Harley-Davidson anoints Livewire as its official electric bike brand
LiveWire will reveal its very first EV on July 8th, with a showing at the International Motorcycle Show to follow one day later. Additionally, some existing Harley-Davidson dealerships will carry LiveWire motorcycles, however it doesn’t sound like you’ll discover them everywhere. “LiveWire anticipates to benefit from Harley-Davidson’s engineering proficiency, manufacturing footprint, supply chain facilities and worldwide logistics abilities,” Harley-Davidson said.
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Back in 2019, Harley-Davidson launched the LiveWire, its first all-electric bike. Now it plans to use the LiveWire name to release an all-electric bike brand. LiveWire will announce its first EV on July 8th, with a showing at the International Motorcycle Show to follow one day later. Harley-Davidson didn’t supply numerous hints on what to anticipate from the very first LiveWire-branded motorcycle, but did note it will at first concentrate on ones designed for urban usage.
Harley-Davidson also spoke a bit about its circulation strategy for LiveWire. The company will run devoted LiveWire showrooms, with the first ones slated to open in California. In addition, some existing Harley-Davidson dealerships will bring LiveWire motorcycles, however it does not sound like you’ll discover them all over. As you have thought, the two will work closely together in other ways too. “LiveWire expects to take advantage of Harley-Davidson’s engineering expertise, making footprint, supply chain infrastructure and international logistics capabilities,” Harley-Davidson stated. Of course, this isn’t the first time Harley-Davidson has actually spun out one of its EV jobs into a separate brand name. The company markets and sells ebikes under a brand referred to as Serial 1.