Veronica Chou’s family has made household has actually at the forefront of the fast fashion business through investments in companies like Michael Kors and Tommy Hilfiger. And her father, Silas Chou, made millions as an investor in Michael Kors and Tommy Hilfiger. As an executive at Iconix Brand Group China, Veronica Chou played a role in the velocity of the market– bringing American brand names to Chinese customers. Since that revelation, Chou dove into the world of sustainable manufacturing head-first.”For our brand, recycled is a big story for us,” states Chou.
Veronica Chou’s family has made its fortune at the forefront of the fast fashion business through investments in companies financial investments Michael Kors and Tommy Hilfiger. And her dad, Silas Chou, made millions as an investor in Michael Kors and Tommy Hilfiger. As an executive at Iconix Brand Group China, Veronica Chou played a function in the acceleration of the industry– bringing American brand names to Chinese customers.
Veronica Chou’s family has made its has actually at the forefront of the leading edge fashion business through investments in companies financial investments Michael Kors and Tommy Hilfiger. And her dad, Silas Chou, made millions as an investor in Michael Kors and Tommy Hilfiger. As an executive at Iconix Brand Group China, Veronica Chou played a function in the velocity of the industry– bringing American brands to Chinese consumers. Since that discovery, Chou dove into the world of sustainable production head-first.”For our brand name, recycled is a huge story for us,” states Chou.
Veronica Chou’s family has made its has actually at the forefront of the leading edge fashion business through investments in companies like Michael Kors and Tommy Hilfiger. And her dad, Silas Chou, made millions as an investor in Michael Kors and Tommy Hilfiger. As an executive at Iconix Brand Group China, Veronica Chou played a function in the velocity of the industry– bringing American brand names to Chinese consumers.
For Chou, an understanding of the ecological toll that the household business was handling the world began 6 years earlier– a couple of years prior to Iconix Brand Group got the China subsidiary she had co-founded with her father in a deal supposedly worth $56 million.
The company’s attention to its ecological impact likewise encompasses its supply chain. “Most of our materials are knit near where our garments are manufactured. That is certainly decreasing our carbon footprint,” states Chou. “I put an emphasis on having factories in America … our jeans is produced in America and in the future we’re looking at sports and t-shirts to be produced in America.”
And her dad, Silas Chou, made millions as an investor in Michael Kors and Tommy Hilfiger. As an executive at Iconix Brand Group China, Veronica Chou contributed in the velocity of the market– bringing American brands to Chinese customers. Chou likewise functioned as the co-founder of the Beijing-based personal equity fund China Consumer Capital and as a director of Karl Lagerfeld Greater China.
As the fashion business has expanded, so has the wealth of the Chou family. South Ocean Knitters, the knitwear manufacturer started by Chou’s grandpa, was accountable for one of the first foreign financial investments into mainland China in 1974. It is now among the biggest providers of knitwear on the planet, and, together with the Hong Kong manufacturer Li & & Fung, lags the Cobalt Fashion Holding conglomerate.
Everyone & & Everyone applies the lessons that Chou has discovered about sustainability to a brand-new fashion brand name that she hopes can serve as a design for how to weave sustainability into every element of the industry.
Everyone & & Everyone has also partnered with the company One Tree Planted to plant a tree for each purchase that’s made with the company. In addition, the business has computed its carbon footprint from all of its pre-launch activities and has bought and retired offsets to stabilize its emissions, Chou says.
“I started developing Everybody & & Everyone from the ground-up, first by getting the finest group in place then by discovering the right suppliers, partners and manufacturers who were already making strides in the sustainability space,” Chou stated in a statement. “I wanted this brand name to be for each lady, so body positivity, sustainability and inclusivity were going to be the backbone of whatever we did. We then constructed the brands sustainable & & technical pillars, which consist of activation, recycled, dyeing & & printing, naturals done much better, bio-based fibers and end usage to guarantee our products would lessen unfavorable impacts. We are sustainable to the labels sewn into each garment.”
The brand-new brand name, which sells females’s clothes for each size from 00 to 24 and at rates ranging from $18 to $288 (most fall in the $50 to $150 variety, provided a quick scroll through the business’s brand-new site) partners with companies like Naadam and Ecoalf for sustainable cashmere and recycled fabrics made from plastic.
of the fashion business on the environment. The fabrics industry mainly uses non-renewable
resources– on the order of 98 million loads annually. That consists of the oil to make synthetic fibers, fertilizers to grow cotton and harmful chemicals to dye, deal with and produce the fabrics utilized to make clothing. The greenhouse gas footprint from fabrics production was approximately 1.2 billion lots of CO2 equivalent in 2015– more than all global flights and maritime deliveries combined(and a lot of those international flights and maritime shipments were transporting clothing). The list of catastrophes that can be credited to the clothes industry extends to pollution, as
Since that discovery, Chou dove into the world of sustainable manufacturing head-first. Through her family’s investment lorries she has dealt with business like Modern Meadow, which utilizes bio-engineering to make leather items in a laboratory. Chou has actually likewise led investments in Thousand Fell, a soon-to-launch maker of completely recyclable shoes; Dirty Labs, which is developing more sustainable laundry cleansing items; and Carbon Engineering, which is establishing a direct air capture innovation for co2.
well. About 20 %of commercial water pollution worldwide can be traced to the dyeing and treatment of textiles– and microplastics from polyester, acrylic and nylon are polluting the world’s oceans. The increase of fast style has motivated consumers to speed up waste. Approximately one trash truck loaded with clothes is landfilled around the world every second, according to a 2017 report from the Ellen MacArthur Foundation. That implies consumers are tossing away around $400 billion worth of important goods every year as low costs and more “seasons” develop an impression of disposability.
It was around the time that Chou had her children, she says, that she understood the importance of making a brand that was both inclusive and environmentally sustainable.
“For our brand, recycled is a big story for us,” states Chou. “Our t-shirts, our socks, our packaging, our mailers, our labels, our stickers are all made from recycled products that can be recycled again.”
“It was 6 years ago I started learning more about sustainability and 5 years ago that I said that I needed to have a sustainable brand name,” states Chou.
Some clothing are also made with materials that have actually recycled silver in them– so that the clothing can be used multiple times without smelling or the need for a wash.
Image courtesy of World Resources Institute
Veronica Chou’s family has made its fortune at the forefront of the quick fashion business through financial investments in business like Michael Kors and Tommy Hilfiger. Now, the heiress toan approximated $2.1 billion fortune is releasing her own company, Everybody & Everyone, to prove that the style industry can be both lucrative and environmentally sustainable. There’s no argument about the negative impacts
Digital printing is utilized in place of screens to avoid loads of water waste, the company stated, and several of the company’s materials are not colored at all. instead, the business counts on an upcycling procedure by separating recycled fibers mechanically by color.
Veronica Chou’s family has made its has actually at the forefront of the leading edge fashion business through investments in companies like Michael Kors and Tommy Hilfiger. And her daddy, Silas Chou, made millions as a financier in Michael Kors and Tommy Hilfiger. As an executive at Iconix Brand Group China, Veronica Chou played a function in the acceleration of the market– bringing American brands to Chinese customers. Since that revelation, Chou dove into the world of sustainable production head-first.”For our brand, recycled is a huge story for us,” states Chou.
Veronica Chou’s family has made household fortune at the forefront of the leading edge fashion business through investments in companies financial investments Michael Kors and Tommy Hilfiger. And her dad, Silas Chou, made millions as an investor in Michael Kors and Tommy Hilfiger. As an executive at Iconix Brand Group China, Veronica Chou played a role in the velocity of the market– bringing American brands to Chinese customers. Since that revelation, Chou dove into the world of sustainable manufacturing head-first.”For our brand, recycled is a huge story for us,” says Chou.
Veronica Chou’s family has made its has actually at the forefront of the fast fashion business through investments in companies financial investments Michael Kors and Tommy Hilfiger. And her daddy, Silas Chou, made millions as a financier in Michael Kors and Tommy Hilfiger. As an executive at Iconix Brand Group China, Veronica Chou played a role in the velocity of the industry– bringing American brand names to Chinese customers.
For Chou, an understanding of the ecological toll that the household organisation was taking on the planet started six years back– a couple of years prior to Iconix Brand Group acquired the China subsidiary she had co-founded with her daddy in a transaction reportedly worth $56 million.
Veronica Chou’s family has made its fortune at the forefront of the fast fashion industry through investments in business like Michael Kors and Tommy Hilfiger. Now, the heiress toan estimated $2.1 billion fortune is launching her own business, Everybody & Everyone, to prove that the fashion business can be both environmentally sustainable and profitable. There’s no argument about the unfavorable effects
Everyone & & Everyone applies the lessons that Chou has learnt more about sustainability to a brand-new fashion brand that she hopes can act as a design for how to weave sustainability into every element of the market.
well. About 20 %of industrial water pollution worldwide can be traced to the dyeing and treatment of fabrics– and microplastics from polyester, acrylic and nylon are contaminating the world’s oceans. The increase of fast fashion has actually motivated consumers to accelerate waste. Roughly one trash truck loaded with clothing is landfilled around the world every 2nd, according to a 2017 report from the Ellen MacArthur Foundation. That means consumers are tossing away around $400 billion worth of important products every year as low prices and more “seasons” create an illusion of disposability.
Image thanks to World Resources Institute
Everybody & & Everyone has actually also partnered with the company One Tree Planted to plant a tree for each purchase that’s made with the company. In addition, the company has computed its carbon footprint from all of its pre-launch activities and has actually purchased and retired offsets to stabilize its emissions, Chou says.
Because that discovery, Chou dove into the world of sustainable production head-first. Through her household’s investment automobiles she has actually worked with companies like Modern Meadow, which utilizes bio-engineering to make leather products in a lab. Chou has likewise led investments in Thousand Fell, a soon-to-launch manufacturer of totally recyclable shoes; Dirty Labs, which is establishing more sustainable laundry cleansing items; and Carbon Engineering, which is developing a direct air capture innovation for carbon dioxide.
of the style market on the environment. The fabrics market mainly uses non-renewable
resources– on the order of 98 million tons per year. That consists of the oil to make synthetic fibers, fertilizers to grow cotton and hazardous chemicals to color, deal with and produce the textiles used to make clothing. The greenhouse gas footprint from textiles production was roughly 1.2 billion lots of CO2 equivalent in 2015– more than all international flights and maritime shipments combined(and a lot of those worldwide flights and maritime deliveries were transporting clothes). The litany of disasters that can be attributed to the clothes industry extends to contamination, as
Some clothing are likewise made with materials that have actually recycled silver in them– so that the clothing can be worn numerous times without smelling or the need for a wash.
As the fashion industry has expanded, so has the wealth of the Chou family. South Ocean Knitters, the knitwear maker begun by Chou’s grandpa, was accountable for among the first foreign investments into mainland China in 1974. It is now among the largest suppliers of knitwear worldwide, and, together with the Hong Kong maker Li & & Fung, is behind the Cobalt Fashion Holding corporation.
“I began constructing Everybody & & Everyone from the ground-up, first by getting the very best team in location then by finding the right vendors, makers and partners who were currently making strides in the sustainability space,” Chou stated in a statement. “I wanted this brand to be for each female, so body inclusivity, sustainability and positivity were going to be the backbone of everything we did. We then built the brand names sustainable & & technical pillars, which include activation, recycled, coloring & & printing, naturals done better, bio-based fibers and end usage to ensure our products would reduce negative impacts. We are sustainable down to the labels stitched into each garment.”
Digital printing is used in location of screens to avoid loads of water waste, the company said, and several of the company’s materials are not colored at all. instead, the business counts on an upcycling procedure by separating recycled fibers mechanically by color.
And her father, Silas Chou, made millions as a financier in Michael Kors and Tommy Hilfiger. As an executive at Iconix Brand Group China, Veronica Chou played a role in the acceleration of the market– bringing American brand names to Chinese customers. Chou likewise served as the co-founder of the Beijing-based personal equity fund China Consumer Capital and as a director of Karl Lagerfeld Greater China.
The company’s attention to its environmental impact also extends to its supply chain. “Most of our fabrics are knit near where our garments are produced. That is certainly decreasing our carbon footprint,” says Chou. “I put an emphasis on having factories in America … our denim is manufactured in America and in the future we’re taking a look at tee shirts and sports to be produced in America.”
The new brand, which sells ladies’s clothing for every size from 00 to 24 and at prices varying from $18 to $288 (most fall in the $50 to $150 range, offered a fast scroll through the company’s new site) partners with companies like Naadam and Ecoalf for sustainable cashmere and recycled fabrics made from plastic.
It was around the time that Chou had her children, she says, that she realized the significance of making a brand name that was both inclusive and environmentally sustainable.
“It was six years ago I began learning more about sustainability and five years ago that I said that I required to have a sustainable brand name,” says Chou.
“For our brand name, recycled is a huge story for us,” says Chou. “Our t-shirts, our socks, our packaging, our mailers, our labels, our stickers are all made from recycled products that can be recycled again.”
Veronica Chou’s family has made household has actually at the forefront of the fast fashion business through investments in companies financial investments Michael Kors and Tommy Hilfiger. And her daddy, Silas Chou, made millions as a financier in Michael Kors and Tommy Hilfiger. As an executive at Iconix Brand Group China, Veronica Chou played a function in the velocity of the industry– bringing American brands to Chinese customers. Since that discovery, Chou dove into the world of sustainable manufacturing head-first.”For our brand, recycled is a huge story for us,” states Chou.
Veronica Chou’s family has actually made its fortune at the leading edge of the fast fashion company through investments in business like Michael Kors and Tommy Hilfiger. Now, the heiress toan estimated $2.1 billion fortune is launching her own company, Everybody & Everyone, to prove that the style market can be both profitable and ecologically sustainable. There’s no argument about the negative impacts
Because that revelation, Chou dove into the world of sustainable production head-first. Through her household’s investment vehicles she has actually worked with companies like Modern Meadow, which utilizes bio-engineering to make leather items in a lab. Chou has also led investments in Thousand Fell, a soon-to-launch maker of fully recyclable shoes; Dirty Labs, which is developing more sustainable laundry cleansing products; and Carbon Engineering, which is developing a direct air capture technology for carbon dioxide.
The brand-new brand name, which offers women’s clothing for each size from 00 to 24 and at rates varying from $18 to $288 (most fall in the $50 to $150 variety, offered a fast scroll through the business’s new website) partners with business like Naadam and Ecoalf for sustainable cashmere and recycled materials made from plastic.
It was around the time that Chou had her kids, she states, that she realized the significance of making a brand name that was both inclusive and ecologically sustainable.
of the fashion industry on the environment. The fabrics industry mostly uses non-renewable
resources– on the order of 98 million loads per year. That consists of the oil to make artificial fibers, fertilizers to grow cotton and hazardous chemicals to color, deal with and produce the fabrics used to make clothes. The greenhouse gas footprint from fabrics production was roughly 1.2 billion lots of CO2 equivalent in 2015– more than all global flights and maritime deliveries integrated(and a lot of those worldwide flights and maritime deliveries were transporting clothing). The litany of catastrophes that can be associated to the clothes market reaches contamination, as
Everyone & & Everyone has also partnered with the company One Tree Planted to plant a tree for each purchase that’s made with the company. In addition, the business has computed its carbon footprint from all of its pre-launch activities and has bought and retired offsets to stabilize its emissions, Chou states.
As the fashion industry has expanded, so has the wealth of the Chou family. South Ocean Knitters, the knitwear producer started by Chou’s grandpa, was accountable for one of the very first foreign financial investments into mainland China in 1974. It is now one of the biggest providers of knitwear in the world, and, together with the Hong Kong producer Li & & Fung, lags the Cobalt Fashion Holding conglomerate.
Everyone & & Everyone uses the lessons that Chou has actually discovered sustainability to a new fashion brand name that she hopes can serve as a design for how to weave sustainability into every aspect of the market.
The company’s attention to its environmental effect likewise reaches its supply chain. “Most of our fabrics are knit near to where our garments are produced. That is certainly reducing our carbon footprint,” states Chou. “I put an emphasis on having factories in America … our jeans is produced in America and in the future we’re looking at t-shirts and athletics to be produced in America.”
Some clothing are likewise made with materials that have actually recycled silver in them– so that the clothing can be used multiple times without smelling or the need for a wash.
“It was 6 years ago I began discovering sustainability and five years ago that I stated that I needed to have a sustainable brand,” states Chou.
“I began developing Everybody & & Everyone from the ground-up, very first by getting the very best team in place then by discovering the right vendors, manufacturers and partners who were currently making strides in the sustainability area,” Chou stated in a declaration. “I desired this brand name to be for each female, so body positivity, sustainability and inclusivity were going to be the backbone of everything we did. We then built the brands sustainable & & technical pillars, which include activation, recycled, dyeing & & printing, naturals done better, bio-based fibers and end usage to ensure our products would minimize negative effects. We are sustainable to the labels sewn into each garment.”
Image thanks to World Resources Institute
For Chou, an understanding of the ecological toll that the household company was taking on the world started six years earlier– a couple of years before Iconix Brand Group acquired the China subsidiary she had actually co-founded with her daddy in a transaction apparently worth $56 million.
well. About 20 %of industrial water contamination worldwide can be traced to the dyeing and treatment of textiles– and microplastics from polyester, acrylic and nylon are contaminating the world’s oceans. The rise of fast style has motivated consumers to accelerate waste. Approximately one trash truck loaded with clothing is landfilled around the globe every 2nd, according to a 2017 report from the Ellen MacArthur Foundation. That indicates consumers are tossing away around $400 billion worth of valuable goods every year as low costs and more “seasons” develop an impression of disposability.
Digital printing is used in place of screens to prevent lots of water waste, the business said, and several of the company’s materials are not colored at all. instead, the company counts on an upcycling procedure by separating recycled fibers mechanically by color.
“For our brand, recycled is a huge story for us,” states Chou. “Our t-shirts, our socks, our product packaging, our mailers, our labels, our stickers are all made from recycled materials that can be recycled again.”
And her father, Silas Chou, made millions as an investor in Michael Kors and Tommy Hilfiger. As an executive at Iconix Brand Group China, Veronica Chou played a function in the acceleration of the market– bringing American brand names to Chinese consumers. Chou also acted as the co-founder of the Beijing-based private equity fund China Consumer Capital and as a director of Karl Lagerfeld Greater China.
Veronica Chou’s family has made household has actually at the forefront of the fast fashion business through investments in companies financial investments Michael Kors and Tommy Hilfiger. And her father, Silas Chou, made millions as an investor in Michael Kors and Tommy Hilfiger. As an executive at Iconix Brand Group China, Veronica Chou played a function in the acceleration of the market– bringing American brands to Chinese customers. Because that revelation, Chou dove into the world of sustainable production head-first.”For our brand name, recycled is a big story for us,” states Chou.
It was around the time that Chou had her children, she states, that she realized the importance of making a brand that was both inclusive and environmentally sustainable.
Everyone & & Everyone has actually also partnered with the company One Tree Planted to plant a tree for each purchase that’s made with the business. In addition, the company has calculated its carbon footprint from all of its pre-launch activities and has bought and retired offsets to balance its emissions, Chou says.
And her dad, Silas Chou, made millions as an investor in Michael Kors and Tommy Hilfiger. As an executive at Iconix Brand Group China, Veronica Chou played a role in the acceleration of the market– bringing American brands to Chinese customers. Chou likewise worked as the co-founder of the Beijing-based private equity fund China Consumer Capital and as a director of Karl Lagerfeld Greater China.
“For our brand, recycled is a huge story for us,” says Chou. “Our tee shirts, our socks, our product packaging, our mailers, our labels, our stickers are all made from recycled materials that can be recycled again.”
For Chou, an understanding of the environmental toll that the family business was handling the world began 6 years ago– a couple of years before Iconix Brand Group got the China subsidiary she had actually co-founded with her daddy in a deal supposedly worth $56 million.
As the fashion industry has actually broadened, so has the wealth of the Chou household. South Ocean Knitters, the knitwear manufacturer started by Chou’s grandfather, was responsible for among the first foreign financial investments into mainland China in 1974. It is now among the largest suppliers of knitwear in the world, and, together with the Hong Kong manufacturer Li & & Fung, is behind the Cobalt Fashion Holding corporation.
of the fashion business on the environment. The fabrics market primarily uses non-renewable
resources– on the order of 98 million tons each year. That includes the oil to make synthetic fibers, fertilizers to grow cotton and poisonous chemicals to dye, deal with and produce the textiles utilized to make clothing. The greenhouse gas footprint from textiles production was approximately 1.2 billion lots of CO2 equivalent in 2015– more than all worldwide flights and maritime deliveries integrated(and a great deal of those worldwide flights and maritime deliveries were carrying clothes). The list of catastrophes that can be credited to the clothing industry reaches pollution, as
Digital printing is utilized in location of screens to avoid heaps of water waste, the business stated, and several of the company’s materials are not colored at all. rather, the business counts on an upcycling procedure by separating recycled fibers mechanically by color.
Since that discovery, Chou dove into the world of sustainable production head-first. Through her household’s financial investment lorries she has dealt with business like Modern Meadow, which uses bio-engineering to make leather products in a laboratory. Chou has actually also led financial investments in Thousand Fell, a soon-to-launch manufacturer of completely recyclable shoes; Dirty Labs, which is developing more sustainable laundry cleansing items; and Carbon Engineering, which is establishing a direct air capture technology for co2.
Some clothes are likewise made with fabrics that have actually recycled silver in them– so that the clothes can be used numerous times without smelling or the requirement for a wash.
The brand-new brand, which offers women’s clothes for every size from 00 to 24 and at costs ranging from $18 to $288 (most fall in the $50 to $150 variety, offered a fast scroll through the business’s new site) partners with business like Naadam and Ecoalf for sustainable cashmere and recycled fabrics made from plastic.
Image courtesy of World Resources Institute
The company’s attention to its environmental effect likewise reaches its supply chain. “Most of our fabrics are knit near where our garments are produced. That is certainly minimizing our carbon footprint,” states Chou. “I put a focus on having factories in America … our jeans is manufactured in America and in the future we’re taking a look at sports and t-shirts to be made in America.”
Veronica Chou’s family has actually made its fortune at the forefront of the quick fashion industry through financial investments in companies like Michael Kors and Tommy Hilfiger. And now, the heiress toan estimated $2.1 billion fortune is launching her own business, Everybody & Everyone, to prove that the fashion industry can be both environmentally sustainable and rewarding. There’s no argument about the negative impacts
“I started building Everybody & & Everyone from the ground-up, first by getting the very best group in location then by discovering the right vendors, partners and makers who were already making strides in the sustainability area,” Chou stated in a declaration. “I desired this brand to be for each lady, so body positivity, sustainability and inclusivity were going to be the backbone of whatever we did. We then built the brand names sustainable & & technical pillars, which consist of activation, recycled, dyeing & & printing, naturals done much better, bio-based fibers and end usage to ensure our products would decrease unfavorable impacts. We are sustainable to the labels stitched into each garment.”
“It was 6 years ago I began discovering about sustainability and five years ago that I said that I required to have a sustainable brand name,” says Chou.
well. About 20 %of commercial water pollution internationally can be traced to the dyeing and treatment of fabrics– and microplastics from polyester, acrylic and nylon are contaminating the world’s oceans. The increase of quick style has motivated consumers to speed up waste. Roughly one garbage truck full of clothing is landfilled around the world every 2nd, according to a 2017 report from the Ellen MacArthur Foundation. That implies customers are getting rid of around $400 billion worth of important products every year as low rates and more “seasons” produce an impression of disposability.
Everybody & & Everyone uses the lessons that Chou has discovered about sustainability to a brand-new fashion brand name that she hopes can act as a design for how to weave sustainability into every aspect of the market.
Veronica Chou’s family has made household fortune at the forefront of the leading edge fashion business through investments in companies like Michael Kors and Tommy Hilfiger. And her father, Silas Chou, made millions as a financier in Michael Kors and Tommy Hilfiger. As an executive at Iconix Brand Group China, Veronica Chou played a role in the acceleration of the industry– bringing American brands to Chinese customers. Because that discovery, Chou dove into the world of sustainable manufacturing head-first.”For our brand name, recycled is a huge story for us,” states Chou.
Veronica Chou’s family has made household has actually at the forefront of the leading edge fashion business through investments in companies financial investments Michael Kors and Tommy Hilfiger. And her dad, Silas Chou, made millions as an investor in Michael Kors and Tommy Hilfiger. As an executive at Iconix Brand Group China, Veronica Chou played a function in the acceleration of the industry– bringing American brands to Chinese consumers.
Veronica Chou’s family has made its fortune at the forefront of the fast fashion business through investments in companies financial investments Michael Kors and Tommy Hilfiger. And her daddy, Silas Chou, made millions as a financier in Michael Kors and Tommy Hilfiger. As an executive at Iconix Brand Group China, Veronica Chou played a role in the acceleration of the market– bringing American brand names to Chinese consumers. Because that discovery, Chou dove into the world of sustainable production head-first.”For our brand name, recycled is a big story for us,” says Chou.
Image courtesy of World Resources Institute
Everybody & & Everyone applies the lessons that Chou has actually learned about sustainability to a new style brand name that she hopes can work as a design for how to weave sustainability into every aspect of the industry.
Digital printing is utilized in place of screens to prevent lots of water waste, the business said, and several of the business’s fabrics are not colored at all. rather, the business counts on an upcycling procedure by separating recycled fibers mechanically by color.
well. About 20 %of industrial water contamination internationally can be traced to the dyeing and treatment of textiles– and microplastics from polyester, acrylic and nylon are contaminating the world’s oceans. On the other hand, the rise of quick style has actually motivated customers to speed up waste. Roughly one garbage truck filled with clothes is landfilled worldwide every 2nd, according to a 2017 report from the Ellen MacArthur Foundation. That suggests customers are getting rid of around $400 billion worth of valuable products every year as low prices and more “seasons” develop an illusion of disposability.
And her daddy, Silas Chou, made millions as a financier in Michael Kors and Tommy Hilfiger. As an executive at Iconix Brand Group China, Veronica Chou contributed in the velocity of the industry– bringing American brand names to Chinese consumers. Chou likewise served as the co-founder of the Beijing-based private equity fund China Consumer Capital and as a director of Karl Lagerfeld Greater China.
Since that revelation, Chou dove into the world of sustainable production head-first. Through her household’s financial investment lorries she has worked with companies like Modern Meadow, which uses bio-engineering to make leather items in a laboratory. Chou has actually also led financial investments in Thousand Fell, a soon-to-launch maker of completely recyclable shoes; Dirty Labs, which is establishing more sustainable laundry cleaning items; and Carbon Engineering, which is developing a direct air capture innovation for carbon dioxide.
As the style organisation has broadened, so has the wealth of the Chou family. South Ocean Knitters, the knitwear producer begun by Chou’s grandfather, was accountable for one of the first foreign financial investments into mainland China in 1974. It is now among the biggest providers of knitwear in the world, and, together with the Hong Kong maker Li & & Fung, is behind the Cobalt Fashion Holding conglomerate.
of the fashion business on the environment. The fabrics market mostly utilizes non-renewable
resources– on the order of 98 million heaps each year. That includes the oil to make synthetic fibers, fertilizers to grow cotton and poisonous chemicals to color, treat and produce the textiles used to make clothes. The greenhouse gas footprint from fabrics production was roughly 1.2 billion lots of CO2 equivalent in 2015– more than all international flights and maritime deliveries combined(and a great deal of those maritime deliveries and global flights were carrying clothes). The list of catastrophes that can be attributed to the clothing market extends to contamination, as
The business’s attention to its ecological impact also encompasses its supply chain. “Most of our materials are knit near to where our garments are manufactured. That is definitely lowering our carbon footprint,” says Chou. “I put an emphasis on having factories in America … our jeans is manufactured in America and in the future we’re taking a look at t-shirts and athletics to be produced in America.”
“For our brand, recycled is a big story for us,” states Chou. “Our tee shirts, our socks, our product packaging, our mailers, our labels, our stickers are all made from recycled products that can be recycled once again.”
“It was 6 years ago I started finding out about sustainability and 5 years ago that I stated that I required to have a sustainable brand name,” states Chou.
Veronica Chou’s household has actually made its fortune at the forefront of the quick fashion industry through financial investments in business like Michael Kors and Tommy Hilfiger. Now, the heiress toan approximated $2.1 billion fortune is introducing her own company, Everybody & Everyone, to prove that the style industry can be both ecologically sustainable and successful. There’s no argument about the unfavorable impacts
For Chou, an understanding of the ecological toll that the family company was taking on the world started six years back– a few years prior to Iconix Brand Group acquired the China subsidiary she had actually co-founded with her father in a deal apparently worth $56 million.
The brand-new brand, which sells females’s clothing for every single size from 00 to 24 and at rates varying from $18 to $288 (most fall in the $50 to $150 variety, given a quick scroll through the business’s brand-new site) partners with business like Naadam and Ecoalf for sustainable cashmere and recycled fabrics made from plastic.
“I began constructing Everybody & & Everyone from the ground-up, first by getting the very best team in place then by finding the ideal suppliers, partners and producers who were currently making strides in the sustainability space,” Chou stated in a declaration. “I wanted this brand to be for each female, so body positivity, inclusivity and sustainability were going to be the backbone of everything we did. We then built the brands sustainable & & technical pillars, which include activation, recycled, dyeing & & printing, naturals done much better, bio-based fibers and end usage to ensure our items would lessen negative effects. We are sustainable down to the labels stitched into each garment.”
Everyone & & Everyone has actually likewise partnered with the company One Tree Planted to plant a tree for each purchase that’s made with the company. In addition, the business has computed its carbon footprint from all of its pre-launch activities and has actually purchased and retired offsets to stabilize its emissions, Chou states.
It was around the time that Chou had her kids, she states, that she realized the importance of making a brand that was both inclusive and ecologically sustainable.
Some clothes are also made with materials that have actually recycled silver in them– so that the clothes can be worn several times without smelling or the need for a wash.
Veronica Chou’s family has made its fortune at the forefront of the fast fashion business through investments in companies like Michael Kors and Tommy Hilfiger. And her dad, Silas Chou, made millions as an investor in Michael Kors and Tommy Hilfiger. As an executive at Iconix Brand Group China, Veronica Chou played a role in the velocity of the industry– bringing American brand names to Chinese consumers. Because that revelation, Chou dove into the world of sustainable manufacturing head-first.”For our brand name, recycled is a huge story for us,” states Chou.
Veronica Chou’s family has made household fortune at the forefront of the leading edge fashion business through investments in companies financial investments Michael Kors and Tommy Hilfiger. And her dad, Silas Chou, made millions as a financier in Michael Kors and Tommy Hilfiger. As an executive at Iconix Brand Group China, Veronica Chou played a function in the acceleration of the market– bringing American brand names to Chinese customers. Because that discovery, Chou dove into the world of sustainable production head-first.”For our brand name, recycled is a big story for us,” states Chou.
Veronica Chou’s family has made household fortune at the forefront of the fast fashion business through investments in companies like Michael Kors and Tommy Hilfiger. And her father, Silas Chou, made millions as a financier in Michael Kors and Tommy Hilfiger. As an executive at Iconix Brand Group China, Veronica Chou played a function in the acceleration of the industry– bringing American brand names to Chinese customers.