Some clothing are likewise made with materials that have actually recycled silver in them– so that the clothing can be used numerous times without smelling or the need for a wash.
The company’s attention to its ecological impact also extends to its supply chain. “Most of our fabrics are knit near to where our garments are produced. That is definitely lowering our carbon footprint,” states Chou. “I put an emphasis on having factories in America … our denim is made in America and in the future we’re taking a look at athletics and t-shirts to be manufactured in America.”
As the fashion industry has expanded, so has the wealth of the Chou family. South Ocean Knitters, the knitwear manufacturer begun by Chou’s grandfather, was responsible for among the very first foreign financial investments into mainland China in 1974. It is now among the largest suppliers of knitwear in the world, and, together with the Hong Kong manufacturer Li & & Fung, lags the Cobalt Fashion Holding conglomerate.
And her father, Silas Chou, made millions as a financier in Michael Kors and Tommy Hilfiger. As an executive at Iconix Brand Group China, Veronica Chou played a function in the acceleration of the market– bringing American brand names to Chinese consumers. Chou likewise served as the co-founder of the Beijing-based private equity fund China Consumer Capital and as a director of Karl Lagerfeld Greater China.
“It was six years ago I started discovering sustainability and five years ago that I stated that I required to have a sustainable brand name,” says Chou.
Everyone & & Everyone has actually also partnered with the organization One Tree Planted to plant a tree for each purchase that’s made with the business. In addition, the business has calculated its carbon footprint from all of its pre-launch activities and has purchased and retired offsets to stabilize its emissions, Chou says.
Digital printing is utilized in place of screens to prevent lots of water waste, the company stated, and numerous of the business’s fabrics are not colored at all. rather, the business relies on an upcycling procedure by separating recycled fibers mechanically by color.
“For our brand name, recycled is a big story for us,” says Chou. “Our tee shirts, our socks, our product packaging, our mailers, our labels, our stickers are all made from recycled materials that can be recycled again.”
The new brand, which sells women’s clothes for each size from 00 to 24 and at prices ranging from $18 to $288 (most fall in the $50 to $150 variety, provided a fast scroll through the company’s new site) partners with business like Naadam and Ecoalf for sustainable cashmere and recycled materials made from plastic.
It was around the time that Chou had her children, she says, that she recognized the importance of making a brand name that was both inclusive and environmentally sustainable.
well. About 20 %of industrial water pollution globally can be traced to the dyeing and treatment of fabrics– and microplastics from polyester, acrylic and nylon are contaminating the world’s oceans. Meanwhile, the increase of fast fashion has motivated consumers to speed up waste. Roughly one garbage truck full of clothing is landfilled all over the world every second, according to a 2017 report from the Ellen MacArthur Foundation. That means customers are tossing away around $400 billion worth of valuable items every year as low prices and more “seasons” develop an impression of disposability.
of the fashion industry on the environment. The fabrics industry mainly uses non-renewable
resources– on the order of 98 million lots annually. That consists of the oil to make synthetic fibers, fertilizers to grow cotton and poisonous chemicals to color, treat and produce the fabrics utilized to make clothing. The greenhouse gas footprint from textiles production was approximately 1.2 billion loads of CO2 equivalent in 2015– more than all worldwide flights and maritime shipments integrated(and a lot of those international flights and maritime shipments were carrying clothing). The litany of catastrophes that can be attributed to the clothes industry extends to pollution, as
For Chou, an understanding of the ecological toll that the household company was taking on the world started six years back– a few years prior to Iconix Brand Group acquired the China subsidiary she had co-founded with her father in a transaction apparently worth $56 million.
“I began building Everybody & & Everyone from the ground-up, first by getting the finest group in location then by discovering the right vendors, partners and producers who were already making strides in the sustainability space,” Chou stated in a statement. “I wanted this brand to be for every female, so body sustainability, positivity and inclusivity were going to be the backbone of whatever we did. We then constructed the brand names sustainable & & technical pillars, which include activation, recycled, coloring & & printing, naturals done much better, bio-based fibers and end usage to ensure our items would decrease unfavorable impacts. We are sustainable to the labels sewn into each garment.”
Since that revelation, Chou dove into the world of sustainable production head-first. Through her family’s financial investment cars she has actually dealt with business like Modern Meadow, which uses bio-engineering to make leather items in a lab. Chou has also led financial investments in Thousand Fell, a soon-to-launch maker of totally recyclable shoes; Dirty Labs, which is establishing more sustainable laundry cleaning products; and Carbon Engineering, which is establishing a direct air capture technology for carbon dioxide.
Everybody & & Everyone uses the lessons that Chou has found out about sustainability to a brand-new fashion brand name that she hopes can serve as a model for how to weave sustainability into every element of the industry.
Image thanks to World Resources Institute
Veronica Chou’s household has made its fortune at the leading edge of the fast fashion industry through financial investments in business like Michael Kors and Tommy Hilfiger. Today, the heiress toan approximated $2.1 billion fortune is releasing her own company, Everybody & Everyone, to prove that the fashion business can be both ecologically sustainable and rewarding. There’s no argument about the unfavorable effects
Veronica Chou’s family has made household has actually at the forefront of the fast fashion business through investments in companies like Michael Kors and Tommy Hilfiger. And her dad, Silas Chou, made millions as a financier in Michael Kors and Tommy Hilfiger. As an executive at Iconix Brand Group China, Veronica Chou played a role in the acceleration of the market– bringing American brands to Chinese customers. Since that discovery, Chou dove into the world of sustainable manufacturing head-first.”For our brand name, recycled is a huge story for us,” says Chou.
Veronica Chou’s family has made household has actually at the forefront of the fast fashion business through investments in companies like Michael Kors and Tommy Hilfiger. And her daddy, Silas Chou, made millions as an investor in Michael Kors and Tommy Hilfiger. As an executive at Iconix Brand Group China, Veronica Chou played a role in the acceleration of the industry– bringing American brand names to Chinese customers. Because that revelation, Chou dove into the world of sustainable manufacturing head-first.”For our brand name, recycled is a huge story for us,” states Chou.
Veronica Chou’s family has made its has actually at the forefront of the leading edge fashion business through investments in companies financial investments Michael Kors and Tommy Hilfiger. And her daddy, Silas Chou, made millions as a financier in Michael Kors and Tommy Hilfiger. As an executive at Iconix Brand Group China, Veronica Chou played a role in the velocity of the market– bringing American brands to Chinese consumers.
Veronica Chou’s family has made household has actually at the forefront of the fast fashion business through investments in companies like Michael Kors and Tommy Hilfiger. And her dad, Silas Chou, made millions as a financier in Michael Kors and Tommy Hilfiger. As an executive at Iconix Brand Group China, Veronica Chou played a function in the acceleration of the market– bringing American brands to Chinese consumers.
Veronica Chou’s family has made its has actually at the forefront of the fast fashion business through investments in companies financial investments Michael Kors and Tommy Hilfiger. And her father, Silas Chou, made millions as an investor in Michael Kors and Tommy Hilfiger. As an executive at Iconix Brand Group China, Veronica Chou played a role in the acceleration of the market– bringing American brands to Chinese consumers. Since that discovery, Chou dove into the world of sustainable production head-first.”For our brand, recycled is a big story for us,” states Chou.
“I began constructing Everybody & & Everyone from the ground-up, first by getting the very best group in location then by discovering the ideal suppliers, producers and partners who were currently making strides in the sustainability space,” Chou said in a declaration. “I desired this brand name to be for every lady, so body positivity, sustainability and inclusivity were going to be the backbone of everything we did. We then built the brand names sustainable & & technical pillars, which consist of activation, recycled, dyeing & & printing, naturals done better, bio-based fibers and end use to ensure our items would minimize negative impacts. We are sustainable to the labels sewn into each garment.”
Image courtesy of World Resources Institute
Everybody & & Everyone applies the lessons that Chou has found out about sustainability to a new style brand name that she hopes can function as a design for how to weave sustainability into every facet of the industry.
The brand-new brand name, which offers women’s clothing for every size from 00 to 24 and at prices varying from $18 to $288 (most fall in the $50 to $150 range, offered a fast scroll through the business’s brand-new website) partners with business like Naadam and Ecoalf for sustainable cashmere and recycled fabrics made from plastic.
Digital printing is utilized in location of screens to prevent lots of water waste, the company stated, and several of the company’s fabrics are not dyed at all. instead, the company relies on an upcycling process by separating recycled fibers mechanically by color.
Veronica Chou’s household has made its fortune at the forefront of the fast fashion service through investments in companies like Michael Kors and Tommy Hilfiger. And now, the heiress toan estimated $2.1 billion fortune is introducing her own company, Everybody & Everyone, to show that the fashion market can be both environmentally sustainable and profitable. There’s no argument about the negative impacts
“It was six years ago I started learning more about sustainability and 5 years ago that I stated that I needed to have a sustainable brand name,” says Chou.
Everybody & & Everyone has actually likewise partnered with the organization One Tree Planted to plant a tree for each purchase that’s made with the company. In addition, the business has actually calculated its carbon footprint from all of its pre-launch activities and has actually purchased and retired offsets to stabilize its emissions, Chou states.
The company’s attention to its ecological impact likewise extends to its supply chain. “Most of our fabrics are knit close to where our garments are made. That is definitely lowering our carbon footprint,” states Chou. “I put a focus on having factories in America … our denim is manufactured in America and in the future we’re taking a look at sports and t-shirts to be produced in America.”
And her dad, Silas Chou, made millions as an investor in Michael Kors and Tommy Hilfiger. As an executive at Iconix Brand Group China, Veronica Chou played a role in the velocity of the industry– bringing American brands to Chinese customers. Chou likewise functioned as the co-founder of the Beijing-based personal equity fund China Consumer Capital and as a director of Karl Lagerfeld Greater China.
“For our brand, recycled is a big story for us,” states Chou. “Our t-shirts, our socks, our product packaging, our mailers, our labels, our stickers are all made from recycled products that can be recycled once again.”
Some clothes are also made with materials that have recycled silver in them– so that the clothing can be worn several times without smelling or the requirement for a wash.
of the style market on the environment. The textiles industry mainly utilizes non-renewable
resources– on the order of 98 million heaps per year. That consists of the oil to make artificial fibers, fertilizers to grow cotton and hazardous chemicals to color, treat and produce the textiles utilized to make clothing. The greenhouse gas footprint from textiles production was roughly 1.2 billion lots of CO2 equivalent in 2015– more than all worldwide flights and maritime deliveries combined(and a great deal of those maritime shipments and international flights were transporting clothes). The litany of disasters that can be attributed to the clothing market extends to pollution, as
It was around the time that Chou had her children, she says, that she understood the value of making a brand that was both environmentally sustainable and inclusive.
As the style organisation has expanded, so has the wealth of the Chou family. South Ocean Knitters, the knitwear maker begun by Chou’s grandpa, was accountable for among the very first foreign investments into mainland China in 1974. It is now among the biggest suppliers of knitwear in the world, and, together with the Hong Kong manufacturer Li & & Fung, lags the Cobalt Fashion Holding corporation.
well. About 20 %of commercial water pollution globally can be traced to the dyeing and treatment of textiles– and microplastics from polyester, acrylic and nylon are polluting the world’s oceans. The increase of quick fashion has actually motivated consumers to accelerate waste. Approximately one garbage truck filled with clothes is landfilled worldwide every 2nd, according to a 2017 report from the Ellen MacArthur Foundation. That means customers are getting rid of around $400 billion worth of important goods every year as low prices and more “seasons” develop an illusion of disposability.
Since that discovery, Chou dove into the world of sustainable production head-first. Through her household’s financial investment automobiles she has dealt with companies like Modern Meadow, which utilizes bio-engineering to make leather goods in a laboratory. Chou has actually likewise led investments in Thousand Fell, a soon-to-launch maker of completely recyclable shoes; Dirty Labs, which is developing more sustainable laundry cleaning items; and Carbon Engineering, which is developing a direct air capture technology for carbon dioxide.
For Chou, an understanding of the environmental toll that the household organisation was taking on the world started six years back– a couple of years prior to Iconix Brand Group obtained the China subsidiary she had actually co-founded with her daddy in a transaction apparently worth $56 million.
Veronica Chou’s family has made household has actually at the forefront of the fast fashion business through investments in companies financial investments Michael Kors and Tommy Hilfiger. And her father, Silas Chou, made millions as an investor in Michael Kors and Tommy Hilfiger. As an executive at Iconix Brand Group China, Veronica Chou played a role in the velocity of the market– bringing American brands to Chinese customers. Because that revelation, Chou dove into the world of sustainable manufacturing head-first.”For our brand, recycled is a huge story for us,” says Chou.
Veronica Chou’s family has made its fortune at the forefront of the leading edge fashion business through investments in companies like Michael Kors and Tommy Hilfiger. And her dad, Silas Chou, made millions as a financier in Michael Kors and Tommy Hilfiger. As an executive at Iconix Brand Group China, Veronica Chou played a function in the acceleration of the market– bringing American brand names to Chinese consumers.
Veronica Chou’s family has made its fortune at the forefront of the leading edge fashion business through investments in companies financial investments Michael Kors and Tommy Hilfiger. And her daddy, Silas Chou, made millions as an investor in Michael Kors and Tommy Hilfiger. As an executive at Iconix Brand Group China, Veronica Chou played a function in the acceleration of the market– bringing American brands to Chinese customers. Because that revelation, Chou dove into the world of sustainable production head-first.”For our brand name, recycled is a huge story for us,” says Chou.
Veronica Chou’s family has made household has actually at the forefront of the leading edge fashion business through investments in companies financial investments Michael Kors and Tommy Hilfiger. And her daddy, Silas Chou, made millions as a financier in Michael Kors and Tommy Hilfiger. As an executive at Iconix Brand Group China, Veronica Chou played a function in the velocity of the market– bringing American brands to Chinese customers. Since that revelation, Chou dove into the world of sustainable manufacturing head-first.”For our brand, recycled is a big story for us,” says Chou.
Veronica Chou’s family has made its fortune at the forefront of the fast fashion business through investments in companies financial investments Michael Kors and Tommy Hilfiger. And her daddy, Silas Chou, made millions as a financier in Michael Kors and Tommy Hilfiger. As an executive at Iconix Brand Group China, Veronica Chou played a role in the velocity of the market– bringing American brands to Chinese consumers.
of the fashion business on the environment. The textiles market mostly uses non-renewable
resources– on the order of 98 million loads annually. That consists of the oil to make synthetic fibers, fertilizers to grow cotton and hazardous chemicals to color, treat and produce the fabrics utilized to make clothes. The greenhouse gas footprint from textiles production was roughly 1.2 billion loads of CO2 equivalent in 2015– more than all worldwide flights and maritime shipments combined(and a great deal of those international flights and maritime shipments were transporting clothing). The litany of catastrophes that can be attributed to the clothing industry encompasses contamination, as
The new brand, which sells women’s clothing for every size from 00 to 24 and at rates varying from $18 to $288 (most fall in the $50 to $150 range, given a fast scroll through the company’s brand-new website) partners with business like Naadam and Ecoalf for sustainable cashmere and recycled fabrics made from plastic.
It was around the time that Chou had her children, she states, that she understood the importance of making a brand name that was both inclusive and environmentally sustainable.
Everybody & & Everyone applies the lessons that Chou has actually discovered sustainability to a brand-new style brand name that she hopes can function as a design for how to weave sustainability into every element of the industry.
Some clothes are likewise made with fabrics that have actually recycled silver in them– so that the clothes can be used several times without smelling or the requirement for a wash.
“For our brand, recycled is a huge story for us,” says Chou. “Our tee shirts, our socks, our product packaging, our mailers, our labels, our sticker labels are all made from recycled products that can be recycled once again.”
Image thanks to World Resources Institute
Everybody & & Everyone has actually likewise partnered with the company One Tree Planted to plant a tree for each purchase that’s made with the company. In addition, the company has determined its carbon footprint from all of its pre-launch activities and has bought and retired offsets to stabilize its emissions, Chou states.
“I started building Everybody & & Everyone from the ground-up, first by getting the very best team in location then by finding the best vendors, producers and partners who were currently making strides in the sustainability space,” Chou stated in a declaration. “I desired this brand to be for every single lady, so body positivity, sustainability and inclusivity were going to be the foundation of everything we did. We then constructed the brands sustainable & & technical pillars, which consist of activation, recycled, dyeing & & printing, naturals done better, bio-based fibers and end usage to ensure our items would minimize negative effects. We are sustainable to the labels sewn into each garment.”
For Chou, an understanding of the environmental toll that the household company was handling the planet started six years ago– a few years before Iconix Brand Group acquired the China subsidiary she had co-founded with her daddy in a deal reportedly worth $56 million.
Digital printing is used in place of screens to avoid heaps of water waste, the business stated, and several of the business’s fabrics are not colored at all. rather, the business relies on an upcycling procedure by separating recycled fibers mechanically by color.
Veronica Chou’s family has actually made its fortune at the forefront of the fast fashion industry through investments in companies like Michael Kors and Tommy Hilfiger. But now, the heiress toan approximated $2.1 billion fortune is launching her own business, Everybody & Everyone, to show that the fashion business can be both environmentally sustainable and rewarding. There’s no argument about the unfavorable effects
As the style service has actually broadened, so has the wealth of the Chou household. South Ocean Knitters, the knitwear manufacturer started by Chou’s grandpa, was accountable for one of the very first foreign financial investments into mainland China in 1974. It is now among the biggest providers of knitwear worldwide, and, together with the Hong Kong maker Li & & Fung, lags the Cobalt Fashion Holding conglomerate.
And her father, Silas Chou, made millions as an investor in Michael Kors and Tommy Hilfiger. As an executive at Iconix Brand Group China, Veronica Chou played a function in the velocity of the market– bringing American brand names to Chinese customers. Chou also served as the co-founder of the Beijing-based personal equity fund China Consumer Capital and as a director of Karl Lagerfeld Greater China.
well. About 20 %of industrial water pollution globally can be traced to the dyeing and treatment of fabrics– and microplastics from polyester, acrylic and nylon are polluting the world’s oceans. The rise of fast fashion has actually motivated consumers to accelerate waste. Approximately one trash truck complete of clothing is landfilled around the world every second, according to a 2017 report from the Ellen MacArthur Foundation. That implies customers are discarding around $400 billion worth of important items every year as low prices and more “seasons” create an impression of disposability.
“It was six years ago I started learning more about sustainability and five years ago that I said that I needed to have a sustainable brand name,” says Chou.
The business’s attention to its environmental impact also extends to its supply chain. “Most of our fabrics are knit near to where our garments are produced. That is definitely minimizing our carbon footprint,” states Chou. “I put a focus on having factories in America … our jeans is manufactured in America and in the future we’re taking a look at t-shirts and sports to be produced in America.”
Because that discovery, Chou dove into the world of sustainable manufacturing head-first. Through her household’s financial investment vehicles she has actually worked with companies like Modern Meadow, which uses bio-engineering to make leather products in a lab. Chou has actually likewise led financial investments in Thousand Fell, a soon-to-launch maker of completely recyclable shoes; Dirty Labs, which is establishing more sustainable laundry cleansing products; and Carbon Engineering, which is developing a direct air capture innovation for co2.
Veronica Chou’s family has made household fortune at the forefront of the fast fashion business through investments in companies financial investments Michael Kors and Tommy Hilfiger. And her dad, Silas Chou, made millions as a financier in Michael Kors and Tommy Hilfiger. As an executive at Iconix Brand Group China, Veronica Chou played a function in the velocity of the market– bringing American brand names to Chinese customers. Since that discovery, Chou dove into the world of sustainable manufacturing head-first.”For our brand, recycled is a huge story for us,” states Chou.
Veronica Chou’s family has made household has actually at the forefront of the fast fashion business through investments in companies like Michael Kors and Tommy Hilfiger. And her dad, Silas Chou, made millions as an investor in Michael Kors and Tommy Hilfiger. As an executive at Iconix Brand Group China, Veronica Chou played a role in the acceleration of the industry– bringing American brands to Chinese consumers. Since that revelation, Chou dove into the world of sustainable production head-first.”For our brand name, recycled is a big story for us,” says Chou.
Veronica Chou’s family has made household has actually at the forefront of the leading edge fashion business through investments in companies financial investments Michael Kors and Tommy Hilfiger. And her dad, Silas Chou, made millions as a financier in Michael Kors and Tommy Hilfiger. As an executive at Iconix Brand Group China, Veronica Chou played a function in the acceleration of the market– bringing American brand names to Chinese customers.
Veronica Chou’s family has made its has actually at the forefront of the leading edge fashion business through investments in companies financial investments Michael Kors and Tommy Hilfiger. And her father, Silas Chou, made millions as a financier in Michael Kors and Tommy Hilfiger. As an executive at Iconix Brand Group China, Veronica Chou played a function in the velocity of the market– bringing American brand names to Chinese consumers.
Veronica Chou’s family has made its has actually at the forefront of the leading edge fashion business through investments in companies like Michael Kors and Tommy Hilfiger. And her father, Silas Chou, made millions as an investor in Michael Kors and Tommy Hilfiger. As an executive at Iconix Brand Group China, Veronica Chou played a role in the velocity of the industry– bringing American brand names to Chinese consumers. Because that revelation, Chou dove into the world of sustainable production head-first.”For our brand name, recycled is a huge story for us,” says Chou.
The brand-new brand name, which sells females’s clothes for every size from 00 to 24 and at rates ranging from $18 to $288 (most fall in the $50 to $150 variety, provided a quick scroll through the company’s new site) partners with business like Naadam and Ecoalf for sustainable cashmere and recycled fabrics made from plastic.
The company’s attention to its environmental effect likewise extends to its supply chain. “Most of our materials are knit near where our garments are made. That is definitely reducing our carbon footprint,” says Chou. “I put an emphasis on having factories in America … our denim is manufactured in America and in the future we’re taking a look at sports and t-shirts to be produced in America.”
Everybody & & Everyone applies the lessons that Chou has discovered sustainability to a brand-new style brand that she hopes can work as a design for how to weave sustainability into every aspect of the industry.
“For our brand name, recycled is a huge story for us,” says Chou. “Our tee shirts, our socks, our packaging, our mailers, our labels, our stickers are all made from recycled products that can be recycled once again.”
Image thanks to World Resources Institute
of the fashion industry on the environment. The fabrics industry mainly uses non-renewable
resources– on the order of 98 million loads each year. That includes the oil to make artificial fibers, fertilizers to grow cotton and poisonous chemicals to color, deal with and produce the fabrics used to make clothing. The greenhouse gas footprint from fabrics production was roughly 1.2 billion lots of CO2 equivalent in 2015– more than all global flights and maritime deliveries integrated(and a great deal of those maritime shipments and international flights were carrying clothes). The litany of catastrophes that can be credited to the clothes industry reaches pollution, as
“I started constructing Everybody & & Everyone from the ground-up, first by getting the very best group in location then by discovering the best suppliers, partners and manufacturers who were already making strides in the sustainability space,” Chou said in a declaration. “I wanted this brand to be for each woman, so body positivity, inclusivity and sustainability were going to be the backbone of everything we did. We then constructed the brand names sustainable & & technical pillars, which consist of activation, recycled, dyeing & & printing, naturals done much better, bio-based fibers and end use to ensure our products would minimize unfavorable impacts. We are sustainable to the labels sewn into each garment.”
Everyone & & Everyone has actually likewise partnered with the company One Tree Planted to plant a tree for each purchase that’s made with the business. In addition, the company has actually determined its carbon footprint from all of its pre-launch activities and has actually purchased and retired offsets to stabilize its emissions, Chou says.
It was around the time that Chou had her kids, she states, that she understood the significance of making a brand that was both ecologically sustainable and inclusive.
Because that revelation, Chou dove into the world of sustainable manufacturing head-first. Through her household’s financial investment lorries she has worked with business like Modern Meadow, which utilizes bio-engineering to make leather items in a lab. Chou has actually likewise led financial investments in Thousand Fell, a soon-to-launch producer of completely recyclable shoes; Dirty Labs, which is developing more sustainable laundry cleansing products; and Carbon Engineering, which is developing a direct air capture innovation for co2.
And her father, Silas Chou, made millions as an investor in Michael Kors and Tommy Hilfiger. As an executive at Iconix Brand Group China, Veronica Chou contributed in the velocity of the market– bringing American brand names to Chinese customers. Chou also functioned as the co-founder of the Beijing-based personal equity fund China Consumer Capital and as a director of Karl Lagerfeld Greater China.
Some clothes are also made with fabrics that have recycled silver in them– so that the clothing can be worn several times without smelling or the need for a wash.
“It was 6 years ago I began finding out about sustainability and five years ago that I said that I required to have a sustainable brand,” states Chou.
Veronica Chou’s household has actually made its fortune at the leading edge of the fast fashion company through investments in business like Michael Kors and Tommy Hilfiger. Now, the heiress toan approximated $2.1 billion fortune is releasing her own company, Everybody & Everyone, to prove that the fashion business can be both ecologically sustainable and lucrative. There’s no argument about the negative effects
As the fashion industry has expanded, so has the wealth of the Chou household. South Ocean Knitters, the knitwear maker begun by Chou’s grandpa, was accountable for one of the first foreign financial investments into mainland China in 1974. It is now among the largest suppliers of knitwear in the world, and, together with the Hong Kong maker Li & & Fung, lags the Cobalt Fashion Holding conglomerate.
For Chou, an understanding of the environmental toll that the family organisation was handling the world started 6 years back– a few years prior to Iconix Brand Group got the China subsidiary she had actually co-founded with her dad in a deal supposedly worth $56 million.
Digital printing is utilized in place of screens to prevent tons of water waste, the company said, and numerous of the company’s fabrics are not colored at all. instead, the business relies on an upcycling procedure by separating recycled fibers mechanically by color.
well. About 20 %of commercial water contamination globally can be traced to the dyeing and treatment of textiles– and microplastics from polyester, acrylic and nylon are contaminating the world’s oceans. The increase of fast style has actually encouraged customers to speed up waste. Roughly one trash truck filled with clothing is landfilled all over the world every second, according to a 2017 report from the Ellen MacArthur Foundation. That means customers are getting rid of around $400 billion worth of valuable items every year as low rates and more “seasons” develop an illusion of disposability.
Veronica Chou’s family has made household has actually at the forefront of the leading edge fashion business through investments in companies financial investments Michael Kors and Tommy Hilfiger. And her daddy, Silas Chou, made millions as a financier in Michael Kors and Tommy Hilfiger. As an executive at Iconix Brand Group China, Veronica Chou played a function in the acceleration of the industry– bringing American brands to Chinese consumers. Since that revelation, Chou dove into the world of sustainable manufacturing head-first.”For our brand name, recycled is a big story for us,” says Chou.