Billionaire clothing dynasty heiress launches Everybody & Everyone to make fashion sustainable
“I started building Everybody & & Everyone from the ground-up, very first by getting the very best group in place then by discovering the ideal suppliers, partners and makers who were already making strides in the sustainability space,” Chou stated in a declaration. “I wanted this brand to be for each female, so body inclusivity, sustainability and positivity were going to be the foundation of everything we did. We then constructed the brand names sustainable & & technical pillars, which consist of activation, recycled, coloring & & printing, naturals done better, bio-based fibers and end use to ensure our products would lessen unfavorable impacts. We are sustainable down to the labels stitched into each garment.”
The new brand name, which offers ladies’s clothes for each size from 00 to 24 and at prices ranging from $18 to $288 (most fall in the $50 to $150 range, provided a quick scroll through the business’s new site) partners with companies like Naadam and Ecoalf for sustainable cashmere and recycled materials made from plastic.
The business’s attention to its ecological effect likewise encompasses its supply chain. “Most of our fabrics are knit near to where our garments are made. That is definitely reducing our carbon footprint,” says Chou. “I put a focus on having factories in America … our jeans is produced in America and in the future we’re taking a look at tee shirts and athletics to be produced in America.”
Digital printing is utilized in place of screens to avoid lots of water waste, the company stated, and several of the business’s materials are not dyed at all. rather, the business counts on an upcycling procedure by separating recycled fibers mechanically by color.
For Chou, an understanding of the ecological toll that the family company was handling the world began 6 years back– a couple of years before Iconix Brand Group got the China subsidiary she had actually co-founded with her father in a deal supposedly worth $56 million.
Everybody & & Everyone has actually also partnered with the organization One Tree Planted to plant a tree for each purchase that’s made with the company. In addition, the business has actually computed its carbon footprint from all of its pre-launch activities and has purchased and retired offsets to balance its emissions, Chou says.
Everybody & & Everyone uses the lessons that Chou has learnt more about sustainability to a brand-new style brand name that she hopes can act as a design for how to weave sustainability into every element of the market.
As the fashion service has broadened, so has the wealth of the Chou household. South Ocean Knitters, the knitwear manufacturer started by Chou’s grandpa, was accountable for among the very first foreign financial investments into mainland China in 1974. It is now among the largest suppliers of knitwear worldwide, and, together with the Hong Kong producer Li & & Fung, is behind the Cobalt Fashion Holding conglomerate.
Veronica Chou’s family has actually made its fortune at the forefront of the fast style company through investments in companies like Michael Kors and Tommy Hilfiger. Today, the heiress toan estimated $2.1 billion fortune is releasing her own company, Everybody & Everyone, to show that the fashion industry can be both profitable and ecologically sustainable. There’s no argument about the unfavorable effects
Some clothing are likewise made with fabrics that have actually recycled silver in them– so that the clothing can be used multiple times without smelling or the requirement for a wash.
It was around the time that Chou had her children, she says, that she recognized the significance of making a brand name that was both inclusive and environmentally sustainable.
well. About 20 %of commercial water contamination worldwide can be traced to the dyeing and treatment of textiles– and microplastics from polyester, acrylic and nylon are contaminating the world’s oceans. On the other hand, the rise of fast fashion has actually motivated consumers to accelerate waste. Roughly one garbage truck full of clothes is landfilled around the world every second, according to a 2017 report from the Ellen MacArthur Foundation. That indicates customers are discarding around $400 billion worth of valuable products every year as low prices and more “seasons” develop an illusion of disposability.
Image courtesy of World Resources Institute
And her father, Silas Chou, made millions as a financier in Michael Kors and Tommy Hilfiger. As an executive at Iconix Brand Group China, Veronica Chou contributed in the velocity of the market– bringing American brand names to Chinese customers. Chou also served as the co-founder of the Beijing-based private equity fund China Consumer Capital and as a director of Karl Lagerfeld Greater China.
of the fashion business on the environment. The textiles industry primarily utilizes non-renewable
resources– on the order of 98 million heaps per year. That consists of the oil to make synthetic fibers, fertilizers to grow cotton and hazardous chemicals to color, treat and produce the textiles utilized to make clothing. The greenhouse gas footprint from textiles production was approximately 1.2 billion lots of CO2 equivalent in 2015– more than all worldwide flights and maritime shipments combined(and a great deal of those maritime shipments and worldwide flights were hauling clothing). The litany of catastrophes that can be credited to the clothing industry encompasses contamination, as
Because that revelation, Chou dove into the world of sustainable manufacturing head-first. Through her household’s investment vehicles she has worked with business like Modern Meadow, which utilizes bio-engineering to make leather products in a laboratory. Chou has also led investments in Thousand Fell, a soon-to-launch maker of totally recyclable shoes; Dirty Labs, which is developing more sustainable laundry cleaning products; and Carbon Engineering, which is developing a direct air capture technology for carbon dioxide.
“It was six years ago I began learning more about sustainability and 5 years ago that I stated that I required to have a sustainable brand name,” states Chou.
“For our brand, recycled is a big story for us,” states Chou. “Our t-shirts, our socks, our packaging, our mailers, our labels, our sticker labels are all made from recycled products that can be recycled again.”
Veronica Chou’s family has made its has actually at the forefront of the leading edge fashion business through investments in companies like Michael Kors and Tommy Hilfiger. And her father, Silas Chou, made millions as a financier in Michael Kors and Tommy Hilfiger. As an executive at Iconix Brand Group China, Veronica Chou played a role in the acceleration of the market– bringing American brand names to Chinese consumers. Since that discovery, Chou dove into the world of sustainable manufacturing head-first.”For our brand, recycled is a big story for us,” says Chou.