Billionaire clothing dynasty heiress launches Everybody & Everyone to make fashion sustainable
Digital printing is utilized in location of screens to avoid loads of water waste, the business said, and several of the company’s materials are not dyed at all. rather, the business relies on an upcycling process by separating recycled fibers mechanically by color.
“It was 6 years ago I began finding out about sustainability and five years ago that I said that I required to have a sustainable brand name,” says Chou.
Everybody & & Everyone applies the lessons that Chou has actually discovered sustainability to a new style brand that she hopes can function as a design for how to weave sustainability into every element of the industry.
Everyone & & Everyone has actually also partnered with the company One Tree Planted to plant a tree for each purchase that’s made with the company. In addition, the company has determined its carbon footprint from all of its pre-launch activities and has actually purchased and retired offsets to stabilize its emissions, Chou states.
Some clothes are also made with materials that have recycled silver in them– so that the clothing can be worn several times without smelling or the requirement for a wash.
Veronica Chou’s household has actually made its fortune at the forefront of the fast fashion company through investments in companies like Michael Kors and Tommy Hilfiger. Now, the heiress toan estimated $2.1 billion fortune is releasing her own company, Everybody & Everyone, to show that the fashion industry can be both environmentally sustainable and profitable. There’s no argument about the negative effects
“I began building Everybody & & Everyone from the ground-up, very first by getting the best team in location then by discovering the right suppliers, partners and producers who were currently making strides in the sustainability area,” Chou stated in a statement. “I wanted this brand name to be for every female, so body positivity, sustainability and inclusivity were going to be the backbone of whatever we did. We then constructed the brand names sustainable & & technical pillars, which consist of activation, recycled, coloring & & printing, naturals done much better, bio-based fibers and end use to guarantee our items would minimize unfavorable impacts. We are sustainable to the labels stitched into each garment.”
The brand-new brand name, which sells women’s clothes for every single size from 00 to 24 and at prices ranging from $18 to $288 (most fall in the $50 to $150 variety, given a quick scroll through the business’s new site) partners with companies like Naadam and Ecoalf for sustainable cashmere and recycled materials made from plastic.
It was around the time that Chou had her kids, she says, that she realized the importance of making a brand name that was both ecologically sustainable and inclusive.
For Chou, an understanding of the ecological toll that the family company was handling the planet started 6 years ago– a couple of years prior to Iconix Brand Group obtained the China subsidiary she had co-founded with her father in a deal supposedly worth $56 million.
Image courtesy of World Resources Institute
And her father, Silas Chou, made millions as a financier in Michael Kors and Tommy Hilfiger. As an executive at Iconix Brand Group China, Veronica Chou played a role in the acceleration of the market– bringing American brands to Chinese consumers. Chou likewise worked as the co-founder of the Beijing-based personal equity fund China Consumer Capital and as a director of Karl Lagerfeld Greater China.
well. About 20 %of commercial water pollution globally can be traced to the dyeing and treatment of fabrics– and microplastics from polyester, acrylic and nylon are polluting the world’s oceans. The increase of quick fashion has encouraged customers to speed up waste. Roughly one garbage truck loaded with clothing is landfilled around the world every second, according to a 2017 report from the Ellen MacArthur Foundation. That indicates consumers are discarding around $400 billion worth of valuable products every year as low rates and more “seasons” produce an illusion of disposability.
The company’s attention to its ecological impact also encompasses its supply chain. “Most of our materials are knit near where our garments are made. That is absolutely lowering our carbon footprint,” says Chou. “I put an emphasis on having factories in America … our denim is produced in America and in the future we’re looking at tee shirts and athletics to be made in America.”
of the fashion industry on the environment. The textiles market mostly utilizes non-renewable
resources– on the order of 98 million tons each year. That consists of the oil to make artificial fibers, fertilizers to grow cotton and harmful chemicals to color, deal with and produce the fabrics used to make clothing. The greenhouse gas footprint from textiles production was roughly 1.2 billion heaps of CO2 equivalent in 2015– more than all global flights and maritime shipments combined(and a lot of those worldwide flights and maritime shipments were carrying clothing). The list of catastrophes that can be credited to the clothes industry reaches contamination, as
As the style organisation has broadened, so has the wealth of the Chou household. South Ocean Knitters, the knitwear maker begun by Chou’s grandfather, was responsible for among the very first foreign investments into mainland China in 1974. It is now among the largest suppliers of knitwear in the world, and, together with the Hong Kong maker Li & & Fung, lags the Cobalt Fashion Holding conglomerate.
“For our brand name, recycled is a huge story for us,” says Chou. “Our t-shirts, our socks, our product packaging, our mailers, our labels, our stickers are all made from recycled materials that can be recycled once again.”
Because that discovery, Chou dove into the world of sustainable production head-first. Through her family’s investment cars she has actually worked with companies like Modern Meadow, which uses bio-engineering to make leather goods in a laboratory. Chou has also led investments in Thousand Fell, a soon-to-launch manufacturer of fully recyclable shoes; Dirty Labs, which is developing more sustainable laundry cleaning products; and Carbon Engineering, which is developing a direct air capture innovation for co2.
Veronica Chou’s family has made its has actually at the forefront of the leading edge fashion business through investments in companies like Michael Kors and Tommy Hilfiger. And her father, Silas Chou, made millions as a financier in Michael Kors and Tommy Hilfiger. As an executive at Iconix Brand Group China, Veronica Chou played a role in the velocity of the market– bringing American brands to Chinese consumers. Because that discovery, Chou dove into the world of sustainable production head-first.”For our brand, recycled is a huge story for us,” states Chou.