Billionaire clothing dynasty heiress launches Everybody & Everyone to make fashion sustainable
The business’s attention to its environmental impact also encompasses its supply chain. “Most of our materials are knit near to where our garments are made. That is absolutely decreasing our carbon footprint,” states Chou. “I put an emphasis on having factories in America … our denim is manufactured in America and in the future we’re looking at tee shirts and sports to be manufactured in America.”
well. About 20 %of commercial water contamination internationally can be traced to the dyeing and treatment of fabrics– and microplastics from polyester, acrylic and nylon are polluting the world’s oceans. The rise of quick style has actually encouraged customers to accelerate waste. Roughly one trash truck loaded with clothes is landfilled around the world every second, according to a 2017 report from the Ellen MacArthur Foundation. That means consumers are getting rid of around $400 billion worth of important items every year as low costs and more “seasons” develop an illusion of disposability.
And her daddy, Silas Chou, made millions as a financier in Michael Kors and Tommy Hilfiger. As an executive at Iconix Brand Group China, Veronica Chou contributed in the velocity of the industry– bringing American brand names to Chinese customers. Chou likewise acted as the co-founder of the Beijing-based private equity fund China Consumer Capital and as a director of Karl Lagerfeld Greater China.
It was around the time that Chou had her children, she says, that she realized the importance of making a brand name that was both ecologically sustainable and inclusive.
For Chou, an understanding of the ecological toll that the family business was taking on the world began 6 years ago– a couple of years before Iconix Brand Group obtained the China subsidiary she had co-founded with her dad in a transaction apparently worth $56 million.
Because that discovery, Chou dove into the world of sustainable manufacturing head-first. Through her family’s investment automobiles she has dealt with companies like Modern Meadow, which uses bio-engineering to make leather items in a laboratory. Chou has also led financial investments in Thousand Fell, a soon-to-launch producer of fully recyclable shoes; Dirty Labs, which is establishing more sustainable laundry cleaning products; and Carbon Engineering, which is developing a direct air capture technology for carbon dioxide.
As the style business has actually broadened, so has the wealth of the Chou family. South Ocean Knitters, the knitwear maker started by Chou’s grandpa, was accountable for one of the very first foreign investments into mainland China in 1974. It is now one of the largest providers of knitwear on the planet, and, together with the Hong Kong producer Li & & Fung, lags the Cobalt Fashion Holding conglomerate.
Everyone & & Everyone uses the lessons that Chou has actually discovered sustainability to a brand-new fashion brand that she hopes can function as a model for how to weave sustainability into every aspect of the industry.
Digital printing is utilized in place of screens to prevent heaps of water waste, the company said, and numerous of the business’s fabrics are not colored at all. instead, the business relies on an upcycling procedure by separating recycled fibers mechanically by color.
Image courtesy of World Resources Institute
Some clothes are also made with materials that have recycled silver in them– so that the clothes can be worn multiple times without smelling or the need for a wash.
of the fashion business on the environment. The textiles market primarily utilizes non-renewable
resources– on the order of 98 million tons each year. That includes the oil to make artificial fibers, fertilizers to grow cotton and poisonous chemicals to color, treat and produce the fabrics used to make clothing. The greenhouse gas footprint from fabrics production was approximately 1.2 billion lots of CO2 equivalent in 2015– more than all worldwide flights and maritime shipments combined(and a great deal of those maritime shipments and worldwide flights were transporting clothing). The list of disasters that can be credited to the clothing market reaches contamination, as
“It was six years ago I began discovering about sustainability and 5 years ago that I stated that I needed to have a sustainable brand name,” states Chou.
Everyone & & Everyone has also partnered with the company One Tree Planted to plant a tree for each purchase that’s made with the business. In addition, the company has actually calculated its carbon footprint from all of its pre-launch activities and has actually purchased and retired offsets to stabilize its emissions, Chou states.
“For our brand, recycled is a big story for us,” says Chou. “Our t-shirts, our socks, our product packaging, our mailers, our labels, our sticker labels are all made from recycled products that can be recycled once again.”
“I started constructing Everybody & & Everyone from the ground-up, first by getting the very best team in place then by discovering the best vendors, makers and partners who were already making strides in the sustainability space,” Chou said in a declaration. “I wanted this brand name to be for every single lady, so body positivity, inclusivity and sustainability were going to be the foundation of whatever we did. We then built the brands sustainable & & technical pillars, which include activation, recycled, dyeing & & printing, naturals done better, bio-based fibers and end use to guarantee our items would decrease negative effects. We are sustainable down to the labels sewn into each garment.”
Veronica Chou’s family has actually made its fortune at the forefront of the quick fashion industry through investments in business like Michael Kors and Tommy Hilfiger. Now, the heiress toan estimated $2.1 billion fortune is launching her own business, Everybody & Everyone, to show that the fashion business can be both environmentally sustainable and lucrative. There’s no argument about the unfavorable impacts
The new brand, which offers females’s clothes for every size from 00 to 24 and at costs varying from $18 to $288 (most fall in the $50 to $150 range, offered a fast scroll through the business’s new website) partners with business like Naadam and Ecoalf for sustainable cashmere and recycled fabrics made from plastic.
Veronica Chou’s family has made household fortune at the forefront of the fast fashion business through investments in companies financial investments Michael Kors and Tommy Hilfiger. And her daddy, Silas Chou, made millions as a financier in Michael Kors and Tommy Hilfiger. As an executive at Iconix Brand Group China, Veronica Chou played a role in the velocity of the industry– bringing American brand names to Chinese customers. Since that discovery, Chou dove into the world of sustainable production head-first.”For our brand name, recycled is a big story for us,” says Chou.