Veronica Chou’s family has made household fortune at the forefront of the leading edge fashion business through investments in companies financial investments Michael Kors and Tommy Hilfiger. And her father, Silas Chou, made millions as a financier in Michael Kors and Tommy Hilfiger. As an executive at Iconix Brand Group China, Veronica Chou played a role in the acceleration of the market– bringing American brands to Chinese customers.
Veronica Chou’s family has made household fortune at the forefront of the fast fashion business through investments in companies like Michael Kors and Tommy Hilfiger. And her dad, Silas Chou, made millions as an investor in Michael Kors and Tommy Hilfiger. As an executive at Iconix Brand Group China, Veronica Chou played a role in the acceleration of the industry– bringing American brand names to Chinese consumers. Since that revelation, Chou dove into the world of sustainable manufacturing head-first.”For our brand name, recycled is a big story for us,” states Chou.
Some clothes are likewise made with fabrics that have recycled silver in them– so that the clothing can be worn several times without smelling or the requirement for a wash.
“I began developing Everybody & & Everyone from the ground-up, very first by getting the best team in place then by discovering the best suppliers, makers and partners who were already making strides in the sustainability area,” Chou said in a statement. “I wanted this brand name to be for every single lady, so body positivity, sustainability and inclusivity were going to be the foundation of whatever we did. We then built the brands sustainable & & technical pillars, which consist of activation, recycled, coloring & & printing, naturals done much better, bio-based fibers and end usage to guarantee our items would minimize negative impacts. We are sustainable to the labels sewn into each garment.”
And her father, Silas Chou, made millions as an investor in Michael Kors and Tommy Hilfiger. As an executive at Iconix Brand Group China, Veronica Chou played a role in the velocity of the industry– bringing American brand names to Chinese customers. Chou also worked as the co-founder of the Beijing-based personal equity fund China Consumer Capital and as a director of Karl Lagerfeld Greater China.
of the style market on the environment. The textiles market mostly uses non-renewable
resources– on the order of 98 million heaps each year. That consists of the oil to make synthetic fibers, fertilizers to grow cotton and hazardous chemicals to dye, deal with and produce the textiles utilized to make clothes. The greenhouse gas footprint from textiles production was approximately 1.2 billion lots of CO2 equivalent in 2015– more than all worldwide flights and maritime deliveries integrated(and a lot of those maritime deliveries and worldwide flights were carrying clothes). The litany of catastrophes that can be credited to the clothes market reaches contamination, as
It was around the time that Chou had her kids, she states, that she realized the value of making a brand name that was both inclusive and ecologically sustainable.
well. About 20 %of commercial water pollution globally can be traced to the dyeing and treatment of textiles– and microplastics from polyester, acrylic and nylon are contaminating the world’s oceans. Meanwhile, the increase of fast style has encouraged customers to speed up waste. Roughly one trash truck filled with clothes is landfilled worldwide every second, according to a 2017 report from the Ellen MacArthur Foundation. That implies consumers are getting rid of around $400 billion worth of valuable products every year as low rates and more “seasons” produce an impression of disposability.
Digital printing is utilized in location of screens to avoid loads of water waste, the business stated, and numerous of the company’s fabrics are not dyed at all. instead, the company depends on an upcycling procedure by separating recycled fibers mechanically by color.
Veronica Chou’s family has actually made its fortune at the leading edge of the fast fashion industry through financial investments in business like Michael Kors and Tommy Hilfiger. Now, the heiress toan estimated $2.1 billion fortune is launching her own business, Everybody & Everyone, to prove that the style industry can be both environmentally sustainable and profitable. There’s no argument about the unfavorable impacts
Everybody & & Everyone has also partnered with the organization One Tree Planted to plant a tree for each purchase that’s made with the company. In addition, the company has determined its carbon footprint from all of its pre-launch activities and has actually purchased and retired offsets to balance its emissions, Chou says.
“For our brand name, recycled is a huge story for us,” says Chou. “Our t-shirts, our socks, our packaging, our mailers, our labels, our sticker labels are all made from recycled products that can be recycled again.”
“It was six years ago I began learning about sustainability and 5 years ago that I said that I required to have a sustainable brand,” says Chou.
Image thanks to World Resources Institute
Everybody & & Everyone uses the lessons that Chou has actually learnt more about sustainability to a brand-new style brand that she hopes can serve as a model for how to weave sustainability into every element of the industry.
The brand-new brand name, which offers ladies’s clothing for each size from 00 to 24 and at costs varying from $18 to $288 (most fall in the $50 to $150 range, provided a fast scroll through the business’s new website) partners with companies like Naadam and Ecoalf for sustainable cashmere and recycled materials made from plastic.
Because that revelation, Chou dove into the world of sustainable production head-first. Through her family’s financial investment lorries she has actually dealt with business like Modern Meadow, which utilizes bio-engineering to make leather items in a lab. Chou has actually also led financial investments in Thousand Fell, a soon-to-launch manufacturer of fully recyclable shoes; Dirty Labs, which is establishing more sustainable laundry cleansing products; and Carbon Engineering, which is establishing a direct air capture technology for carbon dioxide.
For Chou, an understanding of the ecological toll that the household company was taking on the world began six years back– a few years before Iconix Brand Group acquired the China subsidiary she had actually co-founded with her father in a transaction reportedly worth $56 million.
The company’s attention to its environmental effect likewise encompasses its supply chain. “Most of our materials are knit near where our garments are produced. That is certainly lowering our carbon footprint,” states Chou. “I put an emphasis on having factories in America … our denim is manufactured in America and in the future we’re looking at tee shirts and sports to be manufactured in America.”
As the style service has actually expanded, so has the wealth of the Chou household. South Ocean Knitters, the knitwear maker begun by Chou’s grandpa, was accountable for among the very first foreign investments into mainland China in 1974. It is now among the largest providers of knitwear on the planet, and, together with the Hong Kong maker Li & & Fung, lags the Cobalt Fashion Holding corporation.
Veronica Chou’s family has made its has actually at the forefront of the fast fashion business through investments in companies like Michael Kors and Tommy Hilfiger. And her daddy, Silas Chou, made millions as a financier in Michael Kors and Tommy Hilfiger. As an executive at Iconix Brand Group China, Veronica Chou played a role in the acceleration of the market– bringing American brand names to Chinese consumers. Because that discovery, Chou dove into the world of sustainable manufacturing head-first.”For our brand name, recycled is a huge story for us,” says Chou.
In addition to Nigeria, PalmPay will utilize the$40 million seed funding to grow its financial services business in Ghana. That’s why hundreds of start-ups are coming down on Africa’s fintech space, looking to provide scalable services for the continent’s financial requirements. “On channel and access, we’re going to be pre-installed on all Tecno phones. The business raised almost$400 million in a Shanghai IPO in September and prepares to invest approximately $300 million of that on new R&D and manufacturing abilities in Africa and globally. In addition to Transsion’s assistance and network, Reeves names PalmPay’s partnership with Visa.
That’s why hundreds of startups are coming down on Africa’s fintech area, looking to offer scalable options for the continent’s financial requirements. “On channel and access, we’re going to be pre-installed on all Tecno phones. In addition to Transsion’s assistance and network, Reeves names PalmPay’s partnership with Visa.
Veronica Chou’s family has made its fortune at the forefront of the quick style business through investments in companies like Michael Kors and Tommy Hilfiger. Now, the heiress toan approximated $2.1 billion fortune is introducing her own business, Everybody & Everyone, to show that the fashion business can be both environmentally sustainable and rewarding. There’s no argument about the unfavorable effects
Everyone & & Everyone has likewise partnered with the company One Tree Planted to plant a tree for each purchase that’s made with the company. In addition, the company has computed its carbon footprint from all of its pre-launch activities and has actually purchased and retired offsets to stabilize its emissions, Chou says.
well. About 20 %of commercial water pollution worldwide can be traced to the dyeing and treatment of textiles– and microplastics from polyester, acrylic and nylon are contaminating the world’s oceans. On the other hand, the rise of quick fashion has actually motivated customers to speed up waste. Approximately one garbage truck loaded with clothing is landfilled all over the world every second, according to a 2017 report from the Ellen MacArthur Foundation. That suggests consumers are getting rid of around $400 billion worth of valuable items every year as low prices and more “seasons” develop an illusion of disposability.
“It was six years ago I started discovering sustainability and five years ago that I stated that I required to have a sustainable brand,” states Chou.
Some clothing are also made with fabrics that have recycled silver in them– so that the clothing can be used several times without smelling or the need for a wash.
Everybody & & Everyone uses the lessons that Chou has found out about sustainability to a new style brand that she hopes can act as a model for how to weave sustainability into every facet of the market.
The new brand name, which sells females’s clothes for every size from 00 to 24 and at prices varying from $18 to $288 (most fall in the $50 to $150 variety, provided a quick scroll through the business’s brand-new site) partners with business like Naadam and Ecoalf for sustainable cashmere and recycled materials made from plastic.
The business’s attention to its ecological effect likewise extends to its supply chain. “Most of our materials are knit near to where our garments are produced. That is certainly lowering our carbon footprint,” says Chou. “I put a focus on having factories in America … our denim is manufactured in America and in the future we’re taking a look at sports and tee shirts to be produced in America.”
It was around the time that Chou had her kids, she says, that she understood the significance of making a brand name that was both inclusive and environmentally sustainable.
Image courtesy of World Resources Institute
“For our brand name, recycled is a huge story for us,” says Chou. “Our tee shirts, our socks, our packaging, our mailers, our labels, our sticker labels are all made from recycled materials that can be recycled once again.”
Because that revelation, Chou dove into the world of sustainable production head-first. Through her family’s investment automobiles she has worked with business like Modern Meadow, which utilizes bio-engineering to make leather products in a laboratory. Chou has actually also led investments in Thousand Fell, a soon-to-launch manufacturer of fully recyclable shoes; Dirty Labs, which is establishing more sustainable laundry cleaning items; and Carbon Engineering, which is establishing a direct air capture innovation for co2.
And her daddy, Silas Chou, made millions as a financier in Michael Kors and Tommy Hilfiger. As an executive at Iconix Brand Group China, Veronica Chou contributed in the acceleration of the market– bringing American brand names to Chinese consumers. Chou also acted as the co-founder of the Beijing-based personal equity fund China Consumer Capital and as a director of Karl Lagerfeld Greater China.
“I started developing Everybody & & Everyone from the ground-up, very first by getting the very best group in place then by discovering the ideal vendors, partners and makers who were already making strides in the sustainability area,” Chou said in a declaration. “I wanted this brand to be for every single lady, so body inclusivity, sustainability and positivity were going to be the backbone of whatever we did. We then built the brand names sustainable & & technical pillars, which consist of activation, recycled, coloring & & printing, naturals done much better, bio-based fibers and end use to guarantee our items would lessen negative effects. We are sustainable down to the labels sewn into each garment.”
Digital printing is used in place of screens to prevent tons of water waste, the company said, and several of the business’s fabrics are not colored at all. rather, the business depends on an upcycling procedure by separating recycled fibers mechanically by color.
of the fashion business on the environment. The textiles market mainly uses non-renewable
resources– on the order of 98 million heaps each year. That includes the oil to make synthetic fibers, fertilizers to grow cotton and toxic chemicals to dye, treat and produce the textiles utilized to make clothes. The greenhouse gas footprint from fabrics production was approximately 1.2 billion tons of CO2 equivalent in 2015– more than all worldwide flights and maritime shipments integrated(and a great deal of those maritime deliveries and worldwide flights were hauling clothing). The list of disasters that can be attributed to the clothing industry extends to pollution, as
For Chou, an understanding of the environmental toll that the family company was handling the planet started 6 years back– a few years prior to Iconix Brand Group acquired the China subsidiary she had actually co-founded with her daddy in a deal reportedly worth $56 million.
As the style organisation has actually broadened, so has the wealth of the Chou household. South Ocean Knitters, the knitwear producer started by Chou’s grandfather, was responsible for among the very first foreign investments into mainland China in 1974. It is now among the largest providers of knitwear on the planet, and, together with the Hong Kong maker Li & & Fung, lags the Cobalt Fashion Holding corporation.
Veronica Chou’s family has made household has actually at the forefront of the leading edge fashion business through investments in companies like Michael Kors and Tommy Hilfiger. And her dad, Silas Chou, made millions as an investor in Michael Kors and Tommy Hilfiger. As an executive at Iconix Brand Group China, Veronica Chou played a role in the acceleration of the market– bringing American brands to Chinese customers. Because that revelation, Chou dove into the world of sustainable manufacturing head-first.”For our brand, recycled is a big story for us,” states Chou.
Veronica Chou’s family has made its has actually at the forefront of the fast fashion business through investments in companies like Michael Kors and Tommy Hilfiger. And her father, Silas Chou, made millions as an investor in Michael Kors and Tommy Hilfiger. As an executive at Iconix Brand Group China, Veronica Chou played a role in the velocity of the industry– bringing American brands to Chinese customers. Because that revelation, Chou dove into the world of sustainable production head-first.”For our brand name, recycled is a big story for us,” says Chou.
Veronica Chou’s family has made household has actually at the forefront of the fast fashion business through investments in companies financial investments Michael Kors and Tommy Hilfiger. And her father, Silas Chou, made millions as a financier in Michael Kors and Tommy Hilfiger. As an executive at Iconix Brand Group China, Veronica Chou played a role in the acceleration of the market– bringing American brands to Chinese customers.
Veronica Chou’s family has made its fortune at the forefront of the fast fashion business through investments in companies financial investments Michael Kors and Tommy Hilfiger. And her father, Silas Chou, made millions as a financier in Michael Kors and Tommy Hilfiger. As an executive at Iconix Brand Group China, Veronica Chou played a role in the velocity of the industry– bringing American brand names to Chinese customers.
Veronica Chou’s family has made household has actually at the forefront of the fast fashion business through investments in companies like Michael Kors and Tommy Hilfiger. And her father, Silas Chou, made millions as a financier in Michael Kors and Tommy Hilfiger. As an executive at Iconix Brand Group China, Veronica Chou played a function in the acceleration of the market– bringing American brands to Chinese consumers. Since that revelation, Chou dove into the world of sustainable manufacturing head-first.”For our brand, recycled is a huge story for us,” states Chou.
Digital printing is used in location of screens to prevent lots of water waste, the business said, and several of the company’s fabrics are not colored at all. rather, the company relies on an upcycling procedure by separating recycled fibers mechanically by color.
well. About 20 %of industrial water pollution globally can be traced to the dyeing and treatment of fabrics– and microplastics from polyester, acrylic and nylon are polluting the world’s oceans. The increase of fast style has motivated customers to accelerate waste. Roughly one trash truck loaded with clothing is landfilled worldwide every 2nd, according to a 2017 report from the Ellen MacArthur Foundation. That indicates consumers are getting rid of around $400 billion worth of valuable items every year as low costs and more “seasons” develop an illusion of disposability.
As the style service has actually expanded, so has the wealth of the Chou household. South Ocean Knitters, the knitwear maker started by Chou’s grandpa, was accountable for among the first foreign investments into mainland China in 1974. It is now among the biggest suppliers of knitwear on the planet, and, together with the Hong Kong maker Li & & Fung, lags the Cobalt Fashion Holding conglomerate.
Because that revelation, Chou dove into the world of sustainable production head-first. Through her family’s investment automobiles she has actually dealt with companies like Modern Meadow, which utilizes bio-engineering to make leather goods in a lab. Chou has likewise led financial investments in Thousand Fell, a soon-to-launch maker of completely recyclable shoes; Dirty Labs, which is developing more sustainable laundry cleansing products; and Carbon Engineering, which is establishing a direct air capture innovation for co2.
of the fashion business on the environment. The fabrics market mostly uses non-renewable
resources– on the order of 98 million loads each year. That consists of the oil to make synthetic fibers, fertilizers to grow cotton and harmful chemicals to dye, treat and produce the textiles utilized to make clothes. The greenhouse gas footprint from fabrics production was roughly 1.2 billion lots of CO2 equivalent in 2015– more than all international flights and maritime shipments integrated(and a great deal of those international flights and maritime deliveries were transporting clothes). The list of catastrophes that can be attributed to the clothing market reaches contamination, as
It was around the time that Chou had her kids, she states, that she recognized the significance of making a brand that was both inclusive and ecologically sustainable.
For Chou, an understanding of the environmental toll that the family organisation was taking on the planet started 6 years earlier– a couple of years prior to Iconix Brand Group acquired the China subsidiary she had co-founded with her father in a transaction supposedly worth $56 million.
Everybody & & Everyone has actually also partnered with the company One Tree Planted to plant a tree for each purchase that’s made with the company. In addition, the company has actually computed its carbon footprint from all of its pre-launch activities and has purchased and retired offsets to stabilize its emissions, Chou says.
And her father, Silas Chou, made millions as an investor in Michael Kors and Tommy Hilfiger. As an executive at Iconix Brand Group China, Veronica Chou played a function in the velocity of the market– bringing American brand names to Chinese consumers. Chou likewise acted as the co-founder of the Beijing-based private equity fund China Consumer Capital and as a director of Karl Lagerfeld Greater China.
“It was six years ago I started discovering about sustainability and five years ago that I said that I required to have a sustainable brand,” says Chou.
“For our brand name, recycled is a big story for us,” states Chou. “Our tee shirts, our socks, our product packaging, our mailers, our labels, our stickers are all made from recycled products that can be recycled again.”
Image thanks to World Resources Institute
The business’s attention to its environmental effect likewise encompasses its supply chain. “Most of our fabrics are knit close to where our garments are made. That is certainly decreasing our carbon footprint,” says Chou. “I put a focus on having factories in America … our denim is manufactured in America and in the future we’re looking at athletics and t-shirts to be made in America.”
Veronica Chou’s family has made its fortune at the forefront of the fast style service through investments in business like Michael Kors and Tommy Hilfiger. And now, the heiress toan approximated $2.1 billion fortune is releasing her own company, Everybody & Everyone, to prove that the fashion business can be both ecologically sustainable and profitable. There’s no argument about the unfavorable impacts
Everyone & & Everyone applies the lessons that Chou has actually found out about sustainability to a new style brand name that she hopes can function as a model for how to weave sustainability into every aspect of the industry.
The new brand, which sells women’s clothes for every single size from 00 to 24 and at prices varying from $18 to $288 (most fall in the $50 to $150 range, given a quick scroll through the business’s brand-new website) partners with business like Naadam and Ecoalf for sustainable cashmere and recycled materials made from plastic.
“I began constructing Everybody & & Everyone from the ground-up, first by getting the very best team in location then by finding the ideal vendors, partners and manufacturers who were currently making strides in the sustainability area,” Chou said in a declaration. “I desired this brand to be for every lady, so body positivity, sustainability and inclusivity were going to be the foundation of whatever we did. We then constructed the brands sustainable & & technical pillars, which include activation, recycled, dyeing & & printing, naturals done much better, bio-based fibers and end use to guarantee our items would decrease negative impacts. We are sustainable to the labels sewn into each garment.”
Some clothing are likewise made with materials that have recycled silver in them– so that the clothes can be worn numerous times without smelling or the requirement for a wash.
Veronica Chou’s family has made its has actually at the forefront of the fast fashion business through investments in companies like Michael Kors and Tommy Hilfiger. And her daddy, Silas Chou, made millions as an investor in Michael Kors and Tommy Hilfiger. As an executive at Iconix Brand Group China, Veronica Chou played a function in the acceleration of the industry– bringing American brand names to Chinese customers. Because that discovery, Chou dove into the world of sustainable manufacturing head-first.”For our brand, recycled is a huge story for us,” says Chou.
It was around the time that Chou had her children, she states, that she realized the importance of making a brand that was both inclusive and environmentally sustainable.
The company’s attention to its environmental impact also extends to its supply chain. “Most of our materials are knit close to where our garments are made. That is definitely minimizing our carbon footprint,” says Chou. “I put a focus on having factories in America … our denim is made in America and in the future we’re looking at tee shirts and athletics to be manufactured in America.”
Since that discovery, Chou dove into the world of sustainable manufacturing head-first. Through her family’s financial investment cars she has actually worked with companies like Modern Meadow, which utilizes bio-engineering to make leather items in a lab. Chou has actually also led investments in Thousand Fell, a soon-to-launch maker of fully recyclable shoes; Dirty Labs, which is developing more sustainable laundry cleansing products; and Carbon Engineering, which is establishing a direct air capture innovation for carbon dioxide.
well. About 20 %of commercial water pollution internationally can be traced to the dyeing and treatment of fabrics– and microplastics from polyester, acrylic and nylon are contaminating the world’s oceans. The rise of fast fashion has motivated customers to speed up waste. Roughly one garbage truck filled with clothing is landfilled around the globe every 2nd, according to a 2017 report from the Ellen MacArthur Foundation. That indicates consumers are discarding around $400 billion worth of important products every year as low costs and more “seasons” develop an illusion of disposability.
The brand-new brand, which offers females’s clothing for each size from 00 to 24 and at costs varying from $18 to $288 (most fall in the $50 to $150 range, provided a quick scroll through the company’s brand-new site) partners with business like Naadam and Ecoalf for sustainable cashmere and recycled materials made from plastic.
For Chou, an understanding of the ecological toll that the family company was taking on the world started six years back– a few years prior to Iconix Brand Group acquired the China subsidiary she had actually co-founded with her daddy in a transaction reportedly worth $56 million.
Image thanks to World Resources Institute
And her dad, Silas Chou, made millions as an investor in Michael Kors and Tommy Hilfiger. As an executive at Iconix Brand Group China, Veronica Chou played a function in the acceleration of the industry– bringing American brand names to Chinese customers. Chou likewise served as the co-founder of the Beijing-based private equity fund China Consumer Capital and as a director of Karl Lagerfeld Greater China.
of the fashion business on the environment. The textiles industry primarily uses non-renewable
resources– on the order of 98 million tons annually. That consists of the oil to make artificial fibers, fertilizers to grow cotton and toxic chemicals to color, deal with and produce the fabrics used to make clothing. The greenhouse gas footprint from fabrics production was roughly 1.2 billion lots of CO2 equivalent in 2015– more than all global flights and maritime deliveries combined(and a great deal of those global flights and maritime deliveries were transporting clothes). The litany of catastrophes that can be credited to the clothing market reaches contamination, as
Digital printing is used in location of screens to avoid lots of water waste, the business said, and numerous of the business’s materials are not colored at all. instead, the company depends on an upcycling procedure by separating recycled fibers mechanically by color.
Veronica Chou’s household has actually made its fortune at the leading edge of the quick style organisation through financial investments in business like Michael Kors and Tommy Hilfiger. Today, the heiress toan approximated $2.1 billion fortune is releasing her own company, Everybody & Everyone, to prove that the fashion market can be both profitable and ecologically sustainable. There’s no argument about the unfavorable effects
Everybody & & Everyone has actually also partnered with the company One Tree Planted to plant a tree for each purchase that’s made with the company. In addition, the business has actually determined its carbon footprint from all of its pre-launch activities and has actually purchased and retired offsets to balance its emissions, Chou states.
“It was six years ago I started discovering sustainability and five years ago that I stated that I required to have a sustainable brand name,” states Chou.
Everybody & & Everyone applies the lessons that Chou has actually learnt more about sustainability to a brand-new fashion brand name that she hopes can serve as a design for how to weave sustainability into every element of the industry.
As the fashion company has expanded, so has the wealth of the Chou family. South Ocean Knitters, the knitwear producer begun by Chou’s grandpa, was accountable for among the first foreign investments into mainland China in 1974. It is now one of the largest suppliers of knitwear on the planet, and, together with the Hong Kong manufacturer Li & & Fung, lags the Cobalt Fashion Holding conglomerate.
Some clothing are also made with materials that have recycled silver in them– so that the clothes can be worn several times without smelling or the requirement for a wash.
“I started building Everybody & & Everyone from the ground-up, very first by getting the finest group in place then by finding the best vendors, partners and manufacturers who were already making strides in the sustainability space,” Chou said in a declaration. “I wanted this brand name to be for every single woman, so body sustainability, inclusivity and positivity were going to be the backbone of whatever we did. We then built the brands sustainable & & technical pillars, which consist of activation, recycled, dyeing & & printing, naturals done much better, bio-based fibers and end use to guarantee our products would lessen unfavorable impacts. We are sustainable to the labels stitched into each garment.”
“For our brand, recycled is a big story for us,” says Chou. “Our tee shirts, our socks, our packaging, our mailers, our labels, our stickers are all made from recycled products that can be recycled again.”
Veronica Chou’s family has made household has actually at the forefront of the fast fashion business through investments in companies like Michael Kors and Tommy Hilfiger. And her father, Silas Chou, made millions as an investor in Michael Kors and Tommy Hilfiger. As an executive at Iconix Brand Group China, Veronica Chou played a role in the velocity of the market– bringing American brand names to Chinese customers. Since that revelation, Chou dove into the world of sustainable production head-first.”For our brand, recycled is a big story for us,” says Chou.
Veronica Chou’s family has made its fortune at the forefront of the leading edge fashion business through investments in companies like Michael Kors and Tommy Hilfiger. And her father, Silas Chou, made millions as an investor in Michael Kors and Tommy Hilfiger. As an executive at Iconix Brand Group China, Veronica Chou played a function in the acceleration of the industry– bringing American brands to Chinese consumers.
Veronica Chou’s family has made household has actually at the forefront of the fast fashion business through investments in companies financial investments Michael Kors and Tommy Hilfiger. And her daddy, Silas Chou, made millions as an investor in Michael Kors and Tommy Hilfiger. As an executive at Iconix Brand Group China, Veronica Chou played a function in the velocity of the industry– bringing American brands to Chinese customers. Because that discovery, Chou dove into the world of sustainable production head-first.”For our brand, recycled is a huge story for us,” states Chou.
The business’s attention to its environmental impact also encompasses its supply chain. “Most of our materials are knit near to where our garments are made. That is absolutely decreasing our carbon footprint,” states Chou. “I put an emphasis on having factories in America … our denim is manufactured in America and in the future we’re looking at tee shirts and sports to be manufactured in America.”
well. About 20 %of commercial water contamination internationally can be traced to the dyeing and treatment of fabrics– and microplastics from polyester, acrylic and nylon are polluting the world’s oceans. The rise of quick style has actually encouraged customers to accelerate waste. Roughly one trash truck loaded with clothes is landfilled around the world every second, according to a 2017 report from the Ellen MacArthur Foundation. That means consumers are getting rid of around $400 billion worth of important items every year as low costs and more “seasons” develop an illusion of disposability.
And her daddy, Silas Chou, made millions as a financier in Michael Kors and Tommy Hilfiger. As an executive at Iconix Brand Group China, Veronica Chou contributed in the velocity of the industry– bringing American brand names to Chinese customers. Chou likewise acted as the co-founder of the Beijing-based private equity fund China Consumer Capital and as a director of Karl Lagerfeld Greater China.
It was around the time that Chou had her children, she says, that she realized the importance of making a brand name that was both ecologically sustainable and inclusive.
For Chou, an understanding of the ecological toll that the family business was taking on the world began 6 years ago– a couple of years before Iconix Brand Group obtained the China subsidiary she had co-founded with her dad in a transaction apparently worth $56 million.
Because that discovery, Chou dove into the world of sustainable manufacturing head-first. Through her family’s investment automobiles she has dealt with companies like Modern Meadow, which uses bio-engineering to make leather items in a laboratory. Chou has also led financial investments in Thousand Fell, a soon-to-launch producer of fully recyclable shoes; Dirty Labs, which is establishing more sustainable laundry cleaning products; and Carbon Engineering, which is developing a direct air capture technology for carbon dioxide.
As the style business has actually broadened, so has the wealth of the Chou family. South Ocean Knitters, the knitwear maker started by Chou’s grandpa, was accountable for one of the very first foreign investments into mainland China in 1974. It is now one of the largest providers of knitwear on the planet, and, together with the Hong Kong producer Li & & Fung, lags the Cobalt Fashion Holding conglomerate.
Everyone & & Everyone uses the lessons that Chou has actually discovered sustainability to a brand-new fashion brand that she hopes can function as a model for how to weave sustainability into every aspect of the industry.
Digital printing is utilized in place of screens to prevent heaps of water waste, the company said, and numerous of the business’s fabrics are not colored at all. instead, the business relies on an upcycling procedure by separating recycled fibers mechanically by color.
Image courtesy of World Resources Institute
Some clothes are also made with materials that have recycled silver in them– so that the clothes can be worn multiple times without smelling or the need for a wash.
of the fashion business on the environment. The textiles market primarily utilizes non-renewable
resources– on the order of 98 million tons each year. That includes the oil to make artificial fibers, fertilizers to grow cotton and poisonous chemicals to color, treat and produce the fabrics used to make clothing. The greenhouse gas footprint from fabrics production was approximately 1.2 billion lots of CO2 equivalent in 2015– more than all worldwide flights and maritime shipments combined(and a great deal of those maritime shipments and worldwide flights were transporting clothing). The list of disasters that can be credited to the clothing market reaches contamination, as
“It was six years ago I began discovering about sustainability and 5 years ago that I stated that I needed to have a sustainable brand name,” states Chou.
Everyone & & Everyone has also partnered with the company One Tree Planted to plant a tree for each purchase that’s made with the business. In addition, the company has actually calculated its carbon footprint from all of its pre-launch activities and has actually purchased and retired offsets to stabilize its emissions, Chou states.
“For our brand, recycled is a big story for us,” says Chou. “Our t-shirts, our socks, our product packaging, our mailers, our labels, our sticker labels are all made from recycled products that can be recycled once again.”
“I started constructing Everybody & & Everyone from the ground-up, first by getting the very best team in place then by discovering the best vendors, makers and partners who were already making strides in the sustainability space,” Chou said in a declaration. “I wanted this brand name to be for every single lady, so body positivity, inclusivity and sustainability were going to be the foundation of whatever we did. We then built the brands sustainable & & technical pillars, which include activation, recycled, dyeing & & printing, naturals done better, bio-based fibers and end use to guarantee our items would decrease negative effects. We are sustainable down to the labels sewn into each garment.”
Veronica Chou’s family has actually made its fortune at the forefront of the quick fashion industry through investments in business like Michael Kors and Tommy Hilfiger. Now, the heiress toan estimated $2.1 billion fortune is launching her own business, Everybody & Everyone, to show that the fashion business can be both environmentally sustainable and lucrative. There’s no argument about the unfavorable impacts
The new brand, which offers females’s clothes for every size from 00 to 24 and at costs varying from $18 to $288 (most fall in the $50 to $150 range, offered a fast scroll through the business’s new website) partners with business like Naadam and Ecoalf for sustainable cashmere and recycled fabrics made from plastic.
Veronica Chou’s family has made household fortune at the forefront of the fast fashion business through investments in companies financial investments Michael Kors and Tommy Hilfiger. And her daddy, Silas Chou, made millions as a financier in Michael Kors and Tommy Hilfiger. As an executive at Iconix Brand Group China, Veronica Chou played a role in the velocity of the industry– bringing American brand names to Chinese customers. Since that discovery, Chou dove into the world of sustainable production head-first.”For our brand name, recycled is a big story for us,” says Chou.