Billionaire clothing dynasty heiress launches Everybody & Everyone to make fashion sustainable
Some clothes are also made with fabrics that have recycled silver in them– so that the clothing can be worn multiple times without smelling or the need for a wash.
“I began constructing Everybody & & Everyone from the ground-up, very first by getting the very best team in place then by finding the right vendors, partners and makers who were already making strides in the sustainability area,” Chou stated in a statement. “I desired this brand name to be for every single lady, so body positivity, sustainability and inclusivity were going to be the foundation of everything we did. We then constructed the brand names sustainable & & technical pillars, which include activation, recycled, coloring & & printing, naturals done better, bio-based fibers and end use to ensure our items would minimize unfavorable impacts. We are sustainable to the labels stitched into each garment.”
For Chou, an understanding of the environmental toll that the family organisation was handling the world began six years earlier– a couple of years prior to Iconix Brand Group obtained the China subsidiary she had actually co-founded with her dad in a deal supposedly worth $56 million.
well. About 20 %of industrial water pollution internationally can be traced to the dyeing and treatment of textiles– and microplastics from polyester, acrylic and nylon are contaminating the world’s oceans. Meanwhile, the rise of quick style has encouraged customers to accelerate waste. Roughly one trash truck full of clothes is landfilled around the world every second, according to a 2017 report from the Ellen MacArthur Foundation. That indicates customers are getting rid of around $400 billion worth of valuable items every year as low prices and more “seasons” create an illusion of disposability.
As the fashion industry has actually broadened, so has the wealth of the Chou family. South Ocean Knitters, the knitwear manufacturer begun by Chou’s grandfather, was accountable for among the first foreign investments into mainland China in 1974. It is now among the biggest suppliers of knitwear in the world, and, together with the Hong Kong manufacturer Li & & Fung, is behind the Cobalt Fashion Holding corporation.
“For our brand, recycled is a huge story for us,” says Chou. “Our t-shirts, our socks, our packaging, our mailers, our labels, our sticker labels are all made from recycled materials that can be recycled once again.”
The company’s attention to its environmental impact also encompasses its supply chain. “Most of our fabrics are knit near where our garments are made. That is absolutely decreasing our carbon footprint,” states Chou. “I put a focus on having factories in America … our denim is manufactured in America and in the future we’re taking a look at tee shirts and sports to be made in America.”
Image thanks to World Resources Institute
of the fashion business on the environment. The fabrics market mostly utilizes non-renewable
resources– on the order of 98 million tons annually. That consists of the oil to make synthetic fibers, fertilizers to grow cotton and toxic chemicals to color, treat and produce the textiles used to make clothing. The greenhouse gas footprint from fabrics production was approximately 1.2 billion lots of CO2 equivalent in 2015– more than all international flights and maritime shipments combined(and a lot of those global flights and maritime deliveries were transporting clothing). The litany of catastrophes that can be credited to the clothing industry reaches contamination, as
It was around the time that Chou had her kids, she states, that she understood the importance of making a brand name that was both ecologically sustainable and inclusive.
Veronica Chou’s family has actually made its fortune at the forefront of the fast fashion industry through financial investments in companies like Michael Kors and Tommy Hilfiger. Now, the heiress toan estimated $2.1 billion fortune is introducing her own company, Everybody & Everyone, to show that the style market can be both environmentally sustainable and lucrative. There’s no argument about the negative effects
“It was six years ago I started discovering about sustainability and 5 years ago that I said that I needed to have a sustainable brand name,” says Chou.
Everyone & & Everyone has actually likewise partnered with the company One Tree Planted to plant a tree for each purchase that’s made with the business. In addition, the company has actually determined its carbon footprint from all of its pre-launch activities and has bought and retired offsets to stabilize its emissions, Chou says.
Because that discovery, Chou dove into the world of sustainable manufacturing head-first. Through her family’s financial investment automobiles she has actually dealt with companies like Modern Meadow, which uses bio-engineering to make leather products in a laboratory. Chou has actually also led financial investments in Thousand Fell, a soon-to-launch maker of completely recyclable shoes; Dirty Labs, which is establishing more sustainable laundry cleaning items; and Carbon Engineering, which is establishing a direct air capture innovation for carbon dioxide.
Everyone & & Everyone applies the lessons that Chou has discovered sustainability to a brand-new style brand name that she hopes can function as a design for how to weave sustainability into every element of the industry.
Digital printing is utilized in location of screens to prevent lots of water waste, the business said, and several of the business’s fabrics are not dyed at all. rather, the business counts on an upcycling procedure by separating recycled fibers mechanically by color.
The new brand name, which sells females’s clothing for every single size from 00 to 24 and at costs ranging from $18 to $288 (most fall in the $50 to $150 variety, offered a fast scroll through the business’s new site) partners with business like Naadam and Ecoalf for sustainable cashmere and recycled fabrics made from plastic.
And her daddy, Silas Chou, made millions as an investor in Michael Kors and Tommy Hilfiger. As an executive at Iconix Brand Group China, Veronica Chou contributed in the acceleration of the market– bringing American brand names to Chinese customers. Chou likewise functioned as the co-founder of the Beijing-based private equity fund China Consumer Capital and as a director of Karl Lagerfeld Greater China.
Veronica Chou’s family has made its fortune at the forefront of the fast fashion business through investments in companies like Michael Kors and Tommy Hilfiger. And her daddy, Silas Chou, made millions as a financier in Michael Kors and Tommy Hilfiger. As an executive at Iconix Brand Group China, Veronica Chou played a function in the velocity of the industry– bringing American brands to Chinese customers. Since that revelation, Chou dove into the world of sustainable production head-first.”For our brand, recycled is a huge story for us,” states Chou.