Veronica Chou’s family has made its fortune at the forefront of the fast fashion business through investments in companies financial investments Michael Kors and Tommy Hilfiger. And her dad, Silas Chou, made millions as a financier in Michael Kors and Tommy Hilfiger. As an executive at Iconix Brand Group China, Veronica Chou played a role in the velocity of the industry– bringing American brand names to Chinese customers.
Veronica Chou’s family has made its fortune at the forefront of the fast fashion business through investments in companies financial investments Michael Kors and Tommy Hilfiger. And her father, Silas Chou, made millions as an investor in Michael Kors and Tommy Hilfiger. As an executive at Iconix Brand Group China, Veronica Chou played a function in the acceleration of the market– bringing American brands to Chinese customers. Since that revelation, Chou dove into the world of sustainable production head-first.”For our brand name, recycled is a huge story for us,” says Chou.
Veronica Chou’s family has made household has actually at the forefront of the fast fashion business through investments in companies financial investments Michael Kors and Tommy Hilfiger. And her dad, Silas Chou, made millions as an investor in Michael Kors and Tommy Hilfiger. As an executive at Iconix Brand Group China, Veronica Chou played a function in the velocity of the market– bringing American brand names to Chinese consumers.
Veronica Chou’s family has made its has actually at the forefront of the fast fashion business through investments in companies financial investments Michael Kors and Tommy Hilfiger. And her dad, Silas Chou, made millions as an investor in Michael Kors and Tommy Hilfiger. As an executive at Iconix Brand Group China, Veronica Chou played a function in the velocity of the market– bringing American brand names to Chinese customers. Since that discovery, Chou dove into the world of sustainable production head-first.”For our brand, recycled is a big story for us,” states Chou.
Veronica Chou’s family has made its fortune at the forefront of the leading edge fashion business through investments in companies like Michael Kors and Tommy Hilfiger. And her father, Silas Chou, made millions as a financier in Michael Kors and Tommy Hilfiger. As an executive at Iconix Brand Group China, Veronica Chou played a function in the velocity of the market– bringing American brands to Chinese consumers. Because that discovery, Chou dove into the world of sustainable manufacturing head-first.”For our brand, recycled is a huge story for us,” states Chou.
Veronica Chou’s family has made household fortune at the forefront of the leading edge fashion business through investments in companies like Michael Kors and Tommy Hilfiger. And her dad, Silas Chou, made millions as a financier in Michael Kors and Tommy Hilfiger. As an executive at Iconix Brand Group China, Veronica Chou played a role in the acceleration of the industry– bringing American brand names to Chinese consumers.
Veronica Chou’s family has made household has actually at the forefront of the fast fashion business through investments in companies financial investments Michael Kors and Tommy Hilfiger. And her father, Silas Chou, made millions as a financier in Michael Kors and Tommy Hilfiger. As an executive at Iconix Brand Group China, Veronica Chou played a function in the velocity of the industry– bringing American brands to Chinese consumers. Because that discovery, Chou dove into the world of sustainable production head-first.”For our brand, recycled is a big story for us,” says Chou.
Veronica Chou’s family has made its has actually at the forefront of the fast fashion business through investments in companies like Michael Kors and Tommy Hilfiger. And her father, Silas Chou, made millions as an investor in Michael Kors and Tommy Hilfiger. As an executive at Iconix Brand Group China, Veronica Chou played a function in the velocity of the industry– bringing American brand names to Chinese consumers.
As the fashion organisation has actually broadened, so has the wealth of the Chou family. South Ocean Knitters, the knitwear producer started by Chou’s grandpa, was responsible for one of the first foreign financial investments into mainland China in 1974. It is now among the biggest suppliers of knitwear worldwide, and, together with the Hong Kong manufacturer Li & & Fung, is behind the Cobalt Fashion Holding corporation.
And her father, Silas Chou, made millions as an investor in Michael Kors and Tommy Hilfiger. As an executive at Iconix Brand Group China, Veronica Chou contributed in the velocity of the market– bringing American brand names to Chinese customers. Chou likewise acted as the co-founder of the Beijing-based private equity fund China Consumer Capital and as a director of Karl Lagerfeld Greater China.
“I started constructing Everybody & & Everyone from the ground-up, very first by getting the best team in place then by discovering the right vendors, manufacturers and partners who were currently making strides in the sustainability area,” Chou stated in a declaration. “I wanted this brand to be for each woman, so body positivity, sustainability and inclusivity were going to be the backbone of everything we did. We then built the brand names sustainable & & technical pillars, which consist of activation, recycled, dyeing & & printing, naturals done much better, bio-based fibers and end use to guarantee our products would minimize unfavorable impacts. We are sustainable down to the labels stitched into each garment.”
The company’s attention to its environmental effect likewise reaches its supply chain. “Most of our fabrics are knit close to where our garments are manufactured. That is definitely decreasing our carbon footprint,” states Chou. “I put a focus on having factories in America … our denim is manufactured in America and in the future we’re taking a look at sports and tee shirts to be produced in America.”
It was around the time that Chou had her kids, she states, that she understood the value of making a brand that was both environmentally sustainable and inclusive.
“It was 6 years ago I started discovering sustainability and five years ago that I stated that I needed to have a sustainable brand,” says Chou.
The new brand name, which sells ladies’s clothing for every single size from 00 to 24 and at costs varying from $18 to $288 (most fall in the $50 to $150 range, given a quick scroll through the company’s new site) partners with business like Naadam and Ecoalf for sustainable cashmere and recycled materials made from plastic.
Some clothes are likewise made with materials that have recycled silver in them– so that the clothes can be used numerous times without smelling or the requirement for a wash.
Everybody & & Everyone uses the lessons that Chou has actually found out about sustainability to a new fashion brand name that she hopes can function as a design for how to weave sustainability into every aspect of the industry.
“For our brand name, recycled is a big story for us,” states Chou. “Our tee shirts, our socks, our product packaging, our mailers, our labels, our stickers are all made from recycled products that can be recycled again.”
Digital printing is used in location of screens to prevent lots of water waste, the business said, and several of the company’s materials are not dyed at all. instead, the company depends on an upcycling procedure by separating recycled fibers mechanically by color.
For Chou, an understanding of the ecological toll that the household organisation was taking on the world began 6 years back– a couple of years before Iconix Brand Group got the China subsidiary she had actually co-founded with her father in a deal apparently worth $56 million.
well. About 20 %of industrial water pollution globally can be traced to the dyeing and treatment of textiles– and microplastics from polyester, acrylic and nylon are polluting the world’s oceans. On the other hand, the increase of quick fashion has encouraged customers to accelerate waste. Approximately one trash truck loaded with clothes is landfilled all over the world every 2nd, according to a 2017 report from the Ellen MacArthur Foundation. That means consumers are tossing away around $400 billion worth of important items every year as low prices and more “seasons” develop an impression of disposability.
Everybody & & Everyone has actually likewise partnered with the company One Tree Planted to plant a tree for each purchase that’s made with the business. In addition, the company has actually calculated its carbon footprint from all of its pre-launch activities and has actually bought and retired offsets to balance its emissions, Chou states.
Image thanks to World Resources Institute
of the fashion industry on the environment. The fabrics industry mostly uses non-renewable
resources– on the order of 98 million tons each year. That includes the oil to make synthetic fibers, fertilizers to grow cotton and harmful chemicals to color, deal with and produce the fabrics utilized to make clothes. The greenhouse gas footprint from textiles production was approximately 1.2 billion lots of CO2 equivalent in 2015– more than all global flights and maritime shipments integrated(and a lot of those maritime shipments and international flights were carrying clothes). The list of catastrophes that can be associated to the clothes market encompasses contamination, as
Since that revelation, Chou dove into the world of sustainable production head-first. Through her family’s financial investment cars she has actually worked with business like Modern Meadow, which utilizes bio-engineering to make leather goods in a laboratory. Chou has likewise led financial investments in Thousand Fell, a soon-to-launch manufacturer of fully recyclable shoes; Dirty Labs, which is establishing more sustainable laundry cleaning products; and Carbon Engineering, which is establishing a direct air capture innovation for carbon dioxide.
Veronica Chou’s household has made its fortune at the leading edge of the fast fashion service through investments in business like Michael Kors and Tommy Hilfiger. Now, the heiress toan estimated $2.1 billion fortune is introducing her own business, Everybody & Everyone, to prove that the fashion market can be both ecologically sustainable and successful. There’s no argument about the negative effects
Veronica Chou’s family has made household fortune at the forefront of the fast fashion business through investments in companies like Michael Kors and Tommy Hilfiger. And her father, Silas Chou, made millions as a financier in Michael Kors and Tommy Hilfiger. As an executive at Iconix Brand Group China, Veronica Chou played a role in the acceleration of the market– bringing American brand names to Chinese consumers. Because that discovery, Chou dove into the world of sustainable production head-first.”For our brand, recycled is a huge story for us,” states Chou.
It was around the time that Chou had her kids, she states, that she understood the value of making a brand that was both environmentally sustainable and inclusive.
Digital printing is used in location of screens to prevent lots of water waste, the company stated, and numerous of the business’s fabrics are not colored at all. instead, the company counts on an upcycling process by separating recycled fibers mechanically by color.
Everyone & & Everyone has also partnered with the company One Tree Planted to plant a tree for each purchase that’s made with the company. In addition, the business has actually computed its carbon footprint from all of its pre-launch activities and has actually bought and retired offsets to stabilize its emissions, Chou says.
The new brand name, which sells ladies’s clothes for every single size from 00 to 24 and at costs varying from $18 to $288 (most fall in the $50 to $150 variety, provided a quick scroll through the company’s new site) partners with business like Naadam and Ecoalf for sustainable cashmere and recycled materials made from plastic.
Image thanks to World Resources Institute
Since that revelation, Chou dove into the world of sustainable production head-first. Through her family’s financial investment vehicles she has actually dealt with companies like Modern Meadow, which utilizes bio-engineering to make leather goods in a laboratory. Chou has actually also led investments in Thousand Fell, a soon-to-launch maker of totally recyclable shoes; Dirty Labs, which is developing more sustainable laundry cleaning products; and Carbon Engineering, which is developing a direct air capture technology for carbon dioxide.
“For our brand name, recycled is a huge story for us,” states Chou. “Our tee shirts, our socks, our product packaging, our mailers, our labels, our stickers are all made from recycled materials that can be recycled again.”
Veronica Chou’s household has made its fortune at the forefront of the quick style organisation through financial investments in companies like Michael Kors and Tommy Hilfiger. Now, the heiress toan estimated $2.1 billion fortune is introducing her own business, Everybody & Everyone, to show that the style industry can be both profitable and environmentally sustainable. There’s no argument about the negative effects
And her dad, Silas Chou, made millions as an investor in Michael Kors and Tommy Hilfiger. As an executive at Iconix Brand Group China, Veronica Chou contributed in the acceleration of the market– bringing American brand names to Chinese consumers. Chou likewise worked as the co-founder of the Beijing-based private equity fund China Consumer Capital and as a director of Karl Lagerfeld Greater China.
“I started constructing Everybody & & Everyone from the ground-up, very first by getting the best group in location then by discovering the best suppliers, makers and partners who were already making strides in the sustainability space,” Chou stated in a declaration. “I desired this brand name to be for every woman, so body inclusivity, positivity and sustainability were going to be the foundation of everything we did. We then constructed the brand names sustainable & & technical pillars, which consist of activation, recycled, dyeing & & printing, naturals done much better, bio-based fibers and end use to ensure our items would minimize negative impacts. We are sustainable down to the labels stitched into each garment.”
For Chou, an understanding of the environmental toll that the household business was taking on the world started six years earlier– a few years before Iconix Brand Group got the China subsidiary she had co-founded with her dad in a transaction supposedly worth $56 million.
well. About 20 %of commercial water pollution globally can be traced to the dyeing and treatment of fabrics– and microplastics from polyester, acrylic and nylon are contaminating the world’s oceans. The increase of quick fashion has encouraged customers to speed up waste. Roughly one trash truck complete of clothes is landfilled all over the world every 2nd, according to a 2017 report from the Ellen MacArthur Foundation. That indicates customers are tossing away around $400 billion worth of valuable goods every year as low prices and more “seasons” create an impression of disposability.
Everyone & & Everyone applies the lessons that Chou has found out about sustainability to a brand-new fashion brand that she hopes can serve as a model for how to weave sustainability into every element of the industry.
“It was six years ago I started learning more about sustainability and 5 years ago that I said that I needed to have a sustainable brand name,” states Chou.
As the style organisation has actually broadened, so has the wealth of the Chou household. South Ocean Knitters, the knitwear maker started by Chou’s grandpa, was accountable for among the first foreign investments into mainland China in 1974. It is now one of the biggest suppliers of knitwear on the planet, and, together with the Hong Kong maker Li & & Fung, is behind the Cobalt Fashion Holding corporation.
of the fashion industry on the environment. The fabrics industry primarily uses non-renewable
resources– on the order of 98 million tons per year. That consists of the oil to make synthetic fibers, fertilizers to grow cotton and toxic chemicals to dye, treat and produce the fabrics utilized to make clothes. The greenhouse gas footprint from textiles production was approximately 1.2 billion loads of CO2 equivalent in 2015– more than all global flights and maritime deliveries integrated(and a great deal of those global flights and maritime shipments were transporting clothing). The list of disasters that can be attributed to the clothes market extends to pollution, as
The business’s attention to its ecological impact also extends to its supply chain. “Most of our materials are knit near to where our garments are produced. That is absolutely minimizing our carbon footprint,” states Chou. “I put a focus on having factories in America … our denim is produced in America and in the future we’re taking a look at t-shirts and sports to be produced in America.”
Some clothing are also made with fabrics that have actually recycled silver in them– so that the clothes can be used several times without smelling or the need for a wash.
Veronica Chou’s family has made household has actually at the forefront of the leading edge fashion business through investments in companies like Michael Kors and Tommy Hilfiger. And her father, Silas Chou, made millions as an investor in Michael Kors and Tommy Hilfiger. As an executive at Iconix Brand Group China, Veronica Chou played a role in the acceleration of the industry– bringing American brand names to Chinese customers. Because that discovery, Chou dove into the world of sustainable manufacturing head-first.”For our brand, recycled is a huge story for us,” states Chou.
Veronica Chou’s family has made household has actually at the forefront of the fast fashion business through investments in companies like Michael Kors and Tommy Hilfiger. And her dad, Silas Chou, made millions as an investor in Michael Kors and Tommy Hilfiger. As an executive at Iconix Brand Group China, Veronica Chou played a role in the velocity of the industry– bringing American brands to Chinese consumers. Because that revelation, Chou dove into the world of sustainable production head-first.”For our brand, recycled is a huge story for us,” says Chou.
Veronica Chou’s family has made its has actually at the forefront of the fast fashion business through investments in companies like Michael Kors and Tommy Hilfiger. And her dad, Silas Chou, made millions as an investor in Michael Kors and Tommy Hilfiger. As an executive at Iconix Brand Group China, Veronica Chou played a function in the velocity of the market– bringing American brand names to Chinese customers.
of the fashion market on the environment. The textiles industry primarily uses non-renewable
resources– on the order of 98 million lots each year. That consists of the oil to make synthetic fibers, fertilizers to grow cotton and harmful chemicals to dye, deal with and produce the textiles used to make clothes. The greenhouse gas footprint from fabrics production was approximately 1.2 billion loads of CO2 equivalent in 2015– more than all worldwide flights and maritime deliveries combined(and a lot of those international flights and maritime shipments were carrying clothing). The litany of disasters that can be credited to the clothes industry encompasses contamination, as
“I began constructing Everybody & & Everyone from the ground-up, first by getting the very best team in location then by discovering the ideal vendors, manufacturers and partners who were already making strides in the sustainability area,” Chou said in a declaration. “I desired this brand name to be for every single woman, so body inclusivity, positivity and sustainability were going to be the foundation of everything we did. We then built the brands sustainable & & technical pillars, which include activation, recycled, dyeing & & printing, naturals done better, bio-based fibers and end usage to guarantee our products would lessen unfavorable effects. We are sustainable to the labels sewn into each garment.”
As the fashion industry has expanded, so has the wealth of the Chou household. South Ocean Knitters, the knitwear producer started by Chou’s grandfather, was accountable for one of the first foreign financial investments into mainland China in 1974. It is now among the largest suppliers of knitwear worldwide, and, together with the Hong Kong maker Li & & Fung, lags the Cobalt Fashion Holding corporation.
well. About 20 %of commercial water contamination globally can be traced to the dyeing and treatment of fabrics– and microplastics from polyester, acrylic and nylon are contaminating the world’s oceans. Meanwhile, the increase of quick fashion has actually encouraged customers to accelerate waste. Roughly one trash truck complete of clothing is landfilled worldwide every second, according to a 2017 report from the Ellen MacArthur Foundation. That indicates customers are discarding around $400 billion worth of important items every year as low prices and more “seasons” create an illusion of disposability.
Some clothing are also made with materials that have recycled silver in them– so that the clothing can be used several times without smelling or the requirement for a wash.
And her dad, Silas Chou, made millions as an investor in Michael Kors and Tommy Hilfiger. As an executive at Iconix Brand Group China, Veronica Chou played a function in the velocity of the industry– bringing American brands to Chinese consumers. Chou likewise functioned as the co-founder of the Beijing-based private equity fund China Consumer Capital and as a director of Karl Lagerfeld Greater China.
It was around the time that Chou had her kids, she states, that she recognized the importance of making a brand name that was both ecologically sustainable and inclusive.
Everyone & & Everyone has likewise partnered with the organization One Tree Planted to plant a tree for each purchase that’s made with the company. In addition, the business has actually calculated its carbon footprint from all of its pre-launch activities and has purchased and retired offsets to balance its emissions, Chou states.
Everybody & & Everyone uses the lessons that Chou has found out about sustainability to a new style brand that she hopes can function as a model for how to weave sustainability into every facet of the market.
Image courtesy of World Resources Institute
For Chou, an understanding of the ecological toll that the family service was handling the world began 6 years back– a couple of years prior to Iconix Brand Group obtained the China subsidiary she had co-founded with her father in a deal apparently worth $56 million.
The new brand, which offers women’s clothing for every single size from 00 to 24 and at prices ranging from $18 to $288 (most fall in the $50 to $150 variety, provided a fast scroll through the company’s new website) partners with companies like Naadam and Ecoalf for sustainable cashmere and recycled materials made from plastic.
The company’s attention to its ecological effect likewise encompasses its supply chain. “Most of our fabrics are knit close to where our garments are made. That is definitely reducing our carbon footprint,” states Chou. “I put a focus on having factories in America … our denim is made in America and in the future we’re looking at tee shirts and athletics to be manufactured in America.”
Veronica Chou’s family has actually made its fortune at the leading edge of the quick fashion industry through investments in business like Michael Kors and Tommy Hilfiger. Now, the heiress toan estimated $2.1 billion fortune is launching her own company, Everybody & Everyone, to prove that the fashion business can be both ecologically sustainable and rewarding. There’s no argument about the negative effects
Digital printing is used in location of screens to prevent lots of water waste, the business said, and numerous of the business’s materials are not dyed at all. instead, the business relies on an upcycling process by separating recycled fibers mechanically by color.
“It was six years ago I started finding out about sustainability and five years ago that I said that I required to have a sustainable brand,” says Chou.
Since that discovery, Chou dove into the world of sustainable production head-first. Through her family’s financial investment lorries she has dealt with companies like Modern Meadow, which utilizes bio-engineering to make leather items in a laboratory. Chou has actually also led investments in Thousand Fell, a soon-to-launch producer of totally recyclable shoes; Dirty Labs, which is developing more sustainable laundry cleaning items; and Carbon Engineering, which is establishing a direct air capture technology for co2.
“For our brand name, recycled is a big story for us,” states Chou. “Our tee shirts, our socks, our packaging, our mailers, our labels, our sticker labels are all made from recycled materials that can be recycled once again.”
Veronica Chou’s family has made its fortune at the forefront of the leading edge fashion business through investments in companies financial investments Michael Kors and Tommy Hilfiger. And her dad, Silas Chou, made millions as an investor in Michael Kors and Tommy Hilfiger. As an executive at Iconix Brand Group China, Veronica Chou played a role in the velocity of the market– bringing American brand names to Chinese customers. Because that discovery, Chou dove into the world of sustainable production head-first.”For our brand, recycled is a big story for us,” states Chou.
Image courtesy of World Resources Institute
“I started developing Everybody & & Everyone from the ground-up, very first by getting the very best team in location then by finding the right suppliers, partners and makers who were already making strides in the sustainability area,” Chou stated in a statement. “I desired this brand to be for every single lady, so body sustainability, positivity and inclusivity were going to be the backbone of whatever we did. We then constructed the brands sustainable & & technical pillars, which include activation, recycled, coloring & & printing, naturals done better, bio-based fibers and end usage to guarantee our items would minimize negative impacts. We are sustainable to the labels stitched into each garment.”
The new brand, which sells ladies’s clothes for every single size from 00 to 24 and at prices varying from $18 to $288 (most fall in the $50 to $150 range, offered a quick scroll through the business’s brand-new website) partners with business like Naadam and Ecoalf for sustainable cashmere and recycled materials made from plastic.
As the fashion industry has broadened, so has the wealth of the Chou household. South Ocean Knitters, the knitwear manufacturer started by Chou’s grandpa, was responsible for one of the very first foreign investments into mainland China in 1974. It is now one of the largest suppliers of knitwear worldwide, and, together with the Hong Kong manufacturer Li & & Fung, lags the Cobalt Fashion Holding corporation.
well. About 20 %of commercial water contamination worldwide can be traced to the dyeing and treatment of fabrics– and microplastics from polyester, acrylic and nylon are polluting the world’s oceans. On the other hand, the increase of quick fashion has actually motivated customers to accelerate waste. Roughly one garbage truck filled with clothing is landfilled worldwide every second, according to a 2017 report from the Ellen MacArthur Foundation. That means customers are getting rid of around $400 billion worth of valuable products every year as low rates and more “seasons” produce an impression of disposability.
For Chou, an understanding of the environmental toll that the family organisation was handling the planet started six years earlier– a few years before Iconix Brand Group acquired the China subsidiary she had actually co-founded with her daddy in a deal reportedly worth $56 million.
It was around the time that Chou had her children, she states, that she recognized the importance of making a brand name that was both inclusive and ecologically sustainable.
Some clothes are also made with fabrics that have recycled silver in them– so that the clothes can be worn numerous times without smelling or the requirement for a wash.
Digital printing is used in location of screens to avoid lots of water waste, the company stated, and numerous of the business’s fabrics are not dyed at all. instead, the business counts on an upcycling process by separating recycled fibers mechanically by color.
Everybody & & Everyone uses the lessons that Chou has actually found out about sustainability to a new style brand name that she hopes can function as a model for how to weave sustainability into every facet of the market.
The company’s attention to its environmental effect likewise encompasses its supply chain. “Most of our fabrics are knit near to where our garments are produced. That is certainly minimizing our carbon footprint,” says Chou. “I put a focus on having factories in America … our jeans is manufactured in America and in the future we’re looking at sports and t-shirts to be manufactured in America.”
And her dad, Silas Chou, made millions as a financier in Michael Kors and Tommy Hilfiger. As an executive at Iconix Brand Group China, Veronica Chou played a role in the velocity of the market– bringing American brand names to Chinese consumers. Chou also served as the co-founder of the Beijing-based personal equity fund China Consumer Capital and as a director of Karl Lagerfeld Greater China.
of the fashion market on the environment. The textiles market mainly utilizes non-renewable
resources– on the order of 98 million lots per year. That consists of the oil to make synthetic fibers, fertilizers to grow cotton and hazardous chemicals to dye, deal with and produce the textiles utilized to make clothes. The greenhouse gas footprint from textiles production was roughly 1.2 billion loads of CO2 equivalent in 2015– more than all worldwide flights and maritime deliveries combined(and a great deal of those maritime shipments and worldwide flights were hauling clothes). The list of catastrophes that can be credited to the clothes industry extends to contamination, as
“It was six years ago I began learning more about sustainability and 5 years ago that I said that I needed to have a sustainable brand name,” states Chou.
Everyone & & Everyone has actually likewise partnered with the organization One Tree Planted to plant a tree for each purchase that’s made with the business. In addition, the company has actually computed its carbon footprint from all of its pre-launch activities and has actually bought and retired offsets to balance its emissions, Chou states.
Since that discovery, Chou dove into the world of sustainable manufacturing head-first. Through her family’s financial investment cars she has dealt with business like Modern Meadow, which utilizes bio-engineering to make leather products in a laboratory. Chou has likewise led financial investments in Thousand Fell, a soon-to-launch maker of fully recyclable shoes; Dirty Labs, which is developing more sustainable laundry cleaning items; and Carbon Engineering, which is establishing a direct air capture innovation for co2.
Veronica Chou’s family has actually made its fortune at the leading edge of the quick fashion industry through investments in business like Michael Kors and Tommy Hilfiger. Now, the heiress toan approximated $2.1 billion fortune is releasing her own business, Everybody & Everyone, to show that the fashion business can be both lucrative and ecologically sustainable. There’s no argument about the unfavorable effects
“For our brand, recycled is a huge story for us,” says Chou. “Our tee shirts, our socks, our product packaging, our mailers, our labels, our stickers are all made from recycled materials that can be recycled once again.”
Veronica Chou’s family has made its fortune at the forefront of the fast fashion business through investments in companies like Michael Kors and Tommy Hilfiger. And her father, Silas Chou, made millions as a financier in Michael Kors and Tommy Hilfiger. As an executive at Iconix Brand Group China, Veronica Chou played a role in the acceleration of the market– bringing American brand names to Chinese customers. Since that revelation, Chou dove into the world of sustainable manufacturing head-first.”For our brand name, recycled is a big story for us,” says Chou.
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