Billionaire clothing dynasty heiress launches Everybody & Everyone to make fashion sustainable
Image courtesy of World Resources Institute
It was around the time that Chou had her children, she says, that she recognized the importance of making a brand name that was both environmentally sustainable and inclusive.
The brand-new brand name, which sells women’s clothes for every size from 00 to 24 and at prices ranging from $18 to $288 (most fall in the $50 to $150 range, offered a quick scroll through the business’s brand-new site) partners with business like Naadam and Ecoalf for sustainable cashmere and recycled materials made from plastic.
Everyone & & Everyone has also partnered with the company One Tree Planted to plant a tree for each purchase that’s made with the business. In addition, the business has actually computed its carbon footprint from all of its pre-launch activities and has actually bought and retired offsets to stabilize its emissions, Chou says.
Some clothing are also made with fabrics that have actually recycled silver in them– so that the clothes can be worn numerous times without smelling or the need for a wash.
“I began building Everybody & & Everyone from the ground-up, first by getting the very best team in place then by discovering the best vendors, partners and makers who were already making strides in the sustainability space,” Chou stated in a declaration. “I desired this brand name to be for every single female, so body sustainability, inclusivity and positivity were going to be the foundation of whatever we did. We then built the brands sustainable & & technical pillars, which consist of activation, recycled, coloring & & printing, naturals done better, bio-based fibers and end use to ensure our products would reduce negative impacts. We are sustainable down to the labels stitched into each garment.”
“For our brand, recycled is a huge story for us,” states Chou. “Our tee shirts, our socks, our packaging, our mailers, our labels, our stickers are all made from recycled products that can be recycled once again.”
For Chou, an understanding of the ecological toll that the family organisation was taking on the planet began 6 years ago– a few years before Iconix Brand Group acquired the China subsidiary she had co-founded with her dad in a deal supposedly worth $56 million.
And her father, Silas Chou, made millions as an investor in Michael Kors and Tommy Hilfiger. As an executive at Iconix Brand Group China, Veronica Chou played a role in the velocity of the market– bringing American brands to Chinese customers. Chou also worked as the co-founder of the Beijing-based personal equity fund China Consumer Capital and as a director of Karl Lagerfeld Greater China.
Veronica Chou’s household has actually made its fortune at the forefront of the fast fashion business through investments in business like Michael Kors and Tommy Hilfiger. Now, the heiress toan approximated $2.1 billion fortune is introducing her own company, Everybody & Everyone, to prove that the fashion business can be both ecologically sustainable and rewarding. There’s no argument about the unfavorable impacts
The business’s attention to its ecological impact also extends to its supply chain. “Most of our fabrics are knit near to where our garments are made. That is absolutely lowering our carbon footprint,” says Chou. “I put an emphasis on having factories in America … our jeans is manufactured in America and in the future we’re looking at sports and tee shirts to be made in America.”
Everybody & & Everyone applies the lessons that Chou has learnt more about sustainability to a brand-new fashion brand that she hopes can function as a model for how to weave sustainability into every aspect of the industry.
well. About 20 %of commercial water pollution worldwide can be traced to the dyeing and treatment of fabrics– and microplastics from polyester, acrylic and nylon are contaminating the world’s oceans. The rise of quick fashion has motivated customers to accelerate waste. Approximately one garbage truck filled with clothes is landfilled around the world every 2nd, according to a 2017 report from the Ellen MacArthur Foundation. That implies consumers are throwing away around $400 billion worth of valuable products every year as low prices and more “seasons” create an impression of disposability.
of the fashion business on the environment. The textiles market mostly utilizes non-renewable
resources– on the order of 98 million tons per year. That consists of the oil to make artificial fibers, fertilizers to grow cotton and poisonous chemicals to color, deal with and produce the fabrics utilized to make clothing. The greenhouse gas footprint from textiles production was approximately 1.2 billion loads of CO2 equivalent in 2015– more than all worldwide flights and maritime shipments integrated(and a lot of those global flights and maritime shipments were carrying clothing). The litany of disasters that can be attributed to the clothing market extends to contamination, as
Digital printing is utilized in location of screens to prevent lots of water waste, the business stated, and several of the company’s materials are not dyed at all. instead, the business depends on an upcycling process by separating recycled fibers mechanically by color.
As the fashion company has expanded, so has the wealth of the Chou family. South Ocean Knitters, the knitwear manufacturer begun by Chou’s grandfather, was responsible for among the first foreign financial investments into mainland China in 1974. It is now among the largest providers of knitwear in the world, and, together with the Hong Kong maker Li & & Fung, lags the Cobalt Fashion Holding corporation.
Because that revelation, Chou dove into the world of sustainable manufacturing head-first. Through her household’s investment vehicles she has actually worked with business like Modern Meadow, which utilizes bio-engineering to make leather items in a lab. Chou has actually likewise led investments in Thousand Fell, a soon-to-launch maker of fully recyclable shoes; Dirty Labs, which is developing more sustainable laundry cleansing items; and Carbon Engineering, which is establishing a direct air capture technology for carbon dioxide.
“It was 6 years ago I began learning more about sustainability and five years ago that I stated that I required to have a sustainable brand,” says Chou.
Veronica Chou’s family has made its fortune at the forefront of the fast fashion business through investments in companies financial investments Michael Kors and Tommy Hilfiger. And her father, Silas Chou, made millions as an investor in Michael Kors and Tommy Hilfiger. As an executive at Iconix Brand Group China, Veronica Chou played a role in the velocity of the market– bringing American brand names to Chinese customers. Because that revelation, Chou dove into the world of sustainable manufacturing head-first.”For our brand name, recycled is a big story for us,” says Chou.