Billionaire clothing dynasty heiress launches Everybody & Everyone to make fashion sustainable
As the fashion organisation has actually broadened, so has the wealth of the Chou family. South Ocean Knitters, the knitwear producer started by Chou’s grandpa, was responsible for one of the first foreign financial investments into mainland China in 1974. It is now among the biggest suppliers of knitwear worldwide, and, together with the Hong Kong manufacturer Li & & Fung, is behind the Cobalt Fashion Holding corporation.
And her father, Silas Chou, made millions as an investor in Michael Kors and Tommy Hilfiger. As an executive at Iconix Brand Group China, Veronica Chou contributed in the velocity of the market– bringing American brand names to Chinese customers. Chou likewise acted as the co-founder of the Beijing-based private equity fund China Consumer Capital and as a director of Karl Lagerfeld Greater China.
“I started constructing Everybody & & Everyone from the ground-up, very first by getting the best team in place then by discovering the right vendors, manufacturers and partners who were currently making strides in the sustainability area,” Chou stated in a declaration. “I wanted this brand to be for each woman, so body positivity, sustainability and inclusivity were going to be the backbone of everything we did. We then built the brand names sustainable & & technical pillars, which consist of activation, recycled, dyeing & & printing, naturals done much better, bio-based fibers and end use to guarantee our products would minimize unfavorable impacts. We are sustainable down to the labels stitched into each garment.”
The company’s attention to its environmental effect likewise reaches its supply chain. “Most of our fabrics are knit close to where our garments are manufactured. That is definitely decreasing our carbon footprint,” states Chou. “I put a focus on having factories in America … our denim is manufactured in America and in the future we’re taking a look at sports and tee shirts to be produced in America.”
It was around the time that Chou had her kids, she states, that she understood the value of making a brand that was both environmentally sustainable and inclusive.
“It was 6 years ago I started discovering sustainability and five years ago that I stated that I needed to have a sustainable brand,” says Chou.
The new brand name, which sells ladies’s clothing for every single size from 00 to 24 and at costs varying from $18 to $288 (most fall in the $50 to $150 range, given a quick scroll through the company’s new site) partners with business like Naadam and Ecoalf for sustainable cashmere and recycled materials made from plastic.
Some clothes are likewise made with materials that have recycled silver in them– so that the clothes can be used numerous times without smelling or the requirement for a wash.
Everybody & & Everyone uses the lessons that Chou has actually found out about sustainability to a new fashion brand name that she hopes can function as a design for how to weave sustainability into every aspect of the industry.
“For our brand name, recycled is a big story for us,” states Chou. “Our tee shirts, our socks, our product packaging, our mailers, our labels, our stickers are all made from recycled products that can be recycled again.”
Digital printing is used in location of screens to prevent lots of water waste, the business said, and several of the company’s materials are not dyed at all. instead, the company depends on an upcycling procedure by separating recycled fibers mechanically by color.
For Chou, an understanding of the ecological toll that the household organisation was taking on the world began 6 years back– a couple of years before Iconix Brand Group got the China subsidiary she had actually co-founded with her father in a deal apparently worth $56 million.
well. About 20 %of industrial water pollution globally can be traced to the dyeing and treatment of textiles– and microplastics from polyester, acrylic and nylon are polluting the world’s oceans. On the other hand, the increase of quick fashion has encouraged customers to accelerate waste. Approximately one trash truck loaded with clothes is landfilled all over the world every 2nd, according to a 2017 report from the Ellen MacArthur Foundation. That means consumers are tossing away around $400 billion worth of important items every year as low prices and more “seasons” develop an impression of disposability.
Everybody & & Everyone has actually likewise partnered with the company One Tree Planted to plant a tree for each purchase that’s made with the business. In addition, the company has actually calculated its carbon footprint from all of its pre-launch activities and has actually bought and retired offsets to balance its emissions, Chou states.
Image thanks to World Resources Institute
of the fashion industry on the environment. The fabrics industry mostly uses non-renewable
resources– on the order of 98 million tons each year. That includes the oil to make synthetic fibers, fertilizers to grow cotton and harmful chemicals to color, deal with and produce the fabrics utilized to make clothes. The greenhouse gas footprint from textiles production was approximately 1.2 billion lots of CO2 equivalent in 2015– more than all global flights and maritime shipments integrated(and a lot of those maritime shipments and international flights were carrying clothes). The list of catastrophes that can be associated to the clothes market encompasses contamination, as
Since that revelation, Chou dove into the world of sustainable production head-first. Through her family’s financial investment cars she has actually worked with business like Modern Meadow, which utilizes bio-engineering to make leather goods in a laboratory. Chou has likewise led financial investments in Thousand Fell, a soon-to-launch manufacturer of fully recyclable shoes; Dirty Labs, which is establishing more sustainable laundry cleaning products; and Carbon Engineering, which is establishing a direct air capture innovation for carbon dioxide.
Veronica Chou’s household has made its fortune at the leading edge of the fast fashion service through investments in business like Michael Kors and Tommy Hilfiger. Now, the heiress toan estimated $2.1 billion fortune is introducing her own business, Everybody & Everyone, to prove that the fashion market can be both ecologically sustainable and successful. There’s no argument about the negative effects
Veronica Chou’s family has made household fortune at the forefront of the fast fashion business through investments in companies like Michael Kors and Tommy Hilfiger. And her father, Silas Chou, made millions as a financier in Michael Kors and Tommy Hilfiger. As an executive at Iconix Brand Group China, Veronica Chou played a role in the acceleration of the market– bringing American brand names to Chinese consumers. Because that discovery, Chou dove into the world of sustainable production head-first.”For our brand, recycled is a huge story for us,” states Chou.