Billionaire clothing dynasty heiress launches Everybody & Everyone to make fashion sustainable
well. About 20 %of industrial water pollution internationally can be traced to the dyeing and treatment of textiles– and microplastics from polyester, acrylic and nylon are contaminating the world’s oceans. On the other hand, the rise of quick fashion has encouraged customers to accelerate waste. Roughly one garbage truck loaded with clothing is landfilled all over the world every second, according to a 2017 report from the Ellen MacArthur Foundation. That means consumers are discarding around $400 billion worth of important goods every year as low prices and more “seasons” develop an illusion of disposability.
Everyone & & Everyone applies the lessons that Chou has actually discovered sustainability to a brand-new style brand name that she hopes can serve as a model for how to weave sustainability into every element of the industry.
For Chou, an understanding of the environmental toll that the household organisation was handling the planet started 6 years ago– a few years before Iconix Brand Group got the China subsidiary she had co-founded with her father in a transaction supposedly worth $56 million.
“For our brand, recycled is a huge story for us,” says Chou. “Our tee shirts, our socks, our product packaging, our mailers, our labels, our stickers are all made from recycled products that can be recycled once again.”
The company’s attention to its ecological effect also encompasses its supply chain. “Most of our fabrics are knit close to where our garments are produced. That is absolutely decreasing our carbon footprint,” says Chou. “I put a focus on having factories in America … our denim is produced in America and in the future we’re taking a look at tee shirts and athletics to be manufactured in America.”
Everyone & & Everyone has actually also partnered with the company One Tree Planted to plant a tree for each purchase that’s made with the business. In addition, the company has actually computed its carbon footprint from all of its pre-launch activities and has purchased and retired offsets to balance its emissions, Chou says.
It was around the time that Chou had her children, she states, that she understood the importance of making a brand name that was both environmentally sustainable and inclusive.
As the style business has expanded, so has the wealth of the Chou family. South Ocean Knitters, the knitwear producer started by Chou’s grandpa, was accountable for among the first foreign financial investments into mainland China in 1974. It is now among the largest providers of knitwear in the world, and, together with the Hong Kong manufacturer Li & & Fung, lags the Cobalt Fashion Holding corporation.
Some clothing are likewise made with fabrics that have recycled silver in them– so that the clothing can be worn numerous times without smelling or the requirement for a wash.
of the style industry on the environment. The textiles market mainly uses non-renewable
resources– on the order of 98 million lots each year. That includes the oil to make synthetic fibers, fertilizers to grow cotton and harmful chemicals to color, treat and produce the textiles utilized to make clothes. The greenhouse gas footprint from fabrics production was approximately 1.2 billion tons of CO2 equivalent in 2015– more than all worldwide flights and maritime deliveries combined(and a lot of those global flights and maritime deliveries were carrying clothing). The litany of catastrophes that can be associated to the clothing industry encompasses pollution, as
The new brand, which sells ladies’s clothing for every single size from 00 to 24 and at costs ranging from $18 to $288 (most fall in the $50 to $150 variety, offered a fast scroll through the business’s brand-new site) partners with business like Naadam and Ecoalf for sustainable cashmere and recycled materials made from plastic.
Image thanks to World Resources Institute
“It was 6 years ago I began discovering sustainability and five years ago that I said that I required to have a sustainable brand,” states Chou.
And her father, Silas Chou, made millions as a financier in Michael Kors and Tommy Hilfiger. As an executive at Iconix Brand Group China, Veronica Chou played a role in the velocity of the market– bringing American brands to Chinese consumers. Chou also worked as the co-founder of the Beijing-based personal equity fund China Consumer Capital and as a director of Karl Lagerfeld Greater China.
Veronica Chou’s family has actually made its fortune at the leading edge of the fast fashion business through investments in companies like Michael Kors and Tommy Hilfiger. Today, the heiress toan approximated $2.1 billion fortune is releasing her own company, Everybody & Everyone, to prove that the fashion business can be both ecologically sustainable and profitable. There’s no argument about the negative impacts
Digital printing is used in location of screens to avoid lots of water waste, the company said, and several of the business’s fabrics are not colored at all. rather, the business counts on an upcycling process by separating recycled fibers mechanically by color.
“I started building Everybody & & Everyone from the ground-up, first by getting the very best team in location then by finding the ideal vendors, producers and partners who were already making strides in the sustainability space,” Chou stated in a statement. “I desired this brand name to be for each woman, so body sustainability, inclusivity and positivity were going to be the foundation of everything we did. We then constructed the brand names sustainable & & technical pillars, which include activation, recycled, dyeing & & printing, naturals done much better, bio-based fibers and end usage to guarantee our products would reduce unfavorable effects. We are sustainable down to the labels stitched into each garment.”
Because that discovery, Chou dove into the world of sustainable manufacturing head-first. Through her family’s financial investment automobiles she has worked with business like Modern Meadow, which utilizes bio-engineering to make leather goods in a lab. Chou has also led financial investments in Thousand Fell, a soon-to-launch maker of totally recyclable shoes; Dirty Labs, which is developing more sustainable laundry cleaning products; and Carbon Engineering, which is developing a direct air capture technology for co2.
Veronica Chou’s family has made household has actually at the forefront of the leading edge fashion business through investments in companies like Michael Kors and Tommy Hilfiger. And her father, Silas Chou, made millions as a financier in Michael Kors and Tommy Hilfiger. As an executive at Iconix Brand Group China, Veronica Chou played a role in the acceleration of the industry– bringing American brand names to Chinese customers. Because that discovery, Chou dove into the world of sustainable manufacturing head-first.”For our brand name, recycled is a huge story for us,” states Chou.