Veronica Chou’s family has made its has actually at the forefront of the leading edge fashion business through investments in companies financial investments Michael Kors and Tommy Hilfiger. And her father, Silas Chou, made millions as an investor in Michael Kors and Tommy Hilfiger. As an executive at Iconix Brand Group China, Veronica Chou played a role in the velocity of the industry– bringing American brand names to Chinese consumers. Because that discovery, Chou dove into the world of sustainable manufacturing head-first.”For our brand, recycled is a huge story for us,” states Chou.
Veronica Chou’s family has made household has actually at the forefront of the fast fashion business through investments in companies like Michael Kors and Tommy Hilfiger. And her dad, Silas Chou, made millions as a financier in Michael Kors and Tommy Hilfiger. As an executive at Iconix Brand Group China, Veronica Chou played a role in the velocity of the industry– bringing American brand names to Chinese consumers.
well. About 20 %of industrial water pollution internationally can be traced to the dyeing and treatment of textiles– and microplastics from polyester, acrylic and nylon are contaminating the world’s oceans. On the other hand, the rise of quick fashion has encouraged customers to accelerate waste. Roughly one garbage truck loaded with clothing is landfilled all over the world every second, according to a 2017 report from the Ellen MacArthur Foundation. That means consumers are discarding around $400 billion worth of important goods every year as low prices and more “seasons” develop an illusion of disposability.
Everyone & & Everyone applies the lessons that Chou has actually discovered sustainability to a brand-new style brand name that she hopes can serve as a model for how to weave sustainability into every element of the industry.
For Chou, an understanding of the environmental toll that the household organisation was handling the planet started 6 years ago– a few years before Iconix Brand Group got the China subsidiary she had co-founded with her father in a transaction supposedly worth $56 million.
“For our brand, recycled is a huge story for us,” says Chou. “Our tee shirts, our socks, our product packaging, our mailers, our labels, our stickers are all made from recycled products that can be recycled once again.”
The company’s attention to its ecological effect also encompasses its supply chain. “Most of our fabrics are knit close to where our garments are produced. That is absolutely decreasing our carbon footprint,” says Chou. “I put a focus on having factories in America … our denim is produced in America and in the future we’re taking a look at tee shirts and athletics to be manufactured in America.”
Everyone & & Everyone has actually also partnered with the company One Tree Planted to plant a tree for each purchase that’s made with the business. In addition, the company has actually computed its carbon footprint from all of its pre-launch activities and has purchased and retired offsets to balance its emissions, Chou says.
It was around the time that Chou had her children, she states, that she understood the importance of making a brand name that was both environmentally sustainable and inclusive.
As the style business has expanded, so has the wealth of the Chou family. South Ocean Knitters, the knitwear producer started by Chou’s grandpa, was accountable for among the first foreign financial investments into mainland China in 1974. It is now among the largest providers of knitwear in the world, and, together with the Hong Kong manufacturer Li & & Fung, lags the Cobalt Fashion Holding corporation.
Some clothing are likewise made with fabrics that have recycled silver in them– so that the clothing can be worn numerous times without smelling or the requirement for a wash.
of the style industry on the environment. The textiles market mainly uses non-renewable
resources– on the order of 98 million lots each year. That includes the oil to make synthetic fibers, fertilizers to grow cotton and harmful chemicals to color, treat and produce the textiles utilized to make clothes. The greenhouse gas footprint from fabrics production was approximately 1.2 billion tons of CO2 equivalent in 2015– more than all worldwide flights and maritime deliveries combined(and a lot of those global flights and maritime deliveries were carrying clothing). The litany of catastrophes that can be associated to the clothing industry encompasses pollution, as
The new brand, which sells ladies’s clothing for every single size from 00 to 24 and at costs ranging from $18 to $288 (most fall in the $50 to $150 variety, offered a fast scroll through the business’s brand-new site) partners with business like Naadam and Ecoalf for sustainable cashmere and recycled materials made from plastic.
Image thanks to World Resources Institute
“It was 6 years ago I began discovering sustainability and five years ago that I said that I required to have a sustainable brand,” states Chou.
And her father, Silas Chou, made millions as a financier in Michael Kors and Tommy Hilfiger. As an executive at Iconix Brand Group China, Veronica Chou played a role in the velocity of the market– bringing American brands to Chinese consumers. Chou also worked as the co-founder of the Beijing-based personal equity fund China Consumer Capital and as a director of Karl Lagerfeld Greater China.
Veronica Chou’s family has actually made its fortune at the leading edge of the fast fashion business through investments in companies like Michael Kors and Tommy Hilfiger. Today, the heiress toan approximated $2.1 billion fortune is releasing her own company, Everybody & Everyone, to prove that the fashion business can be both ecologically sustainable and profitable. There’s no argument about the negative impacts
Digital printing is used in location of screens to avoid lots of water waste, the company said, and several of the business’s fabrics are not colored at all. rather, the business counts on an upcycling process by separating recycled fibers mechanically by color.
“I started building Everybody & & Everyone from the ground-up, first by getting the very best team in location then by finding the ideal vendors, producers and partners who were already making strides in the sustainability space,” Chou stated in a statement. “I desired this brand name to be for each woman, so body sustainability, inclusivity and positivity were going to be the foundation of everything we did. We then constructed the brand names sustainable & & technical pillars, which include activation, recycled, dyeing & & printing, naturals done much better, bio-based fibers and end usage to guarantee our products would reduce unfavorable effects. We are sustainable down to the labels stitched into each garment.”
Because that discovery, Chou dove into the world of sustainable manufacturing head-first. Through her family’s financial investment automobiles she has worked with business like Modern Meadow, which utilizes bio-engineering to make leather goods in a lab. Chou has also led financial investments in Thousand Fell, a soon-to-launch maker of totally recyclable shoes; Dirty Labs, which is developing more sustainable laundry cleaning products; and Carbon Engineering, which is developing a direct air capture technology for co2.
Veronica Chou’s family has made household has actually at the forefront of the leading edge fashion business through investments in companies like Michael Kors and Tommy Hilfiger. And her father, Silas Chou, made millions as a financier in Michael Kors and Tommy Hilfiger. As an executive at Iconix Brand Group China, Veronica Chou played a role in the acceleration of the industry– bringing American brand names to Chinese customers. Because that discovery, Chou dove into the world of sustainable manufacturing head-first.”For our brand name, recycled is a huge story for us,” states Chou.
Veronica Chou’s family has made its fortune at the forefront of the fast fashion business through investments in companies like Michael Kors and Tommy Hilfiger. And her daddy, Silas Chou, made millions as a financier in Michael Kors and Tommy Hilfiger. As an executive at Iconix Brand Group China, Veronica Chou played a role in the acceleration of the industry– bringing American brands to Chinese consumers.
Veronica Chou’s family has made its has actually at the forefront of the leading edge fashion business through investments in companies like Michael Kors and Tommy Hilfiger. And her father, Silas Chou, made millions as an investor in Michael Kors and Tommy Hilfiger. As an executive at Iconix Brand Group China, Veronica Chou played a function in the velocity of the industry– bringing American brand names to Chinese customers. Because that revelation, Chou dove into the world of sustainable manufacturing head-first.”For our brand, recycled is a huge story for us,” states Chou.
“For our brand, recycled is a big story for us,” says Chou. “Our tee shirts, our socks, our product packaging, our mailers, our labels, our stickers are all made from recycled materials that can be recycled once again.”
The new brand name, which sells ladies’s clothes for every single size from 00 to 24 and at prices varying from $18 to $288 (most fall in the $50 to $150 variety, provided a fast scroll through the company’s new website) partners with companies like Naadam and Ecoalf for sustainable cashmere and recycled fabrics made from plastic.
Everybody & & Everyone uses the lessons that Chou has discovered sustainability to a new fashion brand that she hopes can work as a model for how to weave sustainability into every element of the industry.
The business’s attention to its environmental effect also reaches its supply chain. “Most of our materials are knit near to where our garments are made. That is definitely minimizing our carbon footprint,” states Chou. “I put a focus on having factories in America … our denim is made in America and in the future we’re looking at t-shirts and sports to be produced in America.”
Because that discovery, Chou dove into the world of sustainable production head-first. Through her family’s financial investment automobiles she has dealt with business like Modern Meadow, which utilizes bio-engineering to make leather goods in a lab. Chou has actually likewise led financial investments in Thousand Fell, a soon-to-launch maker of totally recyclable shoes; Dirty Labs, which is establishing more sustainable laundry cleaning products; and Carbon Engineering, which is developing a direct air capture innovation for carbon dioxide.
Everybody & & Everyone has actually likewise partnered with the company One Tree Planted to plant a tree for each purchase that’s made with the company. In addition, the company has actually determined its carbon footprint from all of its pre-launch activities and has purchased and retired offsets to stabilize its emissions, Chou says.
“It was six years ago I started discovering about sustainability and five years ago that I stated that I needed to have a sustainable brand name,” states Chou.
For Chou, an understanding of the environmental toll that the household organisation was taking on the planet started 6 years earlier– a few years before Iconix Brand Group acquired the China subsidiary she had actually co-founded with her daddy in a transaction apparently worth $56 million.
Veronica Chou’s family has made its fortune at the leading edge of the quick fashion industry through investments in companies like Michael Kors and Tommy Hilfiger. Today, the heiress toan approximated $2.1 billion fortune is launching her own business, Everybody & Everyone, to show that the fashion business can be both lucrative and ecologically sustainable. There’s no argument about the unfavorable impacts
As the style business has actually broadened, so has the wealth of the Chou household. South Ocean Knitters, the knitwear producer started by Chou’s grandfather, was accountable for one of the first foreign investments into mainland China in 1974. It is now one of the largest suppliers of knitwear on the planet, and, together with the Hong Kong maker Li & & Fung, lags the Cobalt Fashion Holding corporation.
It was around the time that Chou had her kids, she says, that she realized the importance of making a brand name that was both environmentally sustainable and inclusive.
Some clothing are also made with materials that have actually recycled silver in them– so that the clothing can be worn numerous times without smelling or the requirement for a wash.
Image thanks to World Resources Institute
“I began developing Everybody & & Everyone from the ground-up, very first by getting the very best team in location then by discovering the ideal vendors, manufacturers and partners who were currently making strides in the sustainability space,” Chou stated in a declaration. “I wanted this brand name to be for every lady, so body inclusivity, sustainability and positivity were going to be the foundation of whatever we did. We then constructed the brand names sustainable & & technical pillars, which consist of activation, recycled, dyeing & & printing, naturals done much better, bio-based fibers and end usage to ensure our products would lessen unfavorable impacts. We are sustainable down to the labels sewn into each garment.”
well. About 20 %of commercial water contamination internationally can be traced to the dyeing and treatment of textiles– and microplastics from polyester, acrylic and nylon are polluting the world’s oceans. The rise of quick fashion has motivated consumers to accelerate waste. Roughly one trash truck complete of clothing is landfilled around the globe every 2nd, according to a 2017 report from the Ellen MacArthur Foundation. That indicates customers are getting rid of around $400 billion worth of important products every year as low rates and more “seasons” produce an impression of disposability.
And her dad, Silas Chou, made millions as a financier in Michael Kors and Tommy Hilfiger. As an executive at Iconix Brand Group China, Veronica Chou played a role in the acceleration of the industry– bringing American brand names to Chinese customers. Chou also worked as the co-founder of the Beijing-based private equity fund China Consumer Capital and as a director of Karl Lagerfeld Greater China.
Digital printing is used in place of screens to avoid lots of water waste, the business said, and several of the company’s fabrics are not colored at all. instead, the business depends on an upcycling procedure by separating recycled fibers mechanically by color.
of the fashion market on the environment. The textiles industry mainly utilizes non-renewable
resources– on the order of 98 million lots per year. That includes the oil to make synthetic fibers, fertilizers to grow cotton and toxic chemicals to dye, treat and produce the textiles utilized to make clothes. The greenhouse gas footprint from textiles production was approximately 1.2 billion lots of CO2 equivalent in 2015– more than all international flights and maritime shipments combined(and a lot of those international flights and maritime shipments were hauling clothes). The litany of catastrophes that can be credited to the clothes market reaches contamination, as
Veronica Chou’s family has made its has actually at the forefront of the fast fashion business through investments in companies financial investments Michael Kors and Tommy Hilfiger. And her daddy, Silas Chou, made millions as an investor in Michael Kors and Tommy Hilfiger. As an executive at Iconix Brand Group China, Veronica Chou played a function in the velocity of the industry– bringing American brands to Chinese consumers. Because that revelation, Chou dove into the world of sustainable production head-first.”For our brand, recycled is a big story for us,” states Chou.
It was around the time that Chou had her kids, she says, that she realized the significance of making a brand name that was both environmentally sustainable and inclusive.
Veronica Chou’s family has actually made its fortune at the leading edge of the quick fashion business through investments in companies like Michael Kors and Tommy Hilfiger. Today, the heiress toan approximated $2.1 billion fortune is launching her own company, Everybody & Everyone, to prove that the fashion business can be both environmentally sustainable and profitable. There’s no argument about the unfavorable effects
“I began building Everybody & & Everyone from the ground-up, first by getting the finest team in location then by discovering the ideal vendors, producers and partners who were already making strides in the sustainability space,” Chou said in a statement. “I desired this brand to be for every single lady, so body positivity, sustainability and inclusivity were going to be the foundation of everything we did. We then built the brand names sustainable & & technical pillars, which include activation, recycled, dyeing & & printing, naturals done much better, bio-based fibers and end use to guarantee our products would minimize negative impacts. We are sustainable to the labels sewn into each garment.”
Everyone & & Everyone uses the lessons that Chou has actually discovered sustainability to a new style brand name that she hopes can serve as a model for how to weave sustainability into every facet of the industry.
The company’s attention to its ecological impact also extends to its supply chain. “Most of our materials are knit near to where our garments are made. That is definitely minimizing our carbon footprint,” states Chou. “I put an emphasis on having factories in America … our jeans is produced in America and in the future we’re taking a look at athletics and tee shirts to be made in America.”
“For our brand name, recycled is a big story for us,” says Chou. “Our t-shirts, our socks, our product packaging, our mailers, our labels, our stickers are all made from recycled materials that can be recycled once again.”
As the style business has broadened, so has the wealth of the Chou family. South Ocean Knitters, the knitwear producer started by Chou’s grandfather, was accountable for among the very first foreign financial investments into mainland China in 1974. It is now one of the biggest providers of knitwear on the planet, and, together with the Hong Kong producer Li & & Fung, is behind the Cobalt Fashion Holding conglomerate.
For Chou, an understanding of the ecological toll that the family service was taking on the planet started six years back– a couple of years before Iconix Brand Group acquired the China subsidiary she had actually co-founded with her father in a deal supposedly worth $56 million.
well. About 20 %of commercial water contamination globally can be traced to the dyeing and treatment of fabrics– and microplastics from polyester, acrylic and nylon are polluting the world’s oceans. Meanwhile, the rise of quick style has encouraged consumers to speed up waste. Approximately one trash truck full of clothing is landfilled worldwide every second, according to a 2017 report from the Ellen MacArthur Foundation. That indicates consumers are tossing away around $400 billion worth of valuable products every year as low rates and more “seasons” develop an impression of disposability.
Some clothes are likewise made with fabrics that have recycled silver in them– so that the clothes can be worn several times without smelling or the requirement for a wash.
The new brand, which sells ladies’s clothing for every single size from 00 to 24 and at costs varying from $18 to $288 (most fall in the $50 to $150 range, given a fast scroll through the company’s brand-new site) partners with companies like Naadam and Ecoalf for sustainable cashmere and recycled fabrics made from plastic.
Everybody & & Everyone has also partnered with the organization One Tree Planted to plant a tree for each purchase that’s made with the business. In addition, the business has determined its carbon footprint from all of its pre-launch activities and has bought and retired offsets to stabilize its emissions, Chou states.
Since that discovery, Chou dove into the world of sustainable production head-first. Through her household’s investment automobiles she has dealt with business like Modern Meadow, which uses bio-engineering to make leather products in a laboratory. Chou has actually also led investments in Thousand Fell, a soon-to-launch maker of fully recyclable shoes; Dirty Labs, which is developing more sustainable laundry cleansing items; and Carbon Engineering, which is developing a direct air capture technology for co2.
Digital printing is used in place of screens to avoid lots of water waste, the company stated, and several of the business’s fabrics are not dyed at all. rather, the company depends on an upcycling process by separating recycled fibers mechanically by color.
“It was 6 years ago I started finding out about sustainability and five years ago that I stated that I required to have a sustainable brand name,” says Chou.
Image courtesy of World Resources Institute
of the style market on the environment. The textiles industry mainly utilizes non-renewable
resources– on the order of 98 million lots each year. That includes the oil to make synthetic fibers, fertilizers to grow cotton and harmful chemicals to color, treat and produce the textiles used to make clothing. The greenhouse gas footprint from textiles production was approximately 1.2 billion heaps of CO2 equivalent in 2015– more than all worldwide flights and maritime deliveries combined(and a great deal of those maritime shipments and global flights were transporting clothes). The litany of catastrophes that can be attributed to the clothes market reaches contamination, as
And her father, Silas Chou, made millions as a financier in Michael Kors and Tommy Hilfiger. As an executive at Iconix Brand Group China, Veronica Chou contributed in the acceleration of the market– bringing American brand names to Chinese consumers. Chou also worked as the co-founder of the Beijing-based personal equity fund China Consumer Capital and as a director of Karl Lagerfeld Greater China.
Veronica Chou’s family has made its has actually at the forefront of the leading edge fashion business through investments in companies financial investments Michael Kors and Tommy Hilfiger. And her dad, Silas Chou, made millions as a financier in Michael Kors and Tommy Hilfiger. As an executive at Iconix Brand Group China, Veronica Chou played a role in the velocity of the industry– bringing American brand names to Chinese consumers. Because that discovery, Chou dove into the world of sustainable manufacturing head-first.”For our brand, recycled is a big story for us,” says Chou.
Image courtesy of World Resources Institute
The new brand, which sells females’s clothing for every size from 00 to 24 and at rates ranging from $18 to $288 (most fall in the $50 to $150 variety, offered a quick scroll through the business’s brand-new site) partners with companies like Naadam and Ecoalf for sustainable cashmere and recycled fabrics made from plastic.
As the style business has actually expanded, so has the wealth of the Chou household. South Ocean Knitters, the knitwear manufacturer begun by Chou’s grandpa, was accountable for among the first foreign investments into mainland China in 1974. It is now one of the largest providers of knitwear in the world, and, together with the Hong Kong producer Li & & Fung, lags the Cobalt Fashion Holding conglomerate.
Veronica Chou’s family has made its fortune at the leading edge of the fast fashion company through financial investments in business like Michael Kors and Tommy Hilfiger. Now, the heiress toan approximated $2.1 billion fortune is launching her own business, Everybody & Everyone, to show that the style market can be both successful and environmentally sustainable. There’s no argument about the negative impacts
Everyone & & Everyone has also partnered with the organization One Tree Planted to plant a tree for each purchase that’s made with the company. In addition, the company has actually calculated its carbon footprint from all of its pre-launch activities and has actually bought and retired offsets to stabilize its emissions, Chou states.
Because that discovery, Chou dove into the world of sustainable production head-first. Through her household’s investment vehicles she has actually dealt with companies like Modern Meadow, which utilizes bio-engineering to make leather items in a lab. Chou has actually likewise led financial investments in Thousand Fell, a soon-to-launch manufacturer of fully recyclable shoes; Dirty Labs, which is developing more sustainable laundry cleaning products; and Carbon Engineering, which is establishing a direct air capture innovation for co2.
well. About 20 %of commercial water pollution globally can be traced to the dyeing and treatment of fabrics– and microplastics from polyester, acrylic and nylon are contaminating the world’s oceans. The increase of fast style has motivated consumers to speed up waste. Approximately one garbage truck loaded with clothing is landfilled all over the world every 2nd, according to a 2017 report from the Ellen MacArthur Foundation. That suggests customers are discarding around $400 billion worth of valuable items every year as low prices and more “seasons” develop an illusion of disposability.
Some clothing are also made with fabrics that have actually recycled silver in them– so that the clothes can be used numerous times without smelling or the need for a wash.
“For our brand name, recycled is a huge story for us,” states Chou. “Our t-shirts, our socks, our product packaging, our mailers, our labels, our sticker labels are all made from recycled products that can be recycled again.”
It was around the time that Chou had her kids, she states, that she realized the importance of making a brand that was both ecologically sustainable and inclusive.
And her daddy, Silas Chou, made millions as an investor in Michael Kors and Tommy Hilfiger. As an executive at Iconix Brand Group China, Veronica Chou contributed in the acceleration of the industry– bringing American brands to Chinese customers. Chou likewise worked as the co-founder of the Beijing-based private equity fund China Consumer Capital and as a director of Karl Lagerfeld Greater China.
Everyone & & Everyone uses the lessons that Chou has actually discovered sustainability to a new fashion brand name that she hopes can work as a model for how to weave sustainability into every aspect of the industry.
For Chou, an understanding of the ecological toll that the household organisation was taking on the planet started 6 years ago– a few years before Iconix Brand Group obtained the China subsidiary she had co-founded with her father in a deal reportedly worth $56 million.
Digital printing is utilized in location of screens to avoid lots of water waste, the company stated, and numerous of the business’s materials are not dyed at all. rather, the business relies on an upcycling process by separating recycled fibers mechanically by color.
“It was six years ago I started learning about sustainability and five years ago that I stated that I needed to have a sustainable brand,” says Chou.
of the fashion business on the environment. The fabrics industry mostly utilizes non-renewable
resources– on the order of 98 million lots each year. That includes the oil to make synthetic fibers, fertilizers to grow cotton and hazardous chemicals to color, deal with and produce the textiles used to make clothes. The greenhouse gas footprint from fabrics production was approximately 1.2 billion lots of CO2 equivalent in 2015– more than all global flights and maritime shipments integrated(and a great deal of those maritime shipments and international flights were transporting clothes). The litany of catastrophes that can be credited to the clothes market extends to contamination, as
“I began building Everybody & & Everyone from the ground-up, very first by getting the finest team in place then by discovering the right vendors, partners and makers who were already making strides in the sustainability area,” Chou said in a declaration. “I wanted this brand to be for each female, so body sustainability, inclusivity and positivity were going to be the foundation of everything we did. We then constructed the brands sustainable & & technical pillars, which consist of activation, recycled, coloring & & printing, naturals done much better, bio-based fibers and end usage to guarantee our items would minimize negative impacts. We are sustainable to the labels stitched into each garment.”
The company’s attention to its environmental impact likewise encompasses its supply chain. “Most of our fabrics are knit near to where our garments are made. That is certainly lowering our carbon footprint,” states Chou. “I put a focus on having factories in America … our denim is produced in America and in the future we’re looking at athletics and tee shirts to be produced in America.”
Veronica Chou’s family has made household fortune at the forefront of the fast fashion business through investments in companies like Michael Kors and Tommy Hilfiger. And her dad, Silas Chou, made millions as a financier in Michael Kors and Tommy Hilfiger. As an executive at Iconix Brand Group China, Veronica Chou played a role in the acceleration of the market– bringing American brands to Chinese customers. Since that revelation, Chou dove into the world of sustainable production head-first.”For our brand, recycled is a big story for us,” says Chou.
The new brand, which sells females’s clothing for each size from 00 to 24 and at prices ranging from $18 to $288 (most fall in the $50 to $150 range, given a fast scroll through the business’s brand-new website) partners with business like Naadam and Ecoalf for sustainable cashmere and recycled fabrics made from plastic.
of the style industry on the environment. The textiles industry primarily uses non-renewable
resources– on the order of 98 million loads per year. That includes the oil to make synthetic fibers, fertilizers to grow cotton and poisonous chemicals to dye, treat and produce the fabrics used to make clothing. The greenhouse gas footprint from fabrics production was approximately 1.2 billion lots of CO2 equivalent in 2015– more than all worldwide flights and maritime shipments combined(and a lot of those maritime shipments and global flights were transporting clothing). The list of disasters that can be attributed to the clothing industry extends to contamination, as
Digital printing is used in location of screens to avoid lots of water waste, the company stated, and numerous of the company’s fabrics are not dyed at all. instead, the company depends on an upcycling procedure by separating recycled fibers mechanically by color.
Some clothes are also made with fabrics that have actually recycled silver in them– so that the clothing can be worn numerous times without smelling or the requirement for a wash.
As the fashion organisation has actually expanded, so has the wealth of the Chou family. South Ocean Knitters, the knitwear maker started by Chou’s grandfather, was accountable for among the first foreign investments into mainland China in 1974. It is now among the biggest suppliers of knitwear in the world, and, together with the Hong Kong manufacturer Li & & Fung, is behind the Cobalt Fashion Holding conglomerate.
Everyone & & Everyone has actually likewise partnered with the company One Tree Planted to plant a tree for each purchase that’s made with the business. In addition, the company has calculated its carbon footprint from all of its pre-launch activities and has bought and retired offsets to balance its emissions, Chou says.
For Chou, an understanding of the environmental toll that the household business was handling the world started six years ago– a few years prior to Iconix Brand Group acquired the China subsidiary she had actually co-founded with her dad in a transaction reportedly worth $56 million.
It was around the time that Chou had her kids, she states, that she realized the value of making a brand name that was both ecologically sustainable and inclusive.
Veronica Chou’s family has actually made its fortune at the forefront of the quick fashion industry through financial investments in business like Michael Kors and Tommy Hilfiger. Now, the heiress toan estimated $2.1 billion fortune is launching her own company, Everybody & Everyone, to prove that the fashion market can be both environmentally sustainable and successful. There’s no argument about the negative impacts
Because that revelation, Chou dove into the world of sustainable manufacturing head-first. Through her household’s investment cars she has actually dealt with business like Modern Meadow, which utilizes bio-engineering to make leather items in a laboratory. Chou has likewise led investments in Thousand Fell, a soon-to-launch producer of completely recyclable shoes; Dirty Labs, which is developing more sustainable laundry cleansing products; and Carbon Engineering, which is developing a direct air capture technology for carbon dioxide.
well. About 20 %of industrial water pollution globally can be traced to the dyeing and treatment of fabrics– and microplastics from polyester, acrylic and nylon are polluting the world’s oceans. Meanwhile, the increase of quick fashion has encouraged consumers to accelerate waste. Approximately one trash truck full of clothes is landfilled worldwide every 2nd, according to a 2017 report from the Ellen MacArthur Foundation. That suggests customers are discarding around $400 billion worth of important goods every year as low prices and more “seasons” create an illusion of disposability.
Everyone & & Everyone uses the lessons that Chou has discovered sustainability to a brand-new fashion brand name that she hopes can act as a model for how to weave sustainability into every facet of the industry.
“I started constructing Everybody & & Everyone from the ground-up, first by getting the very best team in location then by discovering the right suppliers, producers and partners who were currently making strides in the sustainability area,” Chou said in a declaration. “I wanted this brand to be for every lady, so body inclusivity, sustainability and positivity were going to be the backbone of everything we did. We then built the brands sustainable & & technical pillars, which consist of activation, recycled, coloring & & printing, naturals done better, bio-based fibers and end use to guarantee our products would decrease unfavorable effects. We are sustainable down to the labels stitched into each garment.”
The business’s attention to its environmental impact also reaches its supply chain. “Most of our materials are knit near where our garments are manufactured. That is definitely decreasing our carbon footprint,” says Chou. “I put a focus on having factories in America … our jeans is manufactured in America and in the future we’re looking at sports and tee shirts to be produced in America.”
Image courtesy of World Resources Institute
“It was six years ago I started discovering about sustainability and five years ago that I said that I required to have a sustainable brand name,” states Chou.
And her dad, Silas Chou, made millions as a financier in Michael Kors and Tommy Hilfiger. As an executive at Iconix Brand Group China, Veronica Chou contributed in the velocity of the industry– bringing American brand names to Chinese consumers. Chou likewise worked as the co-founder of the Beijing-based private equity fund China Consumer Capital and as a director of Karl Lagerfeld Greater China.
“For our brand, recycled is a huge story for us,” states Chou. “Our t-shirts, our socks, our packaging, our mailers, our labels, our sticker labels are all made from recycled products that can be recycled again.”
Veronica Chou’s family has made household fortune at the forefront of the fast fashion business through investments in companies like Michael Kors and Tommy Hilfiger. And her daddy, Silas Chou, made millions as an investor in Michael Kors and Tommy Hilfiger. As an executive at Iconix Brand Group China, Veronica Chou played a role in the velocity of the market– bringing American brands to Chinese consumers. Because that discovery, Chou dove into the world of sustainable production head-first.”For our brand, recycled is a huge story for us,” says Chou.
“It was six years ago I started discovering sustainability and 5 years ago that I stated that I needed to have a sustainable brand,” says Chou.
well. About 20 %of commercial water contamination internationally can be traced to the dyeing and treatment of textiles– and microplastics from polyester, acrylic and nylon are polluting the world’s oceans. Meanwhile, the rise of fast style has actually motivated customers to accelerate waste. Roughly one trash truck filled with clothes is landfilled all over the world every 2nd, according to a 2017 report from the Ellen MacArthur Foundation. That indicates customers are discarding around $400 billion worth of important products every year as low rates and more “seasons” create an impression of disposability.
The company’s attention to its environmental effect also encompasses its supply chain. “Most of our materials are knit near where our garments are produced. That is absolutely decreasing our carbon footprint,” states Chou. “I put a focus on having factories in America … our denim is made in America and in the future we’re looking at sports and t-shirts to be made in America.”
Digital printing is utilized in location of screens to avoid lots of water waste, the business said, and numerous of the business’s fabrics are not dyed at all. rather, the business counts on an upcycling procedure by separating recycled fibers mechanically by color.
And her daddy, Silas Chou, made millions as a financier in Michael Kors and Tommy Hilfiger. As an executive at Iconix Brand Group China, Veronica Chou contributed in the acceleration of the market– bringing American brand names to Chinese customers. Chou likewise served as the co-founder of the Beijing-based personal equity fund China Consumer Capital and as a director of Karl Lagerfeld Greater China.
Veronica Chou’s household has made its fortune at the leading edge of the quick fashion company through financial investments in business like Michael Kors and Tommy Hilfiger. Now, the heiress toan approximated $2.1 billion fortune is releasing her own business, Everybody & Everyone, to prove that the fashion business can be both lucrative and environmentally sustainable. There’s no argument about the negative impacts
It was around the time that Chou had her children, she states, that she realized the importance of making a brand that was both environmentally sustainable and inclusive.
As the style business has expanded, so has the wealth of the Chou household. South Ocean Knitters, the knitwear producer begun by Chou’s grandfather, was accountable for one of the first foreign financial investments into mainland China in 1974. It is now one of the largest suppliers of knitwear worldwide, and, together with the Hong Kong maker Li & & Fung, lags the Cobalt Fashion Holding conglomerate.
Everybody & & Everyone uses the lessons that Chou has learnt more about sustainability to a new fashion brand that she hopes can work as a model for how to weave sustainability into every element of the market.
The new brand name, which offers females’s clothes for each size from 00 to 24 and at costs ranging from $18 to $288 (most fall in the $50 to $150 range, provided a fast scroll through the company’s new site) partners with companies like Naadam and Ecoalf for sustainable cashmere and recycled fabrics made from plastic.
Some clothing are likewise made with fabrics that have recycled silver in them– so that the clothing can be used multiple times without smelling or the need for a wash.
of the fashion business on the environment. The textiles market mostly uses non-renewable
resources– on the order of 98 million lots annually. That consists of the oil to make synthetic fibers, fertilizers to grow cotton and hazardous chemicals to color, deal with and produce the textiles utilized to make clothing. The greenhouse gas footprint from textiles production was approximately 1.2 billion lots of CO2 equivalent in 2015– more than all international flights and maritime deliveries integrated(and a great deal of those international flights and maritime shipments were carrying clothes). The list of catastrophes that can be credited to the clothes industry reaches contamination, as
“For our brand name, recycled is a big story for us,” states Chou. “Our t-shirts, our socks, our packaging, our mailers, our labels, our stickers are all made from recycled products that can be recycled once again.”
Everybody & & Everyone has actually likewise partnered with the organization One Tree Planted to plant a tree for each purchase that’s made with the company. In addition, the company has computed its carbon footprint from all of its pre-launch activities and has bought and retired offsets to balance its emissions, Chou says.
Since that discovery, Chou dove into the world of sustainable production head-first. Through her household’s investment automobiles she has worked with companies like Modern Meadow, which uses bio-engineering to make leather products in a laboratory. Chou has also led financial investments in Thousand Fell, a soon-to-launch manufacturer of fully recyclable shoes; Dirty Labs, which is establishing more sustainable laundry cleaning products; and Carbon Engineering, which is developing a direct air capture technology for co2.
“I began developing Everybody & & Everyone from the ground-up, first by getting the very best team in place then by discovering the ideal suppliers, partners and makers who were currently making strides in the sustainability space,” Chou said in a statement. “I desired this brand name to be for every woman, so body positivity, inclusivity and sustainability were going to be the backbone of whatever we did. We then constructed the brands sustainable & & technical pillars, which consist of activation, recycled, coloring & & printing, naturals done much better, bio-based fibers and end use to guarantee our items would lessen negative effects. We are sustainable to the labels sewn into each garment.”
Image thanks to World Resources Institute
For Chou, an understanding of the environmental toll that the household business was taking on the world started 6 years earlier– a few years before Iconix Brand Group obtained the China subsidiary she had actually co-founded with her dad in a deal apparently worth $56 million.
Veronica Chou’s family has made household has actually at the forefront of the fast fashion business through investments in companies financial investments Michael Kors and Tommy Hilfiger. And her daddy, Silas Chou, made millions as a financier in Michael Kors and Tommy Hilfiger. As an executive at Iconix Brand Group China, Veronica Chou played a function in the velocity of the industry– bringing American brands to Chinese customers. Because that discovery, Chou dove into the world of sustainable production head-first.”For our brand name, recycled is a big story for us,” says Chou.
For Chou, an understanding of the environmental toll that the household organisation was handling the world started six years ago– a couple of years before Iconix Brand Group got the China subsidiary she had actually co-founded with her daddy in a transaction reportedly worth $56 million.
As the fashion industry has actually expanded, so has the wealth of the Chou household. South Ocean Knitters, the knitwear manufacturer started by Chou’s grandfather, was accountable for one of the very first foreign financial investments into mainland China in 1974. It is now one of the biggest suppliers of knitwear in the world, and, together with the Hong Kong producer Li & & Fung, is behind the Cobalt Fashion Holding conglomerate.
“I began developing Everybody & & Everyone from the ground-up, very first by getting the best group in place then by discovering the best vendors, partners and manufacturers who were currently making strides in the sustainability area,” Chou said in a statement. “I wanted this brand to be for each female, so body inclusivity, sustainability and positivity were going to be the backbone of whatever we did. We then constructed the brands sustainable & & technical pillars, which include activation, recycled, dyeing & & printing, naturals done much better, bio-based fibers and end usage to guarantee our products would minimize negative effects. We are sustainable to the labels sewn into each garment.”
And her father, Silas Chou, made millions as a financier in Michael Kors and Tommy Hilfiger. As an executive at Iconix Brand Group China, Veronica Chou played a function in the acceleration of the market– bringing American brand names to Chinese customers. Chou also functioned as the co-founder of the Beijing-based personal equity fund China Consumer Capital and as a director of Karl Lagerfeld Greater China.
“For our brand name, recycled is a big story for us,” states Chou. “Our t-shirts, our socks, our product packaging, our mailers, our labels, our sticker labels are all made from recycled materials that can be recycled once again.”
Image courtesy of World Resources Institute
The brand-new brand, which sells females’s clothing for every size from 00 to 24 and at costs ranging from $18 to $288 (most fall in the $50 to $150 range, given a quick scroll through the business’s new website) partners with companies like Naadam and Ecoalf for sustainable cashmere and recycled materials made from plastic.
“It was 6 years ago I began discovering sustainability and 5 years ago that I said that I needed to have a sustainable brand name,” says Chou.
Some clothing are also made with fabrics that have recycled silver in them– so that the clothing can be used multiple times without smelling or the need for a wash.
Digital printing is used in location of screens to avoid lots of water waste, the business said, and several of the business’s fabrics are not colored at all. instead, the company depends on an upcycling procedure by separating recycled fibers mechanically by color.
It was around the time that Chou had her children, she states, that she recognized the significance of making a brand name that was both ecologically sustainable and inclusive.
The business’s attention to its environmental effect likewise reaches its supply chain. “Most of our fabrics are knit near to where our garments are manufactured. That is certainly minimizing our carbon footprint,” states Chou. “I put a focus on having factories in America … our denim is made in America and in the future we’re looking at tee shirts and athletics to be produced in America.”
of the fashion business on the environment. The fabrics market primarily utilizes non-renewable
resources– on the order of 98 million tons annually. That includes the oil to make synthetic fibers, fertilizers to grow cotton and harmful chemicals to dye, treat and produce the textiles utilized to make clothes. The greenhouse gas footprint from fabrics production was approximately 1.2 billion heaps of CO2 equivalent in 2015– more than all international flights and maritime shipments integrated(and a lot of those maritime shipments and international flights were transporting clothes). The litany of disasters that can be associated to the clothing market extends to pollution, as
Veronica Chou’s household has made its fortune at the forefront of the quick style company through investments in companies like Michael Kors and Tommy Hilfiger. Now, the heiress toan estimated $2.1 billion fortune is releasing her own company, Everybody & Everyone, to prove that the fashion industry can be both environmentally sustainable and profitable. There’s no argument about the negative effects
Everybody & & Everyone applies the lessons that Chou has discovered sustainability to a brand-new style brand name that she hopes can serve as a design for how to weave sustainability into every aspect of the market.
Since that revelation, Chou dove into the world of sustainable manufacturing head-first. Through her family’s investment automobiles she has actually worked with business like Modern Meadow, which utilizes bio-engineering to make leather items in a laboratory. Chou has likewise led financial investments in Thousand Fell, a soon-to-launch producer of completely recyclable shoes; Dirty Labs, which is developing more sustainable laundry cleaning items; and Carbon Engineering, which is developing a direct air capture technology for carbon dioxide.
well. About 20 %of industrial water pollution internationally can be traced to the dyeing and treatment of fabrics– and microplastics from polyester, acrylic and nylon are contaminating the world’s oceans. Meanwhile, the rise of fast fashion has motivated consumers to speed up waste. Roughly one garbage truck loaded with clothing is landfilled worldwide every 2nd, according to a 2017 report from the Ellen MacArthur Foundation. That means consumers are getting rid of around $400 billion worth of important products every year as low prices and more “seasons” create an illusion of disposability.
Everybody & & Everyone has likewise partnered with the organization One Tree Planted to plant a tree for each purchase that’s made with the company. In addition, the company has actually calculated its carbon footprint from all of its pre-launch activities and has purchased and retired offsets to balance its emissions, Chou states.
Veronica Chou’s family has made its fortune at the forefront of the leading edge fashion business through investments in companies like Michael Kors and Tommy Hilfiger. And her father, Silas Chou, made millions as an investor in Michael Kors and Tommy Hilfiger. As an executive at Iconix Brand Group China, Veronica Chou played a role in the velocity of the market– bringing American brands to Chinese consumers. Since that discovery, Chou dove into the world of sustainable manufacturing head-first.”For our brand, recycled is a big story for us,” says Chou.
The brand-new brand name, which sells ladies’s clothing for every size from 00 to 24 and at prices ranging from $18 to $288 (most fall in the $50 to $150 range, given a quick scroll through the business’s brand-new website) partners with business like Naadam and Ecoalf for sustainable cashmere and recycled fabrics made from plastic.
As the fashion industry has broadened, so has the wealth of the Chou family. South Ocean Knitters, the knitwear manufacturer begun by Chou’s grandfather, was accountable for among the very first foreign financial investments into mainland China in 1974. It is now among the largest suppliers of knitwear on the planet, and, together with the Hong Kong maker Li & & Fung, lags the Cobalt Fashion Holding corporation.
“I began building Everybody & & Everyone from the ground-up, first by getting the very best group in place then by discovering the best vendors, partners and producers who were currently making strides in the sustainability area,” Chou stated in a declaration. “I wanted this brand to be for every single woman, so body inclusivity, sustainability and positivity were going to be the foundation of whatever we did. We then constructed the brands sustainable & & technical pillars, which consist of activation, recycled, dyeing & & printing, naturals done much better, bio-based fibers and end usage to ensure our items would lessen negative impacts. We are sustainable to the labels stitched into each garment.”
well. About 20 %of industrial water pollution worldwide can be traced to the dyeing and treatment of textiles– and microplastics from polyester, acrylic and nylon are contaminating the world’s oceans. On the other hand, the rise of fast fashion has actually motivated consumers to speed up waste. Approximately one garbage truck loaded with clothing is landfilled around the world every 2nd, according to a 2017 report from the Ellen MacArthur Foundation. That indicates customers are throwing away around $400 billion worth of important products every year as low costs and more “seasons” create an illusion of disposability.
Veronica Chou’s family has actually made its fortune at the leading edge of the quick fashion business through investments in business like Michael Kors and Tommy Hilfiger. Now, the heiress toan estimated $2.1 billion fortune is introducing her own company, Everybody & Everyone, to prove that the fashion business can be both rewarding and ecologically sustainable. There’s no argument about the unfavorable effects
Digital printing is utilized in place of screens to avoid tons of water waste, the company stated, and several of the business’s fabrics are not dyed at all. rather, the company relies on an upcycling process by separating recycled fibers mechanically by color.
Because that revelation, Chou dove into the world of sustainable production head-first. Through her household’s investment vehicles she has worked with companies like Modern Meadow, which uses bio-engineering to make leather items in a laboratory. Chou has likewise led investments in Thousand Fell, a soon-to-launch manufacturer of completely recyclable shoes; Dirty Labs, which is establishing more sustainable laundry cleansing items; and Carbon Engineering, which is developing a direct air capture technology for carbon dioxide.
For Chou, an understanding of the ecological toll that the family business was taking on the world began six years earlier– a few years prior to Iconix Brand Group acquired the China subsidiary she had actually co-founded with her dad in a deal supposedly worth $56 million.
“It was six years ago I started discovering sustainability and five years ago that I stated that I needed to have a sustainable brand name,” says Chou.
of the style market on the environment. The textiles industry mainly utilizes non-renewable
resources– on the order of 98 million heaps each year. That consists of the oil to make synthetic fibers, fertilizers to grow cotton and toxic chemicals to dye, treat and produce the textiles used to make clothes. The greenhouse gas footprint from textiles production was approximately 1.2 billion loads of CO2 equivalent in 2015– more than all global flights and maritime deliveries combined(and a great deal of those worldwide flights and maritime deliveries were carrying clothes). The litany of disasters that can be attributed to the clothing market reaches contamination, as
“For our brand name, recycled is a big story for us,” says Chou. “Our tee shirts, our socks, our packaging, our mailers, our labels, our stickers are all made from recycled products that can be recycled again.”
Image thanks to World Resources Institute
It was around the time that Chou had her kids, she states, that she recognized the value of making a brand name that was both ecologically sustainable and inclusive.
Some clothing are likewise made with materials that have actually recycled silver in them– so that the clothes can be worn multiple times without smelling or the requirement for a wash.
And her daddy, Silas Chou, made millions as a financier in Michael Kors and Tommy Hilfiger. As an executive at Iconix Brand Group China, Veronica Chou played a function in the acceleration of the market– bringing American brand names to Chinese customers. Chou likewise acted as the co-founder of the Beijing-based personal equity fund China Consumer Capital and as a director of Karl Lagerfeld Greater China.
Everybody & & Everyone has actually likewise partnered with the company One Tree Planted to plant a tree for each purchase that’s made with the company. In addition, the company has calculated its carbon footprint from all of its pre-launch activities and has actually bought and retired offsets to stabilize its emissions, Chou states.
The business’s attention to its ecological effect also reaches its supply chain. “Most of our materials are knit near where our garments are manufactured. That is definitely lowering our carbon footprint,” says Chou. “I put a focus on having factories in America … our denim is made in America and in the future we’re taking a look at athletics and t-shirts to be made in America.”
Everybody & & Everyone applies the lessons that Chou has discovered sustainability to a new fashion brand that she hopes can work as a model for how to weave sustainability into every element of the industry.
Veronica Chou’s family has made its fortune at the forefront of the fast fashion business through investments in companies like Michael Kors and Tommy Hilfiger. And her daddy, Silas Chou, made millions as an investor in Michael Kors and Tommy Hilfiger. As an executive at Iconix Brand Group China, Veronica Chou played a function in the acceleration of the industry– bringing American brands to Chinese customers. Since that discovery, Chou dove into the world of sustainable manufacturing head-first.”For our brand name, recycled is a big story for us,” says Chou.