Billionaire clothing dynasty heiress launches Everybody & Everyone to make fashion sustainable
“For our brand, recycled is a huge story for us,” says Chou. “Our tee shirts, our socks, our product packaging, our mailers, our labels, our stickers are all made from recycled materials that can be recycled again.”
Some clothing are also made with fabrics that have recycled silver in them– so that the clothing can be worn numerous times without smelling or the need for a wash.
As the fashion organisation has actually expanded, so has the wealth of the Chou household. South Ocean Knitters, the knitwear manufacturer begun by Chou’s grandfather, was accountable for one of the very first foreign financial investments into mainland China in 1974. It is now one of the largest providers of knitwear on the planet, and, together with the Hong Kong maker Li & & Fung, is behind the Cobalt Fashion Holding conglomerate.
Because that discovery, Chou dove into the world of sustainable production head-first. Through her family’s investment automobiles she has actually worked with business like Modern Meadow, which utilizes bio-engineering to make leather items in a lab. Chou has actually likewise led financial investments in Thousand Fell, a soon-to-launch producer of fully recyclable shoes; Dirty Labs, which is establishing more sustainable laundry cleaning products; and Carbon Engineering, which is developing a direct air capture innovation for carbon dioxide.
“It was 6 years ago I began finding out about sustainability and 5 years ago that I stated that I needed to have a sustainable brand,” states Chou.
And her daddy, Silas Chou, made millions as a financier in Michael Kors and Tommy Hilfiger. As an executive at Iconix Brand Group China, Veronica Chou contributed in the acceleration of the industry– bringing American brands to Chinese consumers. Chou likewise served as the co-founder of the Beijing-based personal equity fund China Consumer Capital and as a director of Karl Lagerfeld Greater China.
Digital printing is utilized in place of screens to prevent lots of water waste, the business said, and numerous of the business’s fabrics are not dyed at all. rather, the business relies on an upcycling process by separating recycled fibers mechanically by color.
The new brand name, which offers females’s clothes for each size from 00 to 24 and at costs varying from $18 to $288 (most fall in the $50 to $150 range, provided a quick scroll through the business’s brand-new site) partners with business like Naadam and Ecoalf for sustainable cashmere and recycled materials made from plastic.
Everybody & & Everyone has actually also partnered with the company One Tree Planted to plant a tree for each purchase that’s made with the company. In addition, the company has actually determined its carbon footprint from all of its pre-launch activities and has actually purchased and retired offsets to stabilize its emissions, Chou says.
Image courtesy of World Resources Institute
of the fashion business on the environment. The fabrics industry mostly uses non-renewable
resources– on the order of 98 million heaps annually. That includes the oil to make artificial fibers, fertilizers to grow cotton and poisonous chemicals to color, deal with and produce the fabrics utilized to make clothes. The greenhouse gas footprint from textiles production was approximately 1.2 billion loads of CO2 equivalent in 2015– more than all international flights and maritime deliveries combined(and a lot of those international flights and maritime shipments were hauling clothing). The litany of disasters that can be credited to the clothing industry encompasses pollution, as
“I began constructing Everybody & & Everyone from the ground-up, first by getting the finest team in location then by finding the right suppliers, manufacturers and partners who were already making strides in the sustainability space,” Chou said in a statement. “I wanted this brand to be for every woman, so body sustainability, positivity and inclusivity were going to be the backbone of everything we did. We then built the brand names sustainable & & technical pillars, which include activation, recycled, coloring & & printing, naturals done much better, bio-based fibers and end use to guarantee our products would minimize negative effects. We are sustainable to the labels sewn into each garment.”
It was around the time that Chou had her children, she says, that she realized the value of making a brand name that was both inclusive and ecologically sustainable.
well. About 20 %of industrial water pollution globally can be traced to the dyeing and treatment of textiles– and microplastics from polyester, acrylic and nylon are contaminating the world’s oceans. The rise of quick style has actually encouraged customers to accelerate waste. Approximately one garbage truck filled with clothing is landfilled around the globe every 2nd, according to a 2017 report from the Ellen MacArthur Foundation. That suggests consumers are tossing away around $400 billion worth of valuable items every year as low prices and more “seasons” create an impression of disposability.
Veronica Chou’s household has made its fortune at the leading edge of the fast fashion industry through financial investments in business like Michael Kors and Tommy Hilfiger. Now, the heiress toan approximated $2.1 billion fortune is introducing her own business, Everybody & Everyone, to prove that the style industry can be both profitable and ecologically sustainable. There’s no argument about the negative effects
The company’s attention to its environmental effect likewise encompasses its supply chain. “Most of our materials are knit near to where our garments are made. That is certainly reducing our carbon footprint,” states Chou. “I put an emphasis on having factories in America … our jeans is manufactured in America and in the future we’re taking a look at athletics and tee shirts to be manufactured in America.”
For Chou, an understanding of the ecological toll that the household company was taking on the planet began 6 years earlier– a few years prior to Iconix Brand Group got the China subsidiary she had co-founded with her dad in a transaction reportedly worth $56 million.
Everyone & & Everyone uses the lessons that Chou has discovered sustainability to a brand-new style brand that she hopes can work as a model for how to weave sustainability into every facet of the market.
Veronica Chou’s family has made its fortune at the forefront of the leading edge fashion business through investments in companies financial investments Michael Kors and Tommy Hilfiger. And her daddy, Silas Chou, made millions as an investor in Michael Kors and Tommy Hilfiger. As an executive at Iconix Brand Group China, Veronica Chou played a function in the velocity of the market– bringing American brands to Chinese consumers. Since that revelation, Chou dove into the world of sustainable production head-first.”For our brand name, recycled is a huge story for us,” says Chou.