Billionaire clothing dynasty heiress launches Everybody & Everyone to make fashion sustainable
The brand-new brand name, which sells women’s clothing for each size from 00 to 24 and at rates varying from $18 to $288 (most fall in the $50 to $150 variety, given a quick scroll through the business’s brand-new site) partners with companies like Naadam and Ecoalf for sustainable cashmere and recycled fabrics made from plastic.
Some clothes are likewise made with fabrics that have recycled silver in them– so that the clothing can be used several times without smelling or the requirement for a wash.
well. About 20 %of commercial water pollution worldwide can be traced to the dyeing and treatment of fabrics– and microplastics from polyester, acrylic and nylon are contaminating the world’s oceans. On the other hand, the rise of fast fashion has actually motivated consumers to speed up waste. Roughly one trash truck loaded with clothes is landfilled worldwide every second, according to a 2017 report from the Ellen MacArthur Foundation. That means consumers are getting rid of around $400 billion worth of valuable products every year as low costs and more “seasons” develop an illusion of disposability.
Because that revelation, Chou dove into the world of sustainable manufacturing head-first. Through her family’s financial investment vehicles she has actually worked with business like Modern Meadow, which uses bio-engineering to make leather products in a lab. Chou has also led investments in Thousand Fell, a soon-to-launch maker of totally recyclable shoes; Dirty Labs, which is establishing more sustainable laundry cleaning products; and Carbon Engineering, which is establishing a direct air capture technology for carbon dioxide.
“It was 6 years ago I began learning more about sustainability and 5 years ago that I said that I required to have a sustainable brand,” says Chou.
As the fashion company has actually broadened, so has the wealth of the Chou family. South Ocean Knitters, the knitwear manufacturer started by Chou’s grandfather, was accountable for one of the first foreign investments into mainland China in 1974. It is now among the largest suppliers of knitwear on the planet, and, together with the Hong Kong manufacturer Li & & Fung, is behind the Cobalt Fashion Holding corporation.
Everyone & & Everyone uses the lessons that Chou has discovered about sustainability to a brand-new style brand that she hopes can function as a design for how to weave sustainability into every element of the industry.
And her father, Silas Chou, made millions as a financier in Michael Kors and Tommy Hilfiger. As an executive at Iconix Brand Group China, Veronica Chou played a function in the velocity of the industry– bringing American brand names to Chinese customers. Chou also worked as the co-founder of the Beijing-based personal equity fund China Consumer Capital and as a director of Karl Lagerfeld Greater China.
“I started constructing Everybody & & Everyone from the ground-up, first by getting the finest group in place then by finding the right vendors, partners and producers who were currently making strides in the sustainability space,” Chou said in a declaration. “I desired this brand name to be for each lady, so body sustainability, positivity and inclusivity were going to be the foundation of everything we did. We then constructed the brands sustainable & & technical pillars, which include activation, recycled, coloring & & printing, naturals done better, bio-based fibers and end use to guarantee our products would minimize unfavorable effects. We are sustainable down to the labels stitched into each garment.”
Everyone & & Everyone has also partnered with the organization One Tree Planted to plant a tree for each purchase that’s made with the business. In addition, the company has actually calculated its carbon footprint from all of its pre-launch activities and has actually purchased and retired offsets to balance its emissions, Chou states.
For Chou, an understanding of the ecological toll that the family service was taking on the planet started 6 years earlier– a couple of years prior to Iconix Brand Group acquired the China subsidiary she had actually co-founded with her father in a transaction reportedly worth $56 million.
The business’s attention to its ecological effect also encompasses its supply chain. “Most of our fabrics are knit near to where our garments are produced. That is definitely minimizing our carbon footprint,” states Chou. “I put a focus on having factories in America … our denim is manufactured in America and in the future we’re taking a look at tee shirts and athletics to be produced in America.”
of the fashion business on the environment. The textiles industry mainly utilizes non-renewable
resources– on the order of 98 million tons each year. That consists of the oil to make synthetic fibers, fertilizers to grow cotton and poisonous chemicals to color, treat and produce the textiles used to make clothing. The greenhouse gas footprint from fabrics production was roughly 1.2 billion lots of CO2 equivalent in 2015– more than all worldwide flights and maritime deliveries integrated(and a lot of those maritime shipments and global flights were transporting clothes). The list of catastrophes that can be credited to the clothes market reaches pollution, as
Image thanks to World Resources Institute
Veronica Chou’s family has actually made its fortune at the leading edge of the quick fashion business through investments in companies like Michael Kors and Tommy Hilfiger. Today, the heiress toan approximated $2.1 billion fortune is launching her own business, Everybody & Everyone, to prove that the fashion business can be both ecologically sustainable and lucrative. There’s no argument about the unfavorable effects
“For our brand name, recycled is a big story for us,” states Chou. “Our t-shirts, our socks, our packaging, our mailers, our labels, our sticker labels are all made from recycled products that can be recycled again.”
It was around the time that Chou had her children, she states, that she recognized the significance of making a brand name that was both inclusive and environmentally sustainable.
Digital printing is used in location of screens to prevent tons of water waste, the company stated, and several of the business’s materials are not colored at all. instead, the business depends on an upcycling process by separating recycled fibers mechanically by color.
Veronica Chou’s family has made household has actually at the forefront of the leading edge fashion business through investments in companies like Michael Kors and Tommy Hilfiger. And her father, Silas Chou, made millions as a financier in Michael Kors and Tommy Hilfiger. As an executive at Iconix Brand Group China, Veronica Chou played a function in the velocity of the market– bringing American brands to Chinese consumers. Since that revelation, Chou dove into the world of sustainable manufacturing head-first.”For our brand name, recycled is a huge story for us,” states Chou.