Image courtesy of World Resources Institute
It was around the time that Chou had her kids, she says, that she understood the value of making a brand name that was both environmentally sustainable and inclusive.
of the style market on the environment. The fabrics industry mainly uses non-renewable
resources– on the order of 98 million loads annually. That consists of the oil to make synthetic fibers, fertilizers to grow cotton and harmful chemicals to dye, treat and produce the textiles utilized to make clothes. The greenhouse gas footprint from textiles production was roughly 1.2 billion lots of CO2 equivalent in 2015– more than all international flights and maritime shipments combined(and a lot of those maritime shipments and worldwide flights were carrying clothes). The list of catastrophes that can be credited to the clothes market reaches pollution, as
“I began developing Everybody & & Everyone from the ground-up, very first by getting the very best team in place then by discovering the best suppliers, partners and makers who were already making strides in the sustainability area,” Chou stated in a declaration. “I desired this brand to be for every lady, so body inclusivity, sustainability and positivity were going to be the backbone of everything we did. We then constructed the brands sustainable & & technical pillars, which include activation, recycled, coloring & & printing, naturals done better, bio-based fibers and end usage to ensure our products would lessen negative effects. We are sustainable down to the labels stitched into each garment.”
Digital printing is utilized in location of screens to avoid heaps of water waste, the company stated, and numerous of the business’s materials are not colored at all. instead, the business relies on an upcycling procedure by separating recycled fibers mechanically by color.
As the style business has broadened, so has the wealth of the Chou family. South Ocean Knitters, the knitwear manufacturer begun by Chou’s grandpa, was accountable for among the very first foreign financial investments into mainland China in 1974. It is now among the biggest suppliers of knitwear in the world, and, together with the Hong Kong producer Li & & Fung, lags the Cobalt Fashion Holding corporation.
Some clothes are likewise made with fabrics that have recycled silver in them– so that the clothes can be worn numerous times without smelling or the need for a wash.
well. About 20 %of commercial water contamination worldwide can be traced to the dyeing and treatment of fabrics– and microplastics from polyester, acrylic and nylon are contaminating the world’s oceans. On the other hand, the rise of fast fashion has encouraged consumers to speed up waste. Roughly one garbage truck filled with clothes is landfilled worldwide every 2nd, according to a 2017 report from the Ellen MacArthur Foundation. That indicates consumers are tossing away around $400 billion worth of valuable items every year as low prices and more “seasons” create an illusion of disposability.
For Chou, an understanding of the environmental toll that the family business was taking on the planet began six years back– a couple of years before Iconix Brand Group acquired the China subsidiary she had actually co-founded with her father in a transaction apparently worth $56 million.
“It was six years ago I started discovering sustainability and five years ago that I said that I needed to have a sustainable brand,” states Chou.
Veronica Chou’s family has actually made its fortune at the leading edge of the fast style organisation through investments in companies like Michael Kors and Tommy Hilfiger. Now, the heiress toan estimated $2.1 billion fortune is introducing her own business, Everybody & Everyone, to show that the fashion business can be both ecologically sustainable and profitable. There’s no argument about the unfavorable impacts
Everybody & & Everyone has actually likewise partnered with the organization One Tree Planted to plant a tree for each purchase that’s made with the business. In addition, the business has actually determined its carbon footprint from all of its pre-launch activities and has actually bought and retired offsets to balance its emissions, Chou states.
Because that revelation, Chou dove into the world of sustainable manufacturing head-first. Through her family’s financial investment automobiles she has actually dealt with companies like Modern Meadow, which uses bio-engineering to make leather items in a lab. Chou has actually also led financial investments in Thousand Fell, a soon-to-launch manufacturer of totally recyclable shoes; Dirty Labs, which is establishing more sustainable laundry cleansing products; and Carbon Engineering, which is establishing a direct air capture innovation for co2.
And her dad, Silas Chou, made millions as an investor in Michael Kors and Tommy Hilfiger. As an executive at Iconix Brand Group China, Veronica Chou played a function in the velocity of the market– bringing American brand names to Chinese consumers. Chou likewise served as the co-founder of the Beijing-based private equity fund China Consumer Capital and as a director of Karl Lagerfeld Greater China.
The new brand, which sells females’s clothes for every size from 00 to 24 and at rates ranging from $18 to $288 (most fall in the $50 to $150 range, offered a fast scroll through the business’s brand-new website) partners with companies like Naadam and Ecoalf for sustainable cashmere and recycled materials made from plastic.
The business’s attention to its environmental impact likewise encompasses its supply chain. “Most of our materials are knit near where our garments are manufactured. That is certainly lowering our carbon footprint,” says Chou. “I put a focus on having factories in America … our jeans is produced in America and in the future we’re looking at tee shirts and sports to be produced in America.”
“For our brand, recycled is a big story for us,” states Chou. “Our t-shirts, our socks, our product packaging, our mailers, our labels, our stickers are all made from recycled products that can be recycled once again.”
Everybody & & Everyone applies the lessons that Chou has actually discovered about sustainability to a new style brand that she hopes can function as a design for how to weave sustainability into every element of the market.
Veronica Chou’s family has made household has actually at the forefront of the fast fashion business through investments in companies financial investments Michael Kors and Tommy Hilfiger. And her dad, Silas Chou, made millions as an investor in Michael Kors and Tommy Hilfiger. As an executive at Iconix Brand Group China, Veronica Chou played a role in the velocity of the market– bringing American brand names to Chinese consumers. Since that revelation, Chou dove into the world of sustainable production head-first.”For our brand, recycled is a huge story for us,” states Chou.
Veronica Chou’s family has made household has actually at the forefront of the leading edge fashion business through investments in companies financial investments Michael Kors and Tommy Hilfiger. And her daddy, Silas Chou, made millions as a financier in Michael Kors and Tommy Hilfiger. As an executive at Iconix Brand Group China, Veronica Chou played a role in the velocity of the industry– bringing American brand names to Chinese consumers.
Veronica Chou’s family has made its has actually at the forefront of the leading edge fashion business through investments in companies financial investments Michael Kors and Tommy Hilfiger. And her daddy, Silas Chou, made millions as a financier in Michael Kors and Tommy Hilfiger. As an executive at Iconix Brand Group China, Veronica Chou played a role in the acceleration of the industry– bringing American brand names to Chinese consumers. Because that revelation, Chou dove into the world of sustainable manufacturing head-first.”For our brand, recycled is a huge story for us,” says Chou.
of the fashion business on the environment. The textiles market mainly uses non-renewable
resources– on the order of 98 million tons per year. That includes the oil to make artificial fibers, fertilizers to grow cotton and toxic chemicals to dye, deal with and produce the textiles utilized to make clothes. The greenhouse gas footprint from textiles production was approximately 1.2 billion loads of CO2 equivalent in 2015– more than all worldwide flights and maritime shipments integrated(and a lot of those international flights and maritime deliveries were hauling clothes). The list of disasters that can be attributed to the clothes market extends to pollution, as
As the fashion industry has broadened, so has the wealth of the Chou family. South Ocean Knitters, the knitwear maker started by Chou’s grandfather, was accountable for one of the very first foreign financial investments into mainland China in 1974. It is now among the largest providers of knitwear worldwide, and, together with the Hong Kong manufacturer Li & & Fung, is behind the Cobalt Fashion Holding conglomerate.
For Chou, an understanding of the environmental toll that the household business was taking on the world began six years back– a few years prior to Iconix Brand Group acquired the China subsidiary she had actually co-founded with her dad in a transaction reportedly worth $56 million.
And her daddy, Silas Chou, made millions as an investor in Michael Kors and Tommy Hilfiger. As an executive at Iconix Brand Group China, Veronica Chou played a function in the velocity of the market– bringing American brands to Chinese customers. Chou also worked as the co-founder of the Beijing-based personal equity fund China Consumer Capital and as a director of Karl Lagerfeld Greater China.
Everyone & & Everyone uses the lessons that Chou has actually discovered sustainability to a brand-new fashion brand name that she hopes can function as a model for how to weave sustainability into every element of the market.
“It was six years ago I began learning about sustainability and 5 years ago that I stated that I required to have a sustainable brand name,” states Chou.
“For our brand name, recycled is a huge story for us,” says Chou. “Our t-shirts, our socks, our product packaging, our mailers, our labels, our stickers are all made from recycled materials that can be recycled once again.”
“I started building Everybody & & Everyone from the ground-up, first by getting the finest group in place then by finding the best vendors, partners and makers who were currently making strides in the sustainability area,” Chou said in a declaration. “I desired this brand name to be for every female, so body positivity, inclusivity and sustainability were going to be the foundation of everything we did. We then constructed the brand names sustainable & & technical pillars, which include activation, recycled, coloring & & printing, naturals done better, bio-based fibers and end usage to ensure our items would decrease negative impacts. We are sustainable down to the labels sewn into each garment.”
Image courtesy of World Resources Institute
Since that revelation, Chou dove into the world of sustainable manufacturing head-first. Through her family’s financial investment lorries she has actually dealt with companies like Modern Meadow, which uses bio-engineering to make leather items in a laboratory. Chou has actually also led investments in Thousand Fell, a soon-to-launch maker of totally recyclable shoes; Dirty Labs, which is developing more sustainable laundry cleaning products; and Carbon Engineering, which is establishing a direct air capture innovation for carbon dioxide.
well. About 20 %of commercial water pollution worldwide can be traced to the dyeing and treatment of fabrics– and microplastics from polyester, acrylic and nylon are contaminating the world’s oceans. Meanwhile, the increase of quick fashion has actually motivated customers to accelerate waste. Roughly one trash truck complete of clothing is landfilled around the globe every second, according to a 2017 report from the Ellen MacArthur Foundation. That implies consumers are discarding around $400 billion worth of important goods every year as low rates and more “seasons” create an illusion of disposability.
Digital printing is utilized in place of screens to avoid tons of water waste, the company stated, and several of the business’s fabrics are not colored at all. instead, the company counts on an upcycling process by separating recycled fibers mechanically by color.
The new brand, which sells females’s clothes for every size from 00 to 24 and at costs varying from $18 to $288 (most fall in the $50 to $150 variety, offered a fast scroll through the business’s brand-new site) partners with business like Naadam and Ecoalf for sustainable cashmere and recycled fabrics made from plastic.
Some clothing are also made with materials that have recycled silver in them– so that the clothes can be used numerous times without smelling or the requirement for a wash.
Veronica Chou’s household has made its fortune at the forefront of the fast fashion industry through financial investments in companies like Michael Kors and Tommy Hilfiger. Now, the heiress toan approximated $2.1 billion fortune is launching her own business, Everybody & Everyone, to prove that the fashion business can be both profitable and environmentally sustainable. There’s no argument about the negative effects
It was around the time that Chou had her children, she states, that she realized the importance of making a brand that was both inclusive and environmentally sustainable.
The business’s attention to its environmental impact also encompasses its supply chain. “Most of our fabrics are knit near to where our garments are produced. That is definitely minimizing our carbon footprint,” says Chou. “I put an emphasis on having factories in America … our jeans is produced in America and in the future we’re taking a look at t-shirts and athletics to be made in America.”
Everyone & & Everyone has also partnered with the company One Tree Planted to plant a tree for each purchase that’s made with the business. In addition, the business has actually determined its carbon footprint from all of its pre-launch activities and has actually purchased and retired offsets to balance its emissions, Chou states.
Veronica Chou’s family has made its has actually at the forefront of the fast fashion business through investments in companies financial investments Michael Kors and Tommy Hilfiger. And her daddy, Silas Chou, made millions as an investor in Michael Kors and Tommy Hilfiger. As an executive at Iconix Brand Group China, Veronica Chou played a function in the acceleration of the market– bringing American brand names to Chinese consumers. Since that revelation, Chou dove into the world of sustainable manufacturing head-first.”For our brand, recycled is a big story for us,” states Chou.
Veronica Chou’s family has made its fortune at the leading edge of the fast fashion organisation through financial investments in companies like Michael Kors and Tommy Hilfiger. And now, the heiress toan estimated $2.1 billion fortune is introducing her own company, Everybody & Everyone, to show that the fashion business can be both ecologically sustainable and successful. There’s no argument about the negative effects
Everybody & & Everyone uses the lessons that Chou has actually learnt more about sustainability to a new style brand name that she hopes can work as a design for how to weave sustainability into every element of the industry.
The brand-new brand, which offers females’s clothing for every single size from 00 to 24 and at rates ranging from $18 to $288 (most fall in the $50 to $150 range, offered a quick scroll through the company’s new website) partners with business like Naadam and Ecoalf for sustainable cashmere and recycled materials made from plastic.
For Chou, an understanding of the ecological toll that the household organisation was taking on the world started 6 years ago– a few years before Iconix Brand Group obtained the China subsidiary she had co-founded with her daddy in a deal apparently worth $56 million.
“For our brand name, recycled is a huge story for us,” states Chou. “Our t-shirts, our socks, our product packaging, our mailers, our labels, our sticker labels are all made from recycled materials that can be recycled again.”
Some clothing are likewise made with fabrics that have recycled silver in them– so that the clothes can be used several times without smelling or the need for a wash.
As the fashion industry has actually broadened, so has the wealth of the Chou household. South Ocean Knitters, the knitwear manufacturer begun by Chou’s grandpa, was responsible for among the very first foreign financial investments into mainland China in 1974. It is now among the biggest providers of knitwear on the planet, and, together with the Hong Kong manufacturer Li & & Fung, lags the Cobalt Fashion Holding corporation.
of the fashion business on the environment. The textiles industry mostly uses non-renewable
resources– on the order of 98 million lots each year. That includes the oil to make artificial fibers, fertilizers to grow cotton and hazardous chemicals to dye, deal with and produce the fabrics used to make clothes. The greenhouse gas footprint from textiles production was approximately 1.2 billion tons of CO2 equivalent in 2015– more than all international flights and maritime shipments combined(and a lot of those maritime shipments and worldwide flights were carrying clothes). The list of catastrophes that can be credited to the clothing market reaches contamination, as
Image courtesy of World Resources Institute
Digital printing is utilized in location of screens to prevent lots of water waste, the company stated, and numerous of the business’s fabrics are not colored at all. instead, the business counts on an upcycling process by separating recycled fibers mechanically by color.
Everybody & & Everyone has also partnered with the company One Tree Planted to plant a tree for each purchase that’s made with the business. In addition, the company has actually calculated its carbon footprint from all of its pre-launch activities and has actually purchased and retired offsets to balance its emissions, Chou says.
“I started constructing Everybody & & Everyone from the ground-up, first by getting the very best group in location then by discovering the right suppliers, producers and partners who were currently making strides in the sustainability area,” Chou stated in a statement. “I wanted this brand name to be for every lady, so body sustainability, inclusivity and positivity were going to be the foundation of whatever we did. We then built the brands sustainable & & technical pillars, which consist of activation, recycled, coloring & & printing, naturals done much better, bio-based fibers and end usage to ensure our items would minimize negative effects. We are sustainable to the labels sewn into each garment.”
“It was 6 years ago I began finding out about sustainability and 5 years ago that I said that I needed to have a sustainable brand name,” says Chou.
The company’s attention to its environmental impact also encompasses its supply chain. “Most of our materials are knit near where our garments are made. That is certainly lowering our carbon footprint,” says Chou. “I put an emphasis on having factories in America … our denim is produced in America and in the future we’re looking at tee shirts and sports to be manufactured in America.”
well. About 20 %of commercial water pollution globally can be traced to the dyeing and treatment of fabrics– and microplastics from polyester, acrylic and nylon are polluting the world’s oceans. The increase of quick style has encouraged customers to speed up waste. Roughly one trash truck complete of clothing is landfilled worldwide every second, according to a 2017 report from the Ellen MacArthur Foundation. That suggests customers are getting rid of around $400 billion worth of important goods every year as low prices and more “seasons” produce an illusion of disposability.
Since that revelation, Chou dove into the world of sustainable manufacturing head-first. Through her family’s investment vehicles she has actually dealt with companies like Modern Meadow, which uses bio-engineering to make leather goods in a lab. Chou has also led investments in Thousand Fell, a soon-to-launch manufacturer of completely recyclable shoes; Dirty Labs, which is developing more sustainable laundry cleaning items; and Carbon Engineering, which is establishing a direct air capture innovation for carbon dioxide.
And her dad, Silas Chou, made millions as a financier in Michael Kors and Tommy Hilfiger. As an executive at Iconix Brand Group China, Veronica Chou played a role in the velocity of the market– bringing American brand names to Chinese consumers. Chou likewise worked as the co-founder of the Beijing-based personal equity fund China Consumer Capital and as a director of Karl Lagerfeld Greater China.
It was around the time that Chou had her children, she states, that she realized the significance of making a brand name that was both environmentally sustainable and inclusive.
Veronica Chou’s family has made household fortune at the forefront of the fast fashion business through investments in companies like Michael Kors and Tommy Hilfiger. And her father, Silas Chou, made millions as an investor in Michael Kors and Tommy Hilfiger. As an executive at Iconix Brand Group China, Veronica Chou played a function in the acceleration of the market– bringing American brand names to Chinese customers. Since that discovery, Chou dove into the world of sustainable manufacturing head-first.”For our brand name, recycled is a huge story for us,” says Chou.
Everybody & & Everyone applies the lessons that Chou has learned about sustainability to a new fashion brand that she hopes can serve as a design for how to weave sustainability into every aspect of the industry.
well. About 20 %of commercial water pollution globally can be traced to the dyeing and treatment of fabrics– and microplastics from polyester, acrylic and nylon are polluting the world’s oceans. Meanwhile, the increase of quick style has motivated customers to accelerate waste. Roughly one trash truck filled with clothing is landfilled all over the world every second, according to a 2017 report from the Ellen MacArthur Foundation. That means customers are discarding around $400 billion worth of important products every year as low costs and more “seasons” develop an impression of disposability.
“It was 6 years ago I started finding out about sustainability and five years ago that I said that I required to have a sustainable brand name,” states Chou.
Veronica Chou’s family has actually made its fortune at the leading edge of the fast fashion industry through investments in business like Michael Kors and Tommy Hilfiger. And now, the heiress toan approximated $2.1 billion fortune is introducing her own business, Everybody & Everyone, to prove that the fashion industry can be both lucrative and ecologically sustainable. There’s no argument about the unfavorable impacts
“I started developing Everybody & & Everyone from the ground-up, very first by getting the very best group in location then by finding the best suppliers, makers and partners who were already making strides in the sustainability area,” Chou said in a statement. “I desired this brand name to be for every lady, so body sustainability, positivity and inclusivity were going to be the foundation of whatever we did. We then constructed the brands sustainable & & technical pillars, which include activation, recycled, dyeing & & printing, naturals done much better, bio-based fibers and end use to ensure our items would lessen unfavorable impacts. We are sustainable down to the labels stitched into each garment.”
Because that revelation, Chou dove into the world of sustainable production head-first. Through her family’s financial investment lorries she has actually worked with business like Modern Meadow, which uses bio-engineering to make leather products in a laboratory. Chou has actually also led investments in Thousand Fell, a soon-to-launch maker of fully recyclable shoes; Dirty Labs, which is developing more sustainable laundry cleansing products; and Carbon Engineering, which is developing a direct air capture technology for co2.
As the style business has broadened, so has the wealth of the Chou family. South Ocean Knitters, the knitwear manufacturer begun by Chou’s grandpa, was accountable for one of the very first foreign investments into mainland China in 1974. It is now one of the biggest providers of knitwear in the world, and, together with the Hong Kong manufacturer Li & & Fung, is behind the Cobalt Fashion Holding corporation.
It was around the time that Chou had her children, she states, that she realized the significance of making a brand that was both ecologically sustainable and inclusive.
For Chou, an understanding of the ecological toll that the family organisation was taking on the world started 6 years back– a few years prior to Iconix Brand Group obtained the China subsidiary she had co-founded with her dad in a deal supposedly worth $56 million.
Some clothing are likewise made with materials that have actually recycled silver in them– so that the clothing can be worn multiple times without smelling or the requirement for a wash.
Everyone & & Everyone has actually also partnered with the company One Tree Planted to plant a tree for each purchase that’s made with the company. In addition, the business has computed its carbon footprint from all of its pre-launch activities and has actually purchased and retired offsets to stabilize its emissions, Chou says.
Image courtesy of World Resources Institute
of the style market on the environment. The fabrics industry mainly uses non-renewable
resources– on the order of 98 million tons each year. That includes the oil to make synthetic fibers, fertilizers to grow cotton and hazardous chemicals to color, treat and produce the fabrics used to make clothes. The greenhouse gas footprint from textiles production was approximately 1.2 billion lots of CO2 equivalent in 2015– more than all global flights and maritime deliveries combined(and a great deal of those maritime shipments and global flights were transporting clothes). The list of catastrophes that can be attributed to the clothes market reaches pollution, as
The brand-new brand name, which sells ladies’s clothing for every size from 00 to 24 and at costs ranging from $18 to $288 (most fall in the $50 to $150 variety, offered a fast scroll through the business’s new website) partners with companies like Naadam and Ecoalf for sustainable cashmere and recycled fabrics made from plastic.
“For our brand name, recycled is a huge story for us,” states Chou. “Our t-shirts, our socks, our product packaging, our mailers, our labels, our stickers are all made from recycled materials that can be recycled again.”
Digital printing is used in location of screens to avoid lots of water waste, the company said, and several of the company’s materials are not dyed at all. instead, the company depends on an upcycling process by separating recycled fibers mechanically by color.
And her daddy, Silas Chou, made millions as an investor in Michael Kors and Tommy Hilfiger. As an executive at Iconix Brand Group China, Veronica Chou contributed in the velocity of the industry– bringing American brands to Chinese consumers. Chou likewise served as the co-founder of the Beijing-based personal equity fund China Consumer Capital and as a director of Karl Lagerfeld Greater China.
The company’s attention to its ecological effect likewise encompasses its supply chain. “Most of our fabrics are knit near to where our garments are produced. That is certainly reducing our carbon footprint,” states Chou. “I put a focus on having factories in America … our denim is produced in America and in the future we’re taking a look at t-shirts and sports to be produced in America.”
Veronica Chou’s family has made its fortune at the forefront of the leading edge fashion business through investments in companies financial investments Michael Kors and Tommy Hilfiger. And her daddy, Silas Chou, made millions as an investor in Michael Kors and Tommy Hilfiger. As an executive at Iconix Brand Group China, Veronica Chou played a role in the acceleration of the market– bringing American brands to Chinese consumers. Since that revelation, Chou dove into the world of sustainable production head-first.”For our brand name, recycled is a big story for us,” says Chou.
Veronica Chou’s family has made household fortune at the forefront of the leading edge fashion business through investments in companies financial investments Michael Kors and Tommy Hilfiger. And her daddy, Silas Chou, made millions as an investor in Michael Kors and Tommy Hilfiger. As an executive at Iconix Brand Group China, Veronica Chou played a role in the velocity of the industry– bringing American brand names to Chinese customers. Since that revelation, Chou dove into the world of sustainable manufacturing head-first.”For our brand, recycled is a big story for us,” says Chou.
Veronica Chou’s family has made household fortune at the forefront of the fast fashion business through investments in companies financial investments Michael Kors and Tommy Hilfiger. And her dad, Silas Chou, made millions as an investor in Michael Kors and Tommy Hilfiger. As an executive at Iconix Brand Group China, Veronica Chou played a function in the acceleration of the industry– bringing American brand names to Chinese customers.
“It was six years ago I started finding out about sustainability and five years ago that I stated that I required to have a sustainable brand name,” states Chou.
For Chou, an understanding of the environmental toll that the household service was taking on the planet started 6 years earlier– a few years before Iconix Brand Group obtained the China subsidiary she had co-founded with her daddy in a transaction supposedly worth $56 million.
Everyone & & Everyone uses the lessons that Chou has actually found out about sustainability to a new fashion brand name that she hopes can serve as a model for how to weave sustainability into every element of the market.
It was around the time that Chou had her children, she says, that she realized the significance of making a brand name that was both inclusive and environmentally sustainable.
The new brand name, which offers females’s clothes for each size from 00 to 24 and at costs varying from $18 to $288 (most fall in the $50 to $150 variety, provided a fast scroll through the company’s brand-new website) partners with business like Naadam and Ecoalf for sustainable cashmere and recycled materials made from plastic.
well. About 20 %of industrial water contamination internationally can be traced to the dyeing and treatment of fabrics– and microplastics from polyester, acrylic and nylon are polluting the world’s oceans. On the other hand, the rise of quick fashion has motivated consumers to speed up waste. Approximately one garbage truck complete of clothing is landfilled all over the world every 2nd, according to a 2017 report from the Ellen MacArthur Foundation. That suggests customers are discarding around $400 billion worth of valuable items every year as low rates and more “seasons” develop an illusion of disposability.
Some clothes are also made with materials that have actually recycled silver in them– so that the clothes can be used numerous times without smelling or the requirement for a wash.
Because that revelation, Chou dove into the world of sustainable manufacturing head-first. Through her family’s investment vehicles she has actually dealt with business like Modern Meadow, which uses bio-engineering to make leather goods in a lab. Chou has actually also led financial investments in Thousand Fell, a soon-to-launch maker of fully recyclable shoes; Dirty Labs, which is developing more sustainable laundry cleansing products; and Carbon Engineering, which is developing a direct air capture innovation for carbon dioxide.
Everybody & & Everyone has likewise partnered with the company One Tree Planted to plant a tree for each purchase that’s made with the company. In addition, the business has actually determined its carbon footprint from all of its pre-launch activities and has purchased and retired offsets to balance its emissions, Chou states.
As the fashion industry has expanded, so has the wealth of the Chou household. South Ocean Knitters, the knitwear producer started by Chou’s grandpa, was accountable for one of the first foreign investments into mainland China in 1974. It is now among the largest suppliers of knitwear on the planet, and, together with the Hong Kong producer Li & & Fung, lags the Cobalt Fashion Holding corporation.
Veronica Chou’s family has actually made its fortune at the forefront of the fast fashion industry through financial investments in business like Michael Kors and Tommy Hilfiger. However now, the heiress toan estimated $2.1 billion fortune is launching her own company, Everybody & Everyone, to show that the fashion business can be both rewarding and ecologically sustainable. There’s no argument about the unfavorable impacts
“I started developing Everybody & & Everyone from the ground-up, first by getting the very best group in location then by discovering the best vendors, makers and partners who were already making strides in the sustainability area,” Chou stated in a statement. “I desired this brand to be for each woman, so body inclusivity, positivity and sustainability were going to be the backbone of everything we did. We then constructed the brands sustainable & & technical pillars, which include activation, recycled, dyeing & & printing, naturals done much better, bio-based fibers and end use to guarantee our products would decrease unfavorable effects. We are sustainable to the labels stitched into each garment.”
The company’s attention to its environmental impact likewise reaches its supply chain. “Most of our fabrics are knit near where our garments are manufactured. That is definitely minimizing our carbon footprint,” says Chou. “I put a focus on having factories in America … our jeans is made in America and in the future we’re looking at athletics and tee shirts to be manufactured in America.”
Digital printing is used in place of screens to prevent loads of water waste, the company said, and several of the business’s materials are not dyed at all. rather, the business counts on an upcycling process by separating recycled fibers mechanically by color.
“For our brand, recycled is a big story for us,” says Chou. “Our tee shirts, our socks, our packaging, our mailers, our labels, our stickers are all made from recycled materials that can be recycled again.”
of the fashion market on the environment. The fabrics market primarily utilizes non-renewable
resources– on the order of 98 million tons each year. That consists of the oil to make synthetic fibers, fertilizers to grow cotton and harmful chemicals to dye, deal with and produce the fabrics utilized to make clothes. The greenhouse gas footprint from textiles production was roughly 1.2 billion heaps of CO2 equivalent in 2015– more than all worldwide flights and maritime deliveries combined(and a great deal of those worldwide flights and maritime shipments were hauling clothing). The litany of catastrophes that can be associated to the clothes market extends to contamination, as
And her dad, Silas Chou, made millions as a financier in Michael Kors and Tommy Hilfiger. As an executive at Iconix Brand Group China, Veronica Chou contributed in the velocity of the market– bringing American brand names to Chinese consumers. Chou likewise functioned as the co-founder of the Beijing-based private equity fund China Consumer Capital and as a director of Karl Lagerfeld Greater China.
Image thanks to World Resources Institute
Veronica Chou’s family has made its has actually at the forefront of the fast fashion business through investments in companies like Michael Kors and Tommy Hilfiger. And her daddy, Silas Chou, made millions as a financier in Michael Kors and Tommy Hilfiger. As an executive at Iconix Brand Group China, Veronica Chou played a role in the velocity of the market– bringing American brands to Chinese customers. Since that revelation, Chou dove into the world of sustainable manufacturing head-first.”For our brand name, recycled is a huge story for us,” says Chou.
Everyone & & Everyone has actually also partnered with the organization One Tree Planted to plant a tree for each purchase that’s made with the company. In addition, the business has determined its carbon footprint from all of its pre-launch activities and has purchased and retired offsets to balance its emissions, Chou says.
Image thanks to World Resources Institute
The brand-new brand, which sells females’s clothing for every size from 00 to 24 and at rates ranging from $18 to $288 (most fall in the $50 to $150 range, given a quick scroll through the business’s new site) partners with business like Naadam and Ecoalf for sustainable cashmere and recycled materials made from plastic.
“For our brand, recycled is a huge story for us,” states Chou. “Our tee shirts, our socks, our packaging, our mailers, our labels, our sticker labels are all made from recycled materials that can be recycled once again.”
For Chou, an understanding of the ecological toll that the family business was taking on the world started 6 years earlier– a few years before Iconix Brand Group acquired the China subsidiary she had co-founded with her dad in a transaction apparently worth $56 million.
“It was six years ago I began discovering sustainability and 5 years ago that I said that I required to have a sustainable brand,” states Chou.
Some clothes are also made with materials that have actually recycled silver in them– so that the clothes can be worn numerous times without smelling or the requirement for a wash.
“I started constructing Everybody & & Everyone from the ground-up, very first by getting the very best group in place then by finding the best vendors, partners and makers who were currently making strides in the sustainability area,” Chou stated in a statement. “I wanted this brand to be for every single lady, so body inclusivity, positivity and sustainability were going to be the backbone of whatever we did. We then constructed the brands sustainable & & technical pillars, which consist of activation, recycled, dyeing & & printing, naturals done better, bio-based fibers and end usage to guarantee our items would minimize unfavorable effects. We are sustainable to the labels sewn into each garment.”
Everyone & & Everyone applies the lessons that Chou has found out about sustainability to a brand-new fashion brand name that she hopes can serve as a design for how to weave sustainability into every element of the industry.
of the fashion business on the environment. The fabrics market primarily uses non-renewable
resources– on the order of 98 million lots annually. That consists of the oil to make synthetic fibers, fertilizers to grow cotton and harmful chemicals to color, treat and produce the textiles used to make clothing. The greenhouse gas footprint from textiles production was approximately 1.2 billion lots of CO2 equivalent in 2015– more than all global flights and maritime shipments integrated(and a great deal of those maritime shipments and international flights were carrying clothing). The litany of disasters that can be associated to the clothing industry reaches contamination, as
well. About 20 %of industrial water pollution internationally can be traced to the dyeing and treatment of textiles– and microplastics from polyester, acrylic and nylon are polluting the world’s oceans. The rise of quick fashion has actually encouraged customers to accelerate waste. Approximately one trash truck complete of clothing is landfilled around the globe every second, according to a 2017 report from the Ellen MacArthur Foundation. That implies consumers are throwing away around $400 billion worth of valuable products every year as low rates and more “seasons” develop an illusion of disposability.
And her dad, Silas Chou, made millions as a financier in Michael Kors and Tommy Hilfiger. As an executive at Iconix Brand Group China, Veronica Chou contributed in the velocity of the market– bringing American brand names to Chinese consumers. Chou also acted as the co-founder of the Beijing-based personal equity fund China Consumer Capital and as a director of Karl Lagerfeld Greater China.
It was around the time that Chou had her children, she says, that she realized the significance of making a brand name that was both environmentally sustainable and inclusive.
Because that revelation, Chou dove into the world of sustainable production head-first. Through her household’s financial investment automobiles she has actually worked with business like Modern Meadow, which uses bio-engineering to make leather items in a lab. Chou has also led financial investments in Thousand Fell, a soon-to-launch producer of completely recyclable shoes; Dirty Labs, which is developing more sustainable laundry cleansing items; and Carbon Engineering, which is developing a direct air capture technology for co2.
Digital printing is utilized in location of screens to avoid tons of water waste, the company stated, and several of the company’s materials are not dyed at all. rather, the business counts on an upcycling procedure by separating recycled fibers mechanically by color.
Veronica Chou’s household has actually made its fortune at the forefront of the fast style company through financial investments in business like Michael Kors and Tommy Hilfiger. Now, the heiress toan approximated $2.1 billion fortune is releasing her own business, Everybody & Everyone, to show that the fashion business can be both ecologically sustainable and rewarding. There’s no argument about the unfavorable effects
The company’s attention to its environmental impact also encompasses its supply chain. “Most of our materials are knit close to where our garments are made. That is definitely lowering our carbon footprint,” states Chou. “I put a focus on having factories in America … our denim is produced in America and in the future we’re taking a look at t-shirts and sports to be made in America.”
As the style service has expanded, so has the wealth of the Chou family. South Ocean Knitters, the knitwear manufacturer started by Chou’s grandpa, was accountable for among the very first foreign financial investments into mainland China in 1974. It is now one of the largest suppliers of knitwear on the planet, and, together with the Hong Kong producer Li & & Fung, lags the Cobalt Fashion Holding corporation.
Veronica Chou’s family has made its fortune at the forefront of the fast fashion business through investments in companies like Michael Kors and Tommy Hilfiger. And her father, Silas Chou, made millions as a financier in Michael Kors and Tommy Hilfiger. As an executive at Iconix Brand Group China, Veronica Chou played a role in the acceleration of the market– bringing American brands to Chinese consumers. Since that discovery, Chou dove into the world of sustainable production head-first.”For our brand, recycled is a big story for us,” states Chou.
well. About 20 %of industrial water contamination globally can be traced to the dyeing and treatment of textiles– and microplastics from polyester, acrylic and nylon are contaminating the world’s oceans. The rise of fast style has actually motivated customers to speed up waste. Roughly one trash truck filled with clothing is landfilled worldwide every second, according to a 2017 report from the Ellen MacArthur Foundation. That indicates customers are throwing away around $400 billion worth of important goods every year as low prices and more “seasons” produce an impression of disposability.
And her father, Silas Chou, made millions as a financier in Michael Kors and Tommy Hilfiger. As an executive at Iconix Brand Group China, Veronica Chou contributed in the acceleration of the industry– bringing American brands to Chinese consumers. Chou also served as the co-founder of the Beijing-based private equity fund China Consumer Capital and as a director of Karl Lagerfeld Greater China.
The business’s attention to its ecological effect likewise encompasses its supply chain. “Most of our fabrics are knit near to where our garments are produced. That is absolutely lowering our carbon footprint,” states Chou. “I put a focus on having factories in America … our denim is made in America and in the future we’re taking a look at athletics and tee shirts to be produced in America.”
Everybody & & Everyone applies the lessons that Chou has found out about sustainability to a new style brand that she hopes can work as a design for how to weave sustainability into every element of the industry.
“It was six years ago I started learning more about sustainability and 5 years ago that I said that I needed to have a sustainable brand,” says Chou.
Because that discovery, Chou dove into the world of sustainable manufacturing head-first. Through her household’s financial investment automobiles she has dealt with business like Modern Meadow, which utilizes bio-engineering to make leather products in a laboratory. Chou has actually likewise led financial investments in Thousand Fell, a soon-to-launch maker of completely recyclable shoes; Dirty Labs, which is developing more sustainable laundry cleaning items; and Carbon Engineering, which is establishing a direct air capture innovation for co2.
Digital printing is used in location of screens to prevent lots of water waste, the business stated, and several of the business’s materials are not dyed at all. instead, the company counts on an upcycling procedure by separating recycled fibers mechanically by color.
of the style industry on the environment. The fabrics market primarily utilizes non-renewable
resources– on the order of 98 million lots per year. That consists of the oil to make artificial fibers, fertilizers to grow cotton and poisonous chemicals to dye, treat and produce the fabrics utilized to make clothes. The greenhouse gas footprint from fabrics production was roughly 1.2 billion lots of CO2 equivalent in 2015– more than all worldwide flights and maritime shipments combined(and a great deal of those worldwide flights and maritime deliveries were transporting clothes). The list of catastrophes that can be associated to the clothes market encompasses pollution, as
Everybody & & Everyone has also partnered with the company One Tree Planted to plant a tree for each purchase that’s made with the business. In addition, the business has determined its carbon footprint from all of its pre-launch activities and has actually purchased and retired offsets to stabilize its emissions, Chou states.
As the fashion industry has broadened, so has the wealth of the Chou household. South Ocean Knitters, the knitwear maker started by Chou’s grandpa, was accountable for among the very first foreign investments into mainland China in 1974. It is now one of the largest providers of knitwear worldwide, and, together with the Hong Kong maker Li & & Fung, lags the Cobalt Fashion Holding conglomerate.
For Chou, an understanding of the ecological toll that the family business was taking on the planet began six years earlier– a couple of years prior to Iconix Brand Group acquired the China subsidiary she had actually co-founded with her father in a transaction supposedly worth $56 million.
The brand-new brand name, which sells ladies’s clothing for every single size from 00 to 24 and at rates varying from $18 to $288 (most fall in the $50 to $150 range, offered a quick scroll through the business’s brand-new site) partners with companies like Naadam and Ecoalf for sustainable cashmere and recycled fabrics made from plastic.
“I began developing Everybody & & Everyone from the ground-up, very first by getting the finest team in location then by discovering the right suppliers, producers and partners who were currently making strides in the sustainability area,” Chou stated in a statement. “I wanted this brand to be for every female, so body sustainability, inclusivity and positivity were going to be the backbone of whatever we did. We then built the brand names sustainable & & technical pillars, which consist of activation, recycled, dyeing & & printing, naturals done better, bio-based fibers and end usage to guarantee our items would decrease unfavorable impacts. We are sustainable to the labels sewn into each garment.”
“For our brand name, recycled is a huge story for us,” says Chou. “Our tee shirts, our socks, our packaging, our mailers, our labels, our stickers are all made from recycled products that can be recycled again.”
Veronica Chou’s family has actually made its fortune at the forefront of the fast fashion industry through financial investments in companies like Michael Kors and Tommy Hilfiger. Now, the heiress toan approximated $2.1 billion fortune is launching her own company, Everybody & Everyone, to show that the style market can be both successful and environmentally sustainable. There’s no argument about the negative impacts
Some clothing are also made with fabrics that have recycled silver in them– so that the clothing can be worn multiple times without smelling or the requirement for a wash.
It was around the time that Chou had her kids, she says, that she recognized the value of making a brand name that was both ecologically sustainable and inclusive.
Image thanks to World Resources Institute
Veronica Chou’s family has made household fortune at the forefront of the leading edge fashion business through investments in companies financial investments Michael Kors and Tommy Hilfiger. And her dad, Silas Chou, made millions as an investor in Michael Kors and Tommy Hilfiger. As an executive at Iconix Brand Group China, Veronica Chou played a function in the acceleration of the market– bringing American brand names to Chinese consumers. Since that revelation, Chou dove into the world of sustainable production head-first.”For our brand, recycled is a big story for us,” states Chou.
Veronica Chou’s family has made household fortune at the forefront of the leading edge fashion business through investments in companies financial investments Michael Kors and Tommy Hilfiger. And her father, Silas Chou, made millions as a financier in Michael Kors and Tommy Hilfiger. As an executive at Iconix Brand Group China, Veronica Chou played a function in the acceleration of the industry– bringing American brands to Chinese consumers.
Veronica Chou’s family has made its fortune at the forefront of the fast fashion business through investments in companies financial investments Michael Kors and Tommy Hilfiger. And her daddy, Silas Chou, made millions as a financier in Michael Kors and Tommy Hilfiger. As an executive at Iconix Brand Group China, Veronica Chou played a function in the velocity of the market– bringing American brand names to Chinese consumers. Since that discovery, Chou dove into the world of sustainable production head-first.”For our brand, recycled is a huge story for us,” says Chou.