Billionaire clothing dynasty heiress launches Everybody & Everyone to make fashion sustainable

Billionaire clothing dynasty heiress launches Everybody & Everyone to make fashion sustainable

It was around the time that Chou had her kids, she states, that she understood the value of making a brand that was both environmentally sustainable and inclusive.

Digital printing is used in location of screens to prevent lots of water waste, the company stated, and numerous of the business’s fabrics are not colored at all. instead, the company counts on an upcycling process by separating recycled fibers mechanically by color.

Everyone & & Everyone has also partnered with the company One Tree Planted to plant a tree for each purchase that’s made with the company. In addition, the business has actually computed its carbon footprint from all of its pre-launch activities and has actually bought and retired offsets to stabilize its emissions, Chou says.

The new brand name, which sells ladies’s clothes for every single size from 00 to 24 and at costs varying from $18 to $288 (most fall in the $50 to $150 variety, provided a quick scroll through the company’s new site) partners with business like Naadam and Ecoalf for sustainable cashmere and recycled materials made from plastic.

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Image thanks to World Resources Institute

Since that revelation, Chou dove into the world of sustainable production head-first. Through her family’s financial investment vehicles she has actually dealt with companies like Modern Meadow, which utilizes bio-engineering to make leather goods in a laboratory. Chou has actually also led investments in Thousand Fell, a soon-to-launch maker of totally recyclable shoes; Dirty Labs, which is developing more sustainable laundry cleaning products; and Carbon Engineering, which is developing a direct air capture technology for carbon dioxide.

“For our brand name, recycled is a huge story for us,” states Chou. “Our tee shirts, our socks, our product packaging, our mailers, our labels, our stickers are all made from recycled materials that can be recycled again.”

Veronica Chou’s household has made its fortune at the forefront of the quick style organisation through financial investments in companies like Michael Kors and Tommy Hilfiger. Now, the heiress toan estimated $2.1 billion fortune is introducing her own business, Everybody & Everyone, to show that the style industry can be both profitable and environmentally sustainable. There’s no argument about the negative effects

And her dad, Silas Chou, made millions as an investor in Michael Kors and Tommy Hilfiger. As an executive at Iconix Brand Group China, Veronica Chou contributed in the acceleration of the market– bringing American brand names to Chinese consumers. Chou likewise worked as the co-founder of the Beijing-based private equity fund China Consumer Capital and as a director of Karl Lagerfeld Greater China.

“I started constructing Everybody & & Everyone from the ground-up, very first by getting the best group in location then by discovering the best suppliers, makers and partners who were already making strides in the sustainability space,” Chou stated in a declaration. “I desired this brand name to be for every woman, so body inclusivity, positivity and sustainability were going to be the foundation of everything we did. We then constructed the brand names sustainable & & technical pillars, which consist of activation, recycled, dyeing & & printing, naturals done much better, bio-based fibers and end use to ensure our items would minimize negative impacts. We are sustainable down to the labels stitched into each garment.”

For Chou, an understanding of the environmental toll that the household business was taking on the world started six years earlier– a few years before Iconix Brand Group got the China subsidiary she had co-founded with her dad in a transaction supposedly worth $56 million.

well. About 20 %of commercial water pollution globally can be traced to the dyeing and treatment of fabrics– and microplastics from polyester, acrylic and nylon are contaminating the world’s oceans. The increase of quick fashion has encouraged customers to speed up waste. Roughly one trash truck complete of clothes is landfilled all over the world every 2nd, according to a 2017 report from the Ellen MacArthur Foundation. That indicates customers are tossing away around $400 billion worth of valuable goods every year as low prices and more “seasons” create an impression of disposability.

Everyone & & Everyone applies the lessons that Chou has found out about sustainability to a brand-new fashion brand that she hopes can serve as a model for how to weave sustainability into every element of the industry.

“It was six years ago I started learning more about sustainability and 5 years ago that I said that I needed to have a sustainable brand name,” states Chou.

As the style organisation has actually broadened, so has the wealth of the Chou household. South Ocean Knitters, the knitwear maker started by Chou’s grandpa, was accountable for among the first foreign investments into mainland China in 1974. It is now one of the biggest suppliers of knitwear on the planet, and, together with the Hong Kong maker Li & & Fung, is behind the Cobalt Fashion Holding corporation.

of the fashion industry on the environment. The fabrics industry primarily uses non-renewable

resources– on the order of 98 million tons per year. That consists of the oil to make synthetic fibers, fertilizers to grow cotton and toxic chemicals to dye, treat and produce the fabrics utilized to make clothes. The greenhouse gas footprint from textiles production was approximately 1.2 billion loads of CO2 equivalent in 2015– more than all global flights and maritime deliveries integrated(and a great deal of those global flights and maritime shipments were transporting clothing). The list of disasters that can be attributed to the clothes market extends to pollution, as

The business’s attention to its ecological impact also extends to its supply chain. “Most of our materials are knit near to where our garments are produced. That is absolutely minimizing our carbon footprint,” states Chou. “I put a focus on having factories in America … our denim is produced in America and in the future we’re taking a look at t-shirts and sports to be produced in America.”

Some clothing are also made with fabrics that have actually recycled silver in them– so that the clothes can be used several times without smelling or the need for a wash.

Veronica Chou’s family has made household has actually at the forefront of the leading edge fashion business through investments in companies like Michael Kors and Tommy Hilfiger. And her father, Silas Chou, made millions as an investor in Michael Kors and Tommy Hilfiger. As an executive at Iconix Brand Group China, Veronica Chou played a role in the acceleration of the industry– bringing American brand names to Chinese customers. Because that discovery, Chou dove into the world of sustainable manufacturing head-first.”For our brand, recycled is a huge story for us,” states Chou.

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