Veronica Chou’s family has made household has actually at the forefront of the leading edge fashion business through investments in companies financial investments Michael Kors and Tommy Hilfiger. And her father, Silas Chou, made millions as a financier in Michael Kors and Tommy Hilfiger. As an executive at Iconix Brand Group China, Veronica Chou played a role in the acceleration of the industry– bringing American brand names to Chinese consumers.
Veronica Chou’s family has made its has actually at the forefront of the fast fashion business through investments in companies like Michael Kors and Tommy Hilfiger. And her daddy, Silas Chou, made millions as an investor in Michael Kors and Tommy Hilfiger. As an executive at Iconix Brand Group China, Veronica Chou played a role in the velocity of the industry– bringing American brands to Chinese customers. Since that discovery, Chou dove into the world of sustainable manufacturing head-first.”For our brand name, recycled is a big story for us,” states Chou.
As the fashion industry has broadened, so has the wealth of the Chou family. South Ocean Knitters, the knitwear producer started by Chou’s grandfather, was accountable for one of the very first foreign investments into mainland China in 1974. It is now one of the biggest providers of knitwear in the world, and, together with the Hong Kong manufacturer Li & & Fung, is behind the Cobalt Fashion Holding corporation.
well. About 20 %of industrial water contamination worldwide can be traced to the dyeing and treatment of textiles– and microplastics from polyester, acrylic and nylon are polluting the world’s oceans. On the other hand, the rise of quick fashion has actually encouraged consumers to accelerate waste. Approximately one trash truck filled with clothes is landfilled around the world every 2nd, according to a 2017 report from the Ellen MacArthur Foundation. That means consumers are getting rid of around $400 billion worth of valuable goods every year as low rates and more “seasons” develop an illusion of disposability.
Veronica Chou’s family has made its fortune at the leading edge of the quick fashion organisation through investments in companies like Michael Kors and Tommy Hilfiger. Now, the heiress toan estimated $2.1 billion fortune is releasing her own business, Everybody & Everyone, to show that the fashion business can be both profitable and environmentally sustainable. There’s no argument about the negative effects
Digital printing is utilized in place of screens to prevent lots of water waste, the business stated, and numerous of the business’s materials are not dyed at all. rather, the business depends on an upcycling procedure by separating recycled fibers mechanically by color.
And her father, Silas Chou, made millions as a financier in Michael Kors and Tommy Hilfiger. As an executive at Iconix Brand Group China, Veronica Chou played a role in the acceleration of the industry– bringing American brands to Chinese consumers. Chou also acted as the co-founder of the Beijing-based private equity fund China Consumer Capital and as a director of Karl Lagerfeld Greater China.
The new brand name, which offers females’s clothes for each size from 00 to 24 and at prices varying from $18 to $288 (most fall in the $50 to $150 variety, offered a quick scroll through the business’s brand-new site) partners with business like Naadam and Ecoalf for sustainable cashmere and recycled materials made from plastic.
Everybody & & Everyone has actually likewise partnered with the company One Tree Planted to plant a tree for each purchase that’s made with the company. In addition, the company has actually determined its carbon footprint from all of its pre-launch activities and has bought and retired offsets to stabilize its emissions, Chou says.
“It was six years ago I started learning more about sustainability and five years ago that I stated that I required to have a sustainable brand name,” says Chou.
of the style market on the environment. The textiles market mostly uses non-renewable
resources– on the order of 98 million lots each year. That includes the oil to make synthetic fibers, fertilizers to grow cotton and hazardous chemicals to color, deal with and produce the textiles utilized to make clothes. The greenhouse gas footprint from fabrics production was roughly 1.2 billion lots of CO2 equivalent in 2015– more than all international flights and maritime shipments integrated(and a lot of those maritime deliveries and global flights were hauling clothes). The list of disasters that can be attributed to the clothes market reaches pollution, as
It was around the time that Chou had her children, she states, that she realized the importance of making a brand name that was both environmentally sustainable and inclusive.
Everyone & & Everyone uses the lessons that Chou has actually found out about sustainability to a new fashion brand name that she hopes can function as a design for how to weave sustainability into every aspect of the market.
Because that discovery, Chou dove into the world of sustainable manufacturing head-first. Through her family’s investment vehicles she has worked with companies like Modern Meadow, which uses bio-engineering to make leather items in a lab. Chou has likewise led financial investments in Thousand Fell, a soon-to-launch manufacturer of fully recyclable shoes; Dirty Labs, which is developing more sustainable laundry cleaning products; and Carbon Engineering, which is developing a direct air capture innovation for co2.
“I began developing Everybody & & Everyone from the ground-up, very first by getting the very best group in place then by discovering the best suppliers, manufacturers and partners who were already making strides in the sustainability area,” Chou stated in a declaration. “I wanted this brand name to be for each lady, so body sustainability, positivity and inclusivity were going to be the foundation of everything we did. We then constructed the brands sustainable & & technical pillars, which consist of activation, recycled, coloring & & printing, naturals done much better, bio-based fibers and end usage to guarantee our products would decrease unfavorable impacts. We are sustainable down to the labels stitched into each garment.”
Some clothes are also made with materials that have actually recycled silver in them– so that the clothing can be used several times without smelling or the need for a wash.
Image courtesy of World Resources Institute
“For our brand name, recycled is a huge story for us,” states Chou. “Our tee shirts, our socks, our product packaging, our mailers, our labels, our sticker labels are all made from recycled products that can be recycled again.”
For Chou, an understanding of the ecological toll that the household service was taking on the planet started six years back– a few years before Iconix Brand Group acquired the China subsidiary she had actually co-founded with her father in a deal supposedly worth $56 million.
The business’s attention to its ecological effect also encompasses its supply chain. “Most of our materials are knit close to where our garments are made. That is absolutely minimizing our carbon footprint,” says Chou. “I put a focus on having factories in America … our jeans is made in America and in the future we’re taking a look at tee shirts and sports to be manufactured in America.”
Veronica Chou’s family has made its fortune at the forefront of the leading edge fashion business through investments in companies like Michael Kors and Tommy Hilfiger. And her father, Silas Chou, made millions as an investor in Michael Kors and Tommy Hilfiger. As an executive at Iconix Brand Group China, Veronica Chou played a function in the velocity of the market– bringing American brands to Chinese consumers. Since that revelation, Chou dove into the world of sustainable manufacturing head-first.”For our brand name, recycled is a big story for us,” says Chou.
“For our brand, recycled is a huge story for us,” states Chou. “Our tee shirts, our socks, our packaging, our mailers, our labels, our stickers are all made from recycled materials that can be recycled once again.”
The brand-new brand, which offers women’s clothes for every single size from 00 to 24 and at costs varying from $18 to $288 (most fall in the $50 to $150 variety, provided a fast scroll through the company’s brand-new website) partners with business like Naadam and Ecoalf for sustainable cashmere and recycled fabrics made from plastic.
As the fashion industry has actually expanded, so has the wealth of the Chou family. South Ocean Knitters, the knitwear maker begun by Chou’s grandfather, was responsible for one of the first foreign financial investments into mainland China in 1974. It is now among the largest providers of knitwear worldwide, and, together with the Hong Kong maker Li & & Fung, is behind the Cobalt Fashion Holding corporation.
well. About 20 %of industrial water pollution internationally can be traced to the dyeing and treatment of textiles– and microplastics from polyester, acrylic and nylon are polluting the world’s oceans. The rise of quick fashion has motivated consumers to accelerate waste. Roughly one trash truck filled with clothes is landfilled worldwide every 2nd, according to a 2017 report from the Ellen MacArthur Foundation. That suggests consumers are tossing away around $400 billion worth of important products every year as low costs and more “seasons” produce an illusion of disposability.
Digital printing is used in place of screens to prevent lots of water waste, the company said, and several of the business’s materials are not dyed at all. rather, the company counts on an upcycling process by separating recycled fibers mechanically by color.
Image thanks to World Resources Institute
“I began constructing Everybody & & Everyone from the ground-up, first by getting the very best team in place then by finding the ideal suppliers, partners and producers who were currently making strides in the sustainability space,” Chou said in a declaration. “I desired this brand name to be for every single female, so body positivity, inclusivity and sustainability were going to be the backbone of everything we did. We then constructed the brands sustainable & & technical pillars, which consist of activation, recycled, dyeing & & printing, naturals done much better, bio-based fibers and end usage to guarantee our items would lessen negative effects. We are sustainable to the labels stitched into each garment.”
Everybody & & Everyone uses the lessons that Chou has learnt more about sustainability to a brand-new style brand name that she hopes can serve as a design for how to weave sustainability into every aspect of the market.
For Chou, an understanding of the environmental toll that the family service was handling the world began six years earlier– a few years before Iconix Brand Group acquired the China subsidiary she had actually co-founded with her father in a transaction supposedly worth $56 million.
It was around the time that Chou had her children, she says, that she realized the importance of making a brand name that was both inclusive and environmentally sustainable.
Some clothes are likewise made with fabrics that have actually recycled silver in them– so that the clothes can be used multiple times without smelling or the need for a wash.
“It was 6 years ago I started learning more about sustainability and five years ago that I said that I required to have a sustainable brand,” states Chou.
Since that revelation, Chou dove into the world of sustainable production head-first. Through her household’s financial investment lorries she has worked with business like Modern Meadow, which uses bio-engineering to make leather items in a laboratory. Chou has actually also led investments in Thousand Fell, a soon-to-launch manufacturer of totally recyclable shoes; Dirty Labs, which is developing more sustainable laundry cleansing products; and Carbon Engineering, which is establishing a direct air capture innovation for carbon dioxide.
The company’s attention to its environmental effect also extends to its supply chain. “Most of our fabrics are knit near to where our garments are made. That is absolutely lowering our carbon footprint,” states Chou. “I put an emphasis on having factories in America … our denim is made in America and in the future we’re taking a look at sports and t-shirts to be made in America.”
And her daddy, Silas Chou, made millions as an investor in Michael Kors and Tommy Hilfiger. As an executive at Iconix Brand Group China, Veronica Chou contributed in the velocity of the market– bringing American brands to Chinese customers. Chou also served as the co-founder of the Beijing-based private equity fund China Consumer Capital and as a director of Karl Lagerfeld Greater China.
Everybody & & Everyone has actually likewise partnered with the company One Tree Planted to plant a tree for each purchase that’s made with the business. In addition, the company has actually calculated its carbon footprint from all of its pre-launch activities and has bought and retired offsets to stabilize its emissions, Chou says.
Veronica Chou’s household has actually made its fortune at the leading edge of the quick fashion industry through investments in companies like Michael Kors and Tommy Hilfiger. Now, the heiress toan approximated $2.1 billion fortune is releasing her own business, Everybody & Everyone, to show that the fashion industry can be both lucrative and ecologically sustainable. There’s no argument about the unfavorable impacts
of the fashion business on the environment. The fabrics market primarily utilizes non-renewable
resources– on the order of 98 million lots per year. That consists of the oil to make synthetic fibers, fertilizers to grow cotton and poisonous chemicals to dye, treat and produce the textiles used to make clothes. The greenhouse gas footprint from textiles production was approximately 1.2 billion heaps of CO2 equivalent in 2015– more than all worldwide flights and maritime deliveries integrated(and a great deal of those maritime shipments and international flights were hauling clothes). The litany of catastrophes that can be credited to the clothing industry encompasses contamination, as
Veronica Chou’s family has made its has actually at the forefront of the leading edge fashion business through investments in companies financial investments Michael Kors and Tommy Hilfiger. And her dad, Silas Chou, made millions as a financier in Michael Kors and Tommy Hilfiger. As an executive at Iconix Brand Group China, Veronica Chou played a role in the velocity of the industry– bringing American brands to Chinese customers. Since that revelation, Chou dove into the world of sustainable production head-first.”For our brand, recycled is a big story for us,” says Chou.
Everyone & & Everyone applies the lessons that Chou has discovered about sustainability to a new style brand that she hopes can work as a model for how to weave sustainability into every aspect of the industry.
“I began developing Everybody & & Everyone from the ground-up, very first by getting the best team in location then by discovering the ideal vendors, producers and partners who were currently making strides in the sustainability area,” Chou said in a statement. “I desired this brand name to be for every single female, so body sustainability, positivity and inclusivity were going to be the backbone of everything we did. We then built the brand names sustainable & & technical pillars, which consist of activation, recycled, coloring & & printing, naturals done better, bio-based fibers and end use to ensure our items would lessen negative effects. We are sustainable down to the labels stitched into each garment.”
The company’s attention to its ecological effect likewise reaches its supply chain. “Most of our fabrics are knit near where our garments are manufactured. That is absolutely decreasing our carbon footprint,” states Chou. “I put an emphasis on having factories in America … our jeans is produced in America and in the future we’re looking at athletics and tee shirts to be manufactured in America.”
Image thanks to World Resources Institute
Digital printing is utilized in place of screens to prevent lots of water waste, the company stated, and several of the company’s materials are not dyed at all. instead, the business depends on an upcycling process by separating recycled fibers mechanically by color.
well. About 20 %of commercial water contamination worldwide can be traced to the dyeing and treatment of fabrics– and microplastics from polyester, acrylic and nylon are polluting the world’s oceans. The rise of quick style has actually encouraged customers to accelerate waste. Roughly one trash truck full of clothes is landfilled all over the world every 2nd, according to a 2017 report from the Ellen MacArthur Foundation. That indicates customers are throwing away around $400 billion worth of important goods every year as low rates and more “seasons” create an illusion of disposability.
And her daddy, Silas Chou, made millions as a financier in Michael Kors and Tommy Hilfiger. As an executive at Iconix Brand Group China, Veronica Chou contributed in the velocity of the industry– bringing American brands to Chinese consumers. Chou also served as the co-founder of the Beijing-based personal equity fund China Consumer Capital and as a director of Karl Lagerfeld Greater China.
Since that discovery, Chou dove into the world of sustainable manufacturing head-first. Through her family’s investment cars she has actually worked with companies like Modern Meadow, which uses bio-engineering to make leather items in a lab. Chou has also led financial investments in Thousand Fell, a soon-to-launch manufacturer of fully recyclable shoes; Dirty Labs, which is establishing more sustainable laundry cleansing products; and Carbon Engineering, which is establishing a direct air capture technology for co2.
“For our brand name, recycled is a big story for us,” states Chou. “Our t-shirts, our socks, our product packaging, our mailers, our labels, our stickers are all made from recycled materials that can be recycled once again.”
As the fashion service has expanded, so has the wealth of the Chou household. South Ocean Knitters, the knitwear producer begun by Chou’s grandfather, was accountable for among the very first foreign financial investments into mainland China in 1974. It is now among the biggest suppliers of knitwear on the planet, and, together with the Hong Kong manufacturer Li & & Fung, is behind the Cobalt Fashion Holding corporation.
“It was 6 years ago I started discovering sustainability and five years ago that I said that I needed to have a sustainable brand,” says Chou.
The brand-new brand name, which sells women’s clothing for each size from 00 to 24 and at prices varying from $18 to $288 (most fall in the $50 to $150 range, given a fast scroll through the company’s brand-new website) partners with business like Naadam and Ecoalf for sustainable cashmere and recycled fabrics made from plastic.
Veronica Chou’s family has actually made its fortune at the leading edge of the quick fashion industry through investments in companies like Michael Kors and Tommy Hilfiger. Now, the heiress toan estimated $2.1 billion fortune is launching her own company, Everybody & Everyone, to prove that the fashion business can be both successful and environmentally sustainable. There’s no argument about the negative effects
Some clothing are likewise made with fabrics that have actually recycled silver in them– so that the clothing can be worn numerous times without smelling or the need for a wash.
Everybody & & Everyone has likewise partnered with the company One Tree Planted to plant a tree for each purchase that’s made with the business. In addition, the business has actually computed its carbon footprint from all of its pre-launch activities and has actually bought and retired offsets to balance its emissions, Chou says.
For Chou, an understanding of the ecological toll that the family business was handling the world began six years back– a few years prior to Iconix Brand Group got the China subsidiary she had co-founded with her father in a transaction apparently worth $56 million.
of the fashion business on the environment. The fabrics industry primarily utilizes non-renewable
resources– on the order of 98 million tons annually. That includes the oil to make synthetic fibers, fertilizers to grow cotton and poisonous chemicals to color, treat and produce the fabrics utilized to make clothes. The greenhouse gas footprint from textiles production was roughly 1.2 billion tons of CO2 equivalent in 2015– more than all global flights and maritime deliveries integrated(and a great deal of those maritime deliveries and global flights were hauling clothing). The list of disasters that can be credited to the clothes market encompasses contamination, as
It was around the time that Chou had her children, she says, that she recognized the importance of making a brand name that was both inclusive and ecologically sustainable.
Veronica Chou’s family has made its fortune at the forefront of the leading edge fashion business through investments in companies financial investments Michael Kors and Tommy Hilfiger. And her dad, Silas Chou, made millions as an investor in Michael Kors and Tommy Hilfiger. As an executive at Iconix Brand Group China, Veronica Chou played a function in the velocity of the market– bringing American brands to Chinese customers. Since that discovery, Chou dove into the world of sustainable production head-first.”For our brand, recycled is a big story for us,” states Chou.
well. About 20 %of commercial water contamination internationally can be traced to the dyeing and treatment of textiles– and microplastics from polyester, acrylic and nylon are polluting the world’s oceans. On the other hand, the rise of quick style has actually encouraged customers to speed up waste. Roughly one garbage truck full of clothing is landfilled around the world every 2nd, according to a 2017 report from the Ellen MacArthur Foundation. That means consumers are discarding around $400 billion worth of valuable goods every year as low costs and more “seasons” produce an illusion of disposability.
Everybody & & Everyone has actually likewise partnered with the company One Tree Planted to plant a tree for each purchase that’s made with the company. In addition, the company has actually calculated its carbon footprint from all of its pre-launch activities and has purchased and retired offsets to balance its emissions, Chou states.
Some clothes are also made with fabrics that have recycled silver in them– so that the clothing can be used multiple times without smelling or the requirement for a wash.
of the fashion business on the environment. The fabrics market mainly uses non-renewable
resources– on the order of 98 million loads per year. That includes the oil to make synthetic fibers, fertilizers to grow cotton and harmful chemicals to dye, treat and produce the textiles utilized to make clothing. The greenhouse gas footprint from fabrics production was roughly 1.2 billion lots of CO2 equivalent in 2015– more than all international flights and maritime deliveries combined(and a lot of those worldwide flights and maritime shipments were carrying clothing). The list of catastrophes that can be credited to the clothes market extends to contamination, as
Everybody & & Everyone uses the lessons that Chou has actually discovered sustainability to a new style brand that she hopes can serve as a model for how to weave sustainability into every element of the industry.
“I started developing Everybody & & Everyone from the ground-up, first by getting the best team in place then by finding the best vendors, manufacturers and partners who were currently making strides in the sustainability space,” Chou stated in a declaration. “I wanted this brand to be for each female, so body inclusivity, sustainability and positivity were going to be the foundation of whatever we did. We then built the brand names sustainable & & technical pillars, which consist of activation, recycled, coloring & & printing, naturals done better, bio-based fibers and end use to ensure our items would reduce unfavorable impacts. We are sustainable down to the labels sewn into each garment.”
Digital printing is used in location of screens to prevent lots of water waste, the business stated, and several of the business’s fabrics are not dyed at all. rather, the company depends on an upcycling procedure by separating recycled fibers mechanically by color.
It was around the time that Chou had her children, she says, that she recognized the significance of making a brand that was both environmentally sustainable and inclusive.
“For our brand name, recycled is a big story for us,” says Chou. “Our tee shirts, our socks, our product packaging, our mailers, our labels, our stickers are all made from recycled products that can be recycled once again.”
For Chou, an understanding of the ecological toll that the family service was handling the planet started six years earlier– a couple of years prior to Iconix Brand Group got the China subsidiary she had co-founded with her father in a transaction apparently worth $56 million.
And her father, Silas Chou, made millions as a financier in Michael Kors and Tommy Hilfiger. As an executive at Iconix Brand Group China, Veronica Chou contributed in the velocity of the industry– bringing American brands to Chinese consumers. Chou likewise served as the co-founder of the Beijing-based private equity fund China Consumer Capital and as a director of Karl Lagerfeld Greater China.
Because that discovery, Chou dove into the world of sustainable manufacturing head-first. Through her household’s investment automobiles she has worked with business like Modern Meadow, which utilizes bio-engineering to make leather products in a lab. Chou has actually also led investments in Thousand Fell, a soon-to-launch maker of fully recyclable shoes; Dirty Labs, which is developing more sustainable laundry cleansing products; and Carbon Engineering, which is establishing a direct air capture innovation for carbon dioxide.
“It was 6 years ago I began finding out about sustainability and five years ago that I stated that I required to have a sustainable brand,” states Chou.
Veronica Chou’s family has made its fortune at the leading edge of the quick style service through financial investments in business like Michael Kors and Tommy Hilfiger. Now, the heiress toan approximated $2.1 billion fortune is introducing her own business, Everybody & Everyone, to show that the style market can be both environmentally sustainable and successful. There’s no argument about the unfavorable impacts
As the fashion industry has actually expanded, so has the wealth of the Chou household. South Ocean Knitters, the knitwear maker started by Chou’s grandfather, was accountable for one of the first foreign financial investments into mainland China in 1974. It is now among the biggest suppliers of knitwear in the world, and, together with the Hong Kong manufacturer Li & & Fung, is behind the Cobalt Fashion Holding conglomerate.
The business’s attention to its ecological effect likewise encompasses its supply chain. “Most of our materials are knit close to where our garments are manufactured. That is certainly decreasing our carbon footprint,” states Chou. “I put a focus on having factories in America … our jeans is manufactured in America and in the future we’re taking a look at athletics and t-shirts to be manufactured in America.”
Image thanks to World Resources Institute
The brand-new brand, which offers women’s clothes for each size from 00 to 24 and at rates varying from $18 to $288 (most fall in the $50 to $150 range, offered a quick scroll through the business’s new website) partners with companies like Naadam and Ecoalf for sustainable cashmere and recycled fabrics made from plastic.
Veronica Chou’s family has made household has actually at the forefront of the leading edge fashion business through investments in companies like Michael Kors and Tommy Hilfiger. And her daddy, Silas Chou, made millions as a financier in Michael Kors and Tommy Hilfiger. As an executive at Iconix Brand Group China, Veronica Chou played a role in the acceleration of the market– bringing American brands to Chinese consumers. Since that discovery, Chou dove into the world of sustainable manufacturing head-first.”For our brand, recycled is a big story for us,” states Chou.
Veronica Chou’s family has made household has actually at the forefront of the fast fashion business through investments in companies financial investments Michael Kors and Tommy Hilfiger. And her dad, Silas Chou, made millions as an investor in Michael Kors and Tommy Hilfiger. As an executive at Iconix Brand Group China, Veronica Chou played a role in the velocity of the industry– bringing American brands to Chinese consumers.
Veronica Chou’s family has made household fortune at the forefront of the leading edge fashion business through investments in companies financial investments Michael Kors and Tommy Hilfiger. And her father, Silas Chou, made millions as a financier in Michael Kors and Tommy Hilfiger. As an executive at Iconix Brand Group China, Veronica Chou played a function in the velocity of the industry– bringing American brands to Chinese customers. Because that revelation, Chou dove into the world of sustainable production head-first.”For our brand, recycled is a big story for us,” says Chou.
Veronica Chou’s family has made household has actually at the forefront of the fast fashion business through investments in companies financial investments Michael Kors and Tommy Hilfiger. And her dad, Silas Chou, made millions as an investor in Michael Kors and Tommy Hilfiger. As an executive at Iconix Brand Group China, Veronica Chou played a role in the velocity of the market– bringing American brand names to Chinese customers. Because that discovery, Chou dove into the world of sustainable production head-first.”For our brand, recycled is a big story for us,” says Chou.
Veronica Chou’s family has made household fortune at the forefront of the leading edge fashion business through investments in companies financial investments Michael Kors and Tommy Hilfiger. And her dad, Silas Chou, made millions as an investor in Michael Kors and Tommy Hilfiger. As an executive at Iconix Brand Group China, Veronica Chou played a role in the acceleration of the market– bringing American brands to Chinese consumers.
Veronica Chou’s family has made household has actually at the forefront of the fast fashion business through investments in companies financial investments Michael Kors and Tommy Hilfiger. And her father, Silas Chou, made millions as a financier in Michael Kors and Tommy Hilfiger. As an executive at Iconix Brand Group China, Veronica Chou played a function in the acceleration of the industry– bringing American brands to Chinese customers.
Veronica Chou’s family has made its fortune at the forefront of the fast fashion business through investments in companies like Michael Kors and Tommy Hilfiger. And her daddy, Silas Chou, made millions as an investor in Michael Kors and Tommy Hilfiger. As an executive at Iconix Brand Group China, Veronica Chou played a function in the velocity of the market– bringing American brands to Chinese customers. Since that revelation, Chou dove into the world of sustainable manufacturing head-first.”For our brand name, recycled is a big story for us,” states Chou.
Some clothes are likewise made with fabrics that have recycled silver in them– so that the clothes can be worn several times without smelling or the requirement for a wash.
“For our brand name, recycled is a huge story for us,” states Chou. “Our t-shirts, our socks, our product packaging, our mailers, our labels, our stickers are all made from recycled products that can be recycled once again.”
Everybody & & Everyone uses the lessons that Chou has actually learned about sustainability to a brand-new fashion brand name that she hopes can serve as a design for how to weave sustainability into every element of the industry.
Since that discovery, Chou dove into the world of sustainable manufacturing head-first. Through her family’s financial investment automobiles she has actually dealt with business like Modern Meadow, which utilizes bio-engineering to make leather items in a laboratory. Chou has actually likewise led financial investments in Thousand Fell, a soon-to-launch manufacturer of fully recyclable shoes; Dirty Labs, which is developing more sustainable laundry cleaning products; and Carbon Engineering, which is establishing a direct air capture technology for carbon dioxide.
“It was six years ago I began finding out about sustainability and 5 years ago that I said that I needed to have a sustainable brand name,” states Chou.
Everybody & & Everyone has likewise partnered with the organization One Tree Planted to plant a tree for each purchase that’s made with the company. In addition, the company has actually determined its carbon footprint from all of its pre-launch activities and has bought and retired offsets to stabilize its emissions, Chou says.
Digital printing is utilized in place of screens to avoid loads of water waste, the company said, and several of the business’s fabrics are not dyed at all. instead, the business counts on an upcycling process by separating recycled fibers mechanically by color.
The company’s attention to its ecological impact likewise encompasses its supply chain. “Most of our fabrics are knit near where our garments are produced. That is absolutely minimizing our carbon footprint,” says Chou. “I put a focus on having factories in America … our denim is manufactured in America and in the future we’re looking at tee shirts and sports to be produced in America.”
The new brand name, which offers ladies’s clothes for every single size from 00 to 24 and at costs varying from $18 to $288 (most fall in the $50 to $150 range, given a quick scroll through the business’s new site) partners with business like Naadam and Ecoalf for sustainable cashmere and recycled fabrics made from plastic.
Veronica Chou’s family has made its fortune at the forefront of the fast fashion company through investments in companies like Michael Kors and Tommy Hilfiger. However now, the heiress toan estimated $2.1 billion fortune is launching her own company, Everybody & Everyone, to prove that the fashion business can be both profitable and environmentally sustainable. There’s no argument about the unfavorable impacts
well. About 20 %of industrial water contamination worldwide can be traced to the dyeing and treatment of textiles– and microplastics from polyester, acrylic and nylon are contaminating the world’s oceans. The increase of quick fashion has actually motivated consumers to accelerate waste. Roughly one garbage truck loaded with clothing is landfilled all over the world every 2nd, according to a 2017 report from the Ellen MacArthur Foundation. That implies consumers are discarding around $400 billion worth of important goods every year as low prices and more “seasons” produce an impression of disposability.
Image courtesy of World Resources Institute
of the style market on the environment. The textiles market mostly uses non-renewable
resources– on the order of 98 million loads each year. That includes the oil to make artificial fibers, fertilizers to grow cotton and poisonous chemicals to dye, treat and produce the fabrics used to make clothing. The greenhouse gas footprint from textiles production was roughly 1.2 billion lots of CO2 equivalent in 2015– more than all global flights and maritime shipments integrated(and a lot of those maritime deliveries and international flights were hauling clothes). The list of catastrophes that can be attributed to the clothing market extends to pollution, as
As the fashion service has actually broadened, so has the wealth of the Chou family. South Ocean Knitters, the knitwear producer begun by Chou’s grandpa, was accountable for one of the very first foreign financial investments into mainland China in 1974. It is now one of the biggest suppliers of knitwear on the planet, and, together with the Hong Kong manufacturer Li & & Fung, lags the Cobalt Fashion Holding corporation.
For Chou, an understanding of the environmental toll that the family business was handling the world started 6 years earlier– a couple of years before Iconix Brand Group got the China subsidiary she had co-founded with her dad in a deal supposedly worth $56 million.
“I began building Everybody & & Everyone from the ground-up, first by getting the very best team in place then by finding the ideal vendors, partners and makers who were already making strides in the sustainability area,” Chou stated in a statement. “I desired this brand to be for every single female, so body sustainability, inclusivity and positivity were going to be the backbone of whatever we did. We then built the brand names sustainable & & technical pillars, which include activation, recycled, coloring & & printing, naturals done better, bio-based fibers and end usage to ensure our items would lessen unfavorable effects. We are sustainable to the labels sewn into each garment.”
And her dad, Silas Chou, made millions as an investor in Michael Kors and Tommy Hilfiger. As an executive at Iconix Brand Group China, Veronica Chou played a role in the acceleration of the market– bringing American brand names to Chinese consumers. Chou also worked as the co-founder of the Beijing-based personal equity fund China Consumer Capital and as a director of Karl Lagerfeld Greater China.
It was around the time that Chou had her kids, she states, that she recognized the importance of making a brand that was both ecologically sustainable and inclusive.
Veronica Chou’s family has made its fortune at the forefront of the fast fashion business through investments in companies financial investments Michael Kors and Tommy Hilfiger. And her daddy, Silas Chou, made millions as an investor in Michael Kors and Tommy Hilfiger. As an executive at Iconix Brand Group China, Veronica Chou played a role in the acceleration of the market– bringing American brand names to Chinese consumers. Because that discovery, Chou dove into the world of sustainable manufacturing head-first.”For our brand name, recycled is a big story for us,” says Chou.
Veronica Chou’s family has made household fortune at the forefront of the leading edge fashion business through investments in companies like Michael Kors and Tommy Hilfiger. And her daddy, Silas Chou, made millions as an investor in Michael Kors and Tommy Hilfiger. As an executive at Iconix Brand Group China, Veronica Chou played a role in the acceleration of the industry– bringing American brand names to Chinese consumers. Since that revelation, Chou dove into the world of sustainable manufacturing head-first.”For our brand, recycled is a huge story for us,” says Chou.
Veronica Chou’s family has made household has actually at the forefront of the fast fashion business through investments in companies financial investments Michael Kors and Tommy Hilfiger. And her daddy, Silas Chou, made millions as a financier in Michael Kors and Tommy Hilfiger. As an executive at Iconix Brand Group China, Veronica Chou played a role in the velocity of the market– bringing American brand names to Chinese customers.