Billionaire clothing dynasty heiress launches Everybody & Everyone to make fashion sustainable
“It was six years ago I started finding out about sustainability and five years ago that I stated that I required to have a sustainable brand name,” states Chou.
For Chou, an understanding of the environmental toll that the household service was taking on the planet started 6 years earlier– a few years before Iconix Brand Group obtained the China subsidiary she had co-founded with her daddy in a transaction supposedly worth $56 million.
Everyone & & Everyone uses the lessons that Chou has actually found out about sustainability to a new fashion brand name that she hopes can serve as a model for how to weave sustainability into every element of the market.
It was around the time that Chou had her children, she says, that she realized the significance of making a brand name that was both inclusive and environmentally sustainable.
The new brand name, which offers females’s clothes for each size from 00 to 24 and at costs varying from $18 to $288 (most fall in the $50 to $150 variety, provided a fast scroll through the company’s brand-new website) partners with business like Naadam and Ecoalf for sustainable cashmere and recycled materials made from plastic.
well. About 20 %of industrial water contamination internationally can be traced to the dyeing and treatment of fabrics– and microplastics from polyester, acrylic and nylon are polluting the world’s oceans. On the other hand, the rise of quick fashion has motivated consumers to speed up waste. Approximately one garbage truck complete of clothing is landfilled all over the world every 2nd, according to a 2017 report from the Ellen MacArthur Foundation. That suggests customers are discarding around $400 billion worth of valuable items every year as low rates and more “seasons” develop an illusion of disposability.
Some clothes are also made with materials that have actually recycled silver in them– so that the clothes can be used numerous times without smelling or the requirement for a wash.
Because that revelation, Chou dove into the world of sustainable manufacturing head-first. Through her family’s investment vehicles she has actually dealt with business like Modern Meadow, which uses bio-engineering to make leather goods in a lab. Chou has actually also led financial investments in Thousand Fell, a soon-to-launch maker of fully recyclable shoes; Dirty Labs, which is developing more sustainable laundry cleansing products; and Carbon Engineering, which is developing a direct air capture innovation for carbon dioxide.
Everybody & & Everyone has likewise partnered with the company One Tree Planted to plant a tree for each purchase that’s made with the company. In addition, the business has actually determined its carbon footprint from all of its pre-launch activities and has purchased and retired offsets to balance its emissions, Chou states.
As the fashion industry has expanded, so has the wealth of the Chou household. South Ocean Knitters, the knitwear producer started by Chou’s grandpa, was accountable for one of the first foreign investments into mainland China in 1974. It is now among the largest suppliers of knitwear on the planet, and, together with the Hong Kong producer Li & & Fung, lags the Cobalt Fashion Holding corporation.
Veronica Chou’s family has actually made its fortune at the forefront of the fast fashion industry through financial investments in business like Michael Kors and Tommy Hilfiger. However now, the heiress toan estimated $2.1 billion fortune is launching her own company, Everybody & Everyone, to show that the fashion business can be both rewarding and ecologically sustainable. There’s no argument about the unfavorable impacts
“I started developing Everybody & & Everyone from the ground-up, first by getting the very best group in location then by discovering the best vendors, makers and partners who were already making strides in the sustainability area,” Chou stated in a statement. “I desired this brand to be for each woman, so body inclusivity, positivity and sustainability were going to be the backbone of everything we did. We then constructed the brands sustainable & & technical pillars, which include activation, recycled, dyeing & & printing, naturals done much better, bio-based fibers and end use to guarantee our products would decrease unfavorable effects. We are sustainable to the labels stitched into each garment.”
The company’s attention to its environmental impact likewise reaches its supply chain. “Most of our fabrics are knit near where our garments are manufactured. That is definitely minimizing our carbon footprint,” says Chou. “I put a focus on having factories in America … our jeans is made in America and in the future we’re looking at athletics and tee shirts to be manufactured in America.”
Digital printing is used in place of screens to prevent loads of water waste, the company said, and several of the business’s materials are not dyed at all. rather, the business counts on an upcycling process by separating recycled fibers mechanically by color.
“For our brand, recycled is a big story for us,” says Chou. “Our tee shirts, our socks, our packaging, our mailers, our labels, our stickers are all made from recycled materials that can be recycled again.”
of the fashion market on the environment. The fabrics market primarily utilizes non-renewable
resources– on the order of 98 million tons each year. That consists of the oil to make synthetic fibers, fertilizers to grow cotton and harmful chemicals to dye, deal with and produce the fabrics utilized to make clothes. The greenhouse gas footprint from textiles production was roughly 1.2 billion heaps of CO2 equivalent in 2015– more than all worldwide flights and maritime deliveries combined(and a great deal of those worldwide flights and maritime shipments were hauling clothing). The litany of catastrophes that can be associated to the clothes market extends to contamination, as
And her dad, Silas Chou, made millions as a financier in Michael Kors and Tommy Hilfiger. As an executive at Iconix Brand Group China, Veronica Chou contributed in the velocity of the market– bringing American brand names to Chinese consumers. Chou likewise functioned as the co-founder of the Beijing-based private equity fund China Consumer Capital and as a director of Karl Lagerfeld Greater China.
Image thanks to World Resources Institute
Veronica Chou’s family has made its has actually at the forefront of the fast fashion business through investments in companies like Michael Kors and Tommy Hilfiger. And her daddy, Silas Chou, made millions as a financier in Michael Kors and Tommy Hilfiger. As an executive at Iconix Brand Group China, Veronica Chou played a role in the velocity of the market– bringing American brands to Chinese customers. Since that revelation, Chou dove into the world of sustainable manufacturing head-first.”For our brand name, recycled is a huge story for us,” says Chou.