greater China.
Veronica Chou’s household has made its fortune at the leading edge of the quick fashion company through financial investments in business like Michael Kors and Tommy Hilfiger. Now, the heiress toan approximated $2.1 billion fortune is releasing her own business, Everybody & Everyone, to prove that the fashion business can be both lucrative and environmentally sustainable. There’s no argument about the negative impacts
It was around the time that Chou had her children, she states, that she realized the importance of making a brand that was both environmentally sustainable and inclusive.
As the style business has expanded, so has the wealth of the Chou household. South Ocean Knitters, the knitwear producer begun by Chou’s grandfather, was accountable for one of the first foreign financial investments into mainland China in 1974. It is now one of the largest suppliers of knitwear worldwide, and, together with the Hong Kong maker Li & & Fung, lags the Cobalt Fashion Holding conglomerate.
Everybody & & Everyone uses the lessons that Chou has learnt more about sustainability to a new fashion brand that she hopes can work as a model for how to weave sustainability into every element of the market.
The new brand name, which offers females’s clothes for each size from 00 to 24 and at costs ranging from $18 to $288 (most fall in the $50 to $150 range, provided a fast scroll through the company’s new site) partners with companies like Naadam and Ecoalf for sustainable cashmere and recycled fabrics made from plastic.
Some clothing are likewise made with fabrics that have recycled silver in them– so that the clothing can be used multiple times without smelling or the need for a wash.
of the fashion business on the environment. The textiles market mostly uses non-renewable
resources– on the order of 98 million lots annually. That consists of the oil to make synthetic fibers, fertilizers to grow cotton and hazardous chemicals to color, deal with and produce the textiles utilized to make clothing. The greenhouse gas footprint from textiles production was approximately 1.2 billion lots of CO2 equivalent in 2015– more than all international flights and maritime deliveries integrated(and a great deal of those international flights and maritime shipments were carrying clothes). The list of catastrophes that can be credited to the clothes industry reaches contamination, as
“For our brand name, recycled is a big story for us,” states Chou. “Our t-shirts, our socks, our packaging, our mailers, our labels, our stickers are all made from recycled products that can be recycled once again.”
Everybody & & Everyone has actually likewise partnered with the organization One Tree Planted to plant a tree for each purchase that’s made with the company. In addition, the company has computed its carbon footprint from all of its pre-launch activities and has bought and retired offsets to balance its emissions, Chou says.
Since that discovery, Chou dove into the world of sustainable production head-first. Through her household’s investment automobiles she has worked with companies like Modern Meadow, which uses bio-engineering to make leather products in a laboratory. Chou has also led financial investments in Thousand Fell, a soon-to-launch manufacturer of fully recyclable shoes; Dirty Labs, which is establishing more sustainable laundry cleaning products; and Carbon Engineering, which is developing a direct air capture technology for co2.
“I began developing Everybody & & Everyone from the ground-up, first by getting the very best team in place then by discovering the ideal suppliers, partners and makers who were currently making strides in the sustainability space,” Chou said in a statement. “I desired this brand name to be for every woman, so body positivity, inclusivity and sustainability were going to be the backbone of whatever we did. We then constructed the brands sustainable & & technical pillars, which consist of activation, recycled, coloring & & printing, naturals done much better, bio-based fibers and end use to guarantee our items would lessen negative effects. We are sustainable to the labels sewn into each garment.”
Image thanks to World Resources Institute
For Chou, an understanding of the environmental toll that the household business was taking on the world started 6 years earlier– a few years before Iconix Brand Group obtained the China subsidiary she had actually co-founded with her dad in a deal apparently worth $56 million.
Veronica Chou’s family has made household has actually at the forefront of the fast fashion business through investments in companies financial investments Michael Kors and Tommy Hilfiger. And her daddy, Silas Chou, made millions as a financier in Michael Kors and Tommy Hilfiger. As an executive at Iconix Brand Group China, Veronica Chou played a function in the velocity of the industry– bringing American brands to Chinese customers. Because that discovery, Chou dove into the world of sustainable production head-first.”For our brand name, recycled is a big story for us,” says Chou.