Fast, Cheap, and Out of Control: Inside Shein’s Sudden Rise
For years, Shein’s public face has taken the type of people like Kelly, who make up a federation of influencers filming hauls for the business. She would not name her cost, though she stated she makes more in a couple hours of video work than some of her good friends with normal after-school tasks make in a week. Connie Chan, a financier at Andreessen Horowitz who invested in a Shein competitor called Cider, told me that Shein represents a more recent phase of fast style: Now, what appears on runways and in style magazines matters less, and individuals look to one another for what to use.
“Hello, Alexa, play Christmas music,” Kelly stated. For years, Shein’s public face has taken the kind of individuals like Kelly, who make up a federation of influencers filming hauls for the business. She would not call her cost, though she stated she makes more in a couple hours of video work than some of her buddies with typical after-school tasks make in a week. Connie Chan, a financier at Andreessen Horowitz who invested in a Shein competitor called Cider, informed me that Shein represents a more recent stage of quick fashion: Now, what appears on runways and in fashion publications matters less, and individuals look to one another for what to use. Wang took on organization development and some elements of the financial resources, he said, while Xu was in charge of a range of more technical matters, including SEO marketing.