Billionaire clothing dynasty heiress launches Everybody & Everyone to make fashion sustainable
Image thanks to World Resources Institute
“I started building Everybody & & Everyone from the ground-up, first by getting the finest group in place then by finding the ideal vendors, producers and partners who were currently making strides in the sustainability area,” Chou said in a statement. “I desired this brand to be for every woman, so body inclusivity, positivity and sustainability were going to be the foundation of whatever we did. We then constructed the brand names sustainable & & technical pillars, which include activation, recycled, dyeing & & printing, naturals done much better, bio-based fibers and end usage to ensure our items would lessen unfavorable effects. We are sustainable down to the labels stitched into each garment.”
For Chou, an understanding of the ecological toll that the family company was handling the world started 6 years earlier– a couple of years prior to Iconix Brand Group got the China subsidiary she had co-founded with her daddy in a transaction reportedly worth $56 million.
It was around the time that Chou had her kids, she states, that she realized the significance of making a brand that was both environmentally sustainable and inclusive.
Since that discovery, Chou dove into the world of sustainable production head-first. Through her household’s investment vehicles she has worked with companies like Modern Meadow, which uses bio-engineering to make leather goods in a laboratory. Chou has actually also led investments in Thousand Fell, a soon-to-launch producer of completely recyclable shoes; Dirty Labs, which is establishing more sustainable laundry cleaning items; and Carbon Engineering, which is developing a direct air capture innovation for co2.
“It was six years ago I began learning more about sustainability and five years ago that I said that I required to have a sustainable brand,” says Chou.
well. About 20 %of commercial water contamination internationally can be traced to the dyeing and treatment of textiles– and microplastics from polyester, acrylic and nylon are polluting the world’s oceans. The increase of fast style has encouraged customers to speed up waste. Approximately one garbage truck loaded with clothing is landfilled around the world every 2nd, according to a 2017 report from the Ellen MacArthur Foundation. That means customers are getting rid of around $400 billion worth of important items every year as low rates and more “seasons” produce an impression of disposability.
of the style market on the environment. The fabrics market mainly utilizes non-renewable
resources– on the order of 98 million tons each year. That consists of the oil to make artificial fibers, fertilizers to grow cotton and harmful chemicals to dye, treat and produce the textiles utilized to make clothes. The greenhouse gas footprint from textiles production was approximately 1.2 billion lots of CO2 equivalent in 2015– more than all global flights and maritime deliveries integrated(and a lot of those maritime deliveries and international flights were carrying clothing). The list of catastrophes that can be credited to the clothes industry encompasses pollution, as
Some clothes are also made with materials that have actually recycled silver in them– so that the clothes can be worn several times without smelling or the requirement for a wash.
Digital printing is used in location of screens to avoid lots of water waste, the business said, and several of the company’s fabrics are not colored at all. instead, the business relies on an upcycling procedure by separating recycled fibers mechanically by color.
And her father, Silas Chou, made millions as a financier in Michael Kors and Tommy Hilfiger. As an executive at Iconix Brand Group China, Veronica Chou contributed in the acceleration of the industry– bringing American brand names to Chinese customers. Chou also acted as the co-founder of the Beijing-based personal equity fund China Consumer Capital and as a director of Karl Lagerfeld Greater China.
Everyone & & Everyone uses the lessons that Chou has found out about sustainability to a new fashion brand that she hopes can function as a design for how to weave sustainability into every element of the industry.
The business’s attention to its environmental impact also reaches its supply chain. “Most of our fabrics are knit near to where our garments are made. That is certainly reducing our carbon footprint,” states Chou. “I put an emphasis on having factories in America … our jeans is made in America and in the future we’re taking a look at athletics and tee shirts to be produced in America.”
As the fashion industry has actually broadened, so has the wealth of the Chou family. South Ocean Knitters, the knitwear producer begun by Chou’s grandfather, was accountable for among the first foreign investments into mainland China in 1974. It is now among the biggest providers of knitwear on the planet, and, together with the Hong Kong maker Li & & Fung, lags the Cobalt Fashion Holding conglomerate.
Veronica Chou’s family has made its fortune at the leading edge of the fast fashion company through financial investments in business like Michael Kors and Tommy Hilfiger. Now, the heiress toan approximated $2.1 billion fortune is launching her own business, Everybody & Everyone, to prove that the fashion market can be both ecologically sustainable and lucrative. There’s no argument about the unfavorable effects
Everyone & & Everyone has actually also partnered with the organization One Tree Planted to plant a tree for each purchase that’s made with the business. In addition, the business has actually computed its carbon footprint from all of its pre-launch activities and has bought and retired offsets to stabilize its emissions, Chou states.
“For our brand name, recycled is a huge story for us,” says Chou. “Our t-shirts, our socks, our product packaging, our mailers, our labels, our sticker labels are all made from recycled materials that can be recycled once again.”
The brand-new brand, which offers females’s clothes for every single size from 00 to 24 and at prices ranging from $18 to $288 (most fall in the $50 to $150 range, provided a quick scroll through the business’s new website) partners with companies like Naadam and Ecoalf for sustainable cashmere and recycled materials made from plastic.
Veronica Chou’s family has made household has actually at the forefront of the leading edge fashion business through investments in companies financial investments Michael Kors and Tommy Hilfiger. And her father, Silas Chou, made millions as an investor in Michael Kors and Tommy Hilfiger. As an executive at Iconix Brand Group China, Veronica Chou played a role in the velocity of the market– bringing American brand names to Chinese customers. Because that revelation, Chou dove into the world of sustainable manufacturing head-first.”For our brand, recycled is a huge story for us,” says Chou.