“I started developing Everybody & & Everyone from the ground-up, very first by getting the very best team in location then by discovering the best vendors, producers and partners who were already making strides in the sustainability area,” Chou said in a statement. “I desired this brand name to be for each lady, so body positivity, inclusivity and sustainability were going to be the foundation of everything we did. We then constructed the brand names sustainable & & technical pillars, which consist of activation, recycled, coloring & & printing, naturals done much better, bio-based fibers and end usage to ensure our items would minimize unfavorable effects. We are sustainable to the labels sewn into each garment.”
The company’s attention to its ecological effect also extends to its supply chain. “Most of our materials are knit near to where our garments are manufactured. That is definitely reducing our carbon footprint,” states Chou. “I put an emphasis on having factories in America … our denim is produced in America and in the future we’re looking at tee shirts and athletics to be manufactured in America.”
“It was six years ago I began discovering sustainability and five years ago that I stated that I needed to have a sustainable brand name,” states Chou.
“For our brand name, recycled is a big story for us,” states Chou. “Our t-shirts, our socks, our product packaging, our mailers, our labels, our sticker labels are all made from recycled products that can be recycled again.”
Everybody & & Everyone has actually also partnered with the organization One Tree Planted to plant a tree for each purchase that’s made with the business. In addition, the business has actually calculated its carbon footprint from all of its pre-launch activities and has actually bought and retired offsets to balance its emissions, Chou says.
well. About 20 %of industrial water pollution worldwide can be traced to the dyeing and treatment of textiles– and microplastics from polyester, acrylic and nylon are contaminating the world’s oceans. The increase of quick fashion has encouraged customers to accelerate waste. Roughly one trash truck filled with clothing is landfilled worldwide every second, according to a 2017 report from the Ellen MacArthur Foundation. That indicates consumers are getting rid of around $400 billion worth of valuable items every year as low prices and more “seasons” create an impression of disposability.
of the style market on the environment. The fabrics industry primarily uses non-renewable
resources– on the order of 98 million lots per year. That includes the oil to make synthetic fibers, fertilizers to grow cotton and hazardous chemicals to dye, treat and produce the textiles utilized to make clothing. The greenhouse gas footprint from textiles production was roughly 1.2 billion tons of CO2 equivalent in 2015– more than all international flights and maritime deliveries combined(and a great deal of those worldwide flights and maritime deliveries were transporting clothing). The litany of catastrophes that can be associated to the clothes industry reaches pollution, as
For Chou, an understanding of the ecological toll that the household organisation was taking on the planet started 6 years earlier– a few years before Iconix Brand Group acquired the China subsidiary she had actually co-founded with her dad in a deal reportedly worth $56 million.
It was around the time that Chou had her kids, she states, that she realized the value of making a brand name that was both inclusive and ecologically sustainable.
Veronica Chou’s family has made its fortune at the leading edge of the fast style service through financial investments in business like Michael Kors and Tommy Hilfiger. But now, the heiress toan estimated $2.1 billion fortune is releasing her own company, Everybody & Everyone, to show that the fashion market can be both ecologically sustainable and rewarding. There’s no argument about the negative effects
And her dad, Silas Chou, made millions as an investor in Michael Kors and Tommy Hilfiger. As an executive at Iconix Brand Group China, Veronica Chou played a function in the velocity of the market– bringing American brand names to Chinese customers. Chou likewise worked as the co-founder of the Beijing-based private equity fund China Consumer Capital and as a director of Karl Lagerfeld Greater China.
Image courtesy of World Resources Institute
Since that discovery, Chou dove into the world of sustainable production head-first. Through her family’s financial investment automobiles she has dealt with business like Modern Meadow, which utilizes bio-engineering to make leather products in a lab. Chou has likewise led investments in Thousand Fell, a soon-to-launch producer of totally recyclable shoes; Dirty Labs, which is establishing more sustainable laundry cleaning items; and Carbon Engineering, which is establishing a direct air capture technology for co2.
As the style business has broadened, so has the wealth of the Chou family. South Ocean Knitters, the knitwear maker started by Chou’s grandpa, was responsible for one of the very first foreign investments into mainland China in 1974. It is now one of the biggest suppliers of knitwear worldwide, and, together with the Hong Kong manufacturer Li & & Fung, lags the Cobalt Fashion Holding conglomerate.
Digital printing is used in place of screens to prevent heaps of water waste, the company stated, and several of the business’s materials are not dyed at all. instead, the business relies on an upcycling procedure by separating recycled fibers mechanically by color.
Some clothing are also made with fabrics that have recycled silver in them– so that the clothing can be worn multiple times without smelling or the requirement for a wash.
The brand-new brand, which offers ladies’s clothes for every size from 00 to 24 and at rates ranging from $18 to $288 (most fall in the $50 to $150 range, provided a quick scroll through the business’s new site) partners with companies like Naadam and Ecoalf for sustainable cashmere and recycled materials made from plastic.
Everybody & & Everyone applies the lessons that Chou has found out about sustainability to a brand-new style brand name that she hopes can act as a model for how to weave sustainability into every element of the industry.
Veronica Chou’s family has made household has actually at the forefront of the fast fashion business through investments in companies financial investments Michael Kors and Tommy Hilfiger. And her father, Silas Chou, made millions as an investor in Michael Kors and Tommy Hilfiger. As an executive at Iconix Brand Group China, Veronica Chou played a role in the acceleration of the market– bringing American brand names to Chinese customers. Because that discovery, Chou dove into the world of sustainable production head-first.”For our brand, recycled is a big story for us,” states Chou.
Veronica Chou’s family has made its has actually at the forefront of the leading edge fashion business through investments in companies like Michael Kors and Tommy Hilfiger. And her father, Silas Chou, made millions as an investor in Michael Kors and Tommy Hilfiger. As an executive at Iconix Brand Group China, Veronica Chou played a role in the acceleration of the market– bringing American brands to Chinese consumers.
Veronica Chou’s family has made household fortune at the forefront of the leading edge fashion business through investments in companies financial investments Michael Kors and Tommy Hilfiger. And her father, Silas Chou, made millions as a financier in Michael Kors and Tommy Hilfiger. As an executive at Iconix Brand Group China, Veronica Chou played a function in the acceleration of the market– bringing American brands to Chinese consumers. Since that revelation, Chou dove into the world of sustainable production head-first.”For our brand name, recycled is a huge story for us,” states Chou.
It was around the time that Chou had her kids, she says, that she understood the value of making a brand name that was both environmentally sustainable and inclusive.
Veronica Chou’s household has actually made its fortune at the leading edge of the quick fashion industry through investments in business like Michael Kors and Tommy Hilfiger. Today, the heiress toan approximated $2.1 billion fortune is releasing her own business, Everybody & Everyone, to prove that the style industry can be both environmentally sustainable and profitable. There’s no argument about the negative impacts
The brand-new brand name, which sells women’s clothing for every single size from 00 to 24 and at rates ranging from $18 to $288 (most fall in the $50 to $150 range, given a quick scroll through the business’s new site) partners with business like Naadam and Ecoalf for sustainable cashmere and recycled materials made from plastic.
“For our brand name, recycled is a huge story for us,” states Chou. “Our t-shirts, our socks, our product packaging, our mailers, our labels, our sticker labels are all made from recycled materials that can be recycled again.”
Some clothes are likewise made with materials that have recycled silver in them– so that the clothes can be worn numerous times without smelling or the need for a wash.
For Chou, an understanding of the ecological toll that the family service was taking on the planet began six years ago– a couple of years before Iconix Brand Group acquired the China subsidiary she had co-founded with her father in a deal supposedly worth $56 million.
well. About 20 %of commercial water contamination globally can be traced to the dyeing and treatment of fabrics– and microplastics from polyester, acrylic and nylon are contaminating the world’s oceans. The rise of fast fashion has actually encouraged customers to accelerate waste. Approximately one trash truck filled with clothing is landfilled all over the world every second, according to a 2017 report from the Ellen MacArthur Foundation. That implies consumers are throwing away around $400 billion worth of valuable goods every year as low rates and more “seasons” create an illusion of disposability.
Since that revelation, Chou dove into the world of sustainable production head-first. Through her family’s investment lorries she has worked with companies like Modern Meadow, which utilizes bio-engineering to make leather items in a lab. Chou has also led financial investments in Thousand Fell, a soon-to-launch producer of fully recyclable shoes; Dirty Labs, which is establishing more sustainable laundry cleaning products; and Carbon Engineering, which is developing a direct air capture innovation for carbon dioxide.
Everybody & & Everyone has likewise partnered with the organization One Tree Planted to plant a tree for each purchase that’s made with the business. In addition, the business has determined its carbon footprint from all of its pre-launch activities and has purchased and retired offsets to balance its emissions, Chou says.
“I started developing Everybody & & Everyone from the ground-up, first by getting the best team in location then by finding the right vendors, makers and partners who were already making strides in the sustainability area,” Chou stated in a declaration. “I wanted this brand name to be for every single female, so body inclusivity, positivity and sustainability were going to be the foundation of everything we did. We then constructed the brands sustainable & & technical pillars, which include activation, recycled, coloring & & printing, naturals done better, bio-based fibers and end usage to guarantee our products would reduce negative effects. We are sustainable to the labels sewn into each garment.”
“It was 6 years ago I started discovering sustainability and five years ago that I stated that I required to have a sustainable brand,” says Chou.
Image courtesy of World Resources Institute
And her dad, Silas Chou, made millions as a financier in Michael Kors and Tommy Hilfiger. As an executive at Iconix Brand Group China, Veronica Chou contributed in the velocity of the market– bringing American brand names to Chinese consumers. Chou also served as the co-founder of the Beijing-based private equity fund China Consumer Capital and as a director of Karl Lagerfeld Greater China.
Everyone & & Everyone applies the lessons that Chou has actually discovered sustainability to a brand-new fashion brand that she hopes can work as a model for how to weave sustainability into every element of the market.
of the fashion market on the environment. The textiles market primarily utilizes non-renewable
resources– on the order of 98 million lots per year. That includes the oil to make synthetic fibers, fertilizers to grow cotton and harmful chemicals to color, treat and produce the textiles utilized to make clothes. The greenhouse gas footprint from fabrics production was roughly 1.2 billion lots of CO2 equivalent in 2015– more than all international flights and maritime deliveries combined(and a lot of those maritime deliveries and global flights were hauling clothing). The litany of disasters that can be attributed to the clothes market encompasses contamination, as
Digital printing is utilized in place of screens to prevent lots of water waste, the company said, and numerous of the company’s fabrics are not colored at all. rather, the company depends on an upcycling procedure by separating recycled fibers mechanically by color.
The company’s attention to its ecological effect likewise extends to its supply chain. “Most of our fabrics are knit near where our garments are made. That is absolutely decreasing our carbon footprint,” says Chou. “I put a focus on having factories in America … our denim is made in America and in the future we’re taking a look at tee shirts and sports to be made in America.”
As the fashion company has actually broadened, so has the wealth of the Chou household. South Ocean Knitters, the knitwear maker begun by Chou’s grandfather, was accountable for among the very first foreign financial investments into mainland China in 1974. It is now among the largest suppliers of knitwear in the world, and, together with the Hong Kong manufacturer Li & & Fung, is behind the Cobalt Fashion Holding corporation.
Veronica Chou’s family has made household has actually at the forefront of the fast fashion business through investments in companies like Michael Kors and Tommy Hilfiger. And her daddy, Silas Chou, made millions as an investor in Michael Kors and Tommy Hilfiger. As an executive at Iconix Brand Group China, Veronica Chou played a function in the acceleration of the industry– bringing American brand names to Chinese consumers. Because that revelation, Chou dove into the world of sustainable manufacturing head-first.”For our brand name, recycled is a huge story for us,” says Chou.
Veronica Chou’s family has made its fortune at the forefront of the leading edge fashion business through investments in companies like Michael Kors and Tommy Hilfiger. And her daddy, Silas Chou, made millions as an investor in Michael Kors and Tommy Hilfiger. As an executive at Iconix Brand Group China, Veronica Chou played a role in the acceleration of the market– bringing American brands to Chinese customers.
Veronica Chou’s family has made its fortune at the forefront of the fast fashion business through investments in companies financial investments Michael Kors and Tommy Hilfiger. And her father, Silas Chou, made millions as a financier in Michael Kors and Tommy Hilfiger. As an executive at Iconix Brand Group China, Veronica Chou played a role in the acceleration of the industry– bringing American brand names to Chinese customers. Because that revelation, Chou dove into the world of sustainable production head-first.”For our brand, recycled is a huge story for us,” states Chou.
Veronica Chou’s family has made its has actually at the forefront of the fast fashion business through investments in companies like Michael Kors and Tommy Hilfiger. And her father, Silas Chou, made millions as an investor in Michael Kors and Tommy Hilfiger. As an executive at Iconix Brand Group China, Veronica Chou played a function in the velocity of the industry– bringing American brand names to Chinese consumers. Because that discovery, Chou dove into the world of sustainable production head-first.”For our brand, recycled is a big story for us,” states Chou.
Veronica Chou’s family has made its has actually at the forefront of the leading edge fashion business through investments in companies like Michael Kors and Tommy Hilfiger. And her daddy, Silas Chou, made millions as a financier in Michael Kors and Tommy Hilfiger. As an executive at Iconix Brand Group China, Veronica Chou played a role in the acceleration of the industry– bringing American brands to Chinese customers.
The brand-new brand name, which sells women’s clothing for each size from 00 to 24 and at rates varying from $18 to $288 (most fall in the $50 to $150 variety, given a quick scroll through the business’s brand-new site) partners with companies like Naadam and Ecoalf for sustainable cashmere and recycled fabrics made from plastic.
Some clothes are likewise made with fabrics that have recycled silver in them– so that the clothing can be used several times without smelling or the requirement for a wash.
well. About 20 %of commercial water pollution worldwide can be traced to the dyeing and treatment of fabrics– and microplastics from polyester, acrylic and nylon are contaminating the world’s oceans. On the other hand, the rise of fast fashion has actually motivated consumers to speed up waste. Roughly one trash truck loaded with clothes is landfilled worldwide every second, according to a 2017 report from the Ellen MacArthur Foundation. That means consumers are getting rid of around $400 billion worth of valuable products every year as low costs and more “seasons” develop an illusion of disposability.
Because that revelation, Chou dove into the world of sustainable manufacturing head-first. Through her family’s financial investment vehicles she has actually worked with business like Modern Meadow, which uses bio-engineering to make leather products in a lab. Chou has also led investments in Thousand Fell, a soon-to-launch maker of totally recyclable shoes; Dirty Labs, which is establishing more sustainable laundry cleaning products; and Carbon Engineering, which is establishing a direct air capture technology for carbon dioxide.
“It was 6 years ago I began learning more about sustainability and 5 years ago that I said that I required to have a sustainable brand,” says Chou.
As the fashion company has actually broadened, so has the wealth of the Chou family. South Ocean Knitters, the knitwear manufacturer started by Chou’s grandfather, was accountable for one of the first foreign investments into mainland China in 1974. It is now among the largest suppliers of knitwear on the planet, and, together with the Hong Kong manufacturer Li & & Fung, is behind the Cobalt Fashion Holding corporation.
Everyone & & Everyone uses the lessons that Chou has discovered about sustainability to a brand-new style brand that she hopes can function as a design for how to weave sustainability into every element of the industry.
And her father, Silas Chou, made millions as a financier in Michael Kors and Tommy Hilfiger. As an executive at Iconix Brand Group China, Veronica Chou played a function in the velocity of the industry– bringing American brand names to Chinese customers. Chou also worked as the co-founder of the Beijing-based personal equity fund China Consumer Capital and as a director of Karl Lagerfeld Greater China.
“I started constructing Everybody & & Everyone from the ground-up, first by getting the finest group in place then by finding the right vendors, partners and producers who were currently making strides in the sustainability space,” Chou said in a declaration. “I desired this brand name to be for each lady, so body sustainability, positivity and inclusivity were going to be the foundation of everything we did. We then constructed the brands sustainable & & technical pillars, which include activation, recycled, coloring & & printing, naturals done better, bio-based fibers and end use to guarantee our products would minimize unfavorable effects. We are sustainable down to the labels stitched into each garment.”
Everyone & & Everyone has also partnered with the organization One Tree Planted to plant a tree for each purchase that’s made with the business. In addition, the company has actually calculated its carbon footprint from all of its pre-launch activities and has actually purchased and retired offsets to balance its emissions, Chou states.
For Chou, an understanding of the ecological toll that the family service was taking on the planet started 6 years earlier– a couple of years prior to Iconix Brand Group acquired the China subsidiary she had actually co-founded with her father in a transaction reportedly worth $56 million.
The business’s attention to its ecological effect also encompasses its supply chain. “Most of our fabrics are knit near to where our garments are produced. That is definitely minimizing our carbon footprint,” states Chou. “I put a focus on having factories in America … our denim is manufactured in America and in the future we’re taking a look at tee shirts and athletics to be produced in America.”
of the fashion business on the environment. The textiles industry mainly utilizes non-renewable
resources– on the order of 98 million tons each year. That consists of the oil to make synthetic fibers, fertilizers to grow cotton and poisonous chemicals to color, treat and produce the textiles used to make clothing. The greenhouse gas footprint from fabrics production was roughly 1.2 billion lots of CO2 equivalent in 2015– more than all worldwide flights and maritime deliveries integrated(and a lot of those maritime shipments and global flights were transporting clothes). The list of catastrophes that can be credited to the clothes market reaches pollution, as
Image thanks to World Resources Institute
Veronica Chou’s family has actually made its fortune at the leading edge of the quick fashion business through investments in companies like Michael Kors and Tommy Hilfiger. Today, the heiress toan approximated $2.1 billion fortune is launching her own business, Everybody & Everyone, to prove that the fashion business can be both ecologically sustainable and lucrative. There’s no argument about the unfavorable effects
“For our brand name, recycled is a big story for us,” states Chou. “Our t-shirts, our socks, our packaging, our mailers, our labels, our sticker labels are all made from recycled products that can be recycled again.”
It was around the time that Chou had her children, she states, that she recognized the significance of making a brand name that was both inclusive and environmentally sustainable.
Digital printing is used in location of screens to prevent tons of water waste, the company stated, and several of the business’s materials are not colored at all. instead, the business depends on an upcycling process by separating recycled fibers mechanically by color.
Veronica Chou’s family has made household has actually at the forefront of the leading edge fashion business through investments in companies like Michael Kors and Tommy Hilfiger. And her father, Silas Chou, made millions as a financier in Michael Kors and Tommy Hilfiger. As an executive at Iconix Brand Group China, Veronica Chou played a function in the velocity of the market– bringing American brands to Chinese consumers. Since that revelation, Chou dove into the world of sustainable manufacturing head-first.”For our brand name, recycled is a huge story for us,” states Chou.
It was around the time that Chou had her kids, she says, that she recognized the importance of making a brand name that was both inclusive and environmentally sustainable.
of the fashion business on the environment. The textiles market primarily uses non-renewable
resources– on the order of 98 million loads per year. That includes the oil to make synthetic fibers, fertilizers to grow cotton and harmful chemicals to color, deal with and produce the textiles used to make clothes. The greenhouse gas footprint from fabrics production was roughly 1.2 billion lots of CO2 equivalent in 2015– more than all worldwide flights and maritime shipments integrated(and a lot of those global flights and maritime shipments were hauling clothing). The litany of catastrophes that can be attributed to the clothing industry encompasses pollution, as
Veronica Chou’s household has actually made its fortune at the forefront of the fast fashion industry through investments in companies like Michael Kors and Tommy Hilfiger. Now, the heiress toan approximated $2.1 billion fortune is releasing her own business, Everybody & Everyone, to prove that the fashion market can be both ecologically sustainable and rewarding. There’s no argument about the negative impacts
Because that discovery, Chou dove into the world of sustainable manufacturing head-first. Through her household’s investment cars she has worked with companies like Modern Meadow, which uses bio-engineering to make leather goods in a lab. Chou has also led financial investments in Thousand Fell, a soon-to-launch producer of totally recyclable shoes; Dirty Labs, which is establishing more sustainable laundry cleaning items; and Carbon Engineering, which is developing a direct air capture technology for co2.
Digital printing is utilized in location of screens to avoid tons of water waste, the company said, and numerous of the company’s fabrics are not dyed at all. rather, the company relies on an upcycling process by separating recycled fibers mechanically by color.
well. About 20 %of industrial water contamination worldwide can be traced to the dyeing and treatment of textiles– and microplastics from polyester, acrylic and nylon are polluting the world’s oceans. The rise of fast style has actually encouraged customers to speed up waste. Roughly one garbage truck complete of clothing is landfilled around the world every second, according to a 2017 report from the Ellen MacArthur Foundation. That indicates customers are getting rid of around $400 billion worth of valuable products every year as low rates and more “seasons” produce an illusion of disposability.
Some clothing are likewise made with fabrics that have actually recycled silver in them– so that the clothing can be used several times without smelling or the requirement for a wash.
Everyone & & Everyone uses the lessons that Chou has actually discovered sustainability to a new fashion brand that she hopes can serve as a model for how to weave sustainability into every element of the market.
The new brand, which sells ladies’s clothes for every single size from 00 to 24 and at costs ranging from $18 to $288 (most fall in the $50 to $150 variety, provided a quick scroll through the company’s new website) partners with business like Naadam and Ecoalf for sustainable cashmere and recycled fabrics made from plastic.
Image courtesy of World Resources Institute
“It was six years ago I began discovering about sustainability and 5 years ago that I stated that I needed to have a sustainable brand name,” states Chou.
And her dad, Silas Chou, made millions as an investor in Michael Kors and Tommy Hilfiger. As an executive at Iconix Brand Group China, Veronica Chou played a role in the acceleration of the industry– bringing American brand names to Chinese customers. Chou likewise served as the co-founder of the Beijing-based private equity fund China Consumer Capital and as a director of Karl Lagerfeld Greater China.
“For our brand, recycled is a big story for us,” states Chou. “Our t-shirts, our socks, our product packaging, our mailers, our labels, our sticker labels are all made from recycled products that can be recycled again.”
The company’s attention to its environmental effect also encompasses its supply chain. “Most of our fabrics are knit close to where our garments are produced. That is certainly minimizing our carbon footprint,” says Chou. “I put a focus on having factories in America … our jeans is produced in America and in the future we’re taking a look at athletics and tee shirts to be manufactured in America.”
For Chou, an understanding of the ecological toll that the household business was taking on the planet began 6 years back– a few years prior to Iconix Brand Group got the China subsidiary she had actually co-founded with her father in a deal supposedly worth $56 million.
“I started developing Everybody & & Everyone from the ground-up, very first by getting the finest group in location then by finding the right suppliers, partners and makers who were currently making strides in the sustainability space,” Chou stated in a statement. “I desired this brand to be for every single lady, so body positivity, sustainability and inclusivity were going to be the backbone of whatever we did. We then constructed the brand names sustainable & & technical pillars, which consist of activation, recycled, coloring & & printing, naturals done better, bio-based fibers and end use to ensure our products would lessen negative effects. We are sustainable to the labels stitched into each garment.”
Everyone & & Everyone has likewise partnered with the organization One Tree Planted to plant a tree for each purchase that’s made with the company. In addition, the business has actually determined its carbon footprint from all of its pre-launch activities and has actually bought and retired offsets to stabilize its emissions, Chou says.
As the fashion industry has broadened, so has the wealth of the Chou family. South Ocean Knitters, the knitwear manufacturer begun by Chou’s grandfather, was accountable for one of the very first foreign investments into mainland China in 1974. It is now among the largest suppliers of knitwear worldwide, and, together with the Hong Kong maker Li & & Fung, lags the Cobalt Fashion Holding conglomerate.
Veronica Chou’s family has made household fortune at the forefront of the fast fashion business through investments in companies like Michael Kors and Tommy Hilfiger. And her dad, Silas Chou, made millions as a financier in Michael Kors and Tommy Hilfiger. As an executive at Iconix Brand Group China, Veronica Chou played a role in the acceleration of the market– bringing American brands to Chinese customers. Because that discovery, Chou dove into the world of sustainable production head-first.”For our brand name, recycled is a huge story for us,” states Chou.
Some clothing are also made with materials that have actually recycled silver in them– so that the clothes can be worn several times without smelling or the requirement for a wash.
“I began developing Everybody & & Everyone from the ground-up, very first by getting the very best team in location then by finding the best suppliers, partners and producers who were already making strides in the sustainability area,” Chou said in a declaration. “I desired this brand name to be for every woman, so body positivity, sustainability and inclusivity were going to be the backbone of everything we did. We then built the brand names sustainable & & technical pillars, which include activation, recycled, dyeing & & printing, naturals done better, bio-based fibers and end use to ensure our products would lessen unfavorable effects. We are sustainable down to the labels stitched into each garment.”
It was around the time that Chou had her children, she states, that she realized the value of making a brand name that was both inclusive and environmentally sustainable.
Everybody & & Everyone has likewise partnered with the organization One Tree Planted to plant a tree for each purchase that’s made with the company. In addition, the business has actually determined its carbon footprint from all of its pre-launch activities and has purchased and retired offsets to balance its emissions, Chou says.
The new brand, which offers ladies’s clothes for every size from 00 to 24 and at costs ranging from $18 to $288 (most fall in the $50 to $150 variety, offered a quick scroll through the business’s new site) partners with business like Naadam and Ecoalf for sustainable cashmere and recycled materials made from plastic.
The company’s attention to its environmental impact likewise extends to its supply chain. “Most of our fabrics are knit near to where our garments are manufactured. That is certainly decreasing our carbon footprint,” states Chou. “I put a focus on having factories in America … our jeans is manufactured in America and in the future we’re taking a look at t-shirts and athletics to be produced in America.”
As the fashion industry has actually expanded, so has the wealth of the Chou family. South Ocean Knitters, the knitwear maker started by Chou’s grandpa, was accountable for among the very first foreign financial investments into mainland China in 1974. It is now one of the largest suppliers of knitwear worldwide, and, together with the Hong Kong producer Li & & Fung, lags the Cobalt Fashion Holding corporation.
For Chou, an understanding of the ecological toll that the family organisation was handling the world started 6 years back– a few years before Iconix Brand Group obtained the China subsidiary she had co-founded with her daddy in a deal apparently worth $56 million.
Because that discovery, Chou dove into the world of sustainable manufacturing head-first. Through her family’s investment lorries she has dealt with business like Modern Meadow, which uses bio-engineering to make leather items in a laboratory. Chou has also led investments in Thousand Fell, a soon-to-launch manufacturer of completely recyclable shoes; Dirty Labs, which is establishing more sustainable laundry cleansing products; and Carbon Engineering, which is developing a direct air capture innovation for carbon dioxide.
And her daddy, Silas Chou, made millions as a financier in Michael Kors and Tommy Hilfiger. As an executive at Iconix Brand Group China, Veronica Chou played a role in the velocity of the industry– bringing American brands to Chinese consumers. Chou also worked as the co-founder of the Beijing-based private equity fund China Consumer Capital and as a director of Karl Lagerfeld Greater China.
Everybody & & Everyone applies the lessons that Chou has actually found out about sustainability to a new fashion brand that she hopes can function as a design for how to weave sustainability into every facet of the market.
Image courtesy of World Resources Institute
of the style industry on the environment. The textiles market mainly utilizes non-renewable
resources– on the order of 98 million lots each year. That includes the oil to make synthetic fibers, fertilizers to grow cotton and hazardous chemicals to dye, treat and produce the textiles used to make clothing. The greenhouse gas footprint from fabrics production was approximately 1.2 billion lots of CO2 equivalent in 2015– more than all global flights and maritime shipments combined(and a great deal of those maritime deliveries and international flights were carrying clothes). The list of disasters that can be associated to the clothing industry reaches pollution, as
“It was six years ago I started finding out about sustainability and five years ago that I said that I required to have a sustainable brand name,” states Chou.
well. About 20 %of commercial water pollution internationally can be traced to the dyeing and treatment of fabrics– and microplastics from polyester, acrylic and nylon are polluting the world’s oceans. The rise of quick fashion has actually encouraged customers to accelerate waste. Approximately one garbage truck filled with clothes is landfilled worldwide every 2nd, according to a 2017 report from the Ellen MacArthur Foundation. That implies consumers are throwing away around $400 billion worth of valuable goods every year as low prices and more “seasons” create an illusion of disposability.
Veronica Chou’s family has actually made its fortune at the forefront of the fast fashion industry through financial investments in business like Michael Kors and Tommy Hilfiger. Now, the heiress toan approximated $2.1 billion fortune is introducing her own business, Everybody & Everyone, to show that the fashion business can be both successful and ecologically sustainable. There’s no argument about the negative impacts
“For our brand, recycled is a big story for us,” says Chou. “Our t-shirts, our socks, our product packaging, our mailers, our labels, our sticker labels are all made from recycled materials that can be recycled again.”
Digital printing is used in location of screens to prevent lots of water waste, the business stated, and numerous of the company’s fabrics are not dyed at all. rather, the business counts on an upcycling process by separating recycled fibers mechanically by color.
Veronica Chou’s family has made its has actually at the forefront of the fast fashion business through investments in companies financial investments Michael Kors and Tommy Hilfiger. And her father, Silas Chou, made millions as an investor in Michael Kors and Tommy Hilfiger. As an executive at Iconix Brand Group China, Veronica Chou played a function in the acceleration of the industry– bringing American brands to Chinese consumers. Since that discovery, Chou dove into the world of sustainable production head-first.”For our brand, recycled is a huge story for us,” says Chou.
The new brand name, which sells women’s clothes for every single size from 00 to 24 and at costs varying from $18 to $288 (most fall in the $50 to $150 range, given a fast scroll through the business’s brand-new site) partners with business like Naadam and Ecoalf for sustainable cashmere and recycled materials made from plastic.
It was around the time that Chou had her kids, she says, that she understood the value of making a brand name that was both environmentally sustainable and inclusive.
As the fashion organisation has actually broadened, so has the wealth of the Chou family. South Ocean Knitters, the knitwear manufacturer started by Chou’s grandpa, was accountable for one of the first foreign investments into mainland China in 1974. It is now among the biggest suppliers of knitwear in the world, and, together with the Hong Kong manufacturer Li & & Fung, lags the Cobalt Fashion Holding corporation.
“For our brand, recycled is a big story for us,” states Chou. “Our t-shirts, our socks, our product packaging, our mailers, our labels, our stickers are all made from recycled materials that can be recycled once again.”
Image courtesy of World Resources Institute
Some clothes are also made with materials that have actually recycled silver in them– so that the clothing can be used multiple times without smelling or the need for a wash.
Digital printing is utilized in location of screens to avoid tons of water waste, the company stated, and several of the business’s fabrics are not dyed at all. rather, the company depends on an upcycling process by separating recycled fibers mechanically by color.
Everyone & & Everyone has actually also partnered with the organization One Tree Planted to plant a tree for each purchase that’s made with the company. In addition, the business has actually determined its carbon footprint from all of its pre-launch activities and has actually purchased and retired offsets to balance its emissions, Chou states.
And her father, Silas Chou, made millions as a financier in Michael Kors and Tommy Hilfiger. As an executive at Iconix Brand Group China, Veronica Chou played a role in the acceleration of the industry– bringing American brands to Chinese consumers. Chou also functioned as the co-founder of the Beijing-based private equity fund China Consumer Capital and as a director of Karl Lagerfeld Greater China.
Veronica Chou’s household has actually made its fortune at the leading edge of the fast fashion industry through financial investments in business like Michael Kors and Tommy Hilfiger. Now, the heiress toan approximated $2.1 billion fortune is introducing her own company, Everybody & Everyone, to prove that the fashion business can be both rewarding and ecologically sustainable. There’s no argument about the unfavorable impacts
of the fashion business on the environment. The fabrics industry mostly uses non-renewable
resources– on the order of 98 million loads annually. That consists of the oil to make synthetic fibers, fertilizers to grow cotton and hazardous chemicals to color, treat and produce the textiles used to make clothes. The greenhouse gas footprint from fabrics production was roughly 1.2 billion lots of CO2 equivalent in 2015– more than all international flights and maritime shipments integrated(and a great deal of those worldwide flights and maritime deliveries were transporting clothing). The list of catastrophes that can be attributed to the clothes industry encompasses pollution, as
The company’s attention to its environmental impact likewise encompasses its supply chain. “Most of our materials are knit near to where our garments are produced. That is definitely lowering our carbon footprint,” states Chou. “I put an emphasis on having factories in America … our jeans is produced in America and in the future we’re taking a look at tee shirts and sports to be produced in America.”
Because that revelation, Chou dove into the world of sustainable manufacturing head-first. Through her household’s financial investment cars she has worked with business like Modern Meadow, which utilizes bio-engineering to make leather goods in a lab. Chou has likewise led investments in Thousand Fell, a soon-to-launch producer of totally recyclable shoes; Dirty Labs, which is establishing more sustainable laundry cleaning items; and Carbon Engineering, which is establishing a direct air capture technology for carbon dioxide.
well. About 20 %of industrial water contamination globally can be traced to the dyeing and treatment of fabrics– and microplastics from polyester, acrylic and nylon are polluting the world’s oceans. Meanwhile, the increase of fast style has encouraged customers to accelerate waste. Roughly one garbage truck filled with clothing is landfilled around the globe every second, according to a 2017 report from the Ellen MacArthur Foundation. That suggests customers are tossing away around $400 billion worth of important items every year as low prices and more “seasons” produce an illusion of disposability.
For Chou, an understanding of the environmental toll that the household service was handling the planet started 6 years earlier– a few years before Iconix Brand Group acquired the China subsidiary she had actually co-founded with her dad in a deal apparently worth $56 million.
“I began building Everybody & & Everyone from the ground-up, very first by getting the very best group in location then by finding the right vendors, partners and manufacturers who were already making strides in the sustainability space,” Chou stated in a declaration. “I desired this brand name to be for every lady, so body positivity, inclusivity and sustainability were going to be the foundation of whatever we did. We then built the brands sustainable & & technical pillars, which consist of activation, recycled, coloring & & printing, naturals done better, bio-based fibers and end usage to ensure our items would decrease negative impacts. We are sustainable to the labels stitched into each garment.”
“It was six years ago I started discovering sustainability and five years ago that I stated that I needed to have a sustainable brand,” states Chou.
Everyone & & Everyone uses the lessons that Chou has actually found out about sustainability to a brand-new fashion brand name that she hopes can function as a model for how to weave sustainability into every facet of the market.
Veronica Chou’s family has made household has actually at the forefront of the fast fashion business through investments in companies like Michael Kors and Tommy Hilfiger. And her father, Silas Chou, made millions as a financier in Michael Kors and Tommy Hilfiger. As an executive at Iconix Brand Group China, Veronica Chou played a role in the velocity of the market– bringing American brands to Chinese customers. Because that discovery, Chou dove into the world of sustainable manufacturing head-first.”For our brand name, recycled is a huge story for us,” states Chou.
Veronica Chou’s family has made its fortune at the forefront of the fast fashion business through investments in companies like Michael Kors and Tommy Hilfiger. And her daddy, Silas Chou, made millions as an investor in Michael Kors and Tommy Hilfiger. As an executive at Iconix Brand Group China, Veronica Chou played a function in the acceleration of the market– bringing American brands to Chinese customers.
Veronica Chou’s family has made household has actually at the forefront of the leading edge fashion business through investments in companies financial investments Michael Kors and Tommy Hilfiger. And her father, Silas Chou, made millions as a financier in Michael Kors and Tommy Hilfiger. As an executive at Iconix Brand Group China, Veronica Chou played a role in the acceleration of the market– bringing American brand names to Chinese customers. Because that discovery, Chou dove into the world of sustainable production head-first.”For our brand name, recycled is a big story for us,” states Chou.