Veronica Chou’s family has made household fortune at the forefront of the leading edge fashion business through investments in companies financial investments Michael Kors and Tommy Hilfiger. And her father, Silas Chou, made millions as an investor in Michael Kors and Tommy Hilfiger. As an executive at Iconix Brand Group China, Veronica Chou played a function in the velocity of the industry– bringing American brands to Chinese consumers.
Veronica Chou’s family has made household has actually at the forefront of the fast fashion business through investments in companies financial investments Michael Kors and Tommy Hilfiger. And her daddy, Silas Chou, made millions as an investor in Michael Kors and Tommy Hilfiger. As an executive at Iconix Brand Group China, Veronica Chou played a function in the velocity of the market– bringing American brands to Chinese consumers. Since that revelation, Chou dove into the world of sustainable production head-first.”For our brand name, recycled is a huge story for us,” says Chou.
Veronica Chou’s family has made its fortune at the forefront of the fast fashion business through investments in companies financial investments Michael Kors and Tommy Hilfiger. And her dad, Silas Chou, made millions as a financier in Michael Kors and Tommy Hilfiger. As an executive at Iconix Brand Group China, Veronica Chou played a role in the velocity of the industry– bringing American brand names to Chinese consumers.
Veronica Chou’s family has made household has actually at the forefront of the leading edge fashion business through investments in companies financial investments Michael Kors and Tommy Hilfiger. And her daddy, Silas Chou, made millions as an investor in Michael Kors and Tommy Hilfiger. As an executive at Iconix Brand Group China, Veronica Chou played a function in the acceleration of the market– bringing American brands to Chinese consumers. Since that discovery, Chou dove into the world of sustainable manufacturing head-first.”For our brand name, recycled is a huge story for us,” says Chou.
“I started building Everybody & & Everyone from the ground-up, very first by getting the very best group in place then by discovering the ideal suppliers, partners and makers who were already making strides in the sustainability space,” Chou stated in a declaration. “I wanted this brand to be for each female, so body inclusivity, sustainability and positivity were going to be the foundation of everything we did. We then constructed the brand names sustainable & & technical pillars, which consist of activation, recycled, coloring & & printing, naturals done better, bio-based fibers and end use to ensure our products would lessen unfavorable impacts. We are sustainable down to the labels stitched into each garment.”
The new brand name, which offers ladies’s clothes for each size from 00 to 24 and at prices ranging from $18 to $288 (most fall in the $50 to $150 range, provided a quick scroll through the business’s new site) partners with companies like Naadam and Ecoalf for sustainable cashmere and recycled materials made from plastic.
The business’s attention to its ecological effect likewise encompasses its supply chain. “Most of our fabrics are knit near to where our garments are made. That is definitely reducing our carbon footprint,” says Chou. “I put a focus on having factories in America … our jeans is produced in America and in the future we’re taking a look at tee shirts and athletics to be produced in America.”
Digital printing is utilized in place of screens to avoid lots of water waste, the company stated, and several of the business’s materials are not dyed at all. rather, the business counts on an upcycling procedure by separating recycled fibers mechanically by color.
For Chou, an understanding of the ecological toll that the family company was handling the world began 6 years back– a couple of years before Iconix Brand Group got the China subsidiary she had actually co-founded with her father in a deal supposedly worth $56 million.
Everybody & & Everyone has actually also partnered with the organization One Tree Planted to plant a tree for each purchase that’s made with the company. In addition, the business has actually computed its carbon footprint from all of its pre-launch activities and has purchased and retired offsets to balance its emissions, Chou says.
Everybody & & Everyone uses the lessons that Chou has learnt more about sustainability to a brand-new style brand name that she hopes can act as a design for how to weave sustainability into every element of the market.
As the fashion service has broadened, so has the wealth of the Chou household. South Ocean Knitters, the knitwear manufacturer started by Chou’s grandpa, was accountable for among the very first foreign financial investments into mainland China in 1974. It is now among the largest suppliers of knitwear worldwide, and, together with the Hong Kong producer Li & & Fung, is behind the Cobalt Fashion Holding conglomerate.
Veronica Chou’s family has actually made its fortune at the forefront of the fast style company through investments in companies like Michael Kors and Tommy Hilfiger. Today, the heiress toan estimated $2.1 billion fortune is releasing her own company, Everybody & Everyone, to show that the fashion industry can be both profitable and ecologically sustainable. There’s no argument about the unfavorable effects
Some clothing are likewise made with fabrics that have actually recycled silver in them– so that the clothing can be used multiple times without smelling or the requirement for a wash.
It was around the time that Chou had her children, she says, that she recognized the significance of making a brand name that was both inclusive and environmentally sustainable.
well. About 20 %of commercial water contamination worldwide can be traced to the dyeing and treatment of textiles– and microplastics from polyester, acrylic and nylon are contaminating the world’s oceans. On the other hand, the rise of fast fashion has actually motivated consumers to accelerate waste. Roughly one garbage truck full of clothes is landfilled around the world every second, according to a 2017 report from the Ellen MacArthur Foundation. That indicates customers are discarding around $400 billion worth of valuable products every year as low prices and more “seasons” develop an illusion of disposability.
Image courtesy of World Resources Institute
And her father, Silas Chou, made millions as a financier in Michael Kors and Tommy Hilfiger. As an executive at Iconix Brand Group China, Veronica Chou contributed in the velocity of the market– bringing American brand names to Chinese customers. Chou also served as the co-founder of the Beijing-based private equity fund China Consumer Capital and as a director of Karl Lagerfeld Greater China.
of the fashion business on the environment. The textiles industry primarily utilizes non-renewable
resources– on the order of 98 million heaps per year. That consists of the oil to make synthetic fibers, fertilizers to grow cotton and hazardous chemicals to color, treat and produce the textiles utilized to make clothing. The greenhouse gas footprint from textiles production was approximately 1.2 billion lots of CO2 equivalent in 2015– more than all worldwide flights and maritime shipments combined(and a great deal of those maritime shipments and worldwide flights were hauling clothing). The litany of catastrophes that can be credited to the clothing industry encompasses contamination, as
Because that revelation, Chou dove into the world of sustainable manufacturing head-first. Through her household’s investment vehicles she has worked with business like Modern Meadow, which utilizes bio-engineering to make leather products in a laboratory. Chou has also led investments in Thousand Fell, a soon-to-launch maker of totally recyclable shoes; Dirty Labs, which is developing more sustainable laundry cleaning products; and Carbon Engineering, which is developing a direct air capture technology for carbon dioxide.
“It was six years ago I began learning more about sustainability and 5 years ago that I stated that I required to have a sustainable brand name,” states Chou.
“For our brand, recycled is a big story for us,” states Chou. “Our t-shirts, our socks, our packaging, our mailers, our labels, our sticker labels are all made from recycled products that can be recycled again.”
Veronica Chou’s family has made its has actually at the forefront of the leading edge fashion business through investments in companies like Michael Kors and Tommy Hilfiger. And her father, Silas Chou, made millions as a financier in Michael Kors and Tommy Hilfiger. As an executive at Iconix Brand Group China, Veronica Chou played a role in the acceleration of the market– bringing American brand names to Chinese consumers. Since that discovery, Chou dove into the world of sustainable manufacturing head-first.”For our brand, recycled is a big story for us,” says Chou.
Veronica Chou’s family has made household fortune at the forefront of the leading edge fashion business through investments in companies like Michael Kors and Tommy Hilfiger. And her dad, Silas Chou, made millions as an investor in Michael Kors and Tommy Hilfiger. As an executive at Iconix Brand Group China, Veronica Chou played a function in the velocity of the industry– bringing American brand names to Chinese customers.
Veronica Chou’s family has made its has actually at the forefront of the fast fashion business through investments in companies like Michael Kors and Tommy Hilfiger. And her dad, Silas Chou, made millions as an investor in Michael Kors and Tommy Hilfiger. As an executive at Iconix Brand Group China, Veronica Chou played a function in the acceleration of the market– bringing American brand names to Chinese customers. Since that discovery, Chou dove into the world of sustainable production head-first.”For our brand name, recycled is a big story for us,” states Chou.
of the fashion market on the environment. The textiles market primarily utilizes non-renewable
resources– on the order of 98 million heaps per year. That includes the oil to make synthetic fibers, fertilizers to grow cotton and poisonous chemicals to dye, treat and produce the fabrics utilized to make clothes. The greenhouse gas footprint from fabrics production was approximately 1.2 billion tons of CO2 equivalent in 2015– more than all international flights and maritime deliveries integrated(and a great deal of those maritime shipments and international flights were transporting clothes). The litany of disasters that can be associated to the clothes market reaches pollution, as
Digital printing is used in place of screens to avoid heaps of water waste, the company said, and several of the business’s materials are not dyed at all. instead, the business depends on an upcycling procedure by separating recycled fibers mechanically by color.
Image courtesy of World Resources Institute
“For our brand, recycled is a big story for us,” says Chou. “Our tee shirts, our socks, our product packaging, our mailers, our labels, our stickers are all made from recycled materials that can be recycled once again.”
Everyone & & Everyone has also partnered with the company One Tree Planted to plant a tree for each purchase that’s made with the company. In addition, the company has computed its carbon footprint from all of its pre-launch activities and has bought and retired offsets to stabilize its emissions, Chou states.
It was around the time that Chou had her kids, she says, that she realized the importance of making a brand name that was both environmentally sustainable and inclusive.
The brand-new brand, which offers women’s clothing for every size from 00 to 24 and at rates ranging from $18 to $288 (most fall in the $50 to $150 range, given a fast scroll through the company’s new website) partners with companies like Naadam and Ecoalf for sustainable cashmere and recycled fabrics made from plastic.
“It was six years ago I started discovering about sustainability and five years ago that I stated that I required to have a sustainable brand name,” states Chou.
And her father, Silas Chou, made millions as an investor in Michael Kors and Tommy Hilfiger. As an executive at Iconix Brand Group China, Veronica Chou contributed in the velocity of the industry– bringing American brand names to Chinese consumers. Chou also acted as the co-founder of the Beijing-based personal equity fund China Consumer Capital and as a director of Karl Lagerfeld Greater China.
“I started developing Everybody & & Everyone from the ground-up, first by getting the very best team in place then by discovering the right suppliers, makers and partners who were currently making strides in the sustainability area,” Chou stated in a statement. “I wanted this brand name to be for every female, so body sustainability, inclusivity and positivity were going to be the backbone of whatever we did. We then constructed the brands sustainable & & technical pillars, which include activation, recycled, coloring & & printing, naturals done better, bio-based fibers and end usage to guarantee our products would minimize unfavorable effects. We are sustainable down to the labels stitched into each garment.”
Veronica Chou’s household has actually made its fortune at the forefront of the fast fashion industry through investments in companies like Michael Kors and Tommy Hilfiger. However now, the heiress toan approximated $2.1 billion fortune is introducing her own company, Everybody & Everyone, to prove that the fashion business can be both rewarding and ecologically sustainable. There’s no argument about the unfavorable effects
Some clothes are likewise made with materials that have recycled silver in them– so that the clothes can be used multiple times without smelling or the need for a wash.
As the fashion business has actually broadened, so has the wealth of the Chou household. South Ocean Knitters, the knitwear manufacturer begun by Chou’s grandpa, was responsible for one of the first foreign investments into mainland China in 1974. It is now among the biggest suppliers of knitwear on the planet, and, together with the Hong Kong producer Li & & Fung, is behind the Cobalt Fashion Holding corporation.
The company’s attention to its ecological effect also extends to its supply chain. “Most of our fabrics are knit near where our garments are made. That is absolutely decreasing our carbon footprint,” says Chou. “I put an emphasis on having factories in America … our denim is made in America and in the future we’re taking a look at tee shirts and athletics to be made in America.”
well. About 20 %of commercial water pollution globally can be traced to the dyeing and treatment of fabrics– and microplastics from polyester, acrylic and nylon are polluting the world’s oceans. The rise of quick fashion has actually motivated customers to speed up waste. Roughly one garbage truck loaded with clothes is landfilled around the world every 2nd, according to a 2017 report from the Ellen MacArthur Foundation. That indicates consumers are throwing away around $400 billion worth of valuable products every year as low prices and more “seasons” develop an illusion of disposability.
Since that revelation, Chou dove into the world of sustainable manufacturing head-first. Through her family’s financial investment vehicles she has actually dealt with companies like Modern Meadow, which uses bio-engineering to make leather products in a laboratory. Chou has also led investments in Thousand Fell, a soon-to-launch manufacturer of completely recyclable shoes; Dirty Labs, which is developing more sustainable laundry cleansing items; and Carbon Engineering, which is establishing a direct air capture technology for co2.
For Chou, an understanding of the environmental toll that the family company was taking on the world started 6 years back– a couple of years before Iconix Brand Group got the China subsidiary she had actually co-founded with her dad in a deal apparently worth $56 million.
Everyone & & Everyone uses the lessons that Chou has discovered about sustainability to a brand-new fashion brand that she hopes can serve as a design for how to weave sustainability into every facet of the industry.
Veronica Chou’s family has made household fortune at the forefront of the fast fashion business through investments in companies financial investments Michael Kors and Tommy Hilfiger. And her daddy, Silas Chou, made millions as an investor in Michael Kors and Tommy Hilfiger. As an executive at Iconix Brand Group China, Veronica Chou played a function in the acceleration of the industry– bringing American brands to Chinese consumers. Because that discovery, Chou dove into the world of sustainable production head-first.”For our brand, recycled is a huge story for us,” states Chou.
And her daddy, Silas Chou, made millions as an investor in Michael Kors and Tommy Hilfiger. As an executive at Iconix Brand Group China, Veronica Chou played a role in the acceleration of the market– bringing American brands to Chinese consumers. Chou also functioned as the co-founder of the Beijing-based personal equity fund China Consumer Capital and as a director of Karl Lagerfeld Greater China.
The company’s attention to its environmental effect likewise reaches its supply chain. “Most of our materials are knit near where our garments are produced. That is certainly lowering our carbon footprint,” says Chou. “I put a focus on having factories in America … our denim is produced in America and in the future we’re taking a look at tee shirts and athletics to be made in America.”
It was around the time that Chou had her kids, she states, that she recognized the importance of making a brand that was both inclusive and environmentally sustainable.
“For our brand, recycled is a huge story for us,” says Chou. “Our t-shirts, our socks, our packaging, our mailers, our labels, our stickers are all made from recycled materials that can be recycled again.”
“It was 6 years ago I began learning more about sustainability and 5 years ago that I said that I needed to have a sustainable brand,” states Chou.
Some clothing are likewise made with materials that have recycled silver in them– so that the clothing can be worn several times without smelling or the requirement for a wash.
As the fashion industry has expanded, so has the wealth of the Chou household. South Ocean Knitters, the knitwear manufacturer started by Chou’s grandfather, was accountable for among the first foreign investments into mainland China in 1974. It is now one of the biggest providers of knitwear worldwide, and, together with the Hong Kong maker Li & & Fung, is behind the Cobalt Fashion Holding corporation.
For Chou, an understanding of the ecological toll that the family organisation was handling the world started six years earlier– a couple of years before Iconix Brand Group obtained the China subsidiary she had actually co-founded with her father in a deal supposedly worth $56 million.
of the fashion business on the environment. The fabrics market mainly uses non-renewable
resources– on the order of 98 million tons per year. That consists of the oil to make synthetic fibers, fertilizers to grow cotton and harmful chemicals to color, treat and produce the fabrics utilized to make clothing. The greenhouse gas footprint from fabrics production was roughly 1.2 billion lots of CO2 equivalent in 2015– more than all worldwide flights and maritime deliveries integrated(and a lot of those maritime deliveries and global flights were hauling clothes). The litany of disasters that can be credited to the clothing industry extends to contamination, as
Image courtesy of World Resources Institute
Since that revelation, Chou dove into the world of sustainable production head-first. Through her family’s investment lorries she has dealt with business like Modern Meadow, which uses bio-engineering to make leather items in a lab. Chou has likewise led investments in Thousand Fell, a soon-to-launch maker of fully recyclable shoes; Dirty Labs, which is developing more sustainable laundry cleaning products; and Carbon Engineering, which is establishing a direct air capture innovation for co2.
Veronica Chou’s family has made its fortune at the leading edge of the quick fashion industry through investments in companies like Michael Kors and Tommy Hilfiger. Now, the heiress toan approximated $2.1 billion fortune is releasing her own business, Everybody & Everyone, to show that the fashion business can be both environmentally sustainable and rewarding. There’s no argument about the unfavorable impacts
“I began constructing Everybody & & Everyone from the ground-up, very first by getting the best group in location then by finding the ideal suppliers, partners and producers who were already making strides in the sustainability space,” Chou said in a declaration. “I wanted this brand to be for each woman, so body sustainability, positivity and inclusivity were going to be the foundation of whatever we did. We then built the brand names sustainable & & technical pillars, which consist of activation, recycled, coloring & & printing, naturals done much better, bio-based fibers and end usage to guarantee our products would decrease unfavorable effects. We are sustainable down to the labels sewn into each garment.”
well. About 20 %of commercial water pollution globally can be traced to the dyeing and treatment of textiles– and microplastics from polyester, acrylic and nylon are polluting the world’s oceans. On the other hand, the rise of quick style has actually encouraged consumers to speed up waste. Approximately one trash truck filled with clothing is landfilled worldwide every 2nd, according to a 2017 report from the Ellen MacArthur Foundation. That suggests consumers are discarding around $400 billion worth of important products every year as low prices and more “seasons” develop an illusion of disposability.
Everybody & & Everyone uses the lessons that Chou has actually learnt more about sustainability to a new fashion brand name that she hopes can work as a model for how to weave sustainability into every facet of the market.
Everyone & & Everyone has actually likewise partnered with the organization One Tree Planted to plant a tree for each purchase that’s made with the business. In addition, the business has determined its carbon footprint from all of its pre-launch activities and has actually purchased and retired offsets to balance its emissions, Chou says.
The brand-new brand name, which offers ladies’s clothing for each size from 00 to 24 and at prices ranging from $18 to $288 (most fall in the $50 to $150 variety, offered a quick scroll through the company’s brand-new site) partners with business like Naadam and Ecoalf for sustainable cashmere and recycled fabrics made from plastic.
Digital printing is utilized in location of screens to prevent heaps of water waste, the company stated, and numerous of the business’s fabrics are not colored at all. rather, the company relies on an upcycling procedure by separating recycled fibers mechanically by color.
Veronica Chou’s family has made household fortune at the forefront of the fast fashion business through investments in companies financial investments Michael Kors and Tommy Hilfiger. And her daddy, Silas Chou, made millions as an investor in Michael Kors and Tommy Hilfiger. As an executive at Iconix Brand Group China, Veronica Chou played a role in the acceleration of the industry– bringing American brands to Chinese consumers. Since that revelation, Chou dove into the world of sustainable production head-first.”For our brand name, recycled is a big story for us,” states Chou.
Veronica Chou’s family has actually made its fortune at the leading edge of the fast fashion organisation through investments in companies like Michael Kors and Tommy Hilfiger. And now, the heiress toan approximated $2.1 billion fortune is launching her own company, Everybody & Everyone, to show that the fashion market can be both lucrative and environmentally sustainable. There’s no argument about the unfavorable impacts
Digital printing is utilized in place of screens to prevent lots of water waste, the business said, and numerous of the business’s fabrics are not dyed at all. rather, the business counts on an upcycling process by separating recycled fibers mechanically by color.
Everybody & & Everyone uses the lessons that Chou has actually discovered sustainability to a brand-new style brand name that she hopes can function as a model for how to weave sustainability into every element of the industry.
Image courtesy of World Resources Institute
The brand-new brand, which offers women’s clothing for every size from 00 to 24 and at costs ranging from $18 to $288 (most fall in the $50 to $150 range, given a quick scroll through the business’s brand-new site) partners with companies like Naadam and Ecoalf for sustainable cashmere and recycled fabrics made from plastic.
Everybody & & Everyone has also partnered with the company One Tree Planted to plant a tree for each purchase that’s made with the company. In addition, the company has actually calculated its carbon footprint from all of its pre-launch activities and has actually purchased and retired offsets to balance its emissions, Chou states.
Because that discovery, Chou dove into the world of sustainable manufacturing head-first. Through her household’s investment cars she has actually worked with business like Modern Meadow, which utilizes bio-engineering to make leather goods in a lab. Chou has actually likewise led investments in Thousand Fell, a soon-to-launch producer of totally recyclable shoes; Dirty Labs, which is developing more sustainable laundry cleansing products; and Carbon Engineering, which is establishing a direct air capture technology for carbon dioxide.
As the fashion industry has broadened, so has the wealth of the Chou family. South Ocean Knitters, the knitwear producer started by Chou’s grandpa, was accountable for one of the first foreign financial investments into mainland China in 1974. It is now one of the biggest suppliers of knitwear on the planet, and, together with the Hong Kong maker Li & & Fung, is behind the Cobalt Fashion Holding corporation.
And her dad, Silas Chou, made millions as an investor in Michael Kors and Tommy Hilfiger. As an executive at Iconix Brand Group China, Veronica Chou played a function in the velocity of the industry– bringing American brand names to Chinese customers. Chou likewise served as the co-founder of the Beijing-based personal equity fund China Consumer Capital and as a director of Karl Lagerfeld Greater China.
“For our brand, recycled is a huge story for us,” states Chou. “Our tee shirts, our socks, our packaging, our mailers, our labels, our sticker labels are all made from recycled materials that can be recycled once again.”
“It was 6 years ago I began discovering sustainability and five years ago that I said that I required to have a sustainable brand name,” says Chou.
“I started constructing Everybody & & Everyone from the ground-up, first by getting the very best team in location then by finding the ideal suppliers, makers and partners who were already making strides in the sustainability area,” Chou said in a declaration. “I desired this brand name to be for every female, so body sustainability, positivity and inclusivity were going to be the backbone of everything we did. We then constructed the brand names sustainable & & technical pillars, which consist of activation, recycled, coloring & & printing, naturals done better, bio-based fibers and end use to guarantee our products would minimize unfavorable effects. We are sustainable to the labels sewn into each garment.”
Some clothing are likewise made with fabrics that have recycled silver in them– so that the clothing can be used multiple times without smelling or the need for a wash.
It was around the time that Chou had her kids, she states, that she realized the importance of making a brand that was both ecologically sustainable and inclusive.
For Chou, an understanding of the environmental toll that the family organisation was handling the planet began six years earlier– a few years before Iconix Brand Group got the China subsidiary she had actually co-founded with her daddy in a transaction apparently worth $56 million.
well. About 20 %of industrial water contamination worldwide can be traced to the dyeing and treatment of textiles– and microplastics from polyester, acrylic and nylon are contaminating the world’s oceans. The rise of quick style has actually encouraged consumers to accelerate waste. Roughly one garbage truck filled with clothes is landfilled around the world every second, according to a 2017 report from the Ellen MacArthur Foundation. That indicates customers are getting rid of around $400 billion worth of valuable products every year as low costs and more “seasons” create an illusion of disposability.
of the style industry on the environment. The textiles industry mainly uses non-renewable
resources– on the order of 98 million heaps annually. That consists of the oil to make synthetic fibers, fertilizers to grow cotton and harmful chemicals to dye, deal with and produce the textiles utilized to make clothes. The greenhouse gas footprint from textiles production was roughly 1.2 billion lots of CO2 equivalent in 2015– more than all worldwide flights and maritime deliveries combined(and a lot of those maritime shipments and global flights were carrying clothing). The list of catastrophes that can be credited to the clothes industry encompasses pollution, as
The company’s attention to its ecological effect also encompasses its supply chain. “Most of our fabrics are knit near to where our garments are manufactured. That is certainly decreasing our carbon footprint,” says Chou. “I put an emphasis on having factories in America … our jeans is produced in America and in the future we’re taking a look at athletics and t-shirts to be made in America.”
Veronica Chou’s family has made household has actually at the forefront of the leading edge fashion business through investments in companies financial investments Michael Kors and Tommy Hilfiger. And her daddy, Silas Chou, made millions as an investor in Michael Kors and Tommy Hilfiger. As an executive at Iconix Brand Group China, Veronica Chou played a role in the velocity of the market– bringing American brands to Chinese consumers. Since that revelation, Chou dove into the world of sustainable manufacturing head-first.”For our brand name, recycled is a big story for us,” says Chou.
Image courtesy of World Resources Institute
It was around the time that Chou had her children, she says, that she recognized the importance of making a brand name that was both environmentally sustainable and inclusive.
The brand-new brand name, which sells women’s clothes for every size from 00 to 24 and at prices ranging from $18 to $288 (most fall in the $50 to $150 range, offered a quick scroll through the business’s brand-new site) partners with business like Naadam and Ecoalf for sustainable cashmere and recycled materials made from plastic.
Everyone & & Everyone has also partnered with the company One Tree Planted to plant a tree for each purchase that’s made with the business. In addition, the business has actually computed its carbon footprint from all of its pre-launch activities and has actually bought and retired offsets to stabilize its emissions, Chou says.
Some clothing are also made with fabrics that have actually recycled silver in them– so that the clothes can be worn numerous times without smelling or the need for a wash.
“I began building Everybody & & Everyone from the ground-up, first by getting the very best team in place then by discovering the best vendors, partners and makers who were already making strides in the sustainability space,” Chou stated in a declaration. “I desired this brand name to be for every single female, so body sustainability, inclusivity and positivity were going to be the foundation of whatever we did. We then built the brands sustainable & & technical pillars, which consist of activation, recycled, coloring & & printing, naturals done better, bio-based fibers and end use to ensure our products would reduce negative impacts. We are sustainable down to the labels stitched into each garment.”
“For our brand, recycled is a huge story for us,” states Chou. “Our tee shirts, our socks, our packaging, our mailers, our labels, our stickers are all made from recycled products that can be recycled once again.”
For Chou, an understanding of the ecological toll that the family organisation was taking on the planet began 6 years ago– a few years before Iconix Brand Group acquired the China subsidiary she had co-founded with her dad in a deal supposedly worth $56 million.
And her father, Silas Chou, made millions as an investor in Michael Kors and Tommy Hilfiger. As an executive at Iconix Brand Group China, Veronica Chou played a role in the velocity of the market– bringing American brands to Chinese customers. Chou also worked as the co-founder of the Beijing-based personal equity fund China Consumer Capital and as a director of Karl Lagerfeld Greater China.
Veronica Chou’s household has actually made its fortune at the forefront of the fast fashion business through investments in business like Michael Kors and Tommy Hilfiger. Now, the heiress toan approximated $2.1 billion fortune is introducing her own company, Everybody & Everyone, to prove that the fashion business can be both ecologically sustainable and rewarding. There’s no argument about the unfavorable impacts
The business’s attention to its ecological impact also extends to its supply chain. “Most of our fabrics are knit near to where our garments are made. That is absolutely lowering our carbon footprint,” says Chou. “I put an emphasis on having factories in America … our jeans is manufactured in America and in the future we’re looking at sports and tee shirts to be made in America.”
Everybody & & Everyone applies the lessons that Chou has learnt more about sustainability to a brand-new fashion brand that she hopes can function as a model for how to weave sustainability into every aspect of the industry.
well. About 20 %of commercial water pollution worldwide can be traced to the dyeing and treatment of fabrics– and microplastics from polyester, acrylic and nylon are contaminating the world’s oceans. The rise of quick fashion has motivated customers to accelerate waste. Approximately one garbage truck filled with clothes is landfilled around the world every 2nd, according to a 2017 report from the Ellen MacArthur Foundation. That implies consumers are throwing away around $400 billion worth of valuable products every year as low prices and more “seasons” create an impression of disposability.
of the fashion business on the environment. The textiles market mostly utilizes non-renewable
resources– on the order of 98 million tons per year. That consists of the oil to make artificial fibers, fertilizers to grow cotton and poisonous chemicals to color, deal with and produce the fabrics utilized to make clothing. The greenhouse gas footprint from textiles production was approximately 1.2 billion loads of CO2 equivalent in 2015– more than all worldwide flights and maritime shipments integrated(and a lot of those global flights and maritime shipments were carrying clothing). The litany of disasters that can be attributed to the clothing market extends to contamination, as
Digital printing is utilized in location of screens to prevent lots of water waste, the business stated, and several of the company’s materials are not dyed at all. instead, the business depends on an upcycling process by separating recycled fibers mechanically by color.
As the fashion company has expanded, so has the wealth of the Chou family. South Ocean Knitters, the knitwear manufacturer begun by Chou’s grandfather, was responsible for among the first foreign financial investments into mainland China in 1974. It is now among the largest providers of knitwear in the world, and, together with the Hong Kong maker Li & & Fung, lags the Cobalt Fashion Holding corporation.
Because that revelation, Chou dove into the world of sustainable manufacturing head-first. Through her household’s investment vehicles she has actually worked with business like Modern Meadow, which utilizes bio-engineering to make leather items in a lab. Chou has actually likewise led investments in Thousand Fell, a soon-to-launch maker of fully recyclable shoes; Dirty Labs, which is developing more sustainable laundry cleansing items; and Carbon Engineering, which is establishing a direct air capture technology for carbon dioxide.
“It was 6 years ago I began learning more about sustainability and five years ago that I stated that I required to have a sustainable brand,” says Chou.
Veronica Chou’s family has made its fortune at the forefront of the fast fashion business through investments in companies financial investments Michael Kors and Tommy Hilfiger. And her father, Silas Chou, made millions as an investor in Michael Kors and Tommy Hilfiger. As an executive at Iconix Brand Group China, Veronica Chou played a role in the velocity of the market– bringing American brand names to Chinese customers. Because that revelation, Chou dove into the world of sustainable manufacturing head-first.”For our brand name, recycled is a big story for us,” says Chou.
For Chou, an understanding of the ecological toll that the family organisation was handling the planet began six years ago– a couple of years before Iconix Brand Group got the China subsidiary she had actually co-founded with her father in a transaction apparently worth $56 million.
It was around the time that Chou had her kids, she states, that she realized the significance of making a brand that was both inclusive and environmentally sustainable.
Digital printing is used in place of screens to avoid lots of water waste, the business said, and several of the company’s fabrics are not colored at all. rather, the company relies on an upcycling procedure by separating recycled fibers mechanically by color.
“It was 6 years ago I began learning more about sustainability and five years ago that I said that I required to have a sustainable brand,” states Chou.
Because that revelation, Chou dove into the world of sustainable production head-first. Through her family’s investment vehicles she has dealt with companies like Modern Meadow, which uses bio-engineering to make leather products in a laboratory. Chou has also led financial investments in Thousand Fell, a soon-to-launch maker of completely recyclable shoes; Dirty Labs, which is establishing more sustainable laundry cleaning products; and Carbon Engineering, which is establishing a direct air capture innovation for carbon dioxide.
well. About 20 %of industrial water contamination globally can be traced to the dyeing and treatment of textiles– and microplastics from polyester, acrylic and nylon are polluting the world’s oceans. The rise of fast fashion has motivated consumers to speed up waste. Approximately one trash truck filled with clothing is landfilled around the globe every 2nd, according to a 2017 report from the Ellen MacArthur Foundation. That suggests consumers are throwing away around $400 billion worth of important products every year as low costs and more “seasons” create an illusion of disposability.
The new brand, which offers women’s clothing for every single size from 00 to 24 and at costs ranging from $18 to $288 (most fall in the $50 to $150 range, offered a fast scroll through the business’s new site) partners with business like Naadam and Ecoalf for sustainable cashmere and recycled materials made from plastic.
Image thanks to World Resources Institute
“For our brand name, recycled is a huge story for us,” states Chou. “Our t-shirts, our socks, our product packaging, our mailers, our labels, our sticker labels are all made from recycled products that can be recycled again.”
of the fashion business on the environment. The textiles market mostly utilizes non-renewable
resources– on the order of 98 million lots each year. That includes the oil to make synthetic fibers, fertilizers to grow cotton and hazardous chemicals to dye, deal with and produce the fabrics utilized to make clothing. The greenhouse gas footprint from textiles production was approximately 1.2 billion loads of CO2 equivalent in 2015– more than all worldwide flights and maritime shipments combined(and a great deal of those maritime deliveries and international flights were hauling clothes). The list of catastrophes that can be credited to the clothes market encompasses contamination, as
Veronica Chou’s household has made its fortune at the forefront of the quick fashion industry through investments in business like Michael Kors and Tommy Hilfiger. Now, the heiress toan estimated $2.1 billion fortune is releasing her own business, Everybody & Everyone, to show that the style market can be both ecologically sustainable and successful. There’s no argument about the negative impacts
Some clothing are likewise made with fabrics that have recycled silver in them– so that the clothing can be worn multiple times without smelling or the need for a wash.
Everybody & & Everyone has likewise partnered with the company One Tree Planted to plant a tree for each purchase that’s made with the business. In addition, the business has actually determined its carbon footprint from all of its pre-launch activities and has bought and retired offsets to stabilize its emissions, Chou states.
Everybody & & Everyone applies the lessons that Chou has actually found out about sustainability to a brand-new fashion brand that she hopes can function as a design for how to weave sustainability into every facet of the industry.
And her dad, Silas Chou, made millions as a financier in Michael Kors and Tommy Hilfiger. As an executive at Iconix Brand Group China, Veronica Chou contributed in the velocity of the industry– bringing American brands to Chinese customers. Chou also acted as the co-founder of the Beijing-based private equity fund China Consumer Capital and as a director of Karl Lagerfeld Greater China.
The company’s attention to its environmental impact likewise reaches its supply chain. “Most of our fabrics are knit close to where our garments are manufactured. That is absolutely lowering our carbon footprint,” says Chou. “I put an emphasis on having factories in America … our jeans is made in America and in the future we’re taking a look at sports and tee shirts to be produced in America.”
“I began constructing Everybody & & Everyone from the ground-up, very first by getting the best team in place then by discovering the ideal suppliers, partners and manufacturers who were already making strides in the sustainability area,” Chou stated in a declaration. “I wanted this brand name to be for every single lady, so body positivity, sustainability and inclusivity were going to be the foundation of everything we did. We then built the brands sustainable & & technical pillars, which include activation, recycled, dyeing & & printing, naturals done better, bio-based fibers and end use to guarantee our products would decrease unfavorable impacts. We are sustainable to the labels sewn into each garment.”
As the fashion industry has actually broadened, so has the wealth of the Chou household. South Ocean Knitters, the knitwear manufacturer started by Chou’s grandfather, was accountable for among the first foreign financial investments into mainland China in 1974. It is now one of the biggest providers of knitwear worldwide, and, together with the Hong Kong maker Li & & Fung, is behind the Cobalt Fashion Holding conglomerate.
Veronica Chou’s family has made household has actually at the forefront of the leading edge fashion business through investments in companies like Michael Kors and Tommy Hilfiger. And her dad, Silas Chou, made millions as an investor in Michael Kors and Tommy Hilfiger. As an executive at Iconix Brand Group China, Veronica Chou played a function in the velocity of the market– bringing American brand names to Chinese customers. Because that discovery, Chou dove into the world of sustainable production head-first.”For our brand name, recycled is a huge story for us,” states Chou.
Digital printing is used in location of screens to prevent lots of water waste, the business said, and numerous of the business’s fabrics are not dyed at all. rather, the company depends on an upcycling process by separating recycled fibers mechanically by color.
And her dad, Silas Chou, made millions as a financier in Michael Kors and Tommy Hilfiger. As an executive at Iconix Brand Group China, Veronica Chou played a function in the velocity of the industry– bringing American brands to Chinese consumers. Chou likewise functioned as the co-founder of the Beijing-based private equity fund China Consumer Capital and as a director of Karl Lagerfeld Greater China.
Everyone & & Everyone has likewise partnered with the company One Tree Planted to plant a tree for each purchase that’s made with the business. In addition, the company has actually computed its carbon footprint from all of its pre-launch activities and has actually purchased and retired offsets to balance its emissions, Chou says.
well. About 20 %of industrial water pollution globally can be traced to the dyeing and treatment of fabrics– and microplastics from polyester, acrylic and nylon are contaminating the world’s oceans. Meanwhile, the rise of fast fashion has motivated consumers to accelerate waste. Roughly one garbage truck filled with clothing is landfilled worldwide every 2nd, according to a 2017 report from the Ellen MacArthur Foundation. That indicates customers are discarding around $400 billion worth of important goods every year as low prices and more “seasons” develop an illusion of disposability.
As the fashion industry has actually broadened, so has the wealth of the Chou family. South Ocean Knitters, the knitwear producer started by Chou’s grandpa, was accountable for among the very first foreign investments into mainland China in 1974. It is now one of the largest providers of knitwear worldwide, and, together with the Hong Kong manufacturer Li & & Fung, lags the Cobalt Fashion Holding corporation.
The brand-new brand name, which offers ladies’s clothes for each size from 00 to 24 and at rates varying from $18 to $288 (most fall in the $50 to $150 variety, given a fast scroll through the company’s brand-new site) partners with companies like Naadam and Ecoalf for sustainable cashmere and recycled fabrics made from plastic.
Since that discovery, Chou dove into the world of sustainable production head-first. Through her family’s investment automobiles she has dealt with companies like Modern Meadow, which utilizes bio-engineering to make leather products in a laboratory. Chou has actually also led investments in Thousand Fell, a soon-to-launch maker of completely recyclable shoes; Dirty Labs, which is establishing more sustainable laundry cleansing products; and Carbon Engineering, which is establishing a direct air capture technology for carbon dioxide.
“For our brand, recycled is a big story for us,” says Chou. “Our tee shirts, our socks, our packaging, our mailers, our labels, our sticker labels are all made from recycled materials that can be recycled again.”
“I began building Everybody & & Everyone from the ground-up, very first by getting the very best group in location then by discovering the best suppliers, manufacturers and partners who were already making strides in the sustainability area,” Chou said in a declaration. “I desired this brand to be for each female, so body positivity, inclusivity and sustainability were going to be the backbone of whatever we did. We then constructed the brand names sustainable & & technical pillars, which consist of activation, recycled, dyeing & & printing, naturals done better, bio-based fibers and end usage to guarantee our items would decrease unfavorable effects. We are sustainable to the labels sewn into each garment.”
It was around the time that Chou had her kids, she states, that she realized the significance of making a brand name that was both inclusive and environmentally sustainable.
Everybody & & Everyone uses the lessons that Chou has found out about sustainability to a brand-new fashion brand name that she hopes can serve as a design for how to weave sustainability into every facet of the industry.
For Chou, an understanding of the environmental toll that the household business was taking on the world started six years earlier– a couple of years prior to Iconix Brand Group got the China subsidiary she had actually co-founded with her father in a transaction reportedly worth $56 million.
The company’s attention to its ecological effect likewise extends to its supply chain. “Most of our fabrics are knit close to where our garments are manufactured. That is absolutely lowering our carbon footprint,” states Chou. “I put a focus on having factories in America … our denim is made in America and in the future we’re taking a look at sports and t-shirts to be manufactured in America.”
of the fashion business on the environment. The fabrics market primarily utilizes non-renewable
resources– on the order of 98 million lots each year. That includes the oil to make synthetic fibers, fertilizers to grow cotton and toxic chemicals to color, deal with and produce the fabrics utilized to make clothes. The greenhouse gas footprint from textiles production was roughly 1.2 billion lots of CO2 equivalent in 2015– more than all international flights and maritime deliveries integrated(and a lot of those global flights and maritime shipments were transporting clothing). The litany of catastrophes that can be credited to the clothing market encompasses pollution, as
Image courtesy of World Resources Institute
Veronica Chou’s family has made its fortune at the forefront of the quick fashion service through financial investments in business like Michael Kors and Tommy Hilfiger. Now, the heiress toan estimated $2.1 billion fortune is introducing her own business, Everybody & Everyone, to show that the style industry can be both rewarding and environmentally sustainable. There’s no argument about the unfavorable impacts
Some clothes are likewise made with fabrics that have actually recycled silver in them– so that the clothes can be worn several times without smelling or the requirement for a wash.
“It was 6 years ago I began finding out about sustainability and five years ago that I said that I needed to have a sustainable brand,” says Chou.
Veronica Chou’s family has made household fortune at the forefront of the leading edge fashion business through investments in companies like Michael Kors and Tommy Hilfiger. And her father, Silas Chou, made millions as a financier in Michael Kors and Tommy Hilfiger. As an executive at Iconix Brand Group China, Veronica Chou played a function in the acceleration of the market– bringing American brands to Chinese consumers. Because that revelation, Chou dove into the world of sustainable production head-first.”For our brand, recycled is a huge story for us,” says Chou.