Billionaire clothing dynasty heiress launches Everybody & Everyone to make fashion sustainable
The company’s attention to its ecological effect also extends to its supply chain. “Most of our materials are knit near to where our garments are produced. That is certainly reducing our carbon footprint,” says Chou. “I put an emphasis on having factories in America … our denim is manufactured in America and in the future we’re taking a look at sports and t-shirts to be made in America.”
“It was 6 years ago I started finding out about sustainability and 5 years ago that I said that I needed to have a sustainable brand name,” says Chou.
Veronica Chou’s family has actually made its fortune at the leading edge of the quick fashion industry through financial investments in companies like Michael Kors and Tommy Hilfiger. Now, the heiress toan estimated $2.1 billion fortune is introducing her own business, Everybody & Everyone, to show that the fashion business can be both successful and ecologically sustainable. There’s no argument about the negative effects
The new brand, which offers females’s clothing for every size from 00 to 24 and at prices varying from $18 to $288 (most fall in the $50 to $150 range, provided a quick scroll through the business’s brand-new site) partners with companies like Naadam and Ecoalf for sustainable cashmere and recycled fabrics made from plastic.
Some clothes are likewise made with fabrics that have actually recycled silver in them– so that the clothing can be worn multiple times without smelling or the need for a wash.
And her dad, Silas Chou, made millions as an investor in Michael Kors and Tommy Hilfiger. As an executive at Iconix Brand Group China, Veronica Chou contributed in the velocity of the market– bringing American brand names to Chinese customers. Chou likewise worked as the co-founder of the Beijing-based private equity fund China Consumer Capital and as a director of Karl Lagerfeld Greater China.
Everybody & & Everyone applies the lessons that Chou has actually found out about sustainability to a brand-new style brand name that she hopes can act as a design for how to weave sustainability into every facet of the market.
“I started developing Everybody & & Everyone from the ground-up, first by getting the finest group in place then by finding the ideal suppliers, makers and partners who were currently making strides in the sustainability space,” Chou stated in a statement. “I desired this brand to be for every single woman, so body positivity, inclusivity and sustainability were going to be the backbone of everything we did. We then built the brands sustainable & & technical pillars, which consist of activation, recycled, dyeing & & printing, naturals done better, bio-based fibers and end usage to ensure our items would minimize unfavorable impacts. We are sustainable to the labels sewn into each garment.”
Since that discovery, Chou dove into the world of sustainable manufacturing head-first. Through her household’s financial investment cars she has actually dealt with companies like Modern Meadow, which utilizes bio-engineering to make leather goods in a lab. Chou has also led investments in Thousand Fell, a soon-to-launch manufacturer of fully recyclable shoes; Dirty Labs, which is establishing more sustainable laundry cleansing products; and Carbon Engineering, which is establishing a direct air capture technology for carbon dioxide.
As the fashion company has actually broadened, so has the wealth of the Chou household. South Ocean Knitters, the knitwear manufacturer started by Chou’s grandfather, was accountable for among the very first foreign financial investments into mainland China in 1974. It is now one of the biggest providers of knitwear worldwide, and, together with the Hong Kong producer Li & & Fung, lags the Cobalt Fashion Holding corporation.
Everyone & & Everyone has likewise partnered with the organization One Tree Planted to plant a tree for each purchase that’s made with the company. In addition, the business has actually computed its carbon footprint from all of its pre-launch activities and has bought and retired offsets to balance its emissions, Chou says.
For Chou, an understanding of the environmental toll that the family organisation was taking on the world started six years ago– a few years prior to Iconix Brand Group obtained the China subsidiary she had actually co-founded with her daddy in a deal reportedly worth $56 million.
It was around the time that Chou had her children, she states, that she understood the importance of making a brand name that was both environmentally sustainable and inclusive.
Digital printing is used in place of screens to avoid lots of water waste, the business stated, and several of the company’s fabrics are not dyed at all. rather, the company depends on an upcycling procedure by separating recycled fibers mechanically by color.
Image thanks to World Resources Institute
well. About 20 %of industrial water contamination worldwide can be traced to the dyeing and treatment of fabrics– and microplastics from polyester, acrylic and nylon are contaminating the world’s oceans. Meanwhile, the increase of quick fashion has encouraged consumers to accelerate waste. Approximately one garbage truck loaded with clothing is landfilled around the world every 2nd, according to a 2017 report from the Ellen MacArthur Foundation. That suggests consumers are throwing away around $400 billion worth of important items every year as low prices and more “seasons” develop an illusion of disposability.
“For our brand name, recycled is a big story for us,” says Chou. “Our tee shirts, our socks, our product packaging, our mailers, our labels, our sticker labels are all made from recycled products that can be recycled again.”
of the fashion business on the environment. The fabrics market mostly uses non-renewable
resources– on the order of 98 million loads per year. That includes the oil to make artificial fibers, fertilizers to grow cotton and harmful chemicals to color, deal with and produce the fabrics used to make clothing. The greenhouse gas footprint from textiles production was approximately 1.2 billion lots of CO2 equivalent in 2015– more than all global flights and maritime deliveries integrated(and a great deal of those maritime deliveries and global flights were hauling clothing). The list of catastrophes that can be associated to the clothing industry reaches pollution, as
Veronica Chou’s family has made its fortune at the forefront of the fast fashion business through investments in companies financial investments Michael Kors and Tommy Hilfiger. And her dad, Silas Chou, made millions as a financier in Michael Kors and Tommy Hilfiger. As an executive at Iconix Brand Group China, Veronica Chou played a function in the velocity of the industry– bringing American brands to Chinese customers. Because that discovery, Chou dove into the world of sustainable production head-first.”For our brand name, recycled is a big story for us,” states Chou.