Billionaire clothing dynasty heiress launches Everybody & Everyone to make fashion sustainable
It was around the time that Chou had her children, she states, that she realized the importance of making a brand that was both inclusive and environmentally sustainable.
The company’s attention to its environmental impact also extends to its supply chain. “Most of our materials are knit close to where our garments are made. That is definitely minimizing our carbon footprint,” says Chou. “I put a focus on having factories in America … our denim is made in America and in the future we’re looking at tee shirts and athletics to be manufactured in America.”
Since that discovery, Chou dove into the world of sustainable manufacturing head-first. Through her family’s financial investment cars she has actually worked with companies like Modern Meadow, which utilizes bio-engineering to make leather items in a lab. Chou has actually also led investments in Thousand Fell, a soon-to-launch maker of fully recyclable shoes; Dirty Labs, which is developing more sustainable laundry cleansing products; and Carbon Engineering, which is establishing a direct air capture innovation for carbon dioxide.
well. About 20 %of commercial water pollution internationally can be traced to the dyeing and treatment of fabrics– and microplastics from polyester, acrylic and nylon are contaminating the world’s oceans. The rise of fast fashion has motivated customers to speed up waste. Roughly one garbage truck filled with clothing is landfilled around the globe every 2nd, according to a 2017 report from the Ellen MacArthur Foundation. That indicates consumers are discarding around $400 billion worth of important products every year as low costs and more “seasons” develop an illusion of disposability.
The brand-new brand, which offers females’s clothing for each size from 00 to 24 and at costs varying from $18 to $288 (most fall in the $50 to $150 range, provided a quick scroll through the company’s brand-new site) partners with business like Naadam and Ecoalf for sustainable cashmere and recycled materials made from plastic.
For Chou, an understanding of the ecological toll that the family company was taking on the world started six years back– a few years prior to Iconix Brand Group acquired the China subsidiary she had actually co-founded with her daddy in a transaction reportedly worth $56 million.
Image thanks to World Resources Institute
And her dad, Silas Chou, made millions as an investor in Michael Kors and Tommy Hilfiger. As an executive at Iconix Brand Group China, Veronica Chou played a function in the acceleration of the industry– bringing American brand names to Chinese customers. Chou likewise served as the co-founder of the Beijing-based private equity fund China Consumer Capital and as a director of Karl Lagerfeld Greater China.
of the fashion business on the environment. The textiles industry primarily uses non-renewable
resources– on the order of 98 million tons annually. That consists of the oil to make artificial fibers, fertilizers to grow cotton and toxic chemicals to color, deal with and produce the fabrics used to make clothing. The greenhouse gas footprint from fabrics production was roughly 1.2 billion lots of CO2 equivalent in 2015– more than all global flights and maritime deliveries combined(and a great deal of those global flights and maritime deliveries were transporting clothes). The litany of catastrophes that can be credited to the clothing market reaches contamination, as
Digital printing is used in location of screens to avoid lots of water waste, the business said, and numerous of the business’s materials are not colored at all. instead, the company depends on an upcycling procedure by separating recycled fibers mechanically by color.
Veronica Chou’s household has actually made its fortune at the leading edge of the quick style organisation through financial investments in business like Michael Kors and Tommy Hilfiger. Today, the heiress toan approximated $2.1 billion fortune is releasing her own company, Everybody & Everyone, to prove that the fashion market can be both profitable and ecologically sustainable. There’s no argument about the unfavorable effects
Everybody & & Everyone has actually also partnered with the company One Tree Planted to plant a tree for each purchase that’s made with the company. In addition, the business has actually determined its carbon footprint from all of its pre-launch activities and has actually purchased and retired offsets to balance its emissions, Chou states.
“It was six years ago I started discovering sustainability and five years ago that I stated that I required to have a sustainable brand name,” states Chou.
Everybody & & Everyone applies the lessons that Chou has actually learnt more about sustainability to a brand-new fashion brand name that she hopes can serve as a design for how to weave sustainability into every element of the industry.
As the fashion company has expanded, so has the wealth of the Chou family. South Ocean Knitters, the knitwear producer begun by Chou’s grandpa, was accountable for among the first foreign investments into mainland China in 1974. It is now one of the largest suppliers of knitwear on the planet, and, together with the Hong Kong manufacturer Li & & Fung, lags the Cobalt Fashion Holding conglomerate.
Some clothing are also made with materials that have recycled silver in them– so that the clothes can be worn several times without smelling or the requirement for a wash.
“I started building Everybody & & Everyone from the ground-up, very first by getting the finest group in place then by finding the best vendors, partners and manufacturers who were already making strides in the sustainability space,” Chou said in a declaration. “I wanted this brand name to be for every single woman, so body sustainability, inclusivity and positivity were going to be the backbone of whatever we did. We then built the brands sustainable & & technical pillars, which consist of activation, recycled, dyeing & & printing, naturals done much better, bio-based fibers and end use to guarantee our products would lessen unfavorable impacts. We are sustainable to the labels stitched into each garment.”
“For our brand, recycled is a big story for us,” says Chou. “Our tee shirts, our socks, our packaging, our mailers, our labels, our stickers are all made from recycled products that can be recycled again.”
Veronica Chou’s family has made household has actually at the forefront of the fast fashion business through investments in companies like Michael Kors and Tommy Hilfiger. And her father, Silas Chou, made millions as an investor in Michael Kors and Tommy Hilfiger. As an executive at Iconix Brand Group China, Veronica Chou played a role in the velocity of the market– bringing American brand names to Chinese customers. Since that revelation, Chou dove into the world of sustainable production head-first.”For our brand, recycled is a big story for us,” says Chou.