Billionaire clothing dynasty heiress launches Everybody & Everyone to make fashion sustainable
The new brand name, which sells women’s clothes for every single size from 00 to 24 and at costs varying from $18 to $288 (most fall in the $50 to $150 range, given a fast scroll through the business’s brand-new site) partners with business like Naadam and Ecoalf for sustainable cashmere and recycled materials made from plastic.
It was around the time that Chou had her kids, she says, that she understood the value of making a brand name that was both environmentally sustainable and inclusive.
As the fashion organisation has actually broadened, so has the wealth of the Chou family. South Ocean Knitters, the knitwear manufacturer started by Chou’s grandpa, was accountable for one of the first foreign investments into mainland China in 1974. It is now among the biggest suppliers of knitwear in the world, and, together with the Hong Kong manufacturer Li & & Fung, lags the Cobalt Fashion Holding corporation.
“For our brand, recycled is a big story for us,” states Chou. “Our t-shirts, our socks, our product packaging, our mailers, our labels, our stickers are all made from recycled materials that can be recycled once again.”
Image courtesy of World Resources Institute
Some clothes are also made with materials that have actually recycled silver in them– so that the clothing can be used multiple times without smelling or the need for a wash.
Digital printing is utilized in location of screens to avoid tons of water waste, the company stated, and several of the business’s fabrics are not dyed at all. rather, the company depends on an upcycling process by separating recycled fibers mechanically by color.
Everyone & & Everyone has actually also partnered with the organization One Tree Planted to plant a tree for each purchase that’s made with the company. In addition, the business has actually determined its carbon footprint from all of its pre-launch activities and has actually purchased and retired offsets to balance its emissions, Chou states.
And her father, Silas Chou, made millions as a financier in Michael Kors and Tommy Hilfiger. As an executive at Iconix Brand Group China, Veronica Chou played a role in the acceleration of the industry– bringing American brands to Chinese consumers. Chou also functioned as the co-founder of the Beijing-based private equity fund China Consumer Capital and as a director of Karl Lagerfeld Greater China.
Veronica Chou’s household has actually made its fortune at the leading edge of the fast fashion industry through financial investments in business like Michael Kors and Tommy Hilfiger. Now, the heiress toan approximated $2.1 billion fortune is introducing her own company, Everybody & Everyone, to prove that the fashion business can be both rewarding and ecologically sustainable. There’s no argument about the unfavorable impacts
of the fashion business on the environment. The fabrics industry mostly uses non-renewable
resources– on the order of 98 million loads annually. That consists of the oil to make synthetic fibers, fertilizers to grow cotton and hazardous chemicals to color, treat and produce the textiles used to make clothes. The greenhouse gas footprint from fabrics production was roughly 1.2 billion lots of CO2 equivalent in 2015– more than all international flights and maritime shipments integrated(and a great deal of those worldwide flights and maritime deliveries were transporting clothing). The list of catastrophes that can be attributed to the clothes industry encompasses pollution, as
The company’s attention to its environmental impact likewise encompasses its supply chain. “Most of our materials are knit near to where our garments are produced. That is definitely lowering our carbon footprint,” states Chou. “I put an emphasis on having factories in America … our jeans is produced in America and in the future we’re taking a look at tee shirts and sports to be produced in America.”
Because that revelation, Chou dove into the world of sustainable manufacturing head-first. Through her household’s financial investment cars she has worked with business like Modern Meadow, which utilizes bio-engineering to make leather goods in a lab. Chou has likewise led investments in Thousand Fell, a soon-to-launch producer of totally recyclable shoes; Dirty Labs, which is establishing more sustainable laundry cleaning items; and Carbon Engineering, which is establishing a direct air capture technology for carbon dioxide.
well. About 20 %of industrial water contamination globally can be traced to the dyeing and treatment of fabrics– and microplastics from polyester, acrylic and nylon are polluting the world’s oceans. Meanwhile, the increase of fast style has encouraged customers to accelerate waste. Roughly one garbage truck filled with clothing is landfilled around the globe every second, according to a 2017 report from the Ellen MacArthur Foundation. That suggests customers are tossing away around $400 billion worth of important items every year as low prices and more “seasons” produce an illusion of disposability.
For Chou, an understanding of the environmental toll that the household service was handling the planet started 6 years earlier– a few years before Iconix Brand Group acquired the China subsidiary she had actually co-founded with her dad in a deal apparently worth $56 million.
“I began building Everybody & & Everyone from the ground-up, very first by getting the very best group in location then by finding the right vendors, partners and manufacturers who were already making strides in the sustainability space,” Chou stated in a declaration. “I desired this brand name to be for every lady, so body positivity, inclusivity and sustainability were going to be the foundation of whatever we did. We then built the brands sustainable & & technical pillars, which consist of activation, recycled, coloring & & printing, naturals done better, bio-based fibers and end usage to ensure our items would decrease negative impacts. We are sustainable to the labels stitched into each garment.”
“It was six years ago I started discovering sustainability and five years ago that I stated that I needed to have a sustainable brand,” states Chou.
Everyone & & Everyone uses the lessons that Chou has actually found out about sustainability to a brand-new fashion brand name that she hopes can function as a model for how to weave sustainability into every facet of the market.
Veronica Chou’s family has made household has actually at the forefront of the fast fashion business through investments in companies like Michael Kors and Tommy Hilfiger. And her father, Silas Chou, made millions as a financier in Michael Kors and Tommy Hilfiger. As an executive at Iconix Brand Group China, Veronica Chou played a role in the velocity of the market– bringing American brands to Chinese customers. Because that discovery, Chou dove into the world of sustainable manufacturing head-first.”For our brand name, recycled is a huge story for us,” states Chou.