Billionaire clothing dynasty heiress launches Everybody & Everyone to make fashion sustainable
Since that revelation, Chou dove into the world of sustainable manufacturing head-first. Through her household’s financial investment automobiles she has dealt with companies like Modern Meadow, which uses bio-engineering to make leather goods in a laboratory. Chou has likewise led investments in Thousand Fell, a soon-to-launch manufacturer of totally recyclable shoes; Dirty Labs, which is developing more sustainable laundry cleansing items; and Carbon Engineering, which is developing a direct air capture innovation for co2.
“It was six years ago I began finding out about sustainability and 5 years ago that I said that I needed to have a sustainable brand,” states Chou.
The company’s attention to its environmental impact likewise reaches its supply chain. “Most of our fabrics are knit close to where our garments are made. That is certainly reducing our carbon footprint,” says Chou. “I put a focus on having factories in America … our jeans is produced in America and in the future we’re looking at athletics and tee shirts to be made in America.”
For Chou, an understanding of the ecological toll that the family business was handling the world started 6 years ago– a few years before Iconix Brand Group got the China subsidiary she had co-founded with her daddy in a deal reportedly worth $56 million.
“For our brand, recycled is a big story for us,” states Chou. “Our tee shirts, our socks, our product packaging, our mailers, our labels, our stickers are all made from recycled materials that can be recycled once again.”
As the fashion service has broadened, so has the wealth of the Chou family. South Ocean Knitters, the knitwear producer begun by Chou’s grandfather, was accountable for one of the first foreign investments into mainland China in 1974. It is now one of the biggest suppliers of knitwear worldwide, and, together with the Hong Kong maker Li & & Fung, is behind the Cobalt Fashion Holding corporation.
of the fashion business on the environment. The fabrics industry mostly uses non-renewable
resources– on the order of 98 million tons per year. That includes the oil to make artificial fibers, fertilizers to grow cotton and toxic chemicals to color, deal with and produce the fabrics utilized to make clothes. The greenhouse gas footprint from fabrics production was roughly 1.2 billion loads of CO2 equivalent in 2015– more than all global flights and maritime shipments combined(and a lot of those worldwide flights and maritime shipments were carrying clothes). The list of disasters that can be credited to the clothing industry encompasses contamination, as
The new brand, which sells ladies’s clothes for each size from 00 to 24 and at prices varying from $18 to $288 (most fall in the $50 to $150 variety, provided a quick scroll through the business’s new site) partners with companies like Naadam and Ecoalf for sustainable cashmere and recycled materials made from plastic.
Veronica Chou’s family has actually made its fortune at the leading edge of the quick fashion industry through investments in business like Michael Kors and Tommy Hilfiger. However now, the heiress toan approximated $2.1 billion fortune is launching her own company, Everybody & Everyone, to show that the fashion business can be both rewarding and environmentally sustainable. There’s no argument about the negative impacts
well. About 20 %of commercial water contamination worldwide can be traced to the dyeing and treatment of fabrics– and microplastics from polyester, acrylic and nylon are polluting the world’s oceans. On the other hand, the increase of quick fashion has encouraged customers to speed up waste. Approximately one trash truck filled with clothes is landfilled worldwide every 2nd, according to a 2017 report from the Ellen MacArthur Foundation. That implies consumers are tossing away around $400 billion worth of valuable products every year as low prices and more “seasons” develop an illusion of disposability.
“I started building Everybody & & Everyone from the ground-up, very first by getting the finest team in place then by finding the best vendors, producers and partners who were already making strides in the sustainability space,” Chou said in a statement. “I wanted this brand to be for every single woman, so body sustainability, positivity and inclusivity were going to be the backbone of everything we did. We then built the brand names sustainable & & technical pillars, which consist of activation, recycled, dyeing & & printing, naturals done much better, bio-based fibers and end use to ensure our items would reduce unfavorable effects. We are sustainable to the labels sewn into each garment.”
Image courtesy of World Resources Institute
Everybody & & Everyone applies the lessons that Chou has actually learnt more about sustainability to a new style brand name that she hopes can function as a design for how to weave sustainability into every element of the market.
Everyone & & Everyone has actually likewise partnered with the company One Tree Planted to plant a tree for each purchase that’s made with the company. In addition, the business has computed its carbon footprint from all of its pre-launch activities and has bought and retired offsets to balance its emissions, Chou states.
Digital printing is used in location of screens to avoid tons of water waste, the company stated, and numerous of the company’s materials are not dyed at all. rather, the company counts on an upcycling process by separating recycled fibers mechanically by color.
Some clothes are also made with materials that have actually recycled silver in them– so that the clothes can be worn multiple times without smelling or the need for a wash.
And her daddy, Silas Chou, made millions as an investor in Michael Kors and Tommy Hilfiger. As an executive at Iconix Brand Group China, Veronica Chou played a function in the acceleration of the market– bringing American brand names to Chinese consumers. Chou also functioned as the co-founder of the Beijing-based private equity fund China Consumer Capital and as a director of Karl Lagerfeld Greater China.
It was around the time that Chou had her kids, she says, that she recognized the significance of making a brand name that was both environmentally sustainable and inclusive.
Veronica Chou’s family has made its has actually at the forefront of the leading edge fashion business through investments in companies like Michael Kors and Tommy Hilfiger. And her daddy, Silas Chou, made millions as a financier in Michael Kors and Tommy Hilfiger. As an executive at Iconix Brand Group China, Veronica Chou played a function in the velocity of the industry– bringing American brand names to Chinese customers. Because that revelation, Chou dove into the world of sustainable manufacturing head-first.”For our brand, recycled is a huge story for us,” says Chou.