Billionaire clothing dynasty heiress launches Everybody & Everyone to make fashion sustainable
of the fashion market on the environment. The textiles market primarily utilizes non-renewable
resources– on the order of 98 million heaps per year. That includes the oil to make synthetic fibers, fertilizers to grow cotton and poisonous chemicals to dye, treat and produce the fabrics utilized to make clothes. The greenhouse gas footprint from fabrics production was approximately 1.2 billion tons of CO2 equivalent in 2015– more than all international flights and maritime deliveries integrated(and a great deal of those maritime shipments and international flights were transporting clothes). The litany of disasters that can be associated to the clothes market reaches pollution, as
Digital printing is used in place of screens to avoid heaps of water waste, the company said, and several of the business’s materials are not dyed at all. instead, the business depends on an upcycling procedure by separating recycled fibers mechanically by color.
Image courtesy of World Resources Institute
“For our brand, recycled is a big story for us,” says Chou. “Our tee shirts, our socks, our product packaging, our mailers, our labels, our stickers are all made from recycled materials that can be recycled once again.”
Everyone & & Everyone has also partnered with the company One Tree Planted to plant a tree for each purchase that’s made with the company. In addition, the company has computed its carbon footprint from all of its pre-launch activities and has bought and retired offsets to stabilize its emissions, Chou states.
It was around the time that Chou had her kids, she says, that she realized the importance of making a brand name that was both environmentally sustainable and inclusive.
The brand-new brand, which offers women’s clothing for every size from 00 to 24 and at rates ranging from $18 to $288 (most fall in the $50 to $150 range, given a fast scroll through the company’s new website) partners with companies like Naadam and Ecoalf for sustainable cashmere and recycled fabrics made from plastic.
“It was six years ago I started discovering about sustainability and five years ago that I stated that I required to have a sustainable brand name,” states Chou.
And her father, Silas Chou, made millions as an investor in Michael Kors and Tommy Hilfiger. As an executive at Iconix Brand Group China, Veronica Chou contributed in the velocity of the industry– bringing American brand names to Chinese consumers. Chou also acted as the co-founder of the Beijing-based personal equity fund China Consumer Capital and as a director of Karl Lagerfeld Greater China.
“I started developing Everybody & & Everyone from the ground-up, first by getting the very best team in place then by discovering the right suppliers, makers and partners who were currently making strides in the sustainability area,” Chou stated in a statement. “I wanted this brand name to be for every female, so body sustainability, inclusivity and positivity were going to be the backbone of whatever we did. We then constructed the brands sustainable & & technical pillars, which include activation, recycled, coloring & & printing, naturals done better, bio-based fibers and end usage to guarantee our products would minimize unfavorable effects. We are sustainable down to the labels stitched into each garment.”
Veronica Chou’s household has actually made its fortune at the forefront of the fast fashion industry through investments in companies like Michael Kors and Tommy Hilfiger. However now, the heiress toan approximated $2.1 billion fortune is introducing her own company, Everybody & Everyone, to prove that the fashion business can be both rewarding and ecologically sustainable. There’s no argument about the unfavorable effects
Some clothes are likewise made with materials that have recycled silver in them– so that the clothes can be used multiple times without smelling or the need for a wash.
As the fashion business has actually broadened, so has the wealth of the Chou household. South Ocean Knitters, the knitwear manufacturer begun by Chou’s grandpa, was responsible for one of the first foreign investments into mainland China in 1974. It is now among the biggest suppliers of knitwear on the planet, and, together with the Hong Kong producer Li & & Fung, is behind the Cobalt Fashion Holding corporation.
The company’s attention to its ecological effect also extends to its supply chain. “Most of our fabrics are knit near where our garments are made. That is absolutely decreasing our carbon footprint,” says Chou. “I put an emphasis on having factories in America … our denim is made in America and in the future we’re taking a look at tee shirts and athletics to be made in America.”
well. About 20 %of commercial water pollution globally can be traced to the dyeing and treatment of fabrics– and microplastics from polyester, acrylic and nylon are polluting the world’s oceans. The rise of quick fashion has actually motivated customers to speed up waste. Roughly one garbage truck loaded with clothes is landfilled around the world every 2nd, according to a 2017 report from the Ellen MacArthur Foundation. That indicates consumers are throwing away around $400 billion worth of valuable products every year as low prices and more “seasons” develop an illusion of disposability.
Since that revelation, Chou dove into the world of sustainable manufacturing head-first. Through her family’s financial investment vehicles she has actually dealt with companies like Modern Meadow, which uses bio-engineering to make leather products in a laboratory. Chou has also led investments in Thousand Fell, a soon-to-launch manufacturer of completely recyclable shoes; Dirty Labs, which is developing more sustainable laundry cleansing items; and Carbon Engineering, which is establishing a direct air capture technology for co2.
For Chou, an understanding of the environmental toll that the family company was taking on the world started 6 years back– a couple of years before Iconix Brand Group got the China subsidiary she had actually co-founded with her dad in a deal apparently worth $56 million.
Everyone & & Everyone uses the lessons that Chou has discovered about sustainability to a brand-new fashion brand that she hopes can serve as a design for how to weave sustainability into every facet of the industry.
Veronica Chou’s family has made household fortune at the forefront of the fast fashion business through investments in companies financial investments Michael Kors and Tommy Hilfiger. And her daddy, Silas Chou, made millions as an investor in Michael Kors and Tommy Hilfiger. As an executive at Iconix Brand Group China, Veronica Chou played a function in the acceleration of the industry– bringing American brands to Chinese consumers. Because that discovery, Chou dove into the world of sustainable production head-first.”For our brand, recycled is a huge story for us,” states Chou.