Gaming Giant Unity Wants to Digitally Clone the World

Gaming Giant Unity Wants to Digitally Clone the World

Founded in 2004, Unity makes an eponymous game engine that supplies the architecture for hundreds of video games utilizing its real-time 3D computer system graphics technology. Unity spun that idea into an arm of its company and is now leveraging its game engine innovation to assist clients make “digital twins” of real-life items, environments, and, just recently, individuals. “The real world is so freaking limited,” said Danny Lange, Unity’s senior vice president of artificial intelligence, in Unity’s San Francisco head office last October. Now, however, lots of companies are using Unity to produce digital twins of robotics, making lines, buildings, and even wind turbines to virtually create, operate, keep track of, optimize, and train them. Unity’s significant digital twin clients are in the industrial equipment world, where they can use digital simulations in place of more expensive physical models.

Unity spun that concept into an arm of its business and is now leveraging its video game engine technology to assist clients make “digital twins” of real-life things, environments, and, recently, people. “The real world is so freaking limited,” said Danny Lange, Unity’s senior vice president of artificial intelligence, in Unity’s San Francisco headquarters last October. Unity’s major digital twin clients are in the commercial machinery world, where they can utilize digital simulations in location of more expensive physical models.

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