Billionaire clothing dynasty heiress launches Everybody & Everyone to make fashion sustainable
“It was six years ago I started learning more about sustainability and 5 years ago that I said that I required to have a sustainable brand,” states Chou.
And her dad, Silas Chou, made millions as a financier in Michael Kors and Tommy Hilfiger. As an executive at Iconix Brand Group China, Veronica Chou contributed in the acceleration of the market– bringing American brand names to Chinese customers. Chou also served as the co-founder of the Beijing-based private equity fund China Consumer Capital and as a director of Karl Lagerfeld Greater China.
“I began constructing Everybody & & Everyone from the ground-up, first by getting the very best group in place then by discovering the right suppliers, partners and producers who were already making strides in the sustainability space,” Chou said in a declaration. “I wanted this brand to be for every lady, so body inclusivity, sustainability and positivity were going to be the backbone of everything we did. We then constructed the brand names sustainable & & technical pillars, which consist of activation, recycled, coloring & & printing, naturals done much better, bio-based fibers and end use to guarantee our items would minimize unfavorable impacts. We are sustainable to the labels stitched into each garment.”
For Chou, an understanding of the environmental toll that the household business was handling the planet began six years ago– a couple of years before Iconix Brand Group acquired the China subsidiary she had actually co-founded with her daddy in a deal supposedly worth $56 million.
The business’s attention to its environmental effect likewise encompasses its supply chain. “Most of our fabrics are knit near to where our garments are made. That is definitely minimizing our carbon footprint,” says Chou. “I put a focus on having factories in America … our jeans is made in America and in the future we’re looking at tee shirts and athletics to be produced in America.”
Veronica Chou’s family has actually made its fortune at the forefront of the fast fashion industry through financial investments in companies like Michael Kors and Tommy Hilfiger. Now, the heiress toan approximated $2.1 billion fortune is introducing her own business, Everybody & Everyone, to prove that the fashion business can be both rewarding and ecologically sustainable. There’s no argument about the negative impacts
Digital printing is utilized in location of screens to avoid tons of water waste, the company said, and several of the company’s fabrics are not colored at all. rather, the company relies on an upcycling process by separating recycled fibers mechanically by color.
Some clothes are also made with fabrics that have actually recycled silver in them– so that the clothing can be used multiple times without smelling or the requirement for a wash.
Everybody & & Everyone has also partnered with the organization One Tree Planted to plant a tree for each purchase that’s made with the business. In addition, the business has calculated its carbon footprint from all of its pre-launch activities and has actually purchased and retired offsets to balance its emissions, Chou says.
well. About 20 %of industrial water contamination worldwide can be traced to the dyeing and treatment of fabrics– and microplastics from polyester, acrylic and nylon are polluting the world’s oceans. On the other hand, the increase of quick fashion has actually encouraged consumers to accelerate waste. Approximately one trash truck full of clothes is landfilled worldwide every 2nd, according to a 2017 report from the Ellen MacArthur Foundation. That indicates customers are getting rid of around $400 billion worth of valuable items every year as low costs and more “seasons” produce an impression of disposability.
of the fashion business on the environment. The textiles market primarily utilizes non-renewable
resources– on the order of 98 million tons annually. That consists of the oil to make synthetic fibers, fertilizers to grow cotton and hazardous chemicals to dye, treat and produce the textiles used to make clothing. The greenhouse gas footprint from fabrics production was approximately 1.2 billion lots of CO2 equivalent in 2015– more than all global flights and maritime deliveries combined(and a great deal of those maritime deliveries and global flights were transporting clothes). The list of catastrophes that can be attributed to the clothing industry encompasses contamination, as
Everybody & & Everyone uses the lessons that Chou has found out about sustainability to a new style brand name that she hopes can act as a model for how to weave sustainability into every aspect of the market.
Image courtesy of World Resources Institute
As the fashion industry has actually expanded, so has the wealth of the Chou family. South Ocean Knitters, the knitwear maker begun by Chou’s grandfather, was accountable for among the first foreign financial investments into mainland China in 1974. It is now among the biggest providers of knitwear worldwide, and, together with the Hong Kong manufacturer Li & & Fung, lags the Cobalt Fashion Holding corporation.
The new brand, which offers ladies’s clothes for every size from 00 to 24 and at costs varying from $18 to $288 (most fall in the $50 to $150 range, provided a quick scroll through the business’s new website) partners with business like Naadam and Ecoalf for sustainable cashmere and recycled fabrics made from plastic.
Because that revelation, Chou dove into the world of sustainable manufacturing head-first. Through her household’s investment lorries she has worked with companies like Modern Meadow, which uses bio-engineering to make leather goods in a lab. Chou has actually likewise led financial investments in Thousand Fell, a soon-to-launch producer of totally recyclable shoes; Dirty Labs, which is developing more sustainable laundry cleansing products; and Carbon Engineering, which is developing a direct air capture innovation for carbon dioxide.
“For our brand, recycled is a huge story for us,” states Chou. “Our t-shirts, our socks, our packaging, our mailers, our labels, our sticker labels are all made from recycled materials that can be recycled once again.”
It was around the time that Chou had her kids, she states, that she understood the significance of making a brand that was both ecologically sustainable and inclusive.
Veronica Chou’s family has made its has actually at the forefront of the leading edge fashion business through investments in companies financial investments Michael Kors and Tommy Hilfiger. And her daddy, Silas Chou, made millions as a financier in Michael Kors and Tommy Hilfiger. As an executive at Iconix Brand Group China, Veronica Chou played a function in the velocity of the market– bringing American brands to Chinese consumers. Since that discovery, Chou dove into the world of sustainable manufacturing head-first.”For our brand name, recycled is a big story for us,” states Chou.