Billionaire clothing dynasty heiress launches Everybody & Everyone to make fashion sustainable
The new brand, which sells females’s clothing for each size from 00 to 24 and at prices ranging from $18 to $288 (most fall in the $50 to $150 range, given a fast scroll through the business’s brand-new website) partners with business like Naadam and Ecoalf for sustainable cashmere and recycled fabrics made from plastic.
of the style industry on the environment. The textiles industry primarily uses non-renewable
resources– on the order of 98 million loads per year. That includes the oil to make synthetic fibers, fertilizers to grow cotton and poisonous chemicals to dye, treat and produce the fabrics used to make clothing. The greenhouse gas footprint from fabrics production was approximately 1.2 billion lots of CO2 equivalent in 2015– more than all worldwide flights and maritime shipments combined(and a lot of those maritime shipments and global flights were transporting clothing). The list of disasters that can be attributed to the clothing industry extends to contamination, as
Digital printing is used in location of screens to avoid lots of water waste, the company stated, and numerous of the company’s fabrics are not dyed at all. instead, the company depends on an upcycling procedure by separating recycled fibers mechanically by color.
Some clothes are also made with fabrics that have actually recycled silver in them– so that the clothing can be worn numerous times without smelling or the requirement for a wash.
As the fashion organisation has actually expanded, so has the wealth of the Chou family. South Ocean Knitters, the knitwear maker started by Chou’s grandfather, was accountable for among the first foreign investments into mainland China in 1974. It is now among the biggest suppliers of knitwear in the world, and, together with the Hong Kong manufacturer Li & & Fung, is behind the Cobalt Fashion Holding conglomerate.
Everyone & & Everyone has actually likewise partnered with the company One Tree Planted to plant a tree for each purchase that’s made with the business. In addition, the company has calculated its carbon footprint from all of its pre-launch activities and has bought and retired offsets to balance its emissions, Chou says.
For Chou, an understanding of the environmental toll that the household business was handling the world started six years ago– a few years prior to Iconix Brand Group acquired the China subsidiary she had actually co-founded with her dad in a transaction reportedly worth $56 million.
It was around the time that Chou had her kids, she states, that she realized the value of making a brand name that was both ecologically sustainable and inclusive.
Veronica Chou’s family has actually made its fortune at the forefront of the quick fashion industry through financial investments in business like Michael Kors and Tommy Hilfiger. Now, the heiress toan estimated $2.1 billion fortune is launching her own company, Everybody & Everyone, to prove that the fashion market can be both environmentally sustainable and successful. There’s no argument about the negative impacts
Because that revelation, Chou dove into the world of sustainable manufacturing head-first. Through her household’s investment cars she has actually dealt with business like Modern Meadow, which utilizes bio-engineering to make leather items in a laboratory. Chou has likewise led investments in Thousand Fell, a soon-to-launch producer of completely recyclable shoes; Dirty Labs, which is developing more sustainable laundry cleansing products; and Carbon Engineering, which is developing a direct air capture technology for carbon dioxide.
well. About 20 %of industrial water pollution globally can be traced to the dyeing and treatment of fabrics– and microplastics from polyester, acrylic and nylon are polluting the world’s oceans. Meanwhile, the increase of quick fashion has encouraged consumers to accelerate waste. Approximately one trash truck full of clothes is landfilled worldwide every 2nd, according to a 2017 report from the Ellen MacArthur Foundation. That suggests customers are discarding around $400 billion worth of important goods every year as low prices and more “seasons” create an illusion of disposability.
Everyone & & Everyone uses the lessons that Chou has discovered sustainability to a brand-new fashion brand name that she hopes can act as a model for how to weave sustainability into every facet of the industry.
“I started constructing Everybody & & Everyone from the ground-up, first by getting the very best team in location then by discovering the right suppliers, producers and partners who were currently making strides in the sustainability area,” Chou said in a declaration. “I wanted this brand to be for every lady, so body inclusivity, sustainability and positivity were going to be the backbone of everything we did. We then built the brands sustainable & & technical pillars, which consist of activation, recycled, coloring & & printing, naturals done better, bio-based fibers and end use to guarantee our products would decrease unfavorable effects. We are sustainable down to the labels stitched into each garment.”
The business’s attention to its environmental impact also reaches its supply chain. “Most of our materials are knit near where our garments are manufactured. That is definitely decreasing our carbon footprint,” says Chou. “I put a focus on having factories in America … our jeans is manufactured in America and in the future we’re looking at sports and tee shirts to be produced in America.”
Image courtesy of World Resources Institute
“It was six years ago I started discovering about sustainability and five years ago that I said that I required to have a sustainable brand name,” states Chou.
And her dad, Silas Chou, made millions as a financier in Michael Kors and Tommy Hilfiger. As an executive at Iconix Brand Group China, Veronica Chou contributed in the velocity of the industry– bringing American brand names to Chinese consumers. Chou likewise worked as the co-founder of the Beijing-based private equity fund China Consumer Capital and as a director of Karl Lagerfeld Greater China.
“For our brand, recycled is a huge story for us,” states Chou. “Our t-shirts, our socks, our packaging, our mailers, our labels, our sticker labels are all made from recycled products that can be recycled again.”
Veronica Chou’s family has made household fortune at the forefront of the fast fashion business through investments in companies like Michael Kors and Tommy Hilfiger. And her daddy, Silas Chou, made millions as an investor in Michael Kors and Tommy Hilfiger. As an executive at Iconix Brand Group China, Veronica Chou played a role in the velocity of the market– bringing American brands to Chinese consumers. Because that discovery, Chou dove into the world of sustainable production head-first.”For our brand, recycled is a huge story for us,” says Chou.